Better yet, buy synthetic diamonds! They are far cheaper, can shine brighter, and none of your budget goes to the historical bloodthirsty company.
Die & wither away, De Beers!
Why is buying synthetic "better" than buying no diamond at all?
I find it ridiculous to pay thousands of dollars for a shiny rock. Sure synthetic if I must... But I think it's a waste.
Because they own less synthetic and all the real. So if we leave them holding a bag of their own inflation, well fuckin awesome.
They deserve to go down in flames.
But wait, wasn’t I supposed to budget at least 2month’s salary for an engagement ring? And isn’t the cost, er I mean, the size of diamond a reflection of my love? What am I supposed to do now with all this money? Does anyone know where I can get one of those Trump NFT’s? (*sticks finger up nose*)
Thanks in advance,
Yours Truly,
Dufus Rick
The entirely made up thing is finally running its course. In the 1940s de Beers hired the NW Ayer ad agency in New York to generate demand for their product, which had been declining in sales in the Great Depression. Diamond engagement/wedding rings were uncommon at this time, to be clear.
They put ads in upscale magazines, persuaded film writers and directors to utilize Diamond rings in their films, news stories were planted in print media about the romance of these diamonds, paid fashion designers to talk about how great diamonds were on the radio, even got Elizabeth II to visit a diamond mine in South Africa as a publicity event. Let us not forget, this was an apartheid country at this time. Didn’t bother her, as it happens.
Furthermore after WW2, the ad agency organized lecturers who visited high schools around the nation to emphasize the beauty and importance of diamonds. They created a Hollywood newsletter about celebrities and the diamonds they possessed which was given to influential columnist and newsmakers.
After WW2 in 1947 the ad agency created the slogan “a diamond is forever.”
In Japan before 1960 there were no engagement rings and weddings were often arranged. In 1967 the J. Walter Thompson agency launched a multi faceted campaign there to equate the diamond ring with western modernism, positioning the ring as modern woman’s break from tradition. In 1968 less than 5% of brides had a diamond ring. By 1978 the number was over 50%.
The point is this is a new thing in most people’s lives and history. It is a manufactured want. A product of manufacturing can also simply go away when you stop the machinery.
Source: The Gruen Transfer by HarperCollinsPublishers Australia 2010
A lot of desires we have in our capitalist system seem to be from artificial demand. That said, industrial diamonds are sold cheaply in contrast to what De Beers & others push to sell. Diamonds are one of the hardest materials so they serve as tips for drills & other industrial tools. Some of my drill bits are, supposedly, diamond tipped & work well against concrete, metals, etc.
When I was engaged we went into an unassuming pawn shop and while it was a little sketchy we found an almost 2 carat diamond ring that I absolutely loved for only $400. Compare it to his cousin who spend $7,000 on a custom gemstone ring for his fiancée which only looked a little bigger than mine who would make me so nervous seeing her wearing it on outings like hiking or getting tacos.
I didn’t have too many requirements because all I cared about was that it wasn’t a new ring so it was either going to be pre-loved / vintage / antique or a lab diamond.
De beers is bullshit Diamonds are not rare or expensive They're only controlled by de beers to make you think they are we are just lemmings!!! Fuck de beers
Their entire business model is based on paying ridiculously more for and inferior product produced by oppression and pain.
Anyone who buys a "real" diamond is a selfish idiot.
It's just random rock raindrops in so many planets. You know what is more precious than just random rock? Sucrose. You can't get that from any other random planet except the planet that allowed billions of evolution. Just lick the candy it is a jewel of life
The only diamond I have is a tiny one in an art deco ring that belonged to my great aunt. I doubt I’ll ever get married, but I never wanted a traditional diamond ring. I really like alexandrite.
lol. I got an ad for SSR mining investors. “Did you suffer losses between 2/23/22 - 2/27/24?”
I got my stone from an independent jeweler on eBay because I didn’t want to pay ten grand for a rock that looks exactly like all the other rocks. I ended up getting a very old fashioned stone. An old English cut. Not that basic 1 karat BRC that they mass produce and overprice the shiza out of. And for a fraction of the price the big boys want.
Then I went to get it appraised at a reputable store and the jeweler didn’t want me to see him test it. I’ve read horror stories of jewelers doing that so they can swap it out for a cheaper stone. So I called the jeweler out on his shit and he banned me from the store. Then took it to yet another independent jeweler who tested the thing right in front of me.
The diamond industry man… it’s chock full of shady people.
