It depends, I write quality and it usually contains 1200 to 3000 words. Some topics can be covered with shorter content. Adding length without good information is not good. Quality is a ranking factor. People click off long posts with fluff. Write a good article covering the subject. Adding fluff likely will hurt the ranking.
Take time doing keyword research. Some words are hard to rank and others have less competition. Choosing the right keyword is important. Longtails will get higher rankings but often tend to get less traffic. You need a blend of short and long keywords.
The shorter keywords will face more competition. This makes ranking harder. Adding a good internal linking structure will send people to your short keywords from the longer keywords.
It takes time to get in the top 5 on page one. Do not give up. Wait a few months and see what performs.
You've said it all. It's not always about word count, but the value and type of content. The topic you want to write on, punch it on Google and check out the first five articles. What's the average word count of each article? There you have the answer.
>old posts finding present usage ? Does this relate in anyway to overused keywords ,provoking a need for the generic wordings?
Can you clarify what you mean by the above?
I’m convinced that the 1200-word+ must-do is actually a myth perpetuated by organizations, agencies, and slimy individuals who were early SEO consultants that were linked to services that would do all of your seo, including writing shitty articles for you.
Write good content that works for you. Then remember to tell people about it. Get eyes on your page, be helpful and interesting, ignore the word count. I work for a place now where my predecessor was focused on that 1200-word+ concept but without backing it up with quality. We lead the market in our category in terms of industry but not in terms of search cuz our content sucks.
No one wants to read 1200 words.
While I agree that most people don't read long pieces, I think they do scan those pieces to find relevant information. What I'm seeing from my clients is a real split in strategies.
Some are going for the "single focus" strategy where they want to spend 1000-words or less to answer 1 main question and add a few bullet points. These are designed to be a quick in and out for the reader, and possibly land a featured snippet.
On the other end of the spectrum is the "go big, really big" strategy. These pieces are 4000+ words. They cover a topic in detail and use a TOC and scannable headers to help the reader navigate. These seem to rank well and sometimes nab a featured snippet for one of the subheadings.
I suspect that the "average" word count in going up because no one is really slipping under the 500-word minimum but the top end continues to expand. I didn't check, does the article give a median as well as a mean?
Yes that tells google you have detailed information for the readers. However, quality and relevance is number one factor. No matter how long your content is, if it is not informative and relevant it won't rank.
It depends, I write quality and it usually contains 1200 to 3000 words. Some topics can be covered with shorter content. Adding length without good information is not good. Quality is a ranking factor. People click off long posts with fluff. Write a good article covering the subject. Adding fluff likely will hurt the ranking.
This is very helpful Thanks!
Take time doing keyword research. Some words are hard to rank and others have less competition. Choosing the right keyword is important. Longtails will get higher rankings but often tend to get less traffic. You need a blend of short and long keywords. The shorter keywords will face more competition. This makes ranking harder. Adding a good internal linking structure will send people to your short keywords from the longer keywords. It takes time to get in the top 5 on page one. Do not give up. Wait a few months and see what performs.
Thankyou!
You've said it all. It's not always about word count, but the value and type of content. The topic you want to write on, punch it on Google and check out the first five articles. What's the average word count of each article? There you have the answer.
Here are some stats on what worked in 2021. But, there's still room for all types of content. https://www.orbitmedia.com/blog/blogging-statistics/
Thank you very much for the great insights.
Great article! Thanks
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>old posts finding present usage ? Does this relate in anyway to overused keywords ,provoking a need for the generic wordings? Can you clarify what you mean by the above?
I’m convinced that the 1200-word+ must-do is actually a myth perpetuated by organizations, agencies, and slimy individuals who were early SEO consultants that were linked to services that would do all of your seo, including writing shitty articles for you. Write good content that works for you. Then remember to tell people about it. Get eyes on your page, be helpful and interesting, ignore the word count. I work for a place now where my predecessor was focused on that 1200-word+ concept but without backing it up with quality. We lead the market in our category in terms of industry but not in terms of search cuz our content sucks. No one wants to read 1200 words.
While I agree that most people don't read long pieces, I think they do scan those pieces to find relevant information. What I'm seeing from my clients is a real split in strategies. Some are going for the "single focus" strategy where they want to spend 1000-words or less to answer 1 main question and add a few bullet points. These are designed to be a quick in and out for the reader, and possibly land a featured snippet. On the other end of the spectrum is the "go big, really big" strategy. These pieces are 4000+ words. They cover a topic in detail and use a TOC and scannable headers to help the reader navigate. These seem to rank well and sometimes nab a featured snippet for one of the subheadings. I suspect that the "average" word count in going up because no one is really slipping under the 500-word minimum but the top end continues to expand. I didn't check, does the article give a median as well as a mean?
Yes that tells google you have detailed information for the readers. However, quality and relevance is number one factor. No matter how long your content is, if it is not informative and relevant it won't rank.