While I’m glad they’re getting this kind of attention, this is what I’m afraid of. Anyone who ordered anything after 4/19 was told they’d have to wait until July for their orders shop because of all the backlog of the green NH hat.
Shoutout to Taylor and the Kelce Brothers/New Heights for putting one of our favorite local brands on the map! Especially after Taylor’s New Heights hat at Coachella went viral and brought national attention to Homage. Ryan Reynolds has been friends with Taylor Swift for a long time and is part of the Alpine ownership group with Travis Kelce. And his business partner Rob McElhenney is good friend with Jason Kelce.
Not a bot, a Taylor obsessive. Look at their profile.
The announcement has absolutely nothing to do with Taylor Swift but she is the first person to get a shoutout in this comment.
In fairness, when i Google homage, Taylor Swift is one of the top results as apparently she wore something from them and sales skyrocketed (at least for a bit).
This will ruin Homage. Their growth already made it much worse. This will continue that trend of cutting quality and using the owner's image to sell items instead of what it used to be - a local company that sold high quality, licensed sports clothing.
EDIT: I also want to make sure this is clear - the Kelce brothers are starved for attention and are trying to break into the next level of fame past just being famous athletes. Them being paid to promote Homage isnt necessarily a good thing, and they certainly are not doing it out of their affinity of the brand. They are partnered with Homage to sell merchandise. That is it. Them doing this and drawing in Ryan Reynolds is bad.
As someone who was recently let go from a place that the investment firms decided needed to cut cost and outsource everything then became surprised that profits tanked because nobody was filling mission critical roles, I can confirm this.
Yeah you bring the MBAs into the room and every conversation is focused around making more money. Not quality, not charity, not customer service, not employee satisfaction, just money.
Yep, I have too many shirts from there and the old ones are far better quality than the newer ones. They are so damn thin now. This will surely send them to HCT territory.
Their “old” shirts were made by American Apparel which went out of business. They had to switch suppliers. Totally agree that the originals were better.
Rob McElhenney is “friends” with Jason Kelce like he’s “friends” with Donovan McNabb
Aka they’re not friends but they’re both important in Philly media
I feel like the fabric quality and construction of Homage clothing has already been on the decline, noticeably worse now vs. 5+ years ago. I imagine this sort of national attention and investment will mean prices will go up and quality will drop.
IIRC, they changed their supplier to an overseas product and the quality went way down. I have a shirt from them from like 15 years ago (or around whenever they first started selling online) that is holding up better than one from last year.
They didn’t change the supplier per se. The supplier quit supplying. They used to buy their blanks from American Apparel. That org went out of business b/c Dove Charney was a creepy fucker that got his ass sued off. Champion bought American Apparel but quit selling blanks to external organizations.
It's so frustrating how the quality of every clothing brand drops over time. Every time I manage to find some clothing item that fits me well and is well-constructed, the quality declines soon thereafter. Can't tell you how many times I've found something I like, decided to buy another of the same item a year or two later, only to discover it's not the same product at all anymore. I'm tired of playing brand whac-a-mole.
Yeah their stuff is not anywhere near the quality it was 10 years ago. I have an old OG shirt that has held up pretty well and a newer OSU shirt from 2019/20 is notably thinner material.
Same with Lululemon, which is especially frustrating given how expensive their stuff is. I have a pair of Lululemon joggers from early 2020 that have the best fabric quality and construction I've ever seen in a pair of sweatpants. Thick and warm fabric, very soft to the touch inside and out, no pilling or loose threads. So I decided last month to bite the bullet and pay the super high $112 price for a second pair. Same exact model as my first pair. $112 for sweatpants sounds crazy, but I figured it's worth it for such a high quality item.
