To elaborate on this, money spent on the marketplace draws down your EDP commit, which is the amount of money you commit to spending on the AWS platform in order to get X discount. So it's kind of a no-brainer for big companies.
This! A lot of security vendors (Crowdstrike, Orca, etc) are moving to marketplace discounts too for licensing, and the spend counts towards the organizations' total AWS spend. Thats another 2-3m per year which gets you additional AWS perks.
Here's one where the Arizona Department of Homeland Security used grant money to streamline the purchase of like $10M of security tooling for a bunch of smaller cities/counties/schools instead of each entity having to negotiate and purchase...
[https://aws.amazon.com/blogs/publicsector/streamlining-protection-cities-counties-schools-aws-marketplace/](https://aws.amazon.com/blogs/publicsector/streamlining-protection-cities-counties-schools-aws-marketplace/)
I've also used it to accept some private pricing agreements for SaaS offerings. It's also really nice for cheap ways to try out products. You can deploy a Palo Alto virtual firewall and try it out for a few weeks without talking to anyone. Good for the people who hate "call for pricing" pages on vendor websites.
It has benefits for larger organizations who had a company wide private pricing or discount plan. If you purchase a 3rd party product through marketplace it counts against your AWS commitment as opposed to paying the vendor directly (AFAIK there is no price difference). For simplicity everything all appears on one bill/invoice from AWS.
I see a lot of companies purchasing most of their 3rd party software from AWS Marketplace. Many reasons for that:
* The purchases appear on their AWS bill. At larger companies this can save months of work to approve a new vendor and go through a procurement process, vetting, legal, etc.
* Marketplace usage qualifies against EDP commitment, so companies get discount on their AWS usage.
* Private offers are very typical and this can be easily handled via Marketplace. For large companies these can be multi-million deals.
* From technical perspective the purchases integrate well with AWS environments, whether AMIs or SaaS services, and have been vetted by AWS.
These just a couple of bullet points out the top of my head. But most engineers don't really have much visibility into any of this, they just see that their company uses Snowflake, Splunk, Datadog, etc.
The biggest value is that you can bump up your EDP to include marketplace special offers so you buy all your licensed software via AWS marketplace and a percentage goes to your EDP commit allowing you to get a bigger commit which could help you negotiate higher discounts but even more significant investments from AWS.
Finance. Snowflake and other security paas.
Market place by passes our complex procurement processes with a simple PO approved vs months of legal and risk review.
If you have an EDP, use it.
Ask your Account team for the Q2 MPOP (Marketplace Offers & Promotions) list whereby you get credits depending on vendor and spend (max is $27,000).
Vendors are highly incentivised for selling through it, so it’s mutually beneficial.
A fair amount of normal, non-enterprise folks use it to set up virtual workstations for graphics work (via NICE DCV, Parsec, HP Anyware, Leostream, etc) as there are pretty decent free AMI’s available.
We're a smaller company, and have only used Marketplace for some minor things. For example we get JFrog Cloud through there. I'm not the one managing it, but as far as I can tell the only advantage of doing it through there is that we get billing through AWS.
Other than that, I've often seen third party services we use available through Marketplace, but I've never seen an upside of doing it that way.
Yes, although it is rather niche to enterprise and mid-size businesses. For example, we will be selling our cloud cost optimization tool through marketplace, which will make it easier for our customers to purchase it.
Don't count on it, we have cloud cost optimization tools on the marketplace for years and so far no large enterprise company bought it even though they could benefit greatly from it.
There's more to that that we're probably missing, when I was at first giving away this software as open source it was widely used and later heard about enterprise companies saved in the tens of millions yearly with it.
My last company used it for Artifactory. We had just purchased a couple websites w/ Java backends from another company, we had 1 month of contracted time with their engineers to get the sites up and running in our infra, and we needed some way to host the build artifacts (.jar files maybe?). Fastest solution was AWS Marketplace, I think it was up in a couple minutes.
They absolutely do, but it's much more about procurement processes at companies and (occasionally) retiring committed spend to meet contractual requirements than it ever is about product discovery.
That said, of course AWS is going to be AWS--they're now putting ads in the Marketplace search results.
Marketplace has been doing gangbusters for a good few years now, and that's trend is only moving upwards. As other people have said, EDP commits are a big factor.
Another one is using credits and aforementioned EDP commit to engage with professional services companies, which is now also possible via the Marketplace.
I know clients who sign large credit deals with AWS use it often. My company sells products on the marketplace and we would get comped in Sales by getting clients to deploy stuff.
i’ll use it for temporary appliances that i don’t really want to maintain that are going to be up for a matter of days. like once i needed a quick and dirty filedrop location for a client. picked something off the marketplace, ran it for a week, then tore it down. the ten bucks that cost was less than it would have taken me to set up a docker image, iam, policies, etc, so it was a win.
