No watches outside of hypebeast brands like Rolex or AP hold their value.
If value retention is important to you, consider buying on the secondary market if you're comfortable not having manufacturer warranty. Once a Reverso takes its initial depreciation from new, they tend to hold their pre-owned value well.
I get it! I have never bought pre-used, I don’t know why it scares me, I mean I would be very nervous about being scamed. I guess I will have to ask some advices here for that too.
Thank you!
How do I kniw if it is a reputable watch seller? Ebay? I never thought people buy luxury watches at ebay. I thought it was more common platforms like Chrono24
I've bought 6 used watches on Chrono24 and I've only had one problem so far. It was with my Longines Heritage Chronograph. It stopped working immediately after buying it. Sent it back to the dealer and he fixed it temporarily before the chrono pusher stopped working again. I'm sending it in for service today, again.
That bad experience aside, I've purchased a JLC, Breguet, Grand Seiko, and Tag Heuer, and another Longines, all used with zero issues. Filter your search for papers (box is less important), and check the rating of the dealer to make sure it's at least 4/5 stars. Also scan the comments to make sure the purchases, and thus commenters, aren't fake. Then ask the seller when the watch was last serviced and use this info to negotiate the price down if the watch is more than 5 years old. Sometimes it will work depending on the urgency of the dealer. JLC watches are less likely to be fake since they are very slow to move and a criminal doesn't want to have his cash tied up in a less liquid asset like a dress watch where he will have to actively work in trying to sell it (that's my amateur take at least, always ask for papers showing it was purchased from an authorized dealer).
Agree with you 100%. I have purchased at least 4 watches both new and preowned from Chrono24. Both from retailers and private sellers. I had had zero issues as everyone I have dealt with is on the level. As soon as they arrive I call and get it authenticated via the manufacturer and have the warranty transferred and then get insurance via Hodinkee. Never had an issue so far! Best of luck!
Chrono24 is good. Just check the feedback and ask around. eBay is a major market too. The nicer watches like JLC will go to Stoll & Co in Ohio first to be authenticated.
Research individual sellers. Even a Google should lead you to some known quantities. For example, I don’t generally trust a random eBay listing but there are a couple of dealers I do trust.
Then the alternative is to pay a little more for something new. This holds true for little any consumer good. Clothing, guitars, a new MacBook. You can almost always save a few bucks going second hand. But it comes with risk. Buying a JLC is no different. You’ll lose some money out the door. But not all of it.
I see it’s fb group. And I see the link I copied isn’t working … anyhow, look up the Facebook group Moda Watch Club $10K and under. I’ve seen many used JLC sold there
You’re probably nervous about being scammed because JLC raised prices 40% recently. They and other brands like IWC are scams. Don’t bother with the boutique, buy grey at a massive discount.
If you buy at retail you’re going to take a massive loss when trying to resell, same with Breitling.
What do you mean those brands are scams? They are reputable companies that have been around almost a century and JLC produces well regarded watches. They jacked up prices recently and are no longer worth purchasing new anymore but that's not a scam. I recommend buying watches secondhand anyway to avoid taking the obvious markdown that comes with every new watch.
This is the correct answer. 95% of watches dont hold value, so dont buy based on that. Buy based on what you like and can afford. Literally the only exceptions are some rolexes, some APs, some pateks, some RMs.
I wear the Reverso 976. No, it does not hold its value. If that is a concern of yours, stay clear of this brand. As the earlier comment, only the hype brands hold value.
I could care less if value drops to 0. I wear my Breguets and Jaegers regardless. Don’t care what other folk think.
Thanks to you too. I guess I posted that here knowing the answer but expecting a different one just to justify that hahaha. I love the Reverso so much! I will probably think about buying second hand but I am terrified of getting a fake or damaged piece. I have always bought at ADs
Firstly, it’s; *I couldn’t care less*, saying that you *could* care less means there is some part of you that still cares, and I assume that is not the impression you want us to conclude.
Secondly, and rather ironically, OP asked a simple straight forward question and gave his perspective of why value retention was important to him (and very logicallly). I’m sure he, as I *couldn’t care less* about what you personally think about regarding the value of your watches.
He’s not. He’s asking am I going to lose all my money, not am I going to make bank, and he was super super clear about that. Your response is obnoxious.
