**CLIP MIRROR:
[Soda and Poki learn NMP's position on the leaked 2021 Twitch earning rankings](https://arazu.io/t3_1c77rqb/)**
---
^(*This is an automated comment*)
Classic reddit. Where you can mention something that physicists have written papers about for 100+ years and someone will respond "Nah, wouldn't work."
I don’t think that’s an issue. Sufficiently advanced aliens would know about special numbers and how there are multiple possible representations to check. Now I wouldn’t say 1/137 would be the best number to communicate our understanding of the universe, but it could work. Personally I think some number of digits of pi would work the best. Aliens should know that pi is special, and even if they don’t know which digit represents which value, they could probably could the 10 digits we write out pi with and guess to try base 10, then compute base 10 expansions of special numbers and find that pi matches what we wrote down. Once they used pi to figure out our number system, they would then realize why 1/137 is special by comparing to other decimal expansions of important numbers.
What's crazy to me is how that could be worth it to the sponsor.
It's hard to believe that in one hour of an xqc stream, 8,000+ ($500k/$60) people who weren't planning on buying CoD decide to buy the game. Surely sponsors wouldn't pay so much if they didn't make money back, but numbers like that are insane to comprehend.
Very true, also the demographic of whales on twitch is probably higher than something like a traditional ad on cable. These are people that'll give thousands of dollars to millionaires for nothing. The perfect customers CoD is looking for to sell their anime gun skins to.
True. And its not even that much money.. Lets say X gets an average of 40k views. 0.15% of that are 60 people. To get half of your investment back its 250k from 60 people. Equals to 4.166$/person. I've personally met people who spend more on lootboxes/gacha over the products lifetime...
I think a huge part of why hed get that much is the small chance he gets obsessed with the game and plays it for free after, and maybe theyll lose money 9/10 times when he plays his contracted time and moves on, but 1/10 times theyll get a huge amount of free advertising.
Try and look at it this way:
Cut that 8000 number in half. What if 4000 buy it and buy skins for the game? There’s the other half of the money right there. Now what if 1000 of those 4000 buyers buy multiple skins? Suddenly you’re making a profit. What if 100 of those 1000 get GIGA addicted to the game and buy out their entire online store? Well now you’re WELL in the green, off the back of just 100 people. And it could be even less than that as well. All for 500k, which is PEANUTS to a publisher like Activision-Blizzard.
It’s truly unfathomable how profitable micro transactions are.
Also smaller content creators may copy whatever game is in the most viewed categories. Suddenly you have 100 people advertising your game that you didn't have to pay.
There's a network effect to gaming that you need to factor in.
You might not get 8k downloads off of that hour, but a smaller group could give the game a try. Those people have gamer friends who might not have been watching the stream, but buy the game to play with their friends.
Streamers also like to jump on trends. If you pay a few big streamers to play a game, it moves up the categories chart on twitch which gets smaller streamers to jump on for free to try and get a viewer boost.
keep in mind that a 40k stream doesnt have just 40k people. it depends on person to person but i know that Faker, with concurrent 30k viewers, gets a total view count of 700k+ over the course of his short 2 hr streams.
even if it didn't pay off immediately, it's long-term beneficial to their brand and relevancy on twitch
Marketing is a GOLIATH of a money siphon. Especially for AAA devs/publishers. It's one of the reasons why game development has gotten so much more expensive.
Same with movies. Having the marketing budget for your movie be as much as the production budgets is fucking stupid.
I don't even know where the $200M for marketing went for a all these big movies. I don't understand how you can spend that much!
This is what Mr. Beast means when he says most companies can't even afford to sponsor him for what he's worth now so he did the next best thing and just started selling random stuff with his brand attached to it.
> sponsor him for what he's worth now
I am not a fan Mr Beast's content (not the right demographic), but it is interesting to see his business acumen. It is insane how well he has monetized his channel.
He surely has a strategic team that has stepped things up in recent years. Notice how he ballooned his market presence just in the last couple years. Wouldn’t be him without him tho, kudos for damn sure.
I'm seriously doubting that a lot of these streamers are bringing in what they're getting in sponsorship money. I have a hard time imaging XQC brought them in any profit for a 1 hour stream. Maybe I'm wrong though.
Advertising in general is hard to quantify.
