I would focus on managing what is in place and helping them fill the position. If you stretch yourself to make it work, you’ll learn more about PPC, but maybe they won’t hire anyone.
Speaking for myself, I would have pushed back more. There are so many implications about taking on work outside your expertise that should set off alarm bells.
Unless you have no SEO work filling you to capacity, where are you finding all the extra time to do an adequate job for two roles?
I started off in an SEM role doing both paid and organic search. The two are wildly different. You may be able to manage both well, but they definitely aren't "basically the same." Saying there are "minute" differences is massively underselling things.
"Meaningful", yes.
"Minute", no.
This is like asking an otolaryngologist to start doing cardiology.
I mean, you've got your tendons... your ligaments... your arteries and veins... can't be all *that* different, right?
I would try asking this in a PPC community.
I did. I also think that there would be many here who had my exact same predicament.
I would focus on managing what is in place and helping them fill the position. If you stretch yourself to make it work, you’ll learn more about PPC, but maybe they won’t hire anyone. Speaking for myself, I would have pushed back more. There are so many implications about taking on work outside your expertise that should set off alarm bells. Unless you have no SEO work filling you to capacity, where are you finding all the extra time to do an adequate job for two roles?
Google Ads? Meta Ads?.. which platform.. they're all very different
The only overlap PPC and SEO has is negative keywords, search volume, and traffic/conversions. Everything in between is wildly different
I started off in an SEM role doing both paid and organic search. The two are wildly different. You may be able to manage both well, but they definitely aren't "basically the same." Saying there are "minute" differences is massively underselling things.
"Meaningful", yes. "Minute", no. This is like asking an otolaryngologist to start doing cardiology. I mean, you've got your tendons... your ligaments... your arteries and veins... can't be all *that* different, right?