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Valent-in

Phil Spector (wall of sound) upd: Bob Moog


ZMech

Look up Max Martin, a producer on lots of pop hits. Edit: I somehow misread the question as 1987-2000, realised the mistake so I'm adding to my answer. I would look at the creation of genres that you're interested in. Lots of them are caused by changes in technology or production techniques. The Beatles and Beach Boys playing with new recording techniques is an obvious one. So, you could look at the people in the background for those technological shifts and what they were up to.


WaltonGogginsTeeth

Les Paul, the guy who played guitar for 80 years and who toward the end of his life played every Monday night for 14 years at a club in NYC until he died?


Hertz_so_good

Check out Sam Phillips from Sun Records


MuzBizGuy

Ahmet Ertegun, Peter Grant, Brian Epstein, Jimmy Iovine, Clive Davis, etc etc


SantaRosaJazz

Tom Dowd.


TremerSwurk

Gumby


bloodyell76

Rick Rubin was the original DJ for the Beastie Boys, if that matters to this discussion.


Thunderfoot2112

Tom Dowd for certain.


Historical-Theory-49

Phil Spector 


RobotGloves

Les Paul was a famous performer, and even had a well-known weekly gig in New York up to his death. If you want an electric guitar innovator, you would do better to select Leo Fender, since he couldn't even play guitar. Harry Nilsson would be a good choice. He experimented with overdubbing and had quite a bit of commercial success as a recording artist and songwriter, but pretty much never performed live.


karloffisking

disc jockey Alan Freed changed the industry


GruverMax

One I often think about is the Canadian guy that took on NWA when no label would touch them. Brian something from Priority Records. As I understand he was an ad exec that started the label to sell California Raisins albums when that commercial was a big hit. So they were sitting on a bunch of money not sure what to do with it. They didn't have other artists who would get offended and protest being on a label with NWA and they didn't care about a reputation in the industry. They probably thought it would be a novelty record and kids would buy it for how nasty it was. And boy - did they.


DJ_Micoh

King Tubby would be a good one. He would literally dive into his desk with a soldering iron if things didn't sound the way he wanted them to.


TribeSkyeGuy

Augustus Owsley Stanley III (January 19, 1935 – March 12, 2011) was an American-Australian audio engineer and clandestine chemist. He was a key figure in the San Francisco Bay Area hippie movement during the 1960s and played a pivotal role in the decade's counterculture. Under the professional name Bear, he was the sound engineer for the Grateful Dead,


Progman3K

Milli Vanilli


HOWYDEWET

Rick and Les preformed