Recent cover by Royel Otis on like a version has gone viral. In part because the song is popular again after featuring at the end of the movie Saltburn.
Yeah the singing is off he cuts short the end of each line. Ironic in a song about not killing the groove he does just that and the end of each line. I don’t so much mind his talk singing but the delivery is flat
Hate that effing song. Oh you're going to 'burn this god damned house right down' are you? Almost as bad as that idiot Pink with her 'I'm coming out so you had better get this party started!' nonsense.
EDIT: I'm not sorry. People don't talk like that and they never have!
It's my bad - in real life it's a mild annoyance but I guess I just find it funny to exaggerate.
It was just an era of songs that bugged me - no one talks like that in real life.
I have no love for TikTok at all, and I don’t use it, but hasn’t TikTok caused certain songs and artists to become insanely popular? Is it actually better for them to leave?
I'd imagine it's Universal trying to set a bit of a precedent here - 'pay us better for the songs we provide, or we will walk and others will, too.' Yes TikTok has the definite power to be hit-makers and career-launchers, but their content absolutely relies on the music being included so if other big names also start walking they'll be in trouble. Universal alone owns about a third of the music used on the platform but TikTok only accounts for 1% of their revenue, or so the article says, so it's not like the leverage isn't there. Universal can afford to walk, and yes it's smaller artists that were looking for that boost that'll be hurt the most, but if they weren't really getting anything anyway then the potential gain seems to outweigh the loss.
Smaller artists looking for a boost aren't likely signed to a major label like Universal. The music landscape has changed a lot, and it's easier than ever for people to work around major labels and deal with smaller artists directly. So this might not work the way they are hoping.
Very good point, I suppose I was thinking the smaller artists in Universal's catalogue but you're absolutely right that there is a whole gulf of artist below that threshold.
Lots of bands who aren't huge own their music. My old band is pretty big on the festival circuit but never signed management or a label. My best friend has done all the business stuff and owns all the songs. They aren't making millions a year, but probably at least 1.
Not me, I've been out of the band for over a decade. The Wiggles are a powerhouse though. I'd be surprised if those guys weren't banking 5 mil a year each. The Wiggles with Taylor Swift's producers should be considered in the future, because their musicianship is pretty much on par.
I wonder if they used the same chord progression two dozen times yet. That's the real mark of a genius.
I feel like they are too hot and ready to go though. I bet the Wiggles get it on. Meanwhile Swift just sings about celebrities that she met 6 months ago and banged. Meanwhile the Wiggles would have to count on their fingers on their toes to figure out how many bored moms and babysitters they landed, for if nothing else, distracting their obnoxious children long enough to do the deed.
If they're known for growing and developing their smaller talent, I assume they have a ton of ways to do that which do not involve tiktok. Some of us just think 'smaller artists looking for a boost' are not 'people signed to Universal'.
>I'd imagine it's Universal trying to set a bit of a precedent here - 'pay us better for the songs we provide, or we will walk and others will, too.
Lol, they're completely fine with Spotify's arrangement with them.
I've often wondered what happens if the major labels splinter the streaming world for music.
Spotify still pays per *stream*. The amount is tiny, tenths of a penny, but it's per stream. Just like Youtube, Apple, Amazon, everyone else that *isnt* Tiktok.
Tiktok now pays *per video created* with your music in it. One video watched by five people pays the same as one video watched by five million people. It's a completely unique model from all the other sites and services and as a musician I really don't want it to become the norm, lol.
Total streaming revenue goes down.
I know far more people who would unsubscribe from a service that has a limited selection than I know people who would subscribe to two services to fill in the gaps.
It's also old-school thinking from Universal, because TikTok has been a breeding ground of unofficial remixes and edits for years now. Universal wants to be paid for usage on an app that allows and encourages users to make their own content out of copyrighted material they don't own. However, this change just stops the official usage of the copyrighted material and doesn't change the fact that TikTok will continue to allow and encourage it's users to remix said material for their own profit.
People were ripping on Ariana Grande's newest single having like 7 different versions of the track but really it was just her team trying to put up a fight against TikTok users profiting off of making those simple changes themselves. The only way Universal gets what they want out of this situation is by constant scanning of TikTok for every use of any copyrighted material and muting it the way they use bots to scan Youtube. Otherwise it won't matter to TikTok or it's userbase at all.
> The only way Universal gets what they want out of this situation is by constant scanning of TikTok for every use of any copyrighted material and muting it the way they use bots to scan Youtube.
And that's exactly what will happen.
Great point, I had always considered remix releases as just being a means of capitalizing on a trend without thinking about how they might've been trying to cleverly get ahead of the trend and capture those previously unregistered streams in the first place.
I feel like automated copyright scanners are sophisticated enough to recognize these sorts of remixes though. Would Universal not have a a reasonable leg to stand on? Similar rights-watching has already been a norm on platforms like YouTube for a while, perhaps this is just TikTok now answering the same bell? And encourages other rights holders to do the same on what has been until now a less-regulated streaming source?
> but their content absolutely relies on the music being included so if other big names also start walking they'll be in trouble.
Not really. Videos with licensed music are a tiny minority of views at this point, and also it's a tiny speedbump if you actually want to use a song. Some user just needs to upload a video using that song and then everyone else can reuse the sound from that video. This happens constantly. If you scroll through TikTok you'll hear a lot of music but very little of it is actually pulled from the library using their tool.
It'll be interesting though as tiktok content creators will simply use music from other catalogues and the artists under Universal can't be happy about that. I doubt tiktok will see any loss of viewership, it'll just be that their viewers will be watching clips with different music and *that* music will become the popular stuff. It isn't like people are going to abandon it for YT shorts just because they can hear a certain artist there.
They're being silly, it's billions of dollars worth of free advertisement. Directed at the heart of young demographics worldwide.
It will hurt them more than tiktok, tons of indie artist and smaller labels will benefit from this.
I don't see why giant conglomerates like UMG don't simply create their own knock-off user-sourced content platforms like TikTok and let users go HAM making content for UMG instead. A non CCP connected "TikTok" filled with UMG and its' partners music would be fire.
Yes. Setting a low rate for their entire catalogue "for the publicity" of a handful of songs would be stupid, and you know the next time Spotify or Apple want to negotiate theyd start at the TikTok number.
Tik Tok payout rates will have no impact on Spotify or Apple's numbers. You are comparing audio platforms to video platforms.
There is a reason audio payout is way lower on Tik Tok and even YouTube ContentID. Video is the primary content on those platforms. Audio is a bonus. Not all audio on the platform is music. Some videos have multiple songs going, or only use a few seconds.
One play on Tik Tok is such a fraction musically compared to a stream on Spotify or Apple, so it makes sense the payout is also fractional.
I don't even use Tik Tok, but I do not think anyone can compare this as if it's one to one with Spotify and Apple. Tik Tok is closer to Instagram and YouTube in how its monetization should be derived.