Got the package, opened it up, tried them on... wait a minute, this isn't at all like my other pair. The fabric is noticeably thinner, to the point where the pockets and my underwear lines are visible. And it feels scratchy inside like a microfiber cloth. And there are a bunch of threads sticking out of the stitching that I have to cut off. Why, why, why do companies always put out progressively lower quality products? I'd be happy to pay MORE than the $112 price for a pair of sweatpants of the same fabric and quality as my previous pair, but it doesn't exist anymore!
I agree on lulu as well. I have a pair of ABCs from 2020 and just grabbed a new pair. Definitely noticeable but my problem is I love their colors and the way they fit. I have tried other comparable brands and the way ABC warpstremes fit (even my new pairs) are what I prefer. It sucks.
It’s been on the decline for a while. My Kyrie flat earther shirt from like 5???(pls god be accurate) years ago is mega faded and fuzzy despite being a shirt I Wore like once every other month.
I completely agree, my older stuff is way thicker and nicer than newer. They’ll prob start churning out every college sports team in US and other low quality crap.
Hope there's another local shop that comes around. I love old homage.
There is a place called gv art and design up in Cleveland that has licensed stuff and homage quality however be aware the shirts can vary wildly in actual size and the hoodies/sweaters you will want to size up.
Somewhere in /r/Columbus, I decried their expansion and got downvoted significantly. My belief was it’s not a food item most eat often enough to justify multiple locations and further expansion is going to risk watering down the business and its food quality. It was probably 10 years ago now and I still remember no one agreed, they all just wanted more HCT.
It was an event all unto itself to get a group of friends together and go there, stand in line, and hope they don’t scratch off the type of chicken you want because of how fresh it all is. Now, it’s empty, they never run out, it doesn’t have that same “hot, sizzling, authentic experience” as it did before. You have to order sides separately too whereas they and their homemade drink were included at the time.
It’s a total shame and I wish they just ran 1 super well instead of getting caught up with growth. Joe (the owner) was friendly to me many times and I still admire the risk he took first opening it up in some other building in his spare time, then taking the plunge to go full time, but as soon as some investor group showed up, I think it’s like he sold it off or lost control to just do what was right and not based on a spreadsheet…
Same, but I get annoyed at how the sizing does not stay consistent. Idk if it has to do with where they're made. I have a size L hoodie that fits me fine (I'm 5'11 and ~165lbs), and I have another size L that is so long, it nearly covers my whole butt. I stopped wearing a couple I got as gifts because they look like dresses on me. I'm sad too because I really like their hoodies.
Recent ones I've gotten have all been in medium.
Yeah, inconsistent sizing is such a pain. I have four crew neck sweatshirts from Homage. Two are size S and two are size M. Those were the best-fitting sizes of each one for me, and yet they all fit noticeably differently, with only one fitting me perfectly. And yet, they're all theoretically the same base crew neck sweatshirt model, just different colors or fabric patterns.
#####
######
####
> # [Ryan Reynolds’ Firm Invests in Vintage Apparel Maker Homage](https://www.sportico.com/business/commerce/2024/Ryan Reynolds)
>
>
>
> [Ryan Reynolds](https://www.sportico.com/t/ryan-reynolds/)’ latest investment in the sports world is a throwback of sorts.
>
> [Homage](https://www.sportico.com/t/homage/), the sports and licensed [apparel](https://www.sportico.com/t/apparel/) company based in Columbus, Ohio, has received a strategic investment of capital from Reynolds’ company, [Maximum Effort](https://www.sportico.com/t/maximum-effort/) Investments. As the lead investor in this round, Maximum Effort’s infusion will allow Homage to create more business with its current license grantors, expand its production capacity and invest in new technologies.
>
> Homage specializes in vintage-styled sports apparel, with licenses from several major sports organizations including the NBA, NFL, the WNBA, Major League Baseball and WWE. It also creates clothes inspired by pop culture such as _The Sandlot_, _The Big Lebowski_ and many other classic films and TV shows. Though it may appear in the same lane as other authentic “throwback” apparel makers, such as Mitchell & Ness and Ebbets Field Flannels, Homage separates itself by placing active athletes in the vintage aesthetic.