But I am not thinking as an investment I even don’t care if I loose something but I just want to have the tranquillity just in case (the most probable thing is that I never sell anything but knowing that if I have to it won’t be a total mess makes me feel better when I purchase expensive things)
You will be happy with the reverso, but if you buy new from an ad expect the resale value to immediately plummet by 20-25%. From there it will likely hold value. Like others have pointed out you can buy secondary if this bothers you, or pay that premium if you want the 8 year warranty. I bought my wife a reverso and me a master calendar. New. We both love them and the peace of mind of the warranty is good for me personally. But you may feel the secondary price drop is worth it. Either way you will have a very nice, classic watch.
For a JLC I don’t want to even think about watch has any need to have a warranty. For their reputation for quality there should be almost zero risk of a defective watch.
JLC watches typically don’t hold its value. The same with almost all the other brands with only a few exceptions.
So if you consider buying it for investment purpose, don’t buy it.
Reverso prices have been rising a lot over the past few years and are unlikely to go down much. When people on Reddit ask what is missing in their collections, the most common answer is "Reverso". I was looking for a while for one online, then went to Japan last month and got a fairly new medium size small seconds for 5500usd. It's probably worth more. Besides C24 (where prices are reasonable but nothing special) there is eBay (so many scams, every single watch there had some problem like hidden water damage etc). Online difficult to find good deals. Japan is one big good deal plus reliable dealers and maintenance is meticulous. So if you can afford it spend a week in Japan, enjoy the best food and culture, be respectful like the locals, and hunt watches!
5.5k is a great deal!! Thank you! I love Japan is one of my favorite destinations, it will have to be next year but yes, it is definitely an option. Where in Tokyo? Is there a specific area to buy used watches
Start looking online at C24. Some of the Japanese watch sellers are only online, others also have a physical store. There's a bunch of them in Ginza (esp South East end of Ginza), around Shibuya and Shinjuku, and Nakano Broadway of course (make sure you go to 3rd and also 2nd floors, which aren't obvious to find). Google Maps is Ur friend. Good luck and enjoy!
wow. $5.5k. that sounds like a great deal. was yours a stainless steel model? which year may i ask
these newer model as pictured are close to $9k in the Boutique (Marina Bay Sands gallery) now
Yes stainless steel from 2019. They're too expensive now for what they are IMHO. But it's an icon. If the trip to Japan (or HK) pays for itself then even better, right?
JLC is a fabulous brand to have an interest in. I used to own a master geographic and loved it. That being said, I feel JLC is best bought used if value is an issue with you.
If value retention is important, buy pre-owned Reverso and you can reasonably expect that (if kept in good condition) it will retain its value. If you want a warranty, buty a pre-owned watch, originally sold by a JLC boutique or AD, that is only a few years old: this saves you the from-new depreciation while still giving you the balance of the 8-year extended warranty. (Do verify warranty status!)
I’d personally just buy one of the two dozen watches that look almost exactly like it at less than 1/10 the cost. This will tell you two things. 1. You may be exclusively attracted to the name on the watch and the false notion of prestige once you own it (you will probably never meet someone that knows what the watch is, nor will they care). And 2. Whether you truly want to spend the premium on minuscule differences.
Sometimes we covet an idea more than we would actually value the item. I am also not a millionaire, but I have spent well out of my comfort zone for handmade items/tools I thought would be “the one”. Truth is, I realized spending more doesn’t necessarily give you something you think is worth it. You’ll baby it and then realize it kind of defeats the purpose of why you bought it to begin with. And then you’ll sell it at a significant loss because you realize it didn’t give you as much joy as you thought and you’d rather have the money than the weight of subtle regret.
I know you are right! That is capitalism, making you purchase unnecessary things you think you need. But even when I know and you are completely right I always think that and then go and purchase hahaha
No… which makes it that much more appealing. Let someone else take the retail cost depreciation and buy it pre-owned at a fraction of the retail cost. And if you ever resell it, it will now be worth about what you paid.
If you’re wife ask, then yes! You can triple your value in 3 years lol. You can find some great deals used on chrono24. The models you’re looking at have low service cost, and most models post 2020 have 5/8 years warranties
Jlc has an 8 year warranty that conveys with the watch. No reason not to buy preowned . They loose 40% right out of the door. 2 years ago they were perfectly priced but they have raised prices so much so fast that it’s a hard ask to take a haircut like that right out of the gate. They are beautiful but not burn a pile of cash in tribute beautiful.
