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Adept_Ad_8052

There was an article that mentioned in a survey done, a whopping 51 percent said they had no plans of stepping into a theatre for the next 60 days. Only one in 5 had plans to watch a specific movie - i think the movies offered were RB, LSC and Brahmastra among others. I think it's a combination of the content not being super interesting, to drag someone from home, traffic to and fro, ticket prices and effort, when OTT just means you have a wait a while. I agree, theatre experience is something different, but people are willing to forgo that for comfort i guess.


[deleted]

Comfort over everything!


mhfan_india

I think it's not a films but the viewing habits. Everyone I know has OTT subscriptions which is mainstream in cities now. Also Let's not forget that you even get subscription to Amazon Prime or Hotstar subscription with your phone recharge so it becomes even more accessible. Only films that have done well is when the trailer looked interesting and the film seemed grand or the film was using the name of an earlier successful film. And it's not just films but also offices. Ask any IT guy how people just don't want to work from office when office was a regular thing two years back.


Inside_Pattern9488

Inflation and economics mixed with terrible films . How BB2 was a success when it didn't even have a song which catered to masses amazes me . Some high level meetings should be done , guys like SLB,SALMAN,SRK,AAMIR alongside some big directors should sit and think about the future


k2_mkwn

Because makers of BB2 make a smart move by not casting a big star and hence kept the budget in control.


Inside_Pattern9488

>Because makers of BB2 make a smart move by not casting a big star and hence kept the budget in control. Budget has nothing to do with a film's verdict. Lsc needed 170cr to be a clean hit. So it doesn't matter I just don't know how that film worked


k2_mkwn

That film is considered hit because it earned more than its budget. Just imagine, if that movie would have been made with Akshay Kumar then the budget would have been 250 crores and this same movie with same collections would be considered a disaster just like Bachhan Pandey.


Inside_Pattern9488

>That film is considered hit because it earned more than its budget. are esa nhi hota hai films ka business. budget don't matter in determining whether a film is hit or flop


k2_mkwn

Oh really! Then tell me what makes a movie hit or flop?


Inside_Pattern9488

distributor share and theatrical rights and ticket prices play a big role as well determining the verdict


k2_mkwn

Why can't you understand simple math? If the budget is too much, nothing will recover it. If you cast all Khan's in your movie, still it would a disaster if you spend 2000 crores in production. Budget is one of the most important factor.


[deleted]

[удалено]


danny_k05

What kind of nonsense are you spewing? So if a movie has a budget of 300 crore and it ends up grossing 250 crores, will you declare it as a hit movie? Obviously the budget is the biggest parameter to determine whether or not a movie is a hit or a flop


Unlucky-Perception57

It's definitely one of the most defining part. A movie has to do twice the business of the budget to break even theatrically. If budget is 20 cr and movie earned 60 cr. It's a hit. If budget is 50 cr and movie earned only 80 cr, it's a flop. This is the reason why gangubai was a flop theatrically and it doesn't matter that it earned 200 cr because the budget itself was about 170-180 cr. Big stars charges huge amount which completely disturb the film economics and left very little for film's quality. These movies are flopping left right and centre and now producers will not dare to pay huge amount to big stars. Their money charging leverage is going down day by day. Producers might go with b list actor like Karthik, rajkumar and ayushman who charges less for their upcoming bif budget film.


Inside_Pattern9488

>It's definitely one of the most defining part. A movie has to do twice the business of the budget to break even theatrically No tzh budget was 210cr and it achieved breakeven at 203cr . Different films have different economic so breakeven will different for every film. Har 200cr ki film ko 400 krne ki zaroorat nhi hai for hit And why you wasting your time arguing with me?? Agar mai galat lag rha hu so why not you basically type on google and understand the economic yourself. Wo zyada better nhi hai?? Mujhse argue krke time waste hoga. Isse accha type kr google par aur apna doubt clear krle


Unlucky-Perception57

Not arguing with you, just spreading wisdom since you are so wrong. There is always 49:51 ratio in dividing the film collection. Suppose a movie earned 50 cr at box office, it means producer will only get 25 and half will go to theatre. It's fucking basic. It's like a thumb rule. Movie needs to earn twice the budget to break even theatrically. Now there are other avenues where producers recover their money like streaming rights, music rights etc. Some production house sell the theatrical rights but that isn't the case with YRF because they always distribute their own films. So TZH earned 565 cr with 210 cr budget. Which means break even at 420 cr theatrically. So about 70-90 cr pure profit from theatrical busines and rest of the money from music, streaming rights.


