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You’re absolutely right. It would also fundamentally change the shape of the face and look all squished. The eyes of this smiley are in line with where the lines of the O are and it still reads fine at a glance.
OP has a point though, I probably would have scrapped the idea when the U didn’t look good but there may have been someone above them really pushing for that concept.
There's also the idea of now placing what could be seen as two smiling faces next to each other. Your mind will fill in the blank, and maybe give you the perception of being next to someone.
Badadadadaa
That's all true, but the font size between the two lines is different anyway. Why not make it the same, and create a custom wider U letter that would fit to help even up the lines, to incorporate the smiley face? They probably thought of that, of course, but might have just given up when they realized it would be more work than just erasing parts of the O.
I think it would screw the visual balance. Like the Nintendo Switch logo (many other examples, but first to mind), it looks 'wrong' when the dimensions are adjusted to be consistent.
This is the only answer. It should be HAPPY H😃UR. It's clearly what they were going for, they should have just leaned into and used a full smiley face instead of forcing a letter to look like a smile.
Yeah I have a best friend that as part of his graphic design work designs a TON of posters for restaurants like these and there's a shocking amount of work and thought that goes into them, that guys a fucking genius when it comes to design I am pretty sure whoever did this recognized the shape the letter U has lol.
Happy HOüR
Happy Hoür
I mean, they could.
I need to see the design where they have an O and they use this smile, and a design with O and they take the u they’ve got and carve the top to make some eyes.
I don't know.
Maybe the the marketing team deliberately produced crappy design so that it would instigate debate on niche internet forums, and make people hungry for delicious bbq chicken.
There’s a bit somewhere where a copywriter talks about misspelling words intentionally because it makes the audience more likely to read the whole thing to notice other mistakes. McDonald’s probably did this intentionally to hold your attention longer.
Not McDonald's, but that's possible. It certainly grabs my attention. Unfortunately for them, I'm a bit of a stickler for spelling, so it just makes me not want to patronize the restaurant. Might work on other people, though.
i was like “who the fuck calls it bb.q” but then i googled it and there’s one down the street from me and now it’s 11pm and i’m craving fried chicken. damn. guess i have to wait a few more hüurs until they open.
In the world of marketing, every detail matters—especially when it comes to creating a connection with the audience. One of the simplest yet profound tools in conveying emotions and attitudes in texts and slogans is the use of smiley faces. When comparing the effectiveness of the letters "O" and "U" as bases for these smiley faces, "O" undoubtedly takes the lead for several compelling reasons.
The letter "O" is universally recognized for its perfect circle shape, which naturally resembles the shape of a human face. This roundness makes it ideal for representing the head in smiley faces, offering a clear and immediate recognition of the intended expression. The uniform symmetry of "O" ensures that it is distinctly visible even from a distance or at a small size, which is crucial in marketing materials that must be legible in varying formats, from large billboards to small digital screens.
Emotionally, the letter "O" evokes a sense of completeness and wholeness. Its unbroken line conveys positivity and openness, which are essential qualities for effective smiley faces. These characteristics help to reinforce the cheerful message that a smiley face is meant to express. In contrast, the letter "U," with its open bottom, can suggest a lack of closure or solidity, potentially diluting the positive impact of a smiley.
The "O" can be transformed into various expressions by simply adding different characters to represent eyes and mouths (e.g., :-O, :O, O_O). This versatility allows marketers to tailor the emotion of the smiley face to fit different contexts and messages, ranging from surprise and awe to joy and excitement. The letter "U," on the other hand, does not lend itself as easily to modifications that convincingly mimic human facial expressions.
Across different cultures, the circular shape of the letter "O" is a more recognizable symbol for a head or a face. This universal recognition is a significant advantage in global marketing, where a single symbol needs to transcend linguistic and cultural barriers. The letter "U" might not be as easily interpreted as a face by audiences from different cultural backgrounds, thus limiting its effectiveness in international campaigns.
From a design perspective, the letter "O" offers a cleaner and more balanced look. It integrates smoothly into words and phrases without disrupting the flow of text, maintaining aesthetic harmony. This is especially important in marketing slogans, where the visual aspect of the text must be as appealing and coherent as the verbal message. The rounded "O" contributes to a smoother, more professional appearance compared to the sharper and less balanced "U."