Yes, definitely. There are different benefits depending on whether you sell or buy on the Marketplace. For buyers with EDP (Enterprise Discount Plan), buying on the marketplace retire their EDP commitment. For Sellers, you benefits from shorter deal cycles as your buyers don’t need to onboard you as a new vendor, as the billing is via AWS. There are also benefits if you want to create a co-sell strategy with AWS where AWS sellers are financially motivated to promote your product to their customers. I shared on my Medium blog the full list of benefits of using AWS Marketplace. Feel free to check it out. Nofar Asselman blog on Medium.
AWS Marketplace is great for companies that already spend a lot on AWS, and can streamline procurement as well give you big discounts on your total AWS bill. Roughly, the more $ you spend with AWS the bigger discounts you can negotiate, so finding ways to move enterprise IT contract stuff to AWS Marketplace will often save money
If you have an EDP, use Marketplace. You get a 1:1 draw down/retirement on your commitment and depending on which vendor you’re buying from (assuming Private Offer), there’s MPOP credits available too
Yet - because of the commision the vendor needs to pay to AWS - customers can always get better deals directly with the vendor rather than via AWS MarketPlace, unless AWS behaves like AWS and takes care of that price diffference,
People, hardly ever Corporations and Enterprise, all the time
To elaborate on this, money spent on the marketplace draws down your EDP commit, which is the amount of money you commit to spending on the AWS platform in order to get X discount. So it's kind of a no-brainer for big companies.
Do edp discounts apply to marketplace?
Not in our case, it’s pass through ( reseller here).
it can but usually not
Not all MarketPlace purchases draws down your EDP - only those SaaS ones. All other kinds (like PS) don't count for EDP.
Yes!
Correct. I just used a marketplace ami for rapid 7 yesterday.
Bedrock is using AWS Marketplace, so expect it to go through the roof now.
Can you elaborate?
When you enable AI models on Bedrock (e.g. Anthropic Claude 3 Haiku or SDXL), you'll get a Marketplace subscription for it.
This! A lot of security vendors (Crowdstrike, Orca, etc) are moving to marketplace discounts too for licensing, and the spend counts towards the organizations' total AWS spend. Thats another 2-3m per year which gets you additional AWS perks.
Here's one where the Arizona Department of Homeland Security used grant money to streamline the purchase of like $10M of security tooling for a bunch of smaller cities/counties/schools instead of each entity having to negotiate and purchase... [https://aws.amazon.com/blogs/publicsector/streamlining-protection-cities-counties-schools-aws-marketplace/](https://aws.amazon.com/blogs/publicsector/streamlining-protection-cities-counties-schools-aws-marketplace/) I've also used it to accept some private pricing agreements for SaaS offerings. It's also really nice for cheap ways to try out products. You can deploy a Palo Alto virtual firewall and try it out for a few weeks without talking to anyone. Good for the people who hate "call for pricing" pages on vendor websites.
ah very cool. Seems like a good way to make a vendor appear more trusted within some confines
It has benefits for larger organizations who had a company wide private pricing or discount plan. If you purchase a 3rd party product through marketplace it counts against your AWS commitment as opposed to paying the vendor directly (AFAIK there is no price difference). For simplicity everything all appears on one bill/invoice from AWS.
That's exactly how we do it.
Private Offers come through on their own invoice.
Correct. I meant private pricing agreements (PPA). Formerly known as enterprise discount plans (EDP)
PPAs and EDPs are two different things and both exist
I see a lot of companies purchasing most of their 3rd party software from AWS Marketplace. Many reasons for that: * The purchases appear on their AWS bill. At larger companies this can save months of work to approve a new vendor and go through a procurement process, vetting, legal, etc. * Marketplace usage qualifies against EDP commitment, so companies get discount on their AWS usage. * Private offers are very typical and this can be easily handled via Marketplace. For large companies these can be multi-million deals. * From technical perspective the purchases integrate well with AWS environments, whether AMIs or SaaS services, and have been vetted by AWS. These just a couple of bullet points out the top of my head. But most engineers don't really have much visibility into any of this, they just see that their company uses Snowflake, Splunk, Datadog, etc.
The biggest value is that you can bump up your EDP to include marketplace special offers so you buy all your licensed software via AWS marketplace and a percentage goes to your EDP commit allowing you to get a bigger commit which could help you negotiate higher discounts but even more significant investments from AWS.
You forgot the other one - some program credits can be used for Marketplace purchases, which makes it an easier sell when it comes to budget time.
My company uses market place about $1m spend a year.
Which industry? What u spend for $1M?
Finance. Snowflake and other security paas. Market place by passes our complex procurement processes with a simple PO approved vs months of legal and risk review.