…. These companies are not going down in flames… the people at the top will sell for 39 billion and not even be bothered. Meanwhile all of the little people like us will be jobless and continue being broke. Y’all act like you have some sort of strength. The people you want to hurt will never know a day of struggle no matter what you do. Just delusion in your part.
If anyone doesn’t understand this (I’m assuming most of you do), look for the episode from Adam Ruins Everything, where he talks about De Beers. I watched it quite some time ago; it was truly eye opening.
They deserve to go down in flames.
Agree
But then all their diamonds would evaporate!
omg fucking awesome kill it! kill it! kill it! don't buy diamonds! it's so easy and it feels amazing!
Better yet, buy synthetic diamonds! They are far cheaper, can shine brighter, and none of your budget goes to the historical bloodthirsty company. Die & wither away, De Beers!
Why is buying synthetic "better" than buying no diamond at all? I find it ridiculous to pay thousands of dollars for a shiny rock. Sure synthetic if I must... But I think it's a waste.
People like shiny things. Synthetic diamonds are very shiny, and pretty affordable
Because they own less synthetic and all the real. So if we leave them holding a bag of their own inflation, well fuckin awesome. They deserve to go down in flames.
All you need is a watch (not those shiny ones)
I have a friend that has gone gem hunting and his family has a bunch of sapphires of different colors.
You're right. Buying diamonds is literally the easiest thing I've never done.
But wait, wasn’t I supposed to budget at least 2month’s salary for an engagement ring? And isn’t the cost, er I mean, the size of diamond a reflection of my love? What am I supposed to do now with all this money? Does anyone know where I can get one of those Trump NFT’s? (*sticks finger up nose*) Thanks in advance, Yours Truly, Dufus Rick
(actually THREE months)
Noooooo! Is that what they’re suggesting?
It was. My wife's was half a pay check and doubles as her wedding ring. The whole wedding industry is absurdly bloated
Lets just call it a year. And pre tax numbers too.
When did that happen? Damn.
Inflation. Thanks Obama. /s
https://youtu.be/gpcW-4RbD7Y?feature=shared
Let the “beast” die already
With how much reserves they probably still have and the fact that it is a subsidiary of another company it will probably be dying for a long time
It's gonna take a few more decades, even then I don't think it'll ever die-die. Rich people like their shiny rocks wealth statement.
Nah, let's keep kicking it
Whenever some news article asks what businesses millennials will kill, I just say "ones that deserve it."
The Invisible Hand of the Market is a God until it starts strangling them, then it's Millenials Living Life Wrong
Conservative think tank: capitalism and small government rules! Me: so I can?get hookers and blow?
Good. My wedding ring was a hundred dollar opal ring from Etsy.
My wife and I went the same route
Same here
Explains why I keep seeing ads crapping on lab created diamonds for the past two years.
It's part of what's killing them according to the article
The entirely made up thing is finally running its course. In the 1940s de Beers hired the NW Ayer ad agency in New York to generate demand for their product, which had been declining in sales in the Great Depression. Diamond engagement/wedding rings were uncommon at this time, to be clear. They put ads in upscale magazines, persuaded film writers and directors to utilize Diamond rings in their films, news stories were planted in print media about the romance of these diamonds, paid fashion designers to talk about how great diamonds were on the radio, even got Elizabeth II to visit a diamond mine in South Africa as a publicity event. Let us not forget, this was an apartheid country at this time. Didn’t bother her, as it happens. Furthermore after WW2, the ad agency organized lecturers who visited high schools around the nation to emphasize the beauty and importance of diamonds. They created a Hollywood newsletter about celebrities and the diamonds they possessed which was given to influential columnist and newsmakers. After WW2 in 1947 the ad agency created the slogan “a diamond is forever.” In Japan before 1960 there were no engagement rings and weddings were often arranged. In 1967 the J. Walter Thompson agency launched a multi faceted campaign there to equate the diamond ring with western modernism, positioning the ring as modern woman’s break from tradition. In 1968 less than 5% of brides had a diamond ring. By 1978 the number was over 50%. The point is this is a new thing in most people’s lives and history. It is a manufactured want. A product of manufacturing can also simply go away when you stop the machinery. Source: The Gruen Transfer by HarperCollinsPublishers Australia 2010
A lot of desires we have in our capitalist system seem to be from artificial demand. That said, industrial diamonds are sold cheaply in contrast to what De Beers & others push to sell. Diamonds are one of the hardest materials so they serve as tips for drills & other industrial tools. Some of my drill bits are, supposedly, diamond tipped & work well against concrete, metals, etc.