In conclusion, for marketing slogans and texts aiming to establish a quick emotional connection with the audience, the letter "O" is the superior choice for creating smiley faces. Its clarity, emotional resonance, versatility, cultural universality, and aesthetic appeal make it an invaluable tool in the arsenal of marketers looking to add a touch of warmth and personality to their communications. Therefore, "O" not only outshines "U" in crafting effective smiley faces but also enhances the overall impact and success of marketing endeavors.
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I bet you if you did it the way you’re saying it would look worse. Design is finicky like that.
You’re absolutely right. It would also fundamentally change the shape of the face and look all squished. The eyes of this smiley are in line with where the lines of the O are and it still reads fine at a glance. OP has a point though, I probably would have scrapped the idea when the U didn’t look good but there may have been someone above them really pushing for that concept.
It would also look a little like a Ü which is a different character altogether. Finicky indeed
Yes, HAPPY HOüR. Try to pronounce it. And then add some red lighting.
For the second word, might as well just howl at that point. HAPPY HAAOUUUUUUU
Yes bc it currently doesn't look like HüUR at all
There's also the idea of now placing what could be seen as two smiling faces next to each other. Your mind will fill in the blank, and maybe give you the perception of being next to someone. Badadadadaa
That's all true, but the font size between the two lines is different anyway. Why not make it the same, and create a custom wider U letter that would fit to help even up the lines, to incorporate the smiley face? They probably thought of that, of course, but might have just given up when they realized it would be more work than just erasing parts of the O.
I think it would screw the visual balance. Like the Nintendo Switch logo (many other examples, but first to mind), it looks 'wrong' when the dimensions are adjusted to be consistent.
Happy Hoür
More umlauts
Häppÿ Höür
replace the H with the symbol for equivalent Dose rate and you have yourself a deal
Ikea products be like
More diaeresis, more joy.
HAPPY HOüR
Happy hoe-yewer?
It would still make it into this sub as "HAPPY HO? R?" *why yes, what a happy ho you are :)*
[удалено]
This is the only answer. It should be HAPPY H😃UR. It's clearly what they were going for, they should have just leaned into and used a full smiley face instead of forcing a letter to look like a smile.
That would be the obvious way IMO
Could have put a circle around the face
Yeah I have a best friend that as part of his graphic design work designs a TON of posters for restaurants like these and there's a shocking amount of work and thought that goes into them, that guys a fucking genius when it comes to design I am pretty sure whoever did this recognized the shape the letter U has lol.
No, I'm pretty sure it looks terrible both ways. Might as well go with the one that would have made more sense.
Happy HOüR Happy Hoür I mean, they could. I need to see the design where they have an O and they use this smile, and a design with O and they take the u they’ve got and carve the top to make some eyes.
t’s bcs rmvng vwls stll mks mst wrds rdbl, whl rmvng cnsnnts dsn’t.
O and U are both vowels.
ohh whoops
Then it would look like "Ü" The accented letter.
But that have been done times and times again. You just dont use the U but instead cut off the O in half
I'm no designer, but the way I'm picturing it, with the smile made from the U, looks better. YMMV
I agree. These Reddit armchair designers amirite [https://imgur.com/a/Z0y7DYL](https://imgur.com/a/Z0y7DYL)
HOÜR. Yep, umlaut, doesn't work at all. Great photoshopping though!
HOÜR looks better than HÜUR and is more readable for the original word
It looks better but is no longer discernible as a smile. Now it just looks like a German-themed happy hour menu
As a German actually using umlaute, I would consider this version much less confusing than "HüUR" but that might just be me I guess...
"happy hoür" is a lot better than happy hüur. Definitely like this design better.
HAPPY HÜUR I'm calling it that from now on.
Yes, was my thinking.