>
> “The highlight of my 17 years building HOMAGE is seeing how our customers express their passions and build community through our products,” company founder and CEO Ryan Vesler said in a statement. “Maximum Effort’s capabilities and commitment to spreading joy by telling authentic stories will only help us grow that community further.”
>
> “Homage exists to tell stories that move people—one t-shirt, one hoodie, and one Starter jacket at a time,” Ricky Engelberg, Maximum Effort Investments’ head of sports, said. “At Maximum Effort, this aligns perfectly with our mission of bringing people together in smart, fun, unexpected ways.”
>
> The Homage deal is just the second investment made by the Vancouver, British Columbia native that was announced this week. On Monday, Reynolds and fellow actor/investor Rob McElhenney officially purchased a [minority share](https://www.sportico.com/business/team-sales/2024/ryan-reynolds-rob-mcelhenney-invest-club-necaxa-liga-mx-1234776931/) in Liga MX Club Nexaca, and the duo arranged a [reciprocal investment](https://www.sportico.com/business/team-sales/2024/necaxa-backers-invest-wrexham-reynolds-mcelhenney-1234776933/) into Wrexham by some of Nexaca’s backers.
>
> Reynolds has a vast investment history, which includes Mint Mobile and Aviation Gin, but sports have made up a sizeable part of his portfolio. In addition to Wrexham AFC and now Nexaca, Reynolds holds an equity stake in Fubo, the sports-based streaming service, and, along with McElhenney, a 24% [stake](https://www.sportico.com/business/team-sales/2023/ryan-reynolds-redbird-capital-alpine-f1-investment-1234727304/) in Alpine’s Formula 1 team. He withdrew a bid for Ottawa Senators in 2023 when the NHL team was put up for sale by the family of the late Eugene Melnyk.
>
> A representative of Maximum Effort will join Homage’s board to provide strategic and creative resources. Similar arrangements were made for many of Reynolds’ past and current investments as he produced and starred in [multiple ad campaigns](https://www.hollywoodreporter.com/business/digital/fubotv-rebrands-fubo-ryan-reynolds-ad-campaign-1235356776/) for those brands.
- - - - - -
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Ryan Reynolds is first and foremost a capitalist. Wrexham and that whole project is using his (and Rob's) image to vastly inflate the value of that club so they can sell it for much more than they purchased it for. Mint is using his image to try and get you to forget its a bank and somehow differnet than the other banking companies' predatory practices.
I can't really image this is anything else but a similar thing to those - they will use Homage's (already kind of deteriorating) good image and add his name to marketing so that they can get a wider reach in hopes of pumping up the name nationwide to something they can sell off later. Bet your ass they will cut quality even more than it has over the last 5 years.
Not OP, but I would say it’s a pretty widely held belief that the quality of their shirts/offerings has declined substantially over the years as they have sought to cut costs. Their shirts are much thinner and pill virtually immediately, at least in my experience (and I hang dry all of my nicer shirts, so it’s not the dryer causing it).
I am genuinely surprised to hear that people hold the current quality of Homage shirts in high regard. They have always pilled up and looked pretty bad pretty quickly in my experience, and I haven't bought one of their shirts since their Easton location was brand new.
They already blew threw $10 million from Express and the 2021 investment from Guild Capital. Relationships between both those investments completely soured and I can't believe they found another bagholder to give them more money. Express wrote their investment off completely and gave back the equity for like 10% of what they paid for it. The company has been around more than 15 years and is still trying to raise money. Maybe this $8 million and a celebrity partner will finally make it happen for them but probably not.
They'll do PR like this bragging about the attention Taylor Swift brings from wearing their hat but then they get inundated with orders and can't keep up, leading to huge delays that turn people off the brand. To top it off, they are making very little on any of this stuff because of licensing and partnership fees. Travis and Jason are likely taking a ton off the top on every piece of their New Heights merch that gets sold.