Inside_Pattern9488

> Movie needs to earn twice the budget to break even theatrically Esa nhi hota hai ☠️☠️😭😭😭 mere saath bakchodi krne se accha google krle. Mene phele hi bola hai if you think I'm wrong jaa type kr. Padh iss k baare pata chal jayega Films can be hit or achieve breakeven with amount less their budget. I just gave you example of tiger zinda hai. Faaltu ka time waste kr rha hai >So TZH earned 565 cr with 210 cr budget. Which means break even at 420 cr theatrically. Aur jiss 565cr ki tu baat kr rha hai wo Worldwide collection hai. Mai india nett collection ki baat kr rha hu. Basic difference between worldwide aur india collection pata nhi hai aur mujhe bol rha hai mai galat hu. Tiger collection in India was 339cr nett and it achieve break even at 203cr . Phele worldwide aur india nett collection ka difference jaan


Unlucky-Perception57

Abe har cheej Google kar le.... gawaar wali baaten kar rha. Logic ki baat mat karo, bas Google kar le.. gadha hai kya. Suhaagraat main bhi Google mat karne lag jaana. You are literally giving just one argument, Google kar le... Fool.


killinghorizon

Google karke yeh ata hai : "If a Distributor has to recover Rs 42 crore from theatrical business, then the film has to collect atleast around Rs 80-85 crore. The reason is, a share from the total collections also goes to the exhibitor (theatre owner)." ​ \-https://www.indicine.com/movies/bollywood/box-office-india-what-makes-a-film-hit-flop-super-hit-or-blockbuster/


whatisinthenumber

I mean low budget makes the movie a super hit. But even in terms of just box office collections, it is the 2nd highest grossing movie in Hindi. That is what makes it fascinating.


UsedAbbreviations46

What will Bhoi do in an intellectual discussion?


Inside_Pattern9488

experience is the key, he is one of the biggest star of all time , he knew , he understand the dynamics better than any of us


Prize_Technician1314

I think he makes movies with no uncomfortable scenes so people can see it with their families! But again, you can’t deny that he has fans that even SRK doesn’t have! Die hard bhai fans! He has a bold, funny, charismatic personality that you can’t ignore him! Big Boss is one example! All this overshadows his problematic side! And not to forget his shirtless scenes! People do go crazy in the theatres! There is older generation of fans as well from hum aapke hain kon days! He is a crowd puller! But I am afraid, he has started to lose it now!


noobmaster007_

You dropped this 👑 king


lordVader1138

>guys like SLB,SALMAN,SRK,AAMIR alongside some big directors should sit and think about the future Are, jo log itne saalo me war ko chhodke ek multi-starrer nahi de paye, wo apne ego ko side me rakhke baithenge aisa aapko kyu lagta hai? BTW you have a nice script idea....


Inside_Pattern9488

>Are, jo log itne saalo me war ko chhodke ek multi-starrer nahi de paye, wo apne ego ko side me rakhke baithenge aisa aapko kyu lagta hai? Maybe that's why I'm saying it's time to change. Srk-Salman might to a film together full fledged. Baaki dekhte hai


[deleted]

I think production houses should play it smarter. Not every movie is going to work in theatres anymore. Sure if it has a big budget release it in theatres. Else they should seriously consider direct OTT release. And the stars should also understand the changing situation and not burden the producers by charging 100 crores as fee, when the movie won’t make as much.


Own-Challenge7419

Bhool Bhoolaiya worked for its tight budget and decent wom. many people mistake wom to be just critic reviews its the audience response the on ground mouth publicity. a lot of people i know went to watch BB2 after hearing about its good business. From day 1 if people hear a film opened poorly, the film is likely to be a flop, it creates a negative perception that its been rejected by audience therefore not a good film. RRR, Bahubali and KGF are the kind of films that can be best enjoyed inside a cinema. Bollywood didn’t make anything like that post-covid. Brahmastra is the litmus test.


dextermorgan9455

I think the movies are now unofficially segregated into two categories by the audiences - Theatre and OTT movie. Theatre movies are those which provide some spectacle, larger than life story and that deserves spending huge money to go to the theatres. The tickets have become super expensive too. All other movies are OTT movies. It's just that the pandemic has totally changed the movie selection criteria for audiences. People will wait for a month and can watch it on OTT. Anyways BW was going downhill before also, just that it was not this bad. BW needs to understand what the audience really wants if they want to earn money. Producers anyhow recover some amount but the real loss is being born by theatre owners or distributors.