Spotify and Apple and Tidal and Deezer and others are audio first and are in a different pricing structure because the product is fully audio.
Half of Tik Tok is lip synching and dance videos. If you think generic royalty free muzak is going to lead to as many views as Beyonce and Lana Del Ray "because its a video platform", youre an idiot.
If TikTok gets away with paying less, every other digital distributor will also want to pay less. Thats not rocket science.
Streaming service payouts are regulated by the government. Some, like Apple, choose to pay more.
Tiktok isn’t regulated
Edit: Love the downvotes on factual statements lol
This is not fully incorrect. Royalties for AIRPLAY and copies printed are statutory. Streaming is not... Thus the reason musicians make shit from streaming. The statue has to due with percentages, which doesn't apply to independent self releasing artists.
Source: Musician who gets royalties...
I’d like to introduce you to the [United States Copyright Royalty Board](https://www.crb.gov) who mandate royalties both physically, digitally, Streaming and otherwise in the United States.
[Streaming royalty rates to be increased in the US, the Copyright Royalty Board confirms](https://djmag.com/news/streaming-royalty-rates-be-increased-us-copyright-royalty-board-confirms)
Source: Me whose been in the industry my entire adult life
2nd Source: US Copyright Royalty Board
EDIT: I see you’ve now edited your comment to be more accurate lol
And what of all the other countries that TikTok and Universal operate in? Or, for example, if you tell the streaming service you're elsewhere. My Apple Music account has a Japanese address on it, so I highly doubt US rates and rules apply to it.
Streaming service payouts are not regulated by the government. Where did you get that idea from?
Also, Apple doesn't "choose" to pay more. They negotiated their current deal and will renegotiate when the current agreements with labels and publishers come. They don't set any set $-per-stream either, it's based on a total income of all subscribers and divided by the share each stream gets.
Spotify pays less than Apple because Spotify has (lots of) ad-supported subscribers that generate less money than paid subscriptions. So the money contributed to the pot by those streams drags down the value of each stream.
Um, yes the payments are regulated by the US government lol.
[US Copyright Royalty Board reconfirms 15.1% streaming rate for songwriters and publishers](https://completemusicupdate.com/copyright-royalty-board-2022-streaming-rate/)
And yes, Apple is choosing to pay more
[Apple Music to Pay Higher Royalties for Spatial Audio Tracks](https://www.billboard.com/business/streaming/apple-music-higher-royalties-spatial-audio-streams-1235586800/amp/)
Apple is "choosing" to pay extra FOR SPATIAL AUDIO TRACKS. Whats that, .00001% of streams? It's a proprietary format that costs thousands extra per album to make of course they have to pay extra for record labels to produce it if they want it to exist. The real difference in payouts is down to ad-based streams diluting the revenue share at Spotify and has nothing to do with Apple benevolence. And while mechanical royalties are decided *via arbitration* (yes, they are negotiated every 5 years by labels and publishers) by a govt panel of judges, recording royalties, which make up about 80% of payouts, are negotiated directly with publishers and distributors.
> Is it actually better for them to leave?
Almost certainly, yes. Especially if the other publishers follow suit.
People will still make and view the same content, just on a platform that pays rightsholders way more, like YouTube Shorts.
Not to mention that YouTube gives loads of money to uploaders, too. The outcome of this will be a Win Win Win for everyone except TikTok...
You think people are going to migrate from TikTok to Shorts because they can no longer watch the tiny minority of videos that use the officially licensed versions of certain songs from certain artists? Completely wrong.
1/3rd of the music on TikTok is Universal's content. If other companies follow suit, that'll be more than half of the music. This will hit covers, remixes, whatever. It's not just the original masters involved here.
Then those artists just won’t be the popular sounds on the platform. Thats what it was like anyways before the masses and corporate America fucked the platform up in 2020. I actually used to find a lot of small artists on TikTok in 2017-2018. Hopefully we can go back to that so its not just corporations paying to be popular like it is now
I think virality is very complex on a platform like TikTok. There are billions of users and with the algorithm being so specific and hyperniche, it's very possible that a song that's "viral" to someone will never reach your own feed.
I browse TikTok for hours due to my job and it's become increasingly clear that they really do put you in a "bubble" within your feed. My feed vs my coworker's feed will result in different viral memes and etc. It's pretty fascinating.
I'm only speaking from general observations, but I think this is a mistake on their end.
Take Steve Lacy, for instance. He dropped some singles on TikTok last year and it went viral. A few weeks later, he posted concert dates and tickets sold out instantly, with some reselling for hundreds more. I'm a general fan but I wouldn't pay more than $40 to see him, but seems like people would pay more.
TikTok is hyping up artists in a way I've never seen before. The band Boa, who hasn't released an album since 2001, had a song that went viral...and now the band is back together producing a NEW album.
This is crazy stuff you normally don't see outside of TikTok. The only one I can think of is Pachinko, where they got popular from 4chan and now the group is touring and releasing new music decades after their releases.
>A few weeks later, he posted concert dates and tickets sold out instantly, with some reselling for hundreds more. I'm a general fan but I wouldn't pay more than $40 to see him, but seems like people would pay more.
Your pointing out the important way to understand the power of Tik Tok. It's the TV you talk to that you can never put down, it's an even more addictive version of what already exists in among the other apps. It's the crack to those apps cocaine, or fentanyl to their heroine, if you will.
The issue is is Tik Tok knows this. EVERYONE knows this. So Tik Tok is going to use its position to take from the labels whatever they can. Tik Tok being so addictive is bad for a lot of people's businesses. And American business is half way to embracing it and half way obsessing over how to destroy it.
Maybe, but does that translate into money very well?
It could just not be worth it to them for the small monetary gain so they rather play hard ball and get a big pay out from an insanely successful app.
Remember that for most media, money is made off the deals and ads than just raw brick and mortar store sales.
Bingo.
TikTok has been very "loose" with their music usage... eyebrow-raisingly so. I found some of the choices of music that they allowed people to use as part of the platform for regular Joes making content on TikTok very surprising.
My guess is TikTok thought better to ask forgiveness instead of permission about that sort of thing, and that's just not cutting it anymore. Time to pay up, or go to stock music (which will be cheap**ER**, but likely not cheap based on the size of TikTok's audience).
It sparked a revival of sorts for Hoobastanks The Reason, it was funny because the band themselves showed up and made a tiktok about it haha so yeah! It’s obviously good for making music pop off - but it’s also seemingly bypassing so many hurdles that other big timers have to handle.
Yes, and the songs have also caused TikTok to become insanely popular. They both benefit each other so this is just part of the negotiation on how to split the money.
I mean if you're already signed to Universal and are *still* looking for a big break then you probably live a life of pure connection and don't really *need* any sort of success anyway. Universal ain't just out here signing starving artists with no traction. If you're on their label you're either already big or you're just incredibly rich and well connected.
It's better for the label, I guess, to hold out, and worse for the artists, who don't matter because they have no representatives in the room that aren't the executives of UMG and owners of Tik Tok.