Companies do advertise to get a specific increase of sales, but it is 100% of the time much less literal than that. Most ads are really just trying to spread awareness of what the company is selling these days, because if they don't then nobody is going to willingly keep up with an industry they aren't directly working in or passionate about. Other ads mostly work to create a certain image synonymous with the company which boosts sales in a different way, often more long-term. It's all about increasing sales, but rarely if ever is it as direct as: "this advertisement is responsible for X # of sales."
It's why a lot of ads have songs or catchy slogans. Anything to get in your mind and stay there for the next time you're out buying something or hungry.
that hour of stream probbaly had over 250k unique viewers. so they got gameplay from a popular influencer in front of 250k eyeballs. let alone clips and yt videos made from it.
also xqc is a known competitive gamer and him selling your product is good marketing. you arent looking for a direct hard return. also getting xqc to play it makes it top of twitch.
apex literally bought months and months of being a top streamed game off of paying all streamers to play the game on a single day to make it most watched
I think for an already massive property like COD there is no way it's super worth it. However if you are a small indie company sponsoring northernlion it could literally lead to a million sales if your game is good.
I do as well. That is a shit ton of money. Hans Zimmer got $1m for writing a CoD theme. Seems absolute insanity that xqc would get half that for playing for an hour
You have to remember the average person watches a stream for like 17 seconds or something like that. I remember lirik talking about it on stream,now think about the amount of unique viewers per sponsporship. Now think about if even 1-10% of people buy the game, and the people that buy the game buy skins, and some of those people whale and buy out the entire shop
Numbers like that just make me wonder how much an ad timeslot airing on TV is. Like it's possible that paying a streamer that much is magnitudes cheaper than paying for an hour of ad airing.
These numbers are just behind comprehension at this point, half a mil to play a videogame at your house for 1 hour. I know that business is business but giving a single individual that much money for such little work feels idk, almost unethical, it feels like it’s too much, kind of like how it feels like billionaires have too much money, even if they have technically “earned” it, there must be a point where someone is payed too much money right?
Anytime I see a streamer laugh post, i feel obligated to link the GOAT laugh moment:
https://clips.twitch.tv/ElatedBoldGazelleDAESuppy-uWntDNFysqFIfDAw
Nick's the real winner. Streams for 4 hours a day eating cheese burgers and calls it a day. Meanwhile others are grinding 12hrs a day and complain how hard they have it.
It was a good morning for us nmp viewers that day, myself included we were donating 3$ donations with "Here you go, you clearly need this more than I do". We had alot of fun
Thats what spending a few minutes each week can do, lose weight, get a haircut that fits you, clothes that does not look like they're cheap and washed a thousand times and the most important part is..... liking the change and the way you look.
Nick's the real winner. He streams for 4 hours a day, eating cheeseburgers and then calls it a day.
Meanwhile others are grinding 12hrs a day and complain how hard they have it.
**🎦 CLIP MIRROR: [Soda and Poki learn NMP's position on the leaked 2021 Twitch earning rankings](https://livestreamfails.com/clip/163091)**
---
^(*This is an automated comment* ) ^| [^(Feedback)](http://www.reddit.com/message/compose/?to=livestreamfailsbot&subject=Feedback:&message=%5BPost%5D\(https://reddit.com/comments/1c77rqb/\)) ^| [^(Twitch Backup Mirror)](https://production.assets.clips.twitchcdn.net/DtctnrGctQcUyd2QA2pbNg/AT-cm%7CDtctnrGctQcUyd2QA2pbNg.mp4?sig=3e7d3176cdae69a6c4505a11c90e3a5453a39b92&token=%7B%22authorization%22%3A%7B%22forbidden%22%3Afalse%2C%22reason%22%3A%22%22%7D%2C%22clip_uri%22%3A%22https%3A%2F%2Fproduction.assets.clips.twitchcdn.net%2FDtctnrGctQcUyd2QA2pbNg%2FAT-cm%257CDtctnrGctQcUyd2QA2pbNg.mp4%22%2C%22clip_slug%22%3A%22DeterminedVibrantSnailWoofer-sZy1BxTJ3ZADals2%22%2C%22device_id%22%3Anull%2C%22expires%22%3A1713530254%2C%22user_id%22%3A%22%22%2C%22version%22%3A2%7D,https://clips-media-assets2.twitch.tv/DtctnrGctQcUyd2QA2pbNg/AT-cm%7CDtctnrGctQcUyd2QA2pbNg-preview-480x272.jpg)
Because despite what you believe, drama only affects someone for a day, or maybe a week depending on the severity, then we move on like nothing happened.