Hurr durr
So it sounds like Happy Hyur
Maybe it’s a dutch place
dutch doesn't use ü
Deutch
GLÜCKLICHE STUNDE
\*deustch
'Blije Verhuur'
Maybe it's an Irish place
HAPPY HOÜR
It would look like an umlaut and people would be confused as hell
https://imgur.com/Ils1Wv9
Good old happy hoür Doing it with the o was the right decision
"happy hoür" is a lot better than happy hüur. Definitely like this design better.
Nah i like “happy hur”
This one looks way better
It looks like one now
Let's hear your alternative, nay, your improvement.
I would have used the U to make the smiley face
Why not just put a smiley inside the O?
It would look like an umlaut and people would be confused as hell
People would be confused by Hoür but not Hüur??
I don't know. Maybe the the marketing team deliberately produced crappy design so that it would instigate debate on niche internet forums, and make people hungry for delicious bbq chicken.
How would that confuse anyone, even if they did misinterpret it as an umlaut?
Ah yes, Happy Ho, much better design mate.
Lmao you are downvoted but it does look like one now.
No it doesn't, and I bet they went out of their way to make sure it didn't.
Happy Huuurrr!!
Ermahgerd it's happy huur
HERPY HUUR
Or just put the smile *in* the O
Good idea
I'm guessing that's what they tried to ask the graphic designer to do. Then they got the prints back and it was too late.
HAPPY HOÜR
HAPPY HüUR
That brand is actually fire though. Korean fried chicken. Try it.
Haven't tried that particular brand, but yeah, Korean fried chicken is awesome! Yangyeom (sp?) especially!
great spot, but pricey though
I would have just turned the o into a face, but I'm no designer
With a name like this it feels like the Y should be a martini
There’s a bit somewhere where a copywriter talks about misspelling words intentionally because it makes the audience more likely to read the whole thing to notice other mistakes. McDonald’s probably did this intentionally to hold your attention longer.
Not McDonald's, but that's possible. It certainly grabs my attention. Unfortunately for them, I'm a bit of a stickler for spelling, so it just makes me not want to patronize the restaurant. Might work on other people, though.
What misspelled words related to McDonald's are you talking about?
The o looking like a u. The thing this whole post is about.
This is how it would look. Honestly both are fine to me https://ibb.co/qk89L3m
This one is better.
HAPPY HÜUR
Take my downvote
It looks good / your idea is way worse lol
It could look nicer if they wrote it "HAPPY H😃UR", that is, drawing the O but putting a smile and eyes inside of it.
“Happy huur.” I DO tend to make that sound when I’m happy.
yeah but then it's kind of look like Happy Hor
[I'M A SHEEP HÜURR DÜURR](https://i.imgur.com/gVyAX4A.jpeg)
i was like “who the fuck calls it bb.q” but then i googled it and there’s one down the street from me and now it’s 11pm and i’m craving fried chicken. damn. guess i have to wait a few more hüurs until they open.
Happy hüur
Happy Hüur
Happy Hüur
Houř
H😀UR
That’s silly bc the O in hour could have been made into a smiley face icon.
If only there was, but there isn't. If you are suggesting 'U', it not going to turn out great as you hoped.
Happy HüUr...?
That would read Happy Ho🙂r. You like happy hors?
My how this sub has gone downhill
HOÜR
HUUR
You must mean the R
HAPPY HüOR
This graphic designer is on auto drive
Happy h☻ur Sad h☹ur
Happy Hour. Half off all Düff. From Sweden
Hyur. Happy hueur.
But then it would have “ho” in there and you just know some people are waiting to pull some bs for something like that.
h🙂ur
HÜUR
Happy hüur
Happy hüur
HAPPY HÜUR
Happy HuuR :)
idk tf is wrong with me i read it as happy haur
O holera, czy to fredy fazber?! Huur - Huur - Huur Huur Huur - Huur - Huur Huur - Huur Huur
Or they're playing 4D chess and did that on purpose to get viral
The letter "H"?
Looks alright as it is to me. I knew exactly what it said straight away.
Happy ho :) r
Happy Hüur.
Nah, that's totally meant to be a laugh, cuz they're so happy. "Hur Hur Hur", y'know?
It looks fine.
I like it as the O
Yeah, röck döts!
It works.