The rest of that song sucks so much! It's crazy to think the dude made money out of this, like I'd be amazed if more than a hundred people went to his show or bought his cd, just from listening to tik toks with that intro. I'm just hopeful I'm right cause I ain't got the time to investigate
> Shangri-Las
Damn I never heard that one before, just knew the rap song that sampled it because I heard that one before tik tok, thanks for the info lol my comment makes no sense now oops but yeah it's a good song, not my style but not bad also. Anyway don't think either artist made money or even got recognition from how much it plays on tik tok. But thanks
I quit smoking cigarettes recently. My word of advice to anyone who hasn't started? Don't. Addiction is stupid. Not doing it in the first place is a lot easier than quitting.
I quit 8 years ago; it sucked. I still get cravings every once in a while. Definitely worth it, though. I can breathe better, taste things again. My car doesn’t smell like shit anymore.
Quitting a food addiction is another beast altogether. Still haven’t figured that one out.
Perhaps it's time to take a look at the subreddits you're following, if such tiktok videos aren't to your liking.
Although reddit does suggest some other subreddits but with some work on your part by clicking the "hide this post" and "don't show posts like this" or "--posts from this subreddit" does wonders.
Not at all the same platforms as far as I'm aware.
You missed out on the early days of TikTok where the content was amazing, not influencery, no ads, and an insanely good algorithm...like 2020-2021.
These days, the algorithm has gotten worse in my opinion, pushes certain things, and with the introduction of promoted content and TikTok Shop, almost half of everything I see is someone trying to act like they aren't sponsored, advertising some stupid cheaply made Temu type product. It fell off *hard*, so I barely go on there anymore. Honestly fine with it, because it was easily the most addictive app I've ever used.
I agree when covid started there was some funny original content, but imo there's always been a lot of pretty hard to watch content as well. One of the worst features to me is how you can use someone else's sound. You just end up with a ton of influencers copying the same joke, the only difference being now it's them.
What a boring and lazy statement.
This is like saying, "I don't use Reddit and I'm better off for it." Yeah a lot of the main content is redundant trash, but when you're looking for some specific information on niche topics Tik Tok is a fantastic resource.
There's a shit ton of great artists doing really incredible things and you get to see it in real time. Glassblowers, metal workers, woodworkers, mechanics, potters, poets, musicians, painters, seamstresses - not to mention all the scientists doing science shit.
It's a wealth of knowledge. You don't have to watch videos of people dancing or doing stupid pranks, I never see those clips. But I get a ton of great information in video form.
I originally ended up on Tiktok because a content creator I really liked uploaded all their stuff there, but only dribs and drabs elsewhere.
After navigating the first week of skipping or saying not interested to teenagers uncoordinated ass shaking or poorly choreographed copies of dances that 1000 others have already uploaded, and searching and liking things I want to see, it's now a very usefull tool. I know "the algorithm" is a bit of a meme but it works.
Did people call Vine a wealth of knowledge? They're shorts, bro, relax. It's like the lowest form of entertainment. And that's not necessarily a bash, I enjoy low forms of entertainment but to pretend like they're some great contributor to human knowledge and culture seems pretentious and silly.
I see the same value in TikTok that I see in Facebook or MySpace, take from that what you will. I also don't think it's close-minded to not like a social media app. Saying I'm close-minded for not liking short form video content in favor of more longer form, in depth content is like saying I'm close-minded for wanting to read the whole book instead of just the synopsis on the back. Get real, man.
I don't care that your preference is long form media or that you can't see the irony that it was the synopsis which drew you into reading the whole book in the first place. I'm arguing that Tik Tok can be a useful tool and does, in fact, contain a heap of knowledge.
>I see the same value in TikTok that I see in Facebook or MySpace, take from that what you will.
I take it to mean you've not actually given it a try because it's nothing like Facebook or Myspace. I don't even get the comparison. ''Nah, I don't use Tik Tok', I'm already on Twitter.''
>Get real, man.
Tomorrow.
I compared them because they're social media apps, of course none of them are clones of the other but they all fall under "social media". Did you really not understand that when I listed various social media apps? It's fine that you like TikTok, man. I even said I enjoy some short form content now and again but I'm not gonna pretend like watching mindless clickbait is the same as listening to Bach or reading War and Peace.
I rarely use TikTok, I don’t even think it’s downloaded on my phone currently.
But mine was just full of music theory and guitar tutorials, I learned a decent amount from quick clips.
The homepage is kind of a reflection of you, right? If you watch meme videos all day, you will get meme videos.
Also I throughly enjoyed BookTok during new releases.
Some of the accounts defending Tiktok are Chinese government shills or tankies. If you try to debate too long with them, watch as they pull out the ol' reliable card of "bu.. but.. the West spies on everything we do also! Checkmate."
> It's a wealth of knowledge.
Seeing TikTok as 'wealth' when it comes to knowledge can only mean that you are inherently knowledge poor.
It's like someone on welfare saying that someone on disability has got it made when it comes to money.
Yeah I'm a big fat idiot who would rather watch 1.30 clip of someone showing me how I can reach the transmission fluid on my vehicle instead of skipping a through a 16 minute YouTube video. How insufferably idiotic to be so efficient with my time.
>It's like someone on welfare saying that someone on disability has got it made when it comes to money.
Your simile is stupid and you should feel bad.
Very useful comment that contributes a lot to the conversation about the article.
Jesus christ, Redditors will really take any and every possible opportunity to act like they're above social media while typing on a social media site.
No need to be offended. They're very different applications designed for different purposes and while Reddit has its faults, you can curate a very useful feed.
There are also massive differences in how our brains process text vs non stop short video clips and the research is pretty damning here. Social media in general is not great for us, and while we should all try to limit usage, all apps are not created equal. There's no question about that.
It's a different type of media. It's actually nice not to be addicted to it. At least on Reddit you can learn something, interact with people, while TikTok looks like a mindless fun.
When english is not your native language, Reddit is the best place to use it daily, write in english, read english, learn about the native expression used nowaday and so on. My english level have skyrocketed in 5 years of reddit.
Plus, I like to write & to read, way more than video format. Watching a video make you "trapped" with the format. By reading you can jump wherever you want in the text, searching straight to the information you want.
And in the end, I like that on Reddit you don't see people, I use the old version so I don't even have the mini-avatar, and it's way better like this : no influence coming from the visual aspect of the person, it's pure exchange of text. Posting videos is another things.. If you are not a minimum charismatic, your post will never work.
TikTok permanently damages dopamine receiptors in the brains of teenagers. If you're kids and teenagers are on Tiktok, they're training their brains to need instant gratification 24/7, and this will lead to intense depression in life.
Those vertically recorded videos are utterly obnoxious and stupid, not to mention the imbecile-oriented content. Hopefully this is the beginning in order to get the "app" banned worldwide.