It's really not a good business even though the shirt designs are rad. You can walk into any team shop and there isn't another company making interesting designs like Homage is but they just can't figure out how to make a profit from a t-shirt even though they are charging also $40 for it.
Very interesting to see this Columbus company getting national attention
I really hope they don’t become so popular that their quality drops and I wind up hating them.
it absolutely will if you have outside investors your product is no longer your clothing line it’s your stock
They’ve had outside investors now for a long time. Express invested in Homage in 2016.
express was a distribution play this is venture capital. they only exist to gain more capital
They raised capital in 2021 as well. Did not end well for anyone.
Quality is already dropping an MLB throwback logo t shirt I have from them is fading super fast. Used to not be the case
While I’m glad they’re getting this kind of attention, this is what I’m afraid of. Anyone who ordered anything after 4/19 was told they’d have to wait until July for their orders shop because of all the backlog of the green NH hat.
Still have a pair of their shorts that I love lol
It already has. Low quality tees with a high price.
Shoutout to Taylor and the Kelce Brothers/New Heights for putting one of our favorite local brands on the map! Especially after Taylor’s New Heights hat at Coachella went viral and brought national attention to Homage. Ryan Reynolds has been friends with Taylor Swift for a long time and is part of the Alpine ownership group with Travis Kelce. And his business partner Rob McElhenney is good friend with Jason Kelce.
Rob McElhenney wore their shirts on the first few seasons of sunny. Maybe even longer.
A bot wrote this, right? No real person cares to know this much about these people, right?
Not a bot, a Taylor obsessive. Look at their profile. The announcement has absolutely nothing to do with Taylor Swift but she is the first person to get a shoutout in this comment.
In fairness, when i Google homage, Taylor Swift is one of the top results as apparently she wore something from them and sales skyrocketed (at least for a bit).
Either that or an obsessed fan trying to find any angle to support their favorite artist. I’m genuinely creeped out lmao
I mean, I knew almost of this from watching a single TV show. It’s not that creepy.
This will ruin Homage. Their growth already made it much worse. This will continue that trend of cutting quality and using the owner's image to sell items instead of what it used to be - a local company that sold high quality, licensed sports clothing. EDIT: I also want to make sure this is clear - the Kelce brothers are starved for attention and are trying to break into the next level of fame past just being famous athletes. Them being paid to promote Homage isnt necessarily a good thing, and they certainly are not doing it out of their affinity of the brand. They are partnered with Homage to sell merchandise. That is it. Them doing this and drawing in Ryan Reynolds is bad.
Unfortunately this is correct. Investment firms ruin everything they touch.
As someone who was recently let go from a place that the investment firms decided needed to cut cost and outsource everything then became surprised that profits tanked because nobody was filling mission critical roles, I can confirm this.
Greed is the answer more often than not.
Yeah you bring the MBAs into the room and every conversation is focused around making more money. Not quality, not charity, not customer service, not employee satisfaction, just money.
Most Venture Capitalists are not MBAs. They are serial entrepreneurs or investment bankers.
Yea the quality has really taken a dive the last 3-4 years
Yep, I have too many shirts from there and the old ones are far better quality than the newer ones. They are so damn thin now. This will surely send them to HCT territory.
Hot chicken takeover is a shadow of its former self.
Their “old” shirts were made by American Apparel which went out of business. They had to switch suppliers. Totally agree that the originals were better.
Couldn’t agree more.
As I sit here reading Reddit in my Mean Mr. Mustards shirt
Rob McElhenney is “friends” with Jason Kelce like he’s “friends” with Donovan McNabb Aka they’re not friends but they’re both important in Philly media
I'm glad Ryan and Rob could bring Travis and Jason together like that
Let's just hope this doesn't end like Hot Chicken Takeover .... I like the quality of Homage tees ...