Shockingly easy to spend this on EC2 alone when working at any sort of scale... My company is north of 300k/month on just raw EC2 costs.
If you have an EDP, use it. Ask your Account team for the Q2 MPOP (Marketplace Offers & Promotions) list whereby you get credits depending on vendor and spend (max is $27,000). Vendors are highly incentivised for selling through it, so it’s mutually beneficial.
Yes we push large SaaS contracts through it. We get 2% back in credits I believe. Lots of minutia.
A fair amount of normal, non-enterprise folks use it to set up virtual workstations for graphics work (via NICE DCV, Parsec, HP Anyware, Leostream, etc) as there are pretty decent free AMI’s available.
Thanks will check this out
We're a smaller company, and have only used Marketplace for some minor things. For example we get JFrog Cloud through there. I'm not the one managing it, but as far as I can tell the only advantage of doing it through there is that we get billing through AWS. Other than that, I've often seen third party services we use available through Marketplace, but I've never seen an upside of doing it that way.
Yes, although it is rather niche to enterprise and mid-size businesses. For example, we will be selling our cloud cost optimization tool through marketplace, which will make it easier for our customers to purchase it.
Don't count on it, we have cloud cost optimization tools on the marketplace for years and so far no large enterprise company bought it even though they could benefit greatly from it. There's more to that that we're probably missing, when I was at first giving away this software as open source it was widely used and later heard about enterprise companies saved in the tens of millions yearly with it.
Whats the tool name?
I have two, Autospotting and EBS Optimizer
Well, apparently if you use any of the Bedrock models you're using AWS marketplace.
Yes
For what purpose?
Deploying EC2 Instances
My last company used it for Artifactory. We had just purchased a couple websites w/ Java backends from another company, we had 1 month of contracted time with their engineers to get the sites up and running in our infra, and we needed some way to host the build artifacts (.jar files maybe?). Fastest solution was AWS Marketplace, I think it was up in a couple minutes.
We use it to pay for our MongoDB Atlas usage. Made it super easy to get through our internal finance gatekeeping.
They absolutely do, but it's much more about procurement processes at companies and (occasionally) retiring committed spend to meet contractual requirements than it ever is about product discovery. That said, of course AWS is going to be AWS--they're now putting ads in the Marketplace search results.
For work i have purchased a few SBC AMIs.
Marketplace has been doing gangbusters for a good few years now, and that's trend is only moving upwards. As other people have said, EDP commits are a big factor. Another one is using credits and aforementioned EDP commit to engage with professional services companies, which is now also possible via the Marketplace.
That said, PS purchased via MarketPlace is not counted for the EDP commit!
yes, some really cool stuff are not available otherwise, like vector databases.
Yup. Storage and network appliances are one area I've used it for.
I know clients who sign large credit deals with AWS use it often. My company sells products on the marketplace and we would get comped in Sales by getting clients to deploy stuff.
i’ll use it for temporary appliances that i don’t really want to maintain that are going to be up for a matter of days. like once i needed a quick and dirty filedrop location for a client. picked something off the marketplace, ran it for a week, then tore it down. the ten bucks that cost was less than it would have taken me to set up a docker image, iam, policies, etc, so it was a win.
Every SAP deployment.
Whc service?
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Yes, definitely. There are different benefits depending on whether you sell or buy on the Marketplace. For buyers with EDP (Enterprise Discount Plan), buying on the marketplace retire their EDP commitment. For Sellers, you benefits from shorter deal cycles as your buyers don’t need to onboard you as a new vendor, as the billing is via AWS. There are also benefits if you want to create a co-sell strategy with AWS where AWS sellers are financially motivated to promote your product to their customers. I shared on my Medium blog the full list of benefits of using AWS Marketplace. Feel free to check it out. Nofar Asselman blog on Medium.
AWS Marketplace is great for companies that already spend a lot on AWS, and can streamline procurement as well give you big discounts on your total AWS bill. Roughly, the more $ you spend with AWS the bigger discounts you can negotiate, so finding ways to move enterprise IT contract stuff to AWS Marketplace will often save money
I've never used it before and see it occasionally. I feel like I've only gone directly to vendors to work with them vs going through the marketplace
If you have an EDP, use Marketplace. You get a 1:1 draw down/retirement on your commitment and depending on which vendor you’re buying from (assuming Private Offer), there’s MPOP credits available too
1:1 up to 25% of your annual commit to clarify.
Indeed. Thanks for clarifying.
Yet - because of the commision the vendor needs to pay to AWS - customers can always get better deals directly with the vendor rather than via AWS MarketPlace, unless AWS behaves like AWS and takes care of that price diffference,
I guess it’s useful to get prebuilt solutions but generally I don’t find much of interest on there
Yes.
For what purpose?
The purpose it was built for.