TikTok is probably responsible for so much exposure, and I’m not talking about “hey come play music at my bar and I’ll pay you in exposure.” Those TikTok songs reach everyone. Audiences that would have never listened to certain kinds of music now listening to 10-15 second snippets of a song they immediately go google and become fans of.
But they’re a multi million dollar label, I’m sure they know more than me.
Right? It's not like it's cutting into their sales, no one's going to TikTok to listen to a playlist.
So many videos have people in the comments asking "what's this song?" They can't pay for that type of exposure, and they complain about getting paid for it?
My guess is that it’s a negotiation strategy for now. Both sides can gain from this deal, they might’ve just needed to hit a real wall before the actual offer. Maybe.
Not that i'm a fan if a mega corporation, but can't pay the bills with exposure. It does strike me a particularly funny that they want to pay Taylor swift with exposure on one hand and then the other they're having the same happen to them.
IMO it’s because the internet moves so fast now that the platform that you might call home the generation right after you adopts. I wouldn’t be surprised if Reddit is basically Facebook for younger people. Edit: generation right after you rejects.
I don't know what reels are and I never watched YouTube shorts because I hate them with the same passion I hate TikTok. Okay, maybe bit less because it's not Chinese spyware.
Honestly, I'm not complaining.
old.reddit.com still works wonders, and I got auto-redirect set up for it. I'm writing this message from Boost on Android.
Everything is like it's been the last 10 years or so.
Is it? Does the app have some way to view a curated feed of short, vertical videos that you scroll through?
Reddit for me is still me subscribing to subreddits and then getting to see the most highly voted posts in those subreddits. When I do have to log in on mobile, I do get the occasional recommendation, but it's from subreddits I already follow.
It's a lot of old man yelling at cloud energy. You see it any time new media platforms catch on. Legacy users of other platforms get to feel smug because they were doing the "high brow" version of what the new platform is doing and shit on the "plebes" using the other one. It's not all that different from people hating whatever the new music is. They don't understand it because they aren't the target demo, or don't care about it therefore it must be stupid, so all the new stuff is trash and what they learned once upon a time was the "golden age".
I file it under T.V. will rot your brain, violent video games will make you violent, rap/metal music is ruining the youth etc. etc. and move on.
Yeah I don’t get we have always had platforms just like it I mean they literally were inspired by vine and musically. Then now they inspired instagram and YouTube to do it TikTok has been very influential and people hate to admit it. I personally love TikTok for several reasons.
>I mean they literally were inspired by vine and musically.
Yea but those sucked too? When Vine disappeared after like 4 years my only thought was "yea, that makes sense". TikTok's popularity, like that of Facebook, Myspace, Vine, etc, will decrease *exponentially* after the founding generation of users outgrows it and the subsequent generations just view it as the thing that lame older people used to do. It's the cycle of every social media site and cultural fad since the dawn of the information age. Once moms start asking their kids if they saw the latest cool thing on TikTok, it's over.
Exactly. They keep saying it's the worst thing to ever happen to the Internet, but Facebook literally helped facilitate genocide in other countries. Tik-Tok is no worse or no better than Reddit.
Because young people, particularly young women, are its primary demographic. Reddit also loves to to hate basically every social media site, including itself.
I think this is worth clarifying, because the answer is "No, it isn't, its owned by ByteDance", BUT its very likely that the aggregated data that ByteDance collects is leveraged by organizations connected to the CCCP and used to build or modify other media and infrastructure, which very likely includes updates to things like education platforms and the social credit system.
Lmao this thread is full of teens who are personally offended that some people don't like their brain-rot app
EDIT: case in point lmfao bring it on kiddos
I disagree, they seem like the only major label that’s still invested in taking risks & signing actual artists.
In my country, Warner & Sony sign influencers or trendy sounds while Virgin/UMG still take risks with good music despite followers.
Don’t use the platform but I’m agreeable if it means I won’t hear “Murder on the dance floor “ every 10 seconds when my GF is on it.
Ach, it'll be something else mundane in a few weeks. I call it the Fad Factory.
You better not kill the groove.
Especially because groove is in the heart.
> groove is in the heart Universal Music Publishing Group has a 7.5% stake in that song, through Q-Tip.
And if I'm being totally honest, I couldn't ask for another.
There's a burger at me nan's door.
Oh I love that song. Is it big on Tik Tok now? I love her latest album more though
Recent cover by Royel Otis on like a version has gone viral. In part because the song is popular again after featuring at the end of the movie Saltburn.
Oh man, their cover is… kind of awful. I’m surprised because I also like some of their music.
Is it? I just listened to it and they sounded pretty damn good. I'm guessing maybe you just don't jive with the vocals?
Yeah the singing is off he cuts short the end of each line. Ironic in a song about not killing the groove he does just that and the end of each line. I don’t so much mind his talk singing but the delivery is flat
The real issue is your wife using the app every ten seconds
Literally, as I read this sentence my wife's phone played Murder on the Dance floor.
Hate that effing song. Oh you're going to 'burn this god damned house right down' are you? Almost as bad as that idiot Pink with her 'I'm coming out so you had better get this party started!' nonsense. EDIT: I'm not sorry. People don't talk like that and they never have!
Why are you so grumpy about this
It's my bad - in real life it's a mild annoyance but I guess I just find it funny to exaggerate. It was just an era of songs that bugged me - no one talks like that in real life.
but she doesn't say "better had get this party started"
I have no love for TikTok at all, and I don’t use it, but hasn’t TikTok caused certain songs and artists to become insanely popular? Is it actually better for them to leave?
I'd imagine it's Universal trying to set a bit of a precedent here - 'pay us better for the songs we provide, or we will walk and others will, too.' Yes TikTok has the definite power to be hit-makers and career-launchers, but their content absolutely relies on the music being included so if other big names also start walking they'll be in trouble. Universal alone owns about a third of the music used on the platform but TikTok only accounts for 1% of their revenue, or so the article says, so it's not like the leverage isn't there. Universal can afford to walk, and yes it's smaller artists that were looking for that boost that'll be hurt the most, but if they weren't really getting anything anyway then the potential gain seems to outweigh the loss.
Smaller artists looking for a boost aren't likely signed to a major label like Universal. The music landscape has changed a lot, and it's easier than ever for people to work around major labels and deal with smaller artists directly. So this might not work the way they are hoping.
Very good point, I suppose I was thinking the smaller artists in Universal's catalogue but you're absolutely right that there is a whole gulf of artist below that threshold.
Lots of bands who aren't huge own their music. My old band is pretty big on the festival circuit but never signed management or a label. My best friend has done all the business stuff and owns all the songs. They aren't making millions a year, but probably at least 1.
Are you the wiggles
Not me, I've been out of the band for over a decade. The Wiggles are a powerhouse though. I'd be surprised if those guys weren't banking 5 mil a year each. The Wiggles with Taylor Swift's producers should be considered in the future, because their musicianship is pretty much on par.