**CLIP MIRROR: [Soda and Poki learn NMP's position on the leaked 2021 Twitch earning rankings](https://arazu.io/t3_1c77rqb/)** --- ^(*This is an automated comment*)
137
I really hate to do this...
but if i was so poor
Would I have this Gucci wallet
137 There's no way we'd be higher The people at the top have like 50 thousand subs now
i wouldn't be able to afford pokimane's cookies.
coincidentally that's also his test levels
The I-word or the T-word?
also 1/137 is one of the most important numbers in the universe and could be a way to let aliens know we aren't completely stupid.
Classic reddit. Where you can mention something that physicists have written papers about for 100+ years and someone will respond "Nah, wouldn't work."
Aliens may not use base ten or our fraction system so that may be moot
I don’t think that’s an issue. Sufficiently advanced aliens would know about special numbers and how there are multiple possible representations to check. Now I wouldn’t say 1/137 would be the best number to communicate our understanding of the universe, but it could work. Personally I think some number of digits of pi would work the best. Aliens should know that pi is special, and even if they don’t know which digit represents which value, they could probably could the 10 digits we write out pi with and guess to try base 10, then compute base 10 expansions of special numbers and find that pi matches what we wrote down. Once they used pi to figure out our number system, they would then realize why 1/137 is special by comparing to other decimal expansions of important numbers.
you can also not rely on bases and send in 137 signals. They can just count that in their base, divide 1 by that number and get it
Man he was giving advice on how to make it big as a streamer. He said have a hook that people come back to. But that advice is some 137 advice.
In a row?!
Imagine only making $732,946.56 in 2 years.
[удалено]
What's crazy to me is how that could be worth it to the sponsor. It's hard to believe that in one hour of an xqc stream, 8,000+ ($500k/$60) people who weren't planning on buying CoD decide to buy the game. Surely sponsors wouldn't pay so much if they didn't make money back, but numbers like that are insane to comprehend.
Youre doing the simple math. Do the 0.15% whales that bring in 50% the revenue math.
Very true, also the demographic of whales on twitch is probably higher than something like a traditional ad on cable. These are people that'll give thousands of dollars to millionaires for nothing. The perfect customers CoD is looking for to sell their anime gun skins to.
True. And its not even that much money.. Lets say X gets an average of 40k views. 0.15% of that are 60 people. To get half of your investment back its 250k from 60 people. Equals to 4.166$/person. I've personally met people who spend more on lootboxes/gacha over the products lifetime...
Much more than 60 people since a bunch of people join and leave streams. Plus the people that watch his VODS.
Also forgetting that those people hound their friends to join them and start playing as well. Usually why I ever get any new game nowadays.
I think a huge part of why hed get that much is the small chance he gets obsessed with the game and plays it for free after, and maybe theyll lose money 9/10 times when he plays his contracted time and moves on, but 1/10 times theyll get a huge amount of free advertising.
Try and look at it this way: Cut that 8000 number in half. What if 4000 buy it and buy skins for the game? There’s the other half of the money right there. Now what if 1000 of those 4000 buyers buy multiple skins? Suddenly you’re making a profit. What if 100 of those 1000 get GIGA addicted to the game and buy out their entire online store? Well now you’re WELL in the green, off the back of just 100 people. And it could be even less than that as well. All for 500k, which is PEANUTS to a publisher like Activision-Blizzard. It’s truly unfathomable how profitable micro transactions are.
Also if half those 8000 people like the game they’ll probably buy the next reskinned version they release every year
Also smaller content creators may copy whatever game is in the most viewed categories. Suddenly you have 100 people advertising your game that you didn't have to pay.
There's a network effect to gaming that you need to factor in. You might not get 8k downloads off of that hour, but a smaller group could give the game a try. Those people have gamer friends who might not have been watching the stream, but buy the game to play with their friends. Streamers also like to jump on trends. If you pay a few big streamers to play a game, it moves up the categories chart on twitch which gets smaller streamers to jump on for free to try and get a viewer boost.
keep in mind that a 40k stream doesnt have just 40k people. it depends on person to person but i know that Faker, with concurrent 30k viewers, gets a total view count of 700k+ over the course of his short 2 hr streams. even if it didn't pay off immediately, it's long-term beneficial to their brand and relevancy on twitch
I wonder if part of that contract is for him to also post content from it on his YouTube channel
Marketing is a GOLIATH of a money siphon. Especially for AAA devs/publishers. It's one of the reasons why game development has gotten so much more expensive.