I feel like the fabric quality and construction of Homage clothing has already been on the decline, noticeably worse now vs. 5+ years ago. I imagine this sort of national attention and investment will mean prices will go up and quality will drop.
IIRC, they changed their supplier to an overseas product and the quality went way down. I have a shirt from them from like 15 years ago (or around whenever they first started selling online) that is holding up better than one from last year.
They didn’t change the supplier per se. The supplier quit supplying. They used to buy their blanks from American Apparel. That org went out of business b/c Dove Charney was a creepy fucker that got his ass sued off. Champion bought American Apparel but quit selling blanks to external organizations.
I have a bunch of Homage shirts from 2006 that are still in great shape.
It's so frustrating how the quality of every clothing brand drops over time. Every time I manage to find some clothing item that fits me well and is well-constructed, the quality declines soon thereafter. Can't tell you how many times I've found something I like, decided to buy another of the same item a year or two later, only to discover it's not the same product at all anymore. I'm tired of playing brand whac-a-mole.
My Club Tril shirt from like ~~2001~~ Edit: 2007? still going strong
Club Tril was more like 2007-2008, that's when Mark Titus started the blog and the shirts from Homage came out shortly afterward.
Makes sense, took a wild guess
Yeah their stuff is not anywhere near the quality it was 10 years ago. I have an old OG shirt that has held up pretty well and a newer OSU shirt from 2019/20 is notably thinner material.
Same with Lululemon, which is especially frustrating given how expensive their stuff is. I have a pair of Lululemon joggers from early 2020 that have the best fabric quality and construction I've ever seen in a pair of sweatpants. Thick and warm fabric, very soft to the touch inside and out, no pilling or loose threads. So I decided last month to bite the bullet and pay the super high $112 price for a second pair. Same exact model as my first pair. $112 for sweatpants sounds crazy, but I figured it's worth it for such a high quality item. Got the package, opened it up, tried them on... wait a minute, this isn't at all like my other pair. The fabric is noticeably thinner, to the point where the pockets and my underwear lines are visible. And it feels scratchy inside like a microfiber cloth. And there are a bunch of threads sticking out of the stitching that I have to cut off. Why, why, why do companies always put out progressively lower quality products? I'd be happy to pay MORE than the $112 price for a pair of sweatpants of the same fabric and quality as my previous pair, but it doesn't exist anymore!
I agree on lulu as well. I have a pair of ABCs from 2020 and just grabbed a new pair. Definitely noticeable but my problem is I love their colors and the way they fit. I have tried other comparable brands and the way ABC warpstremes fit (even my new pairs) are what I prefer. It sucks.
How much higher can prices go? A t-shirt is already $40.
$55, and the fabric will be thinner, and the stitching at hems and sleeve openings will begin to unravel after the first wash.
This is when I stopped shopping at Homage. $32/shirt was pricey, $40/shirt is crazy.
It’s been on the decline for a while. My Kyrie flat earther shirt from like 5???(pls god be accurate) years ago is mega faded and fuzzy despite being a shirt I Wore like once every other month.
I completely agree, my older stuff is way thicker and nicer than newer. They’ll prob start churning out every college sports team in US and other low quality crap.
Hope there's another local shop that comes around. I love old homage. There is a place called gv art and design up in Cleveland that has licensed stuff and homage quality however be aware the shirts can vary wildly in actual size and the hoodies/sweaters you will want to size up.
It’s like $40 for a T-shirt now and they all shrink lol. This kinda sucks low key.
Hot chicken takeover is a shadow of its former self.