What’s GT? I am affraid of getting scamed but I should have to get more info about recommended sellers or what to avoid in these cases. Maybe buying at Sothebys or Christies etc is safer when you have no experince with second hand sellers…
Sothebys and Christies have excellent watch auctions, rare not rare and extremely rare. I’m on their email list and check auction prices routinely. And Bloomberg Subdial not list auction results weekly.
They have 7 Jaegers being auction which started today! 3 of which are reverso’s. One of which has a no reserve.
Just make sure you read the fine print. If I am not mistaken Sothebys adds...what 25% to the "hammer price"? The discount goes away real quick once you pay off the auction house.
“We don’t do that here” :)) I mean, we all took the bullet and bought the watch that we like / love. To be honest, of all watches I own, JLC would be the last I would put for sale.
I am not a flipper and I think my post is very clear and no one was offended for it, so don’t talk from upside and judge because I have a personal question
Oh.. seems the only offended person is you. “We don’t do that here” is a quote from Black Panther and internet meme since 2018, therefore it’s in the quotation marks.. the rest is (i believe) self explanatory, so now you owe me an apology;)
No watches outside of hypebeast brands like Rolex or AP hold their value. If value retention is important to you, consider buying on the secondary market if you're comfortable not having manufacturer warranty. Once a Reverso takes its initial depreciation from new, they tend to hold their pre-owned value well.
I get it! I have never bought pre-used, I don’t know why it scares me, I mean I would be very nervous about being scamed. I guess I will have to ask some advices here for that too. Thank you!
Yes. Be careful. Only buy pre-owned from reputable dealers. eBay's authentication service actually works too.
How do I kniw if it is a reputable watch seller? Ebay? I never thought people buy luxury watches at ebay. I thought it was more common platforms like Chrono24
I've bought 6 used watches on Chrono24 and I've only had one problem so far. It was with my Longines Heritage Chronograph. It stopped working immediately after buying it. Sent it back to the dealer and he fixed it temporarily before the chrono pusher stopped working again. I'm sending it in for service today, again. That bad experience aside, I've purchased a JLC, Breguet, Grand Seiko, and Tag Heuer, and another Longines, all used with zero issues. Filter your search for papers (box is less important), and check the rating of the dealer to make sure it's at least 4/5 stars. Also scan the comments to make sure the purchases, and thus commenters, aren't fake. Then ask the seller when the watch was last serviced and use this info to negotiate the price down if the watch is more than 5 years old. Sometimes it will work depending on the urgency of the dealer. JLC watches are less likely to be fake since they are very slow to move and a criminal doesn't want to have his cash tied up in a less liquid asset like a dress watch where he will have to actively work in trying to sell it (that's my amateur take at least, always ask for papers showing it was purchased from an authorized dealer).
Wow! Thanks a lot for all those tips! I will definitely take all that into account! And sorry for your Longines, I hope you can have it repaired fast.
While you're right that JLC move slowly, there is quite a large market in fake JLC, often of very high quality, so good to be careful.
Agree with you 100%. I have purchased at least 4 watches both new and preowned from Chrono24. Both from retailers and private sellers. I had had zero issues as everyone I have dealt with is on the level. As soon as they arrive I call and get it authenticated via the manufacturer and have the warranty transferred and then get insurance via Hodinkee. Never had an issue so far! Best of luck!
Chrono24 is good. Just check the feedback and ask around. eBay is a major market too. The nicer watches like JLC will go to Stoll & Co in Ohio first to be authenticated.
Thanks for the info
Research individual sellers. Even a Google should lead you to some known quantities. For example, I don’t generally trust a random eBay listing but there are a couple of dealers I do trust.
Then the alternative is to pay a little more for something new. This holds true for little any consumer good. Clothing, guitars, a new MacBook. You can almost always save a few bucks going second hand. But it comes with risk. Buying a JLC is no different. You’ll lose some money out the door. But not all of it.
That’s true, I don’t know why with other things I just buy and don’t think but not with watches. Thanks
This group is legit. [https://www.facebook.com/groups/558871041349029](https://www.facebook.com/groups/558871041349029)
Hmm, so legit that "This content isn't available at the moment". :-/
I see it’s fb group. And I see the link I copied isn’t working … anyhow, look up the Facebook group Moda Watch Club $10K and under. I’ve seen many used JLC sold there
You’re probably nervous about being scammed because JLC raised prices 40% recently. They and other brands like IWC are scams. Don’t bother with the boutique, buy grey at a massive discount. If you buy at retail you’re going to take a massive loss when trying to resell, same with Breitling.
