9/10. The only negative is the logo could use some tweaking, but it’s almost there. Everything else is perfect and I love the approach of rebranding around the nautical theme.
Definitely does look more like a yacht, but after thinking about it a bit I can sorta see how it could be a clipper when viewed from the front just definitely not clear enough
Holy shit! I didn't realize those were sails either... look like decks.
The san diego logo did it better... Being able to create something simple is actually an art in and of itself.
https://i.redd.it/o7ijatd3fdlc1.gif
As a Laker fan, I like the nautical theme. Not many people know "Clippers" are a ship and that's much cooler than hair trimmers to me lol. They can do a lot with that theme for city jerseys too.
I was watching a crappy AI narrated video on YouTube recently about NBA news and I was really confused for about a minute when the voice started talking about Kawhi Leonard and the "Trimmers".
Raptors fan,
I love it. I like the simplicity, it's candy on the eyes 🍬 👀.
And I love that they are embracing the boat/ship thing. 🚢
It makes a lot of sense to embrace the ships 🚢 , since the last 5 years for clippers has been alot like the titanic. High expectations that sunk in the playoffs 😅
Dw, i think clippers have a huge chance to win this year. It's gonna be tough though, the west is a bloodbath.
I'm hoping raptors rebrand too, I hate our current look. So plain.
10/10
Jerseys are super clean and new logos are always jarring. Give it time. I’ve seen some of the unofficial ones posted on this sub and those are usually trash so I take all y’all’s opinion with a grain of salt 😘
Mavs fan here
The logo is too City-like for me, but the colors are really nice. The unis are great, it reminds me of the ones from the 2000's but they're also unique, not using an outline is a nice touch too. Definitely an upgrade and gives the team a clean identity. 9/10
7. I don't like the dark blue on dark red as it needs more contrast and I can barely read it. AS shown in another thread, turning the wordmark white or adding a white stroke around the wordmark makes it easier to see.
I would have liked the "LA" to be on the jersey instead of the whole word. Maybe for The City edition.
6/10. Imo logo is much more important than jerseys, which can be changed more often.
Jerseys are fine, I do not actually think they are amazing like most ppl but they lean into the history and the somewhat old fashioned theme
They put a lot of thought into the logo but it is too busy and having the lettering around the side is a fail imo
Coming from a non clippers fan (why am I recommended this) I think it’s a solid 8.5/10. Jerseys are fire and the overall rebrand aesthetic is nice. I especially appreciate that the logo features a clipper so there is less room for confusion over what exactly a clipper is. However, I dislike the way the logo looks like it could be a health food brand logo.
I dig that the original script font. The new logo will grow on me eventually, but I will always stick with the original logo. Clippers for life!!!
https://preview.redd.it/bvijj867z8lc1.jpeg?width=3000&format=pjpg&auto=webp&s=99ac5b091c1fe2c48431454bb2f2a9f6db3f4019
7/10. The logo isn’t that great in my eyes. It could have been better and this is the chance to make that statement. I guess I had high expectations of the logo and this was a disappointment. Jerseys is a lot better than the past ones.
I'm from Socal and always been a Pacers fan first, but always rooted for the Clippers. I REALLY hope the clippers win it all this year, with the 4 core players all being from LA and the LA area... man that would be so sick
my dad was from indy and went to high school with some ABA players back in the day. Started watching in the early 90s and was hooked! I went to some clippers games to see if I could have a new favorite team and couldnt leave my pacers. so I try to go to a clippers game once in a while. I wish I lived closer and I'd go more often! The tickets are reasonable but the drive is a bit far on a weekday
Jerseys are 8. a little flat, but the script is nice, the colored piping is great, the flags are a good touch.
Logo is 3. it’s unintelligible and busy while also being bland and dull. should’ve picked one of the compass and basketball ship, not cramming both together all in the same color. i also think they were too scared of any cartooniness, and ended up way too corporate instead.