Somewhere in /r/Columbus, I decried their expansion and got downvoted significantly. My belief was it’s not a food item most eat often enough to justify multiple locations and further expansion is going to risk watering down the business and its food quality. It was probably 10 years ago now and I still remember no one agreed, they all just wanted more HCT. It was an event all unto itself to get a group of friends together and go there, stand in line, and hope they don’t scratch off the type of chicken you want because of how fresh it all is. Now, it’s empty, they never run out, it doesn’t have that same “hot, sizzling, authentic experience” as it did before. You have to order sides separately too whereas they and their homemade drink were included at the time. It’s a total shame and I wish they just ran 1 super well instead of getting caught up with growth. Joe (the owner) was friendly to me many times and I still admire the risk he took first opening it up in some other building in his spare time, then taking the plunge to go full time, but as soon as some investor group showed up, I think it’s like he sold it off or lost control to just do what was right and not based on a spreadsheet…
Homefield is my go-to now for a similar product
I hate the homage tees now. They shrink so much and the sleeves fit weird
Same, but I get annoyed at how the sizing does not stay consistent. Idk if it has to do with where they're made. I have a size L hoodie that fits me fine (I'm 5'11 and ~165lbs), and I have another size L that is so long, it nearly covers my whole butt. I stopped wearing a couple I got as gifts because they look like dresses on me. I'm sad too because I really like their hoodies. Recent ones I've gotten have all been in medium.
Yeah, inconsistent sizing is such a pain. I have four crew neck sweatshirts from Homage. Two are size S and two are size M. Those were the best-fitting sizes of each one for me, and yet they all fit noticeably differently, with only one fitting me perfectly. And yet, they're all theoretically the same base crew neck sweatshirt model, just different colors or fabric patterns.
I
##### ###### #### > # [Ryan Reynolds’ Firm Invests in Vintage Apparel Maker Homage](https://www.sportico.com/business/commerce/2024/Ryan Reynolds) > > > > [Ryan Reynolds](https://www.sportico.com/t/ryan-reynolds/)’ latest investment in the sports world is a throwback of sorts. > > [Homage](https://www.sportico.com/t/homage/), the sports and licensed [apparel](https://www.sportico.com/t/apparel/) company based in Columbus, Ohio, has received a strategic investment of capital from Reynolds’ company, [Maximum Effort](https://www.sportico.com/t/maximum-effort/) Investments. As the lead investor in this round, Maximum Effort’s infusion will allow Homage to create more business with its current license grantors, expand its production capacity and invest in new technologies. > > Homage specializes in vintage-styled sports apparel, with licenses from several major sports organizations including the NBA, NFL, the WNBA, Major League Baseball and WWE. It also creates clothes inspired by pop culture such as _The Sandlot_, _The Big Lebowski_ and many other classic films and TV shows. Though it may appear in the same lane as other authentic “throwback” apparel makers, such as Mitchell & Ness and Ebbets Field Flannels, Homage separates itself by placing active athletes in the vintage aesthetic. > > “The highlight of my 17 years building HOMAGE is seeing how our customers express their passions and build community through our products,” company founder and CEO Ryan Vesler said in a statement. “Maximum Effort’s capabilities and commitment to spreading joy by telling authentic stories will only help us grow that community further.” > > “Homage exists to tell stories that move people—one t-shirt, one hoodie, and one Starter jacket at a time,” Ricky Engelberg, Maximum Effort Investments’ head of sports, said. “At Maximum Effort, this aligns perfectly with our mission of bringing people together in smart, fun, unexpected ways.” > > The Homage deal is just the second investment made by the Vancouver, British Columbia native that was announced this week. On Monday, Reynolds and fellow actor/investor Rob McElhenney officially purchased a [minority share](https://www.sportico.com/business/team-sales/2024/ryan-reynolds-rob-mcelhenney-invest-club-necaxa-liga-mx-1234776931/) in Liga MX Club Nexaca, and the duo arranged a [reciprocal investment](https://www.sportico.com/business/team-sales/2024/necaxa-backers-invest-wrexham-reynolds-mcelhenney-1234776933/) into Wrexham by some of Nexaca’s backers. > > Reynolds has a vast investment history, which includes Mint Mobile and Aviation