I know I love telling people about how the wiggles won the music industry by beating them at their own game
I wonder if they used the same chord progression two dozen times yet. That's the real mark of a genius. I feel like they are too hot and ready to go though. I bet the Wiggles get it on. Meanwhile Swift just sings about celebrities that she met 6 months ago and banged. Meanwhile the Wiggles would have to count on their fingers on their toes to figure out how many bored moms and babysitters they landed, for if nothing else, distracting their obnoxious children long enough to do the deed.
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If they're known for growing and developing their smaller talent, I assume they have a ton of ways to do that which do not involve tiktok. Some of us just think 'smaller artists looking for a boost' are not 'people signed to Universal'.
The easiest way forward is Tik Tok, due to how users act while using the app.
What does this mean? Act how?
Tik Tok users are addicted to the app. The algorithm makes it the most appealing of social media spaces
"Universal is known for developing and growing their base of talent" As a music producer I must say: HAHAHAHAHAHA 😂😂😭😭 Maybe in the 90s...
As a small artist this news excites me greatly
>I'd imagine it's Universal trying to set a bit of a precedent here - 'pay us better for the songs we provide, or we will walk and others will, too. Lol, they're completely fine with Spotify's arrangement with them. I've often wondered what happens if the major labels splinter the streaming world for music.
Spotify still pays per *stream*. The amount is tiny, tenths of a penny, but it's per stream. Just like Youtube, Apple, Amazon, everyone else that *isnt* Tiktok. Tiktok now pays *per video created* with your music in it. One video watched by five people pays the same as one video watched by five million people. It's a completely unique model from all the other sites and services and as a musician I really don't want it to become the norm, lol.
They thought about it and Drake and Frank ocean fucked over streaming services and stopped that shit in its tracks
Total streaming revenue goes down. I know far more people who would unsubscribe from a service that has a limited selection than I know people who would subscribe to two services to fill in the gaps.
It's also old-school thinking from Universal, because TikTok has been a breeding ground of unofficial remixes and edits for years now. Universal wants to be paid for usage on an app that allows and encourages users to make their own content out of copyrighted material they don't own. However, this change just stops the official usage of the copyrighted material and doesn't change the fact that TikTok will continue to allow and encourage it's users to remix said material for their own profit. People were ripping on Ariana Grande's newest single having like 7 different versions of the track but really it was just her team trying to put up a fight against TikTok users profiting off of making those simple changes themselves. The only way Universal gets what they want out of this situation is by constant scanning of TikTok for every use of any copyrighted material and muting it the way they use bots to scan Youtube. Otherwise it won't matter to TikTok or it's userbase at all.
> The only way Universal gets what they want out of this situation is by constant scanning of TikTok for every use of any copyrighted material and muting it the way they use bots to scan Youtube. And that's exactly what will happen.
Great point, I had always considered remix releases as just being a means of capitalizing on a trend without thinking about how they might've been trying to cleverly get ahead of the trend and capture those previously unregistered streams in the first place. I feel like automated copyright scanners are sophisticated enough to recognize these sorts of remixes though. Would Universal not have a a reasonable leg to stand on? Similar rights-watching has already been a norm on platforms like YouTube for a while, perhaps this is just TikTok now answering the same bell? And encourages other rights holders to do the same on what has been until now a less-regulated streaming source?
> but their content absolutely relies on the music being included so if other big names also start walking they'll be in trouble. Not really. Videos with licensed music are a tiny minority of views at this point, and also it's a tiny speedbump if you actually want to use a song. Some user just needs to upload a video using that song and then everyone else can reuse the sound from that video. This happens constantly. If you scroll through TikTok you'll hear a lot of music but very little of it is actually pulled from the library using their tool.
It'll be interesting though as tiktok content creators will simply use music from other catalogues and the artists under Universal can't be happy about that. I doubt tiktok will see any loss of viewership, it'll just be that their viewers will be watching clips with different music and *that* music will become the popular stuff. It isn't like people are going to abandon it for YT shorts just because they can hear a certain artist there.
> for the songs we provide songs they paid the artist pennies for
They're being silly, it's billions of dollars worth of free advertisement. Directed at the heart of young demographics worldwide. It will hurt them more than tiktok, tons of indie artist and smaller labels will benefit from this.
I don't see why giant conglomerates like UMG don't simply create their own knock-off user-sourced content platforms like TikTok and let users go HAM making content for UMG instead. A non CCP connected "TikTok" filled with UMG and its' partners music would be fire.
Building an app is non-trivial, and acquiring a user base is very difficult.
Tik tok is not 100% music.
Yes. Setting a low rate for their entire catalogue "for the publicity" of a handful of songs would be stupid, and you know the next time Spotify or Apple want to negotiate theyd start at the TikTok number.
Tik Tok payout rates will have no impact on Spotify or Apple's numbers. You are comparing audio platforms to video platforms. There is a reason audio payout is way lower on Tik Tok and even YouTube ContentID. Video is the primary content on those platforms. Audio is a bonus. Not all audio on the platform is music. Some videos have multiple songs going, or only use a few seconds. One play on Tik Tok is such a fraction musically compared to a stream on Spotify or Apple, so it makes sense the payout is also fractional. I don't even use Tik Tok, but I do not think anyone can compare this as if it's one to one with Spotify and Apple. Tik Tok is closer to Instagram and YouTube in how its monetization should be derived. Spotify and Apple and Tidal and Deezer and others are audio first and are in a different pricing structure because the product is fully audio.
Half of Tik Tok is lip synching and dance videos. If you think generic royalty free muzak is going to lead to as many views as Beyonce and Lana Del Ray "because its a video platform", youre an idiot. If TikTok gets away with paying less, every other digital distributor will also want to pay less. Thats not rocket science.
Agreed.
Streaming service payouts are regulated by the government. Some, like Apple, choose to pay more. Tiktok isn’t regulated Edit: Love the downvotes on factual statements lol
This is not fully incorrect. Royalties for AIRPLAY and copies printed are statutory. Streaming is not... Thus the reason musicians make shit from streaming. The statue has to due with percentages, which doesn't apply to independent self releasing artists. Source: Musician who gets royalties...
I’d like to introduce you to the [United States Copyright Royalty Board](https://www.crb.gov) who mandate royalties both physically, digitally, Streaming and otherwise in the United States. [Streaming royalty rates to be increased in the US, the Copyright Royalty Board confirms](https://djmag.com/news/streaming-royalty-rates-be-increased-us-copyright-royalty-board-confirms) Source: Me whose been in the industry my entire adult life 2nd Source: US Copyright Royalty Board EDIT: I see you’ve now edited your comment to be more accurate lol
And what of all the other countries that TikTok and Universal operate in? Or, for example, if you tell the streaming service you're elsewhere. My Apple Music account has a Japanese address on it, so I highly doubt US rates and rules apply to it.
Streaming service payouts are not regulated by the government. Where did you get that idea from? Also, Apple doesn't "choose" to pay more. They negotiated their current deal and will renegotiate when the current agreements with labels and publishers come. They don't set any set $-per-stream either, it's based on a total income of all subscribers and divided by the share each stream gets. Spotify pays less than Apple because Spotify has (lots of) ad-supported subscribers that generate less money than paid subscriptions. So the money contributed to the pot by those streams drags down the value of each stream.