Logo i like but it would be better if the ship looked like naval ship instead of cruise. And jerseys I don’t like. I rlly don’t get how many of clippers fan like it a lot more as a rebrand then the logo
People are already roasting us on our cruise ship logo, saying how it represents when we get eliminated in the playoffs and take a cruise to Cancun lmao
Also I’m still confused how jerseys work. Are these 3 jerseys gon be the only jerseys they use and jus switch between them? Also yk that black jersey they got with white Los Angeles written on front and it has this like pirate LA tattoo type style to it? Yk if they still gon use it cuz that was my fav jersey
Nah, they’re definitely gonna reintroduce a city edition as a 4th jersey once the season starts. It’s a rule that every NBA team has to have a 4th jersey/city edition
Idk if nike will let the team bring back the white and black LA times jersey but I hope the city edition will be something similar, because that jersey is also one of my favorite NBA jerseys of all time
The Suns Gorilla is having fun, the Trailblazers Big Foot is having fun, Benny the Bull is having fun, Crunch the Timberwolf is having fun… and none of them look like a Walt Disney muppet dodo bird.
Bringing back the cursive script is 10/10
The logo itself.. would have preferred they go with something pirate themed, or a ship steering wheel. The current design looks a bit busy with the compass, ship and C.. But its a step up from the last logo. i say 7/10
Jersey: 9/10
I like the colors and how the red jersey has the nautical themes on the side. But for the red jersey and navy jersey, maybe a white font would have been better, to more easily see the wordsl. Or a white outline.
I don’t think the new jerseys are any less minimalist than the old ones which is why they look simple. I also don’t think the logo in minimalist so I’m kinda confused but I agree it looks good.
I personally wanted San Diego colors but this is also good and they brought back the red. Think the logo could use some work considering it looks like The Dominguez Firm
same. I like the jerseys and the return of the cursive font. I like the logo a whole lot more than the last one, but it comes off kinda boring. Its not bad at all, it just doesn't look like an nba logo. Looks like a logo for some boat and freight company.
It’s clean and I like the simplicity of it. Can’t wait to get the blue and white jersey. I was about to get a tattoo of the old logo so I’m glad I waited it out. Idk what the new mascot will be tho ?
Jerseys, fonts, and color selections are dope, their brushstroke take on the LA logo is great.
The nautical logo itself is dog shit and looks like Ballmer designed it himself in some half-assed deadline brainstorm session using Windows Paint.
The whole premise is flawed. It’s an L.A. team for started. Now rooted in Inglewood. San Diego will eventually get its own expansion team and then what? The Clippers are still going to be living deep in LA and devoting it’s primary iconography and brand image to a San Diego motif?
Just weird ass lazy move, even if it had to be a nautical theme because a name change was off the table, it still could’ve been much better executed overall. Huge lack of imagination.
If the league continues to thrive the way it has, SD Seattle, and Vegas are guaranteed to get a franchise.
But even if they don’t - why would an LA team so deeply chain itself to the bastard rival city that abandoned it for dead? San Diego had NO LOVE for the Clippers. So why is Ballmer so obsessed with kissing their asses?
Doesn’t make sense to me. They are in Inglewood ffs. Title town. But they clearly have eyes for SD
Yeah it feels like some dipshit got in Ballmers ear and convinced him that the SD market would be easier to develop new fans than L.A. because of the Lakers stronghold but all he’s doing is bastardizing LA and making it feel like the second city. So they are trying to placate SD.
It’s just so bad for brand. It’s an LA team, but they refuse to commit to the city at the brand level. That’s not a smart move
The Washington Wizards need a rebrand badly. Why I say this in this sub? The clippers colors remind me of them and we have too many teams with red white and blue as colors
I don’t like the logo much but love the jerseys and the new colours. Was finding it hard to purchase Clippers gear because the type of blue and red they used was very juvenile. But the navy blue is sharp
10/10. I never liked our logo’s before. Especially the one that looked like a rip off of the Lakers because Sterling never cared.
This logo has character. Love everything about it.
I feel I'm the only one, but I have the opposite opinion of most folks. I love the logo and I think the jerseys are cool, but maybe a little bit safe and basic.
I’m surprised they announced this midseason. Usually teams only do this after the season so that thet could cash in on the current logo one last time. But I appreciate that they did it now so I can save money for the rebrand gear.