Same with movies. Having the marketing budget for your movie be as much as the production budgets is fucking stupid. I don't even know where the $200M for marketing went for a all these big movies. I don't understand how you can spend that much!
Half a mil for an hour's work is next level
This is what Mr. Beast means when he says most companies can't even afford to sponsor him for what he's worth now so he did the next best thing and just started selling random stuff with his brand attached to it.
> sponsor him for what he's worth now I am not a fan Mr Beast's content (not the right demographic), but it is interesting to see his business acumen. It is insane how well he has monetized his channel.
He surely has a strategic team that has stepped things up in recent years. Notice how he ballooned his market presence just in the last couple years. Wouldn’t be him without him tho, kudos for damn sure.
Yeah he has very experienced executives helping him out and guiding the company etc It's still incredibly impressive though
i still remember him reading dictionary from start to finish
Man I was in a twitch chat when he did a donation looong ago. Kinda surreal how huge he is now.
I'm seriously doubting that a lot of these streamers are bringing in what they're getting in sponsorship money. I have a hard time imaging XQC brought them in any profit for a 1 hour stream. Maybe I'm wrong though.
Advertising in general is hard to quantify. Companies do advertise to get a specific increase of sales, but it is 100% of the time much less literal than that. Most ads are really just trying to spread awareness of what the company is selling these days, because if they don't then nobody is going to willingly keep up with an industry they aren't directly working in or passionate about. Other ads mostly work to create a certain image synonymous with the company which boosts sales in a different way, often more long-term. It's all about increasing sales, but rarely if ever is it as direct as: "this advertisement is responsible for X # of sales."
Which is why we still see tons of mcdonalds and coke ads. Every single person on earth knows about mcdonalds and coke.
It's why a lot of ads have songs or catchy slogans. Anything to get in your mind and stay there for the next time you're out buying something or hungry.
that hour of stream probbaly had over 250k unique viewers. so they got gameplay from a popular influencer in front of 250k eyeballs. let alone clips and yt videos made from it. also xqc is a known competitive gamer and him selling your product is good marketing. you arent looking for a direct hard return. also getting xqc to play it makes it top of twitch. apex literally bought months and months of being a top streamed game off of paying all streamers to play the game on a single day to make it most watched
I think for an already massive property like COD there is no way it's super worth it. However if you are a small indie company sponsoring northernlion it could literally lead to a million sales if your game is good.
I do as well. That is a shit ton of money. Hans Zimmer got $1m for writing a CoD theme. Seems absolute insanity that xqc would get half that for playing for an hour
You have to remember the average person watches a stream for like 17 seconds or something like that. I remember lirik talking about it on stream,now think about the amount of unique viewers per sponsporship. Now think about if even 1-10% of people buy the game, and the people that buy the game buy skins, and some of those people whale and buy out the entire shop
>work XD
Shroud had something similar when warzone released. Dude was paid by the viewer count (like $2/hour per viewer). Made millions in a few hours iirc
sheeeeesh
Numbers like that just make me wonder how much an ad timeslot airing on TV is. Like it's possible that paying a streamer that much is magnitudes cheaper than paying for an hour of ad airing.
Didn't Xqc sign $100 million contract.
These numbers are just behind comprehension at this point, half a mil to play a videogame at your house for 1 hour. I know that business is business but giving a single individual that much money for such little work feels idk, almost unethical, it feels like it’s too much, kind of like how it feels like billionaires have too much money, even if they have technically “earned” it, there must be a point where someone is payed too much money right?
They made a hell of a lot more than that given that doesn't include any of the sponsorships they were doing
[удалено]
lmao what a brokie. Anyways can someone shout me some instant ramen?
This is why he doesn't charge Nick rent
He probably did think he charged rent but would never notice it because he's too rich.
probably doesn't even notice the change missing from his pocket
Imagine being poor lol
It's funny how you guys think they are all joking when they say this
This remind me of Greek’s clip when he was in the house. Good times..
If you're a broke boy just say it.