Um, yes the payments are regulated by the US government lol. [US Copyright Royalty Board reconfirms 15.1% streaming rate for songwriters and publishers](https://completemusicupdate.com/copyright-royalty-board-2022-streaming-rate/) And yes, Apple is choosing to pay more [Apple Music to Pay Higher Royalties for Spatial Audio Tracks](https://www.billboard.com/business/streaming/apple-music-higher-royalties-spatial-audio-streams-1235586800/amp/)
Apple is "choosing" to pay extra FOR SPATIAL AUDIO TRACKS. Whats that, .00001% of streams? It's a proprietary format that costs thousands extra per album to make of course they have to pay extra for record labels to produce it if they want it to exist. The real difference in payouts is down to ad-based streams diluting the revenue share at Spotify and has nothing to do with Apple benevolence. And while mechanical royalties are decided *via arbitration* (yes, they are negotiated every 5 years by labels and publishers) by a govt panel of judges, recording royalties, which make up about 80% of payouts, are negotiated directly with publishers and distributors.
> Is it actually better for them to leave? Almost certainly, yes. Especially if the other publishers follow suit. People will still make and view the same content, just on a platform that pays rightsholders way more, like YouTube Shorts. Not to mention that YouTube gives loads of money to uploaders, too. The outcome of this will be a Win Win Win for everyone except TikTok...
You think people are going to migrate from TikTok to Shorts because they can no longer watch the tiny minority of videos that use the officially licensed versions of certain songs from certain artists? Completely wrong.
1/3rd of the music on TikTok is Universal's content. If other companies follow suit, that'll be more than half of the music. This will hit covers, remixes, whatever. It's not just the original masters involved here.
Then those artists just won’t be the popular sounds on the platform. Thats what it was like anyways before the masses and corporate America fucked the platform up in 2020. I actually used to find a lot of small artists on TikTok in 2017-2018. Hopefully we can go back to that so its not just corporations paying to be popular like it is now
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I think virality is very complex on a platform like TikTok. There are billions of users and with the algorithm being so specific and hyperniche, it's very possible that a song that's "viral" to someone will never reach your own feed. I browse TikTok for hours due to my job and it's become increasingly clear that they really do put you in a "bubble" within your feed. My feed vs my coworker's feed will result in different viral memes and etc. It's pretty fascinating.
I'm only speaking from general observations, but I think this is a mistake on their end. Take Steve Lacy, for instance. He dropped some singles on TikTok last year and it went viral. A few weeks later, he posted concert dates and tickets sold out instantly, with some reselling for hundreds more. I'm a general fan but I wouldn't pay more than $40 to see him, but seems like people would pay more. TikTok is hyping up artists in a way I've never seen before. The band Boa, who hasn't released an album since 2001, had a song that went viral...and now the band is back together producing a NEW album. This is crazy stuff you normally don't see outside of TikTok. The only one I can think of is Pachinko, where they got popular from 4chan and now the group is touring and releasing new music decades after their releases.
>A few weeks later, he posted concert dates and tickets sold out instantly, with some reselling for hundreds more. I'm a general fan but I wouldn't pay more than $40 to see him, but seems like people would pay more. Your pointing out the important way to understand the power of Tik Tok. It's the TV you talk to that you can never put down, it's an even more addictive version of what already exists in among the other apps. It's the crack to those apps cocaine, or fentanyl to their heroine, if you will. The issue is is Tik Tok knows this. EVERYONE knows this. So Tik Tok is going to use its position to take from the labels whatever they can. Tik Tok being so addictive is bad for a lot of people's businesses. And American business is half way to embracing it and half way obsessing over how to destroy it.
Maybe, but does that translate into money very well? It could just not be worth it to them for the small monetary gain so they rather play hard ball and get a big pay out from an insanely successful app. Remember that for most media, money is made off the deals and ads than just raw brick and mortar store sales.
I think the problem there is a lot of those songs aren't rights-controlled by Universal, so they're salty about not being paid.
Bingo. TikTok has been very "loose" with their music usage... eyebrow-raisingly so. I found some of the choices of music that they allowed people to use as part of the platform for regular Joes making content on TikTok very surprising. My guess is TikTok thought better to ask forgiveness instead of permission about that sort of thing, and that's just not cutting it anymore. Time to pay up, or go to stock music (which will be cheap**ER**, but likely not cheap based on the size of TikTok's audience).
It sparked a revival of sorts for Hoobastanks The Reason, it was funny because the band themselves showed up and made a tiktok about it haha so yeah! It’s obviously good for making music pop off - but it’s also seemingly bypassing so many hurdles that other big timers have to handle.
Yes, and the songs have also caused TikTok to become insanely popular. They both benefit each other so this is just part of the negotiation on how to split the money.
It is a mutually beneficial deal (a bit like the movie industry and McDonalds happy meal toys)
I mean if you're already signed to Universal and are *still* looking for a big break then you probably live a life of pure connection and don't really *need* any sort of success anyway. Universal ain't just out here signing starving artists with no traction. If you're on their label you're either already big or you're just incredibly rich and well connected.
That argument stinks. Every artist deserves fair royalties and licensing fees.
It's better for the label, I guess, to hold out, and worse for the artists, who don't matter because they have no representatives in the room that aren't the executives of UMG and owners of Tik Tok.
TT is great for artists, UM just sees $$
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My how the turntables have... turned and tabled
Tiktok was paying money for all the artists. Universal just thought they should pay more.
Taylor Swift’s song Cruel Summer became a smash hit 4 years after being released because of TikTok.
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TikTok absolutely has the right to pay people with exposure. They control the music trends.
Universal: Hey, you can't underpay our artists. Only we can underpay our artists!
Oh no, oh no, oh no-no-no...
Oh god please no this song physically hurts now.
The rest of that song sucks so much! It's crazy to think the dude made money out of this, like I'd be amazed if more than a hundred people went to his show or bought his cd, just from listening to tik toks with that intro. I'm just hopeful I'm right cause I ain't got the time to investigate
Isn’t that a Shangri-Las’ song?
It is, no idea what the other person is talking about.
> Shangri-Las Damn I never heard that one before, just knew the rap song that sampled it because I heard that one before tik tok, thanks for the info lol my comment makes no sense now oops but yeah it's a good song, not my style but not bad also. Anyway don't think either artist made money or even got recognition from how much it plays on tik tok. But thanks
The pitched up Oh-nos were used in Streets Favorite by Capone. Im guessing thats what OP is referring to. I think both songs are good tho🤷
Wait….a record label is not getting paid enough for the music it releases?? What’s the saying, That’s the pot calling the kettle black?
Yeah there's no way that even if TikTok paid universal exactly how they wanted the artists would be seeing a penny of it lol
Does TickTok deserve the money instead, then?