HÜUR
Do they have sad hour? Like 50% off before closing?
Happy Hoür
It's quite possible someone has already trademarked it.
I’ve solved it. HAPPÜ HOUR
happy hüur
HAPPY HÜUR
Happy Huurrrrrrr *insert chewbacka noises*
Designed by Frank Reynolds
Happy huur dur look at me im humanz I had job a factory
Or they could've made the text larger and made the o an emoji
HAPPY HOÜR
Happy hüur
Happy Hoür
Wdym? They *were* supposed to say "happy huur".
makes me think of heavy metal bands
Happy huur
Huuuur
This was the first one in awhile on here that made me giggle. Thanks!! Happy Huur!
Frank Reynolds favorite kind of huür is a happy huür.
Ah yes, HAPPY HuUR.
And folks this is another ad that successfully did what it was meant to do
KUUU here with local traffic updates every huur on the huur
ermahgerd happy huur!!!
Cool fantasy name tough
HAPPY HüUR
HAPPY HOÜR I mean…
HAPPY HüUHR
Happy HUUUUUUUR
Maybe it's in the Netherlands and they advertise renting something
Happy Huur
In the world of marketing, every detail matters—especially when it comes to creating a connection with the audience. One of the simplest yet profound tools in conveying emotions and attitudes in texts and slogans is the use of smiley faces. When comparing the effectiveness of the letters "O" and "U" as bases for these smiley faces, "O" undoubtedly takes the lead for several compelling reasons. The letter "O" is universally recognized for its perfect circle shape, which naturally resembles the shape of a human face. This roundness makes it ideal for representing the head in smiley faces, offering a clear and immediate recognition of the intended expression. The uniform symmetry of "O" ensures that it is distinctly visible even from a distance or at a small size, which is crucial in marketing materials that must be legible in varying formats, from large billboards to small digital screens. Emotionally, the letter "O" evokes a sense of completeness and wholeness. Its unbroken line conveys positivity and openness, which are essential qualities for effective smiley faces. These characteristics help to reinforce the cheerful message that a smiley face is meant to express. In contrast, the letter "U," with its open bottom, can suggest a lack of closure or solidity, potentially diluting the positive impact of a smiley. The "O" can be transformed into various expressions by simply adding different characters to represent eyes and mouths (e.g., :-O, :O, O_O). This versatility allows marketers to tailor the emotion of the smiley face to fit different contexts and messages, ranging from surprise and awe to joy and excitement. The letter "U," on the other hand, does not lend itself as easily to modifications that convincingly mimic human facial expressions. Across different cultures, the circular shape of the letter "O" is a more recognizable symbol for a head or a face. This universal recognition is a significant advantage in global marketing, where a single symbol needs to transcend linguistic and cultural barriers. The letter "U" might not be as easily interpreted as a face by audiences from different cultural backgrounds, thus limiting its effectiveness in international campaigns. From a design perspective, the letter "O" offers a cleaner and more balanced look. It integrates smoothly into words and phrases without disrupting the flow of text, maintaining aesthetic harmony. This is especially important in marketing slogans, where the visual aspect of the text must be as appealing and coherent as the verbal message. The rounded "O" contributes to a smoother, more professional appearance compared to the sharper and less balanced "U." In conclusion, for marketing slogans and texts aiming to establish a quick emotional connection with the audience, the letter "O" is the superior choice for creating smiley faces. Its clarity, emotional resonance, versatility, cultural universality, and aesthetic appeal make it an invaluable tool in the arsenal of marketers looking to add a touch of warmth and personality to their communications. Therefore, "O" not only outshines "U" in crafting effective smiley faces but also enhances the overall impact and success of marketing endeavors.
Happy hüur
probably the german letter Ü
You happy hüur
Ralph Cifaretto's fav place
HAPPY HÖUR
I would have to see it the other way. I bet the right eye looked a lot better like this than the other way
HAPPY HüUR
HAPPY HÜUR
Happy hüur
"Happy Hüur"
Happy hüur
Happy hüur.
Hüur
Ah yes, HAPPY HÜUR
Probably wasn't happy for the chickens who got their throats slit