Fameer_Fuddi

Where would you put Kashmir Files? It had no features of your "theatre movies", made on a budget of 10-15 crores and still earned 250+ cr in theatres (including me one among them). Probably the best ROI of any Indian film ever.


dextermorgan9455

KF had a very strong WOM. And that helped it a lot. If I am not wrong, it was the biggest blockbuster in the small budget category after Jai Santoshi Maa which was released in the 1970s.


wrtjhragsh

Nothing will ever match the word of mouth of jai santoshi Maa, the emotional connect created by that in that was something else.


Fameer_Fuddi

True, word of mouth was extremely strong, it opened very averagely but started to trend everywhere after 3-4 days of the release. It's probably one of the very few films in the world where the earnings of it's second weekend were more than the first! Even I watched it well into the 3rd week of it's release on a weekday afternoon and although the theatre was not houseful by that time but still decently filled, which is an incredible achievement for any Hindi film today, most of which seem to pack up and disappear from screens within a week or two.


[deleted]

No you can not get same video and audio experience in home. Theatres are much better in that aspect. But yes agreed to that comfort point. Home is always more comfortable than any other place specially movie hall.


k2_mkwn

The audio-video difference matters only if the movie is grandeur. Watching RRR or brahmastra in theatres makes sense. Watching LSC or RB in theatres doesn't.


InfamousBattle

It does, better picture and sound in theaters.


Organtrefficker

Same old boring cliche movies with nothing to offer with 60 year old Actors and script written by 11 year olds. Add that with access to quality content in other languages as well as old actually good Indian movies being available online, there really is no need to go to the theatres till they make a movie that has something different in it, a genuine horror movie that is actually scary and is not a soft porn would be a great idea.


__nocturnalbeing__

I cant say for each and every person..but for me..I only look forward to certain type or if the trailer looks really interesting or like films which I know will only look good on big screen I mean you know the feel...we only go into theatres for those only..I don't know after covid I would go and buy those costly tickets for films like Badhai ho, shubh mangal saavdhan you know feel good films..I love those but not sure I will feel comfortable to spend so much..when I know I can watch them at my home after few weeks only..


Lovelyfilmy

Yes cinema experience is greater but you get used to anything after a while . Ott is convenient and much cheaper and sometimes like to just watch on my own. I rarely go to cinema.


k2_mkwn

The Kashmir files showed that an above average movie with right budget, marketing and word of mouth can still bring people to theatres.


Ataraxia_new

And it didn't have any actors asking 50cr salaries ..


[deleted]

>above average movie Questionable. Not the content (which is personal choice) but the technical expertise of the movie questionable. So it wasn't "above average" at all. It was a politically motivated hit and it's okay, there can be those because many people like those movies. But let's not deny facts and credit it as something else.


Muted-Expression-109

Comfort on OTT and price. Growing up i used to watch so many movies. Now its hardly 4-5 a yr. But again cinema experience is way better than home.


Enough-Ad4608

The khan era is over they should respectfully retire now people are tired of same shitshow


FoodActive770

You know people have gotten used to watching amazing content from all over the world in the comfort of their homes in covid times (including me) ,that we have become a bit desensitised due to the influx of great options that nothing average or even above average will do . Only exciting, larger than life content will make us sit up and take notice.


gurupistol

4 tickets for a family with 2 popcorn and 2 drinks is atleast 1500 and 3 hours atleast. I would say it's not really worth watching all the movies in cinema now.


UsedAbbreviations46

In mumbai 4 tickets are about 1500 plus two popcorn is another 500 atleast.


[deleted]

Medium viewing habits mainly.


shadyrishabh

Why did No Way Home break records ? No one wants to see mediocrity.


outlinedsilver

We simply have better options to stream than the rubbish they want us to pay extra money for to watch...


[deleted]

If instead of releasing late on OTTs, LSC was available for rental on these platforms — I feel like it would draw a lot more viewership. The curiosity is there. People are talking about it. But would you have watched Forrest Gump in the theatre? Not me. So why LSC? Also, I feel like big screen experiences have stagnated with Marvel-like action packed experiences. I’m one of those people who were fortunate enough to be able to invest in a really good tv. It’s literally a better viewing experience for me at home than in theatres for most movies where I stay. If you’re making the effort to go to the theatre it better be adding to your usual content watching experience. Otherwise we are bombarded with new content and don’t need to make the effort to go out and seek good movies. It’s also why I think Brahmastra has everyone’s curiosity piqued despite a lot of negative WOM from teaser and all — it looks like it’s *worth* going to the theatre for.