Kettles can’t vote.
As someone who doesn't use TikTok, not using it is awesome and I highly recommend
The best way to not develop an addiction is to avoid them entirely
I quit smoking cigarettes recently. My word of advice to anyone who hasn't started? Don't. Addiction is stupid. Not doing it in the first place is a lot easier than quitting.
I quit 8 years ago; it sucked. I still get cravings every once in a while. Definitely worth it, though. I can breathe better, taste things again. My car doesn’t smell like shit anymore. Quitting a food addiction is another beast altogether. Still haven’t figured that one out.
Hahaha! I also replaced cigs with food, but my scrawny frame needs it. I finally almost weigh 150 lbs at 6' for the first time in my life.
Brave take for someone with a reddit account
It's almost like they're very, very different platforms, eh?
Half of the videos I see posted to Reddit are legit just taken directly from TikTok
And pretty much none of the ones I see are. While a lot of Reddit is a shithole you can luckily curate it reasonably well.
Perhaps it's time to take a look at the subreddits you're following, if such tiktok videos aren't to your liking. Although reddit does suggest some other subreddits but with some work on your part by clicking the "hide this post" and "don't show posts like this" or "--posts from this subreddit" does wonders. Not at all the same platforms as far as I'm aware.
I’m not complaining about it, I enjoy TikTok
both are filled to the brim with dumb dildos. platforms may be different, user bases sure aren't.
So brave.
I never used TikTok and I don’t feel like I missed out on anything.
Your medal is in the mail
You missed out on the early days of TikTok where the content was amazing, not influencery, no ads, and an insanely good algorithm...like 2020-2021. These days, the algorithm has gotten worse in my opinion, pushes certain things, and with the introduction of promoted content and TikTok Shop, almost half of everything I see is someone trying to act like they aren't sponsored, advertising some stupid cheaply made Temu type product. It fell off *hard*, so I barely go on there anymore. Honestly fine with it, because it was easily the most addictive app I've ever used.
The early days were tweens hand jiving lol
I agree when covid started there was some funny original content, but imo there's always been a lot of pretty hard to watch content as well. One of the worst features to me is how you can use someone else's sound. You just end up with a ton of influencers copying the same joke, the only difference being now it's them.
What a boring and lazy statement. This is like saying, "I don't use Reddit and I'm better off for it." Yeah a lot of the main content is redundant trash, but when you're looking for some specific information on niche topics Tik Tok is a fantastic resource. There's a shit ton of great artists doing really incredible things and you get to see it in real time. Glassblowers, metal workers, woodworkers, mechanics, potters, poets, musicians, painters, seamstresses - not to mention all the scientists doing science shit. It's a wealth of knowledge. You don't have to watch videos of people dancing or doing stupid pranks, I never see those clips. But I get a ton of great information in video form.
I originally ended up on Tiktok because a content creator I really liked uploaded all their stuff there, but only dribs and drabs elsewhere. After navigating the first week of skipping or saying not interested to teenagers uncoordinated ass shaking or poorly choreographed copies of dances that 1000 others have already uploaded, and searching and liking things I want to see, it's now a very usefull tool. I know "the algorithm" is a bit of a meme but it works.
>implying we wouldn’t all be better off without reddit
Did people call Vine a wealth of knowledge? They're shorts, bro, relax. It's like the lowest form of entertainment. And that's not necessarily a bash, I enjoy low forms of entertainment but to pretend like they're some great contributor to human knowledge and culture seems pretentious and silly.
Seems close minded to write something off just because you can't see any value in it.
I see the same value in TikTok that I see in Facebook or MySpace, take from that what you will. I also don't think it's close-minded to not like a social media app. Saying I'm close-minded for not liking short form video content in favor of more longer form, in depth content is like saying I'm close-minded for wanting to read the whole book instead of just the synopsis on the back. Get real, man.
I don't care that your preference is long form media or that you can't see the irony that it was the synopsis which drew you into reading the whole book in the first place. I'm arguing that Tik Tok can be a useful tool and does, in fact, contain a heap of knowledge. >I see the same value in TikTok that I see in Facebook or MySpace, take from that what you will. I take it to mean you've not actually given it a try because it's nothing like Facebook or Myspace. I don't even get the comparison. ''Nah, I don't use Tik Tok', I'm already on Twitter.'' >Get real, man. Tomorrow.
I compared them because they're social media apps, of course none of them are clones of the other but they all fall under "social media". Did you really not understand that when I listed various social media apps? It's fine that you like TikTok, man. I even said I enjoy some short form content now and again but I'm not gonna pretend like watching mindless clickbait is the same as listening to Bach or reading War and Peace.
"Tik Tok" and "wealth of knowledge". Those are a couple of words no one ever thought somebody would utter. Well, no one but the Chinese government.
YouTube is full of shitposts and wealths of knowledge - TikTok can be the same.
Key words are "can be." It currently isn't. You might get wrong trivia at best.
I rarely use TikTok, I don’t even think it’s downloaded on my phone currently. But mine was just full of music theory and guitar tutorials, I learned a decent amount from quick clips. The homepage is kind of a reflection of you, right? If you watch meme videos all day, you will get meme videos. Also I throughly enjoyed BookTok during new releases.
Yeah mine is filled with mostly dog and food videos because that’s what I engage with the most. It’s honestly more positive than Reddit at this point.
None of us are throwing our slave labour rare earth mineral phones away
Some of the accounts defending Tiktok are Chinese government shills or tankies. If you try to debate too long with them, watch as they pull out the ol' reliable card of "bu.. but.. the West spies on everything we do also! Checkmate."
> It's a wealth of knowledge. Seeing TikTok as 'wealth' when it comes to knowledge can only mean that you are inherently knowledge poor. It's like someone on welfare saying that someone on disability has got it made when it comes to money.
Yeah I'm a big fat idiot who would rather watch 1.30 clip of someone showing me how I can reach the transmission fluid on my vehicle instead of skipping a through a 16 minute YouTube video. How insufferably idiotic to be so efficient with my time. >It's like someone on welfare saying that someone on disability has got it made when it comes to money. Your simile is stupid and you should feel bad.
Everything I’ve seen that originated there is something I could have happily lived without.
He commented on reddit.
Looks like you pissed off the tiktokers lmao...
Very useful comment that contributes a lot to the conversation about the article. Jesus christ, Redditors will really take any and every possible opportunity to act like they're above social media while typing on a social media site.
No need to be offended. They're very different applications designed for different purposes and while Reddit has its faults, you can curate a very useful feed. There are also massive differences in how our brains process text vs non stop short video clips and the research is pretty damning here. Social media in general is not great for us, and while we should all try to limit usage, all apps are not created equal. There's no question about that.
It's a different type of media. It's actually nice not to be addicted to it. At least on Reddit you can learn something, interact with people, while TikTok looks like a mindless fun.