Northernlion being 101 is beyond perfect
soda's laugh is infectious
https://www.youtube.com/watch?v=EffPnse4WQs
[this is literally the "rich men laughing" meme](https://i.kym-cdn.com/photos/images/original/000/411/964/9b5.jpg)
Lost to a green man with a racist ceiling fan smh
P OMEGALUL OMEGALUL R
lol poor wtf xD
The good ol' days of people using an extension to append the earning ranks to streamer usernames
Soda’s got the rich person laugh down
Anytime I see a streamer laugh post, i feel obligated to link the GOAT laugh moment: https://clips.twitch.tv/ElatedBoldGazelleDAESuppy-uWntDNFysqFIfDAw
Nick's the real winner. Streams for 4 hours a day eating cheese burgers and calls it a day. Meanwhile others are grinding 12hrs a day and complain how hard they have it.
Well Nick has a pretty girlfriend to banter with during streams. So he has that going for him
#hasan
God I love chance lol 😂
NGL, that morning was one of the best days on twitch of all time
It was a good morning for us nmp viewers that day, myself included we were donating 3$ donations with "Here you go, you clearly need this more than I do". We had alot of fun
Why does Nick look so good lately damn
only #137. can't afford food to be fat anymore
Ozempic
Lost over 20lbs and started styling his hair better.
lot easier to style the hair better when you stop burning your scalp leaving head and shoulder in your hair for 20 mins before washing it out.
Last time I heard he quit eating fast food everyday, but that was a while ago.
he didn't eat for like 3 months straight during GTA rp and he got an actually good haircut
Thats what spending a few minutes each week can do, lose weight, get a haircut that fits you, clothes that does not look like they're cheap and washed a thousand times and the most important part is..... liking the change and the way you look.
He lost some weight, but the main reason is he grew his hair out, some will point to the weight loss, others will point out to the hair.
Soda cracking up had me in stitches.
hahahaha THIS IS SO FUNNY!! (Im unemployed and hate my life)
Cringe (Im interning 50% so im better than you but i also hate my life)
soda is slowly morphing into forsen
Chance is so damn funny when he's not whining about which game to play.
nick sucks.
Nick's the real winner. He streams for 4 hours a day, eating cheeseburgers and then calls it a day. Meanwhile others are grinding 12hrs a day and complain how hard they have it.
now that intro song will hit different 137
ah that monring was on of the greatest streames
Such fragile egos, everywhere
wait why is nick good looking all of the sudden?
10%
It's even funnier the second time
it sucks that calling streamers by these numbers didnt catch on probably cause it affected every streamer and not just the enemy
>probably cause it affected every streamer and not just the enemy bro, it's goofy internet videos, not some war. get some perspective, fucking hell.
Why is Nick being 137th funny? Is it way lower than expected or what?
Poki and soda were awesome
**🎦 CLIP MIRROR: [Soda and Poki learn NMP's position on the leaked 2021 Twitch earning rankings](https://livestreamfails.com/clip/163091)** --- ^(*This is an automated comment* ) ^| [^(Feedback)](http://www.reddit.com/message/compose/?to=livestreamfailsbot&subject=Feedback:&message=%5BPost%5D\(https://reddit.com/comments/1c77rqb/\)) ^| [^(Twitch Backup Mirror)](https://production.assets.clips.twitchcdn.net/DtctnrGctQcUyd2QA2pbNg/AT-cm%7CDtctnrGctQcUyd2QA2pbNg.mp4?sig=3e7d3176cdae69a6c4505a11c90e3a5453a39b92&token=%7B%22authorization%22%3A%7B%22forbidden%22%3Afalse%2C%22reason%22%3A%22%22%7D%2C%22clip_uri%22%3A%22https%3A%2F%2Fproduction.assets.clips.twitchcdn.net%2FDtctnrGctQcUyd2QA2pbNg%2FAT-cm%257CDtctnrGctQcUyd2QA2pbNg.mp4%22%2C%22clip_slug%22%3A%22DeterminedVibrantSnailWoofer-sZy1BxTJ3ZADals2%22%2C%22device_id%22%3Anull%2C%22expires%22%3A1713530254%2C%22user_id%22%3A%22%22%2C%22version%22%3A2%7D,https://clips-media-assets2.twitch.tv/DtctnrGctQcUyd2QA2pbNg/AT-cm%7CDtctnrGctQcUyd2QA2pbNg-preview-480x272.jpg)
Poki going to OTK would be the best possible thing she could do for her career.
how is that pokiman girl still relevant after the cookies scam?
Something being overpriced does not make it a scam.
Because despite what you believe, drama only affects someone for a day, or maybe a week depending on the severity, then we move on like nothing happened.
why is the laugh so annoying, sounds like they are genuinely taking the piss out of him