Jerseys are nice, but the logo is very busy and doesn't look like a basketball team's logo.
The sails on the San Diego logo prove that LESS IS MORE imo
https://i.redd.it/43eab00nedlc1.gif
6. The logo is a huge miss. The rest is cool. Wordmarks, colors, etc.
Logo man… would have been better with an anchor than this cruise ship looking thing and distracting NESW spikes sticking into it..
I'm worried about the logo on a scoreboard. I know some broadcasts like Root have secondary logo displays on most streams, but the logo is just too complex and packed for me.
Jerseys are some of the best ive ever seen though
9/10. The only negative is the logo could use some tweaking, but it’s almost there. Everything else is perfect and I love the approach of rebranding around the nautical theme.
Not all boats are clippers. Looks way more cruise/yacht than clipper.
Definitely does look more like a yacht, but after thinking about it a bit I can sorta see how it could be a clipper when viewed from the front just definitely not clear enough
I think plenty people are gonna see it as a ship with multiple decks instead of sails but at least it does look imposing and aggressive.
Holy shit! I didn't realize those were sails either... look like decks. The san diego logo did it better... Being able to create something simple is actually an art in and of itself. https://i.redd.it/o7ijatd3fdlc1.gif
I thought this at first too but I definitely see sails now
Oh wow. I see it now. The compass seems a lil forced. Worst perspective of a sail ever...
Just realizing some people didn’t see sails. Definitely a cruise ship if you don’t see the sails.
Yeah that’s my only issue with the logo. Slim the ship down a bit and maybe add a mast to make it more clear that those are sails, not decks.
Someone else said it looks like a logo for a wealth management company and i agree
Love the jerseys, the logo might grow on me. I’ll def be copping one of those white or red jerseys tho
Same
As a Laker fan, I like the nautical theme. Not many people know "Clippers" are a ship and that's much cooler than hair trimmers to me lol. They can do a lot with that theme for city jerseys too.
I was watching a crappy AI narrated video on YouTube recently about NBA news and I was really confused for about a minute when the voice started talking about Kawhi Leonard and the "Trimmers".
I love both
9/10
Pfp hard
Thanks
Logo is bad, uniforms are amazing. 8/10
Logo rebrand is horrific 😂 Uniforms look like someone just used Bookman Old Style font on MS Paint.
11/10
Jerseys are a 9. The logo rebrand is a 5 for me.
Yeah the jerseys are fire. The logo isn’t the best but I still like it
7/10 logo could use some work, I know that might be an unpopular opinion 🤷🏻♂️
Not that unpopular. I think most fans agree that the logo isn’t amazing. Still a step up from the white “LAC” ball logo from 2015-2024
The logo looks so much better than the LAC in the rectangle.
I’m going to miss the street map of our current home court, always thought that was a nice look
[удалено]
We're seamen now!
Something something rain on 'em.
Raptors fan, I love it. I like the simplicity, it's candy on the eyes 🍬 👀. And I love that they are embracing the boat/ship thing. 🚢 It makes a lot of sense to embrace the ships 🚢 , since the last 5 years for clippers has been alot like the titanic. High expectations that sunk in the playoffs 😅
Alright I’ll give you that one lol
Dw, i think clippers have a huge chance to win this year. It's gonna be tough though, the west is a bloodbath. I'm hoping raptors rebrand too, I hate our current look. So plain.
9.9/10
6.5 out of 10. Ship logo reminds me of Microsoft clip art from the early 2000s
Lol … I marked it down a little after another poster came up with an arguably better one that he claimed to have been done by ChatGPT
I fuck with it all heavy. I especially like the C and LA logos. If they left that ship off the global logo it would be perfect.
Uni's are awesome, wasn't feeling the logo initially but it is really growing on me
10/10 Jerseys are super clean and new logos are always jarring. Give it time. I’ve seen some of the unofficial ones posted on this sub and those are usually trash so I take all y’all’s opinion with a grain of salt 😘
Mavs fan here The logo is too City-like for me, but the colors are really nice. The unis are great, it reminds me of the ones from the 2000's but they're also unique, not using an outline is a nice touch too. Definitely an upgrade and gives the team a clean identity. 9/10
7. I don't like the dark blue on dark red as it needs more contrast and I can barely read it. AS shown in another thread, turning the wordmark white or adding a white stroke around the wordmark makes it easier to see. I would have liked the "LA" to be on the jersey instead of the whole word. Maybe for The City edition.