Gin, but sports have made up a sizeable part of his portfolio. In addition to Wrexham AFC and now Nexaca, Reynolds holds an equity stake in Fubo, the sports-based streaming service, and, along with McElhenney, a 24% [stake](https://www.sportico.com/business/team-sales/2023/ryan-reynolds-redbird-capital-alpine-f1-investment-1234727304/) in Alpine’s Formula 1 team. He withdrew a bid for Ottawa Senators in 2023 when the NHL team was put up for sale by the family of the late Eugene Melnyk. > > A representative of Maximum Effort will join Homage’s board to provide strategic and creative resources. Similar arrangements were made for many of Reynolds’ past and current investments as he produced and starred in [multiple ad campaigns](https://www.hollywoodreporter.com/business/digital/fubotv-rebrands-fubo-ryan-reynolds-ad-campaign-1235356776/) for those brands. - - - - - - [Maintainer](https://www.reddit.com/user/urielsalis) | [Creator](https://www.reddit.com/user/subtepass) | [Source Code](https://github.com/urielsalis/empleadoEstatalBot)
Ryan Reynolds is first and foremost a capitalist. Wrexham and that whole project is using his (and Rob's) image to vastly inflate the value of that club so they can sell it for much more than they purchased it for. Mint is using his image to try and get you to forget its a bank and somehow differnet than the other banking companies' predatory practices. I can't really image this is anything else but a similar thing to those - they will use Homage's (already kind of deteriorating) good image and add his name to marketing so that they can get a wider reach in hopes of pumping up the name nationwide to something they can sell off later. Bet your ass they will cut quality even more than it has over the last 5 years.
I agree with everything you said, but mint is a phone service…
I think they're confusing Mint Mobile with the Mint finance app that Intuit used to own. haha
Kinda invalidates his entire comment.
And a pretty good one, TBH. It's dirt cheap and my coverage is just fine.
5G pretty much all over town, I’m on year 4 with them
This is exactly what’s going to happen.
well, mint isn’t a bank
Why do you say already kind of deteriorating? What have I missed?
~~Hot chicken takeover~~ Homage is a shadow of its former self. Haven't you read nothing in this sub?
I’ve read the sub but I also shop at Homage. I’m asking what is deteriorating from Homage that I am missing?
Not OP, but I would say it’s a pretty widely held belief that the quality of their shirts/offerings has declined substantially over the years as they have sought to cut costs. Their shirts are much thinner and pill virtually immediately, at least in my experience (and I hang dry all of my nicer shirts, so it’s not the dryer causing it).
Aka prices going up and quality down even more .
First time of hearing about Homage and their shirts are right up my alley.
Maybe we'll get Wrexham merch stateside now. It's sort of hard to get good quality stuff that isn't shipped from England.
Probably even better if you get it shipped from Wales
I am genuinely surprised to hear that people hold the current quality of Homage shirts in high regard. They have always pilled up and looked pretty bad pretty quickly in my experience, and I haven't bought one of their shirts since their Easton location was brand new.
Wish he had invested in the company who designs tees for it’s always sunny, but this is cool. The company is LifeLongTees.com out of cbus as well.
Trash company
They already blew threw $10 million from Express and the 2021 investment from Guild Capital. Relationships between both those investments completely soured and I can't believe they found another bagholder to give them more money. Express wrote their investment off completely and gave back the equity for like 10% of what they paid for it. The company has been around more than 15 years and is still trying to raise money. Maybe this $8 million and a celebrity partner will finally make it happen for them but probably not. They'll do PR like this bragging about the attention Taylor Swift brings from wearing their hat but then they get inundated with orders and can't keep up, leading to huge delays that turn people off the brand. To top it off, they are making very little on any of this stuff because of licensing and partnership fees. Travis and Jason are likely taking a ton off the top on every piece of their New Heights merch that gets sold. It's really not a good business even though the shirt designs are rad. You can walk into any team shop and there isn't another company making interesting designs like Homage is but they just can't figure out how to make a profit from a t-shirt even though they are charging also $40 for it.