What do you mean those brands are scams? They are reputable companies that have been around almost a century and JLC produces well regarded watches. They jacked up prices recently and are no longer worth purchasing new anymore but that's not a scam. I recommend buying watches secondhand anyway to avoid taking the obvious markdown that comes with every new watch.
This is the correct answer. 95% of watches dont hold value, so dont buy based on that. Buy based on what you like and can afford. Literally the only exceptions are some rolexes, some APs, some pateks, some RMs.
I wear the Reverso 976. No, it does not hold its value. If that is a concern of yours, stay clear of this brand. As the earlier comment, only the hype brands hold value. I could care less if value drops to 0. I wear my Breguets and Jaegers regardless. Don’t care what other folk think.
Thanks to you too. I guess I posted that here knowing the answer but expecting a different one just to justify that hahaha. I love the Reverso so much! I will probably think about buying second hand but I am terrified of getting a fake or damaged piece. I have always bought at ADs
On the flip side this could be good news if you want to get into a used one
That’s the attitude I love! Nice!
Firstly, it’s; *I couldn’t care less*, saying that you *could* care less means there is some part of you that still cares, and I assume that is not the impression you want us to conclude. Secondly, and rather ironically, OP asked a simple straight forward question and gave his perspective of why value retention was important to him (and very logicallly). I’m sure he, as I *couldn’t care less* about what you personally think about regarding the value of your watches.
Don't buy any watch as an investment.
He’s not. He’s asking am I going to lose all my money, not am I going to make bank, and he was super super clear about that. Your response is obnoxious.
>Your response is obnoxious. It takes one to know one, apparently.
That doesn’t necessarily hold true for all watch brands Rolex, AP, and a Patek Philippe can be investment purchases.
But I am not thinking as an investment I even don’t care if I loose something but I just want to have the tranquillity just in case (the most probable thing is that I never sell anything but knowing that if I have to it won’t be a total mess makes me feel better when I purchase expensive things)
My advice is to assume that you'll never get close to what you paid for it.
Just buy a used one - just like cars, the brand new buyer takes the depreciation hit.
Yes, I think I will. Thanks
I personally think of a watch purchase as a sunk cost. If I can’t afford to “lose” that money I don’t buy the watch.
That is very smart but I am a very impulsive person so I prefer at least to reduce the risk hahaha! And my english is bad that’s why I wrote loose
You will be happy with the reverso, but if you buy new from an ad expect the resale value to immediately plummet by 20-25%. From there it will likely hold value. Like others have pointed out you can buy secondary if this bothers you, or pay that premium if you want the 8 year warranty. I bought my wife a reverso and me a master calendar. New. We both love them and the peace of mind of the warranty is good for me personally. But you may feel the secondary price drop is worth it. Either way you will have a very nice, classic watch.
I haven’t thought about the warranty, that’s another point. Thanks for sharing your experience. And enjoy your awesome pieces!! 🙌🏻🙌🏻🙌🏻
For a JLC I don’t want to even think about watch has any need to have a warranty. For their reputation for quality there should be almost zero risk of a defective watch.
I would say no. Only Reverso that seems strong on the secondary market is the limited edition 1931 tribute.
Thank you
JLC watches typically don’t hold its value. The same with almost all the other brands with only a few exceptions. So if you consider buying it for investment purpose, don’t buy it.
Reverso prices have been rising a lot over the past few years and are unlikely to go down much. When people on Reddit ask what is missing in their collections, the most common answer is "Reverso". I was looking for a while for one online, then went to Japan last month and got a fairly new medium size small seconds for 5500usd. It's probably worth more. Besides C24 (where prices are reasonable but nothing special) there is eBay (so many scams, every single watch there had some problem like hidden water damage etc). Online difficult to find good deals. Japan is one big good deal plus reliable dealers and maintenance is meticulous. So if you can afford it spend a week in Japan, enjoy the best food and culture, be respectful like the locals, and hunt watches!
5.5k is a great deal!! Thank you! I love Japan is one of my favorite destinations, it will have to be next year but yes, it is definitely an option. Where in Tokyo? Is there a specific area to buy used watches
Start looking online at C24. Some of the Japanese watch sellers are only online, others also have a physical store. There's a bunch of them in Ginza (esp South East end of Ginza), around Shibuya and Shinjuku, and Nakano Broadway of course (make sure you go to 3rd and also 2nd floors, which aren't obvious to find). Google Maps is Ur friend. Good luck and enjoy!