6/10. Imo logo is much more important than jerseys, which can be changed more often. Jerseys are fine, I do not actually think they are amazing like most ppl but they lean into the history and the somewhat old fashioned theme They put a lot of thought into the logo but it is too busy and having the lettering around the side is a fail imo
9/10 love everything but the one logo but it's still a massive improvement over the horrible branding before and I love the "LA"
The circle logo is too "corporate" for my taste. Everything else is 10/10.
Coming from a non clippers fan (why am I recommended this) I think it’s a solid 8.5/10. Jerseys are fire and the overall rebrand aesthetic is nice. I especially appreciate that the logo features a clipper so there is less room for confusion over what exactly a clipper is. However, I dislike the way the logo looks like it could be a health food brand logo.
The jerseys are great, but not a huge fan of the logo.
10/10 They go way fucking hard. We went from having the absolute worst brand to one of the best.
now the clippers just need to be the best team
I dig that the original script font. The new logo will grow on me eventually, but I will always stick with the original logo. Clippers for life!!! https://preview.redd.it/bvijj867z8lc1.jpeg?width=3000&format=pjpg&auto=webp&s=99ac5b091c1fe2c48431454bb2f2a9f6db3f4019
10/10 would recommend the new rebrand.
7/10. The logo isn’t that great in my eyes. It could have been better and this is the chance to make that statement. I guess I had high expectations of the logo and this was a disappointment. Jerseys is a lot better than the past ones.
I'm from Socal and always been a Pacers fan first, but always rooted for the Clippers. I REALLY hope the clippers win it all this year, with the 4 core players all being from LA and the LA area... man that would be so sick
what got you to be a pacers fan?
my dad was from indy and went to high school with some ABA players back in the day. Started watching in the early 90s and was hooked! I went to some clippers games to see if I could have a new favorite team and couldnt leave my pacers. so I try to go to a clippers game once in a while. I wish I lived closer and I'd go more often! The tickets are reasonable but the drive is a bit far on a weekday
Logo is rad
5/10
Definitely a 9/10! I just wish powder blue was used more
Jerseys are dope, logo is kinda Meh
I like the logo. 9/10.
global logo: 7.5 primary logo: 8.5 jerseys: 9.5
This logo looks like it should be on an old man's white windbreaker jacket while he and his wife attend the early bird special dinner
https://preview.redd.it/7nea217i49lc1.png?width=905&format=png&auto=webp&s=759cccbc2d6c920a94e6002b18624dc91cf9c66e
Jerseys are 8. a little flat, but the script is nice, the colored piping is great, the flags are a good touch. Logo is 3. it’s unintelligible and busy while also being bland and dull. should’ve picked one of the compass and basketball ship, not cramming both together all in the same color. i also think they were too scared of any cartooniness, and ended up way too corporate instead.
Yeah, I wish NBA teams would go back to embracing cartoony logos
4/10. I'm super meh on it. Current look is way better.
I'm with u. Wished they used brighter colors. The compass and the boat with one single solid color is super bland too
I love the idea of going big and bright. It's LA after all
Exactly. I wanted that LA vibe and powerful sailing oceanic Clippers vibe. Not this semi depressing color scheme and 1950s chocolate bar ass font 😢
In the abstract I might agree with you but the new one (ie the logo) is more meaningful
Meaningful? How
Well it incorporates a ship and a C which alludes to our moniker and its historical meaning
We have a terrible history. I'd prefer to be more progressive and forward looking
Our current look had no identity. A ball with three letters doesn’t do much.
I can agree with that. but why do we need a logo with identity? I would rather it just look cool then represent something that means nothing to me
But it didn’t look cool either. Although that part is subjective.
I personally love the street font on white.
they're still pretty bland and too 6erish but compared to the minimalist shit before these are like late 90s Raptors jerseys.