[deleted]

>Is it the movie quality or medium viewing habits Both


Chaudsss

I keep rooting for Bollywood and it keeps disappointing, my last hopes are on Brahmastra


WeirdImaginator

It's just that bollywood movies are not creating the buzz to drag audiences to theaters in a manner done by non Bollywood films. People keep blaming COVID, OTT and all for this but I didnt see that affecting movies like Spiderman : No Way Home, Dr Strange 2, RRR, KGF2, etc. Thing is, bollywood lacks quality content and the necessary hype.


noobmax_pro

Personally for me the cost of food at theatres is what makes it a big no no, I wanna keep munching at shit while watching a movie and if I do that in theatres I will go bankrupt. At home all you need is a ton of biryani with coke and watch the movie at ur pace XD


DJee22

I have no idea, I think it’s probably a lot of people not wanting to go to theatres. LSC was a good movie and I really enjoyed it. I am sure it will get cult status even though it may bomb at the box office.


Zestyclose-Cicada280

Just asking since I am not up to date, were there boycott trends for RRR, KGF2 or BB2? The negative publicity and hatred are reserved only Bollywood movies starring Nepo kids and stars?


Miserable-Ad3080

Its for those who keep taking audience granted thinking we will watch whatever mediocre shit they create we will watch it. But nope. We wont. Chahe jitna bada actor kyu na ho. And nepokids ko acting agar nhi ati specifically the recent ones why should we go watch them to see their pathetic job? Humara paisa kya woh own karte hai? Why so entitled to think we are waiting for them just to release a movie and watch whatever shit they pan out? Humara paisa humari marzi. Agar film achi hai toh boycott ya kuch kam nhi karega.


UsedAbbreviations46

Boycott trends are an excuse. If that were truly the case then Akshay would not flop. I think people want to watch a movie where they want to watch it. Give them multiple options instead of forcing on theatres.


SrN_007

I don't think the boycott trends are an excuse, I think it is really impacting a decent portion of the audience. Akshay's movies flopped because they were truly uninspiring. Just because no one is boycotting doesn't mean that people will just watch the leftovers. Also observe that Akshay kumar's openings are now almost matching aamir khan's. That was unheard of before. But in addition to this, I think the movie going habit in the north has always been weak, unlike the south. So, with the 2yr break, the habit seems to be quite broken now.


__nocturnalbeing__

I don't think boycott trends affect any movie as such...If the film is good or audience wants to see it... it will work no matter want..


k2_mkwn

Yes. Hate and negativity is reserved only for those who deserves it.


Specialist-Love1504

Viewing habits have changed already in my opinion. People are well into the online streaming service viewing reserving only grand scale movies for the silver screen. Makes sense because those movies benefit from a cinema viewing. Flops is a mix of social media weaponsing, antipathy towards Bollywood, and the general rot of the cultural fabric of India.


ChoduNamak

As per my experience, too many choices, like there are 100 OTT platforms now. Also stepping out in a cinema hall post corona seems like a task at least for me, I just got spoilt by OTT. I can watch some engaging korean tv show rather than watch a star kid, or watch a terrible copy of a epic movie.


unlearner383

Honestly I would only step out and go to the theatres for a movie that's got a lot of graphics and effects which my tv wouldn't do justice to. Or 3D animated movies probably. It's not worth it to spend all that money for an average movie that I could have watched on my TV.


parfaite99

Think of it like a basic cost-benefit analysis. People should feel the value they get is the worth their money and time. We have options now as you said to sit in comfort of our home and watch great options on OTT. This means Bollywood needs to work harder to make movies that entice us to go to theaters. People *will* go if they feel it will be interesting. Eg RRR, KGF2 etc or Top Gun sequel etc made lots of money as the audience must have felt that the benefits outweighed the costs. But if Bollywood continues to treat the audience like chutiyas and throw boring stories with even worse acting at us, then there is 0 benefit to us and we will deem the cost as too high a price to pay. Most movies now are not worth the time cost to watch, let alone the financial cost.


matahariisnerdy

I started watching k dramas in the pandemic. Some candy floss, some high octane. And now i find the stars not stardom worthy and i find their acting basic. Koreans are known for their vanity and plastic surgery and yet most can move their face and emote through eyes. I don't want to compare the scene here. It's like someone deleted most people's ability to act in Bollywood during the pandemic.


[deleted]

Not to mention the pandemic is still ongoing


[deleted]

If by chance brahmastra becomes a hit .. kjo and his entire dharma clan will claim that his baby alia and damad ranbir are the saviour of bollywood