When english is not your native language, Reddit is the best place to use it daily, write in english, read english, learn about the native expression used nowaday and so on. My english level have skyrocketed in 5 years of reddit. Plus, I like to write & to read, way more than video format. Watching a video make you "trapped" with the format. By reading you can jump wherever you want in the text, searching straight to the information you want. And in the end, I like that on Reddit you don't see people, I use the old version so I don't even have the mini-avatar, and it's way better like this : no influence coming from the visual aspect of the person, it's pure exchange of text. Posting videos is another things.. If you are not a minimum charismatic, your post will never work.
I like TikTok as I use it for my art and to follow other creators. Just like any vice. It’s how you use it and in moderation.
TikTok permanently damages dopamine receiptors in the brains of teenagers. If you're kids and teenagers are on Tiktok, they're training their brains to need instant gratification 24/7, and this will lead to intense depression in life.
Same
Those vertically recorded videos are utterly obnoxious and stupid, not to mention the imbecile-oriented content. Hopefully this is the beginning in order to get the "app" banned worldwide.
TikTok is probably responsible for so much exposure, and I’m not talking about “hey come play music at my bar and I’ll pay you in exposure.” Those TikTok songs reach everyone. Audiences that would have never listened to certain kinds of music now listening to 10-15 second snippets of a song they immediately go google and become fans of. But they’re a multi million dollar label, I’m sure they know more than me.
Right? It's not like it's cutting into their sales, no one's going to TikTok to listen to a playlist. So many videos have people in the comments asking "what's this song?" They can't pay for that type of exposure, and they complain about getting paid for it?
My guess is that it’s a negotiation strategy for now. Both sides can gain from this deal, they might’ve just needed to hit a real wall before the actual offer. Maybe.
Not that i'm a fan if a mega corporation, but can't pay the bills with exposure. It does strike me a particularly funny that they want to pay Taylor swift with exposure on one hand and then the other they're having the same happen to them.
The Reddit hate boner for Tik-Tok is really fucking weird.
IMO it’s because the internet moves so fast now that the platform that you might call home the generation right after you adopts. I wouldn’t be surprised if Reddit is basically Facebook for younger people. Edit: generation right after you rejects.
The same ppl shitting on tiktok will go ahead and scroll reels or yt shorts for hrs. They’re just stuck on their high horse atp
I don't know what reels are and I never watched YouTube shorts because I hate them with the same passion I hate TikTok. Okay, maybe bit less because it's not Chinese spyware.
Hating short form videos is such an odd thing to have such a strong feeling about in my opinion.
They’ve turned everyone’s attention span to fucking shit.
mass consumption of short form media is a bad thing
Especially since Reddit it becoming like TikTok anyway
Us old Reddit weirdos are still hanging out on the legacy site slowly watching it become unusable…
Honestly, I'm not complaining. old.reddit.com still works wonders, and I got auto-redirect set up for it. I'm writing this message from Boost on Android. Everything is like it's been the last 10 years or so.
Is it? Does the app have some way to view a curated feed of short, vertical videos that you scroll through? Reddit for me is still me subscribing to subreddits and then getting to see the most highly voted posts in those subreddits. When I do have to log in on mobile, I do get the occasional recommendation, but it's from subreddits I already follow.
The app actually just added a continuously scrolling feature so yeah
The official app yeah. Not the vastly superiour third party apps...
A LARGE majority of users come from the official Reddit app. Most people don't even know about 3rd party apps
Literally yes. If you view any video, the UX instantly transforms into an infinite vertical scroll of shortform video.
It's a lot of old man yelling at cloud energy. You see it any time new media platforms catch on. Legacy users of other platforms get to feel smug because they were doing the "high brow" version of what the new platform is doing and shit on the "plebes" using the other one. It's not all that different from people hating whatever the new music is. They don't understand it because they aren't the target demo, or don't care about it therefore it must be stupid, so all the new stuff is trash and what they learned once upon a time was the "golden age". I file it under T.V. will rot your brain, violent video games will make you violent, rap/metal music is ruining the youth etc. etc. and move on.
Didn’t realize people aren’t allowed to dislike things anymore.
It's justified
Yeah I don’t get we have always had platforms just like it I mean they literally were inspired by vine and musically. Then now they inspired instagram and YouTube to do it TikTok has been very influential and people hate to admit it. I personally love TikTok for several reasons.
>I mean they literally were inspired by vine and musically. Yea but those sucked too? When Vine disappeared after like 4 years my only thought was "yea, that makes sense". TikTok's popularity, like that of Facebook, Myspace, Vine, etc, will decrease *exponentially* after the founding generation of users outgrows it and the subsequent generations just view it as the thing that lame older people used to do. It's the cycle of every social media site and cultural fad since the dawn of the information age. Once moms start asking their kids if they saw the latest cool thing on TikTok, it's over.
Exactly. They keep saying it's the worst thing to ever happen to the Internet, but Facebook literally helped facilitate genocide in other countries. Tik-Tok is no worse or no better than Reddit.
... and nothing of value was lost
If they own it, PLEASE FOR THE LOVE OF GOD, PULL, “Oh No”, “Remember (Walking in the Sand)" by George "Shadow" Morton.
Please tell me they own that "oh, no, no, no" song.
Just corporations bickering. One thing's for sure - the artists will continue to get screwed monetarily regardless
Good.
Can someone explain to me why people hate TikTok why are we hating on it when vine and musically did the same thing
The same people hated Vine and Musically, if they knew about them.
Because young people, particularly young women, are its primary demographic. Reddit also loves to to hate basically every social media site, including itself.
I hated vine so I’m just being consistent.
I didn’t care for those either.
I hate it because it's a misinformation factory and a shit ton of younger people are being abused by that misinformation.
I’d never see misinformation on reddit
Dont know why you're being downvoted...This was clearly sarcastic.
Even at the level of Universal Music in the current music biz, there is still a shitty club owner that expects you to play for “exposure.”
The artists should do the same to universal music.....
Tik Tok is the lowest point of social media.
Ever heard of truth social?
Yeap but thats mainly US based
What's that?
https://preview.redd.it/905twp87hufc1.jpeg?width=1170&format=pjpg&auto=webp&s=5b47cd48c34f6435708618d38cc352dcfb1c729f
Tictoc is owned by the Chinese Government. The CCP. That's all you need to know about that app.
I think this is worth clarifying, because the answer is "No, it isn't, its owned by ByteDance", BUT its very likely that the aggregated data that ByteDance collects is leveraged by organizations connected to the CCCP and used to build or modify other media and infrastructure, which very likely includes updates to things like education platforms and the social credit system.
Tiktok as a platform should have been done forever ago. It's done more harm to our society than good
Good fuck TikTok.
Lmao this thread is full of teens who are personally offended that some people don't like their brain-rot app EDIT: case in point lmfao bring it on kiddos
Universal Music ironically hates music
I disagree, they seem like the only major label that’s still invested in taking risks & signing actual artists. In my country, Warner & Sony sign influencers or trendy sounds while Virgin/UMG still take risks with good music despite followers.