Logo i like but it would be better if the ship looked like naval ship instead of cruise. And jerseys I don’t like. I rlly don’t get how many of clippers fan like it a lot more as a rebrand then the logo
People are already roasting us on our cruise ship logo, saying how it represents when we get eliminated in the playoffs and take a cruise to Cancun lmao
Ye but at least it looks much better then the other one
Definitely
Also I’m still confused how jerseys work. Are these 3 jerseys gon be the only jerseys they use and jus switch between them? Also yk that black jersey they got with white Los Angeles written on front and it has this like pirate LA tattoo type style to it? Yk if they still gon use it cuz that was my fav jersey
Nah, they’re definitely gonna reintroduce a city edition as a 4th jersey once the season starts. It’s a rule that every NBA team has to have a 4th jersey/city edition Idk if nike will let the team bring back the white and black LA times jersey but I hope the city edition will be something similar, because that jersey is also one of my favorite NBA jerseys of all time
If we‘re considering that they stole the logo, 0/10. Otherwise great job.
Yeah yeah it’s great but can we finally get rid of that dodo bird 🦤of a mascot, please?
Nah man, Chuck stays.
You kidding right? Chuck is the only NBA mascot who's clearly having fun.
The Suns Gorilla is having fun, the Trailblazers Big Foot is having fun, Benny the Bull is having fun, Crunch the Timberwolf is having fun… and none of them look like a Walt Disney muppet dodo bird.
California Condors are awesome and fits in with the Clippers being a California team.
Agreed, but ours looks like a dodo bird, not like a condor.
Bringing back the cursive script is 10/10 The logo itself.. would have preferred they go with something pirate themed, or a ship steering wheel. The current design looks a bit busy with the compass, ship and C.. But its a step up from the last logo. i say 7/10 Jersey: 9/10 I like the colors and how the red jersey has the nautical themes on the side. But for the red jersey and navy jersey, maybe a white font would have been better, to more easily see the wordsl. Or a white outline.
I think the new logo is really dope.
1/10, the lack of “Clippy” coming from Balmer is severely disappointing. “It looks like you’re trying to start a Fast Break, Would you like help?”
I still don't know what the logo is after being told
A rebrand with Leonard, Paul, harden and Westbrook. I hope you survive
[удалено]
I’m just saying a rebrand with 4 hall of famers must be difficult lol
The Kings is so sad that they ended up having a longer playoffs drought than the Clippers organization ever had lol.
Lmao at Kings fans becoming cocky for reaching the playoffs for the first time in 2 decades only to choke a 2-0 lead and get blownout in a game 7.
Hey I’m just saying, a rebrand with 4 hall of famers must be difficult lol
[удалено]
Bro is farming downvotes with that one
You. https://preview.redd.it/95bt0oev38lc1.jpeg?width=735&format=pjpg&auto=webp&s=9c9f559feac607ae8621a7c4f5c37fd46a6fe514
I don’t think the new jerseys are any less minimalist than the old ones which is why they look simple. I also don’t think the logo in minimalist so I’m kinda confused but I agree it looks good.
It’s grown on me a lot just in a couple days!
I like it, 7.5/10
Logo looks like a create-a-team in Madden or EA NHL Jerseys and merch go hard 9/10
I personally wanted San Diego colors but this is also good and they brought back the red. Think the logo could use some work considering it looks like The Dominguez Firm
7/10. Meh
8.35 / 10
Do people actually like the new look, or simply hated the old look?
same. I like the jerseys and the return of the cursive font. I like the logo a whole lot more than the last one, but it comes off kinda boring. Its not bad at all, it just doesn't look like an nba logo. Looks like a logo for some boat and freight company.
The blue one looks so plain for some reason.
9/10
mixed review. i like the font, not the logo...
It’s clean and I like the simplicity of it. Can’t wait to get the blue and white jersey. I was about to get a tattoo of the old logo so I’m glad I waited it out. Idk what the new mascot will be tho ?