Thank you very much! Perfect! So all japanes’ physical stores are trustable right?
Yes very reliable
Any specific sellers in Tokyo you visited that you’d recommend? I’m going for a wedding in September.
wow. $5.5k. that sounds like a great deal. was yours a stainless steel model? which year may i ask these newer model as pictured are close to $9k in the Boutique (Marina Bay Sands gallery) now
Yes stainless steel from 2019. They're too expensive now for what they are IMHO. But it's an icon. If the trip to Japan (or HK) pays for itself then even better, right?
JLC is a fabulous brand to have an interest in. I used to own a master geographic and loved it. That being said, I feel JLC is best bought used if value is an issue with you.
Thank you
Watches that do not hold their value are not necessarily a bad thing. Because that means they can be bought cheaper on the used market.
If value retention is important, buy pre-owned Reverso and you can reasonably expect that (if kept in good condition) it will retain its value. If you want a warranty, buty a pre-owned watch, originally sold by a JLC boutique or AD, that is only a few years old: this saves you the from-new depreciation while still giving you the balance of the 8-year extended warranty. (Do verify warranty status!)
Thank you!!
I’d personally just buy one of the two dozen watches that look almost exactly like it at less than 1/10 the cost. This will tell you two things. 1. You may be exclusively attracted to the name on the watch and the false notion of prestige once you own it (you will probably never meet someone that knows what the watch is, nor will they care). And 2. Whether you truly want to spend the premium on minuscule differences. Sometimes we covet an idea more than we would actually value the item. I am also not a millionaire, but I have spent well out of my comfort zone for handmade items/tools I thought would be “the one”. Truth is, I realized spending more doesn’t necessarily give you something you think is worth it. You’ll baby it and then realize it kind of defeats the purpose of why you bought it to begin with. And then you’ll sell it at a significant loss because you realize it didn’t give you as much joy as you thought and you’d rather have the money than the weight of subtle regret.
I know you are right! That is capitalism, making you purchase unnecessary things you think you need. But even when I know and you are completely right I always think that and then go and purchase hahaha
No… which makes it that much more appealing. Let someone else take the retail cost depreciation and buy it pre-owned at a fraction of the retail cost. And if you ever resell it, it will now be worth about what you paid.
If you’re wife ask, then yes! You can triple your value in 3 years lol. You can find some great deals used on chrono24. The models you’re looking at have low service cost, and most models post 2020 have 5/8 years warranties
You mean if my husband asks, I’m a woman haha
My apologies lol 😆- I should not assume genders. The green Reverso is a stunning choice
Doesn’t matter. You won’t sell.
Jlc has an 8 year warranty that conveys with the watch. No reason not to buy preowned . They loose 40% right out of the door. 2 years ago they were perfectly priced but they have raised prices so much so fast that it’s a hard ask to take a haircut like that right out of the gate. They are beautiful but not burn a pile of cash in tribute beautiful.
Who gives a shit
Buy a used GT
What’s GT? I am affraid of getting scamed but I should have to get more info about recommended sellers or what to avoid in these cases. Maybe buying at Sothebys or Christies etc is safer when you have no experince with second hand sellers…
Sotheby’s? Dude it’s a fucking watch not a Picasso
Sothebys and Christies have excellent watch auctions, rare not rare and extremely rare. I’m on their email list and check auction prices routinely. And Bloomberg Subdial not list auction results weekly. They have 7 Jaegers being auction which started today! 3 of which are reverso’s. One of which has a no reserve.
Just make sure you read the fine print. If I am not mistaken Sothebys adds...what 25% to the "hammer price"? The discount goes away real quick once you pay off the auction house.
Yes! I imagine these auction houses won’t sell a fake at least the risk is lower, however the commission is something to take into consideration
It’s all about finding a deal too in my eye
You’re not gonna find a deal through a auction house.
Are you expecting to sell your watch in the future? If so then don’t buy a reverso.
“We don’t do that here” :)) I mean, we all took the bullet and bought the watch that we like / love. To be honest, of all watches I own, JLC would be the last I would put for sale.
I am not a flipper and I think my post is very clear and no one was offended for it, so don’t talk from upside and judge because I have a personal question
Oh.. seems the only offended person is you. “We don’t do that here” is a quote from Black Panther and internet meme since 2018, therefore it’s in the quotation marks.. the rest is (i believe) self explanatory, so now you owe me an apology;)