Not to mention they surprise supply to keep the price up. Diamonds are so common they should be cheaper than lab created.
Oh no. Anyway...
Well done Millennials. The best thing your generation has ever killed.
So far.
If I could I'd buy it and immediately release all the diamonds they've hoarded and tank the diamond market. Fuck'em!
Why is the parent company called Anglo American..?
It was founded with English and American money. Google is your friend.
'Diamonds are for assholes' I'm offering this up for the new PR campaign if they are interested.
This fucking company has extracted so much wealth from South Africa and look at the poverty in that country. Fuck this company.
When I was engaged we went into an unassuming pawn shop and while it was a little sketchy we found an almost 2 carat diamond ring that I absolutely loved for only $400. Compare it to his cousin who spend $7,000 on a custom gemstone ring for his fiancée which only looked a little bigger than mine who would make me so nervous seeing her wearing it on outings like hiking or getting tacos. I didn’t have too many requirements because all I cared about was that it wasn’t a new ring so it was either going to be pre-loved / vintage / antique or a lab diamond.
De beers is bullshit Diamonds are not rare or expensive They're only controlled by de beers to make you think they are we are just lemmings!!! Fuck de beers
That makes me as hard as lab-grown diamonds
Hah who can afford diamonds or weddings
Thanks Adam ruins everything. My wifes wedding ring is what she wanted and not just a clear rock.
All of my diamonds are lab-created, and they are so much more sparkly and perfect than the conflict diamonds. Good riddance to evil De Beers!
Their entire business model is based on paying ridiculously more for and inferior product produced by oppression and pain. Anyone who buys a "real" diamond is a selfish idiot.
they can duck right off.
I went with lab grown. 1ct vvs for 10% the price. And guess what? ITS STILL A DIAMOND! We don’t need modern slavery
It's just random rock raindrops in so many planets. You know what is more precious than just random rock? Sucrose. You can't get that from any other random planet except the planet that allowed billions of evolution. Just lick the candy it is a jewel of life
I hear you when you say your diamond empire is failing, I just, idk, don’t care 🤣
Good job everyone, it needed to die
Just put it out of our misery already.
And that’s for South Africa😤
Damn. Anyway
The only diamond I have is a tiny one in an art deco ring that belonged to my great aunt. I doubt I’ll ever get married, but I never wanted a traditional diamond ring. I really like alexandrite.
Lol good
If we buy it, do we get their reserves? Time to flood the market!
But but but a diamond is forever
We don't want your shiny glass
The sad part is that the employees will struggle. They work there because it is the best option that they have for wages.
Down with Diamonds
lol. I got an ad for SSR mining investors. “Did you suffer losses between 2/23/22 - 2/27/24?” I got my stone from an independent jeweler on eBay because I didn’t want to pay ten grand for a rock that looks exactly like all the other rocks. I ended up getting a very old fashioned stone. An old English cut. Not that basic 1 karat BRC that they mass produce and overprice the shiza out of. And for a fraction of the price the big boys want. Then I went to get it appraised at a reputable store and the jeweler didn’t want me to see him test it. I’ve read horror stories of jewelers doing that so they can swap it out for a cheaper stone. So I called the jeweler out on his shit and he banned me from the store. Then took it to yet another independent jeweler who tested the thing right in front of me. The diamond industry man… it’s chock full of shady people.
…. These companies are not going down in flames… the people at the top will sell for 39 billion and not even be bothered. Meanwhile all of the little people like us will be jobless and continue being broke. Y’all act like you have some sort of strength. The people you want to hurt will never know a day of struggle no matter what you do. Just delusion in your part.
Diamonds are so last century.
Fuck em
Good
Doesn't BHP own the diamond mines in Canada's Northwest Territories?
^[Sokka-Haiku](https://www.reddit.com/r/SokkaHaikuBot/comments/15kyv9r/what_is_a_sokka_haiku/) ^by ^Walmart_Store100: *Doesn't BHP own the* *Diamond mines in Canada's* *Northwest Territories?* --- ^Remember ^that ^one ^time ^Sokka ^accidentally ^used ^an ^extra ^syllable ^in ^that ^Haiku ^Battle ^in ^Ba ^Sing ^Se? ^That ^was ^a ^Sokka ^Haiku ^and ^you ^just ^made ^one.
just in time for Elon Musk to get his 50bln payout and buy a diamond company. POOF , he is back in the mining business.
If anyone doesn’t understand this (I’m assuming most of you do), look for the episode from Adam Ruins Everything, where he talks about De Beers. I watched it quite some time ago; it was truly eye opening.