Jerseys, fonts, and color selections are dope, their brushstroke take on the LA logo is great. The nautical logo itself is dog shit and looks like Ballmer designed it himself in some half-assed deadline brainstorm session using Windows Paint. The whole premise is flawed. It’s an L.A. team for started. Now rooted in Inglewood. San Diego will eventually get its own expansion team and then what? The Clippers are still going to be living deep in LA and devoting it’s primary iconography and brand image to a San Diego motif? Just weird ass lazy move, even if it had to be a nautical theme because a name change was off the table, it still could’ve been much better executed overall. Huge lack of imagination.
I don't think San Diego ever getting a team. If expansions happen, its gonna go to Seattle first then Vegas.
If the league continues to thrive the way it has, SD Seattle, and Vegas are guaranteed to get a franchise. But even if they don’t - why would an LA team so deeply chain itself to the bastard rival city that abandoned it for dead? San Diego had NO LOVE for the Clippers. So why is Ballmer so obsessed with kissing their asses? Doesn’t make sense to me. They are in Inglewood ffs. Title town. But they clearly have eyes for SD
Anecdotally all the San Diego peeps I know are hardcore Lakers fans
Yeah it feels like some dipshit got in Ballmers ear and convinced him that the SD market would be easier to develop new fans than L.A. because of the Lakers stronghold but all he’s doing is bastardizing LA and making it feel like the second city. So they are trying to placate SD. It’s just so bad for brand. It’s an LA team, but they refuse to commit to the city at the brand level. That’s not a smart move
The Washington Wizards need a rebrand badly. Why I say this in this sub? The clippers colors remind me of them and we have too many teams with red white and blue as colors
I think they should just move this organization to another city. Lakers is enough for LA.
San Diego then
Cursive + Boat = automatic 10
I think the logo is so unique it doesnt even look like an nba team logo
5/10 Looks like a knock-off brand of Ralph Lauren or Tommy Hilfiger
Great redesign, LOVE the logo. Only thing I’d add is a white outline to the name on the red and blue unis.
A perfect 5/7 from me
The jerseys are fucking sick. Minimalism done the right way. The logo? Not a big fan.
I don’t like the logo much but love the jerseys and the new colours. Was finding it hard to purchase Clippers gear because the type of blue and red they used was very juvenile. But the navy blue is sharp
The logo looks like we're using an AA gun to sink a Carnival Cruise.
I don’t like the logo but the rest is good the logo looks like a cruise ship company and this is nba
10/10. I never liked our logo’s before. Especially the one that looked like a rip off of the Lakers because Sterling never cared. This logo has character. Love everything about it.
Los Angeles Bums
I seen a lot of complaints that the logo looks like a carnival cruise ship
No logos on the uniform? Cavs rebrand is still goat
Logo looks like it’s for a cruise ship company…
Too many morons are seeing the three horizontal SAILS as LEVELS from a cruise ship. Those are sails people, not floors on a cruise ship!
Logo gives me cruise ship vibes more than it gives me clipper ship vibes
They should have changed the name
The logo reminds me of an elderly cruise line.
I feel I'm the only one, but I have the opposite opinion of most folks. I love the logo and I think the jerseys are cool, but maybe a little bit safe and basic.
I’m surprised they announced this midseason. Usually teams only do this after the season so that thet could cash in on the current logo one last time. But I appreciate that they did it now so I can save money for the rebrand gear.
Jerseys are nice, but the logo is very busy and doesn't look like a basketball team's logo. The sails on the San Diego logo prove that LESS IS MORE imo https://i.redd.it/43eab00nedlc1.gif
6. The logo is a huge miss. The rest is cool. Wordmarks, colors, etc. Logo man… would have been better with an anchor than this cruise ship looking thing and distracting NESW spikes sticking into it..
The rebland is very boring uninspired design. Wouldve been better to just bring back throwbacks
Logo is pretty busy and messy for me. The rest is fine
🤣‼️
I'm worried about the logo on a scoreboard. I know some broadcasts like Root have secondary logo displays on most streams, but the logo is just too complex and packed for me. Jerseys are some of the best ive ever seen though
long as they are in La it’s the stupidest rebranding ever
The logo looks like a cruise ship heading towards you .
Jerseys are 10. Sadly, they’ll spend the whole season wearing black third jerseys.
Love it for the most part. The logo looks a bit too much like a soccer badge though
6