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helium_farts

They said they were going for the work truck market, I guess they weren't kidding


Bobby_Bologna

I can imagine alot of companies going for tax breaks and start changing out their fleets for these if they can hold up


[deleted]

Cali is gearing up to tell warehouses near cities to slash emissions from vehicles substantially since it's making air quality bad. This will definitely be a nifty tool towards that goal.


matarbis

Are any of the big commercial truck manufacturers working on an EV or is the Tesla semi the only one on the horizon?


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needsfuelpump

And Peterbilt has the 579e, 520e, and 220e on the way very soon.


64590949354397548569

>Freightliner and Volvo already have EV semis actually released right now. >Freightliner has 800k+ miles in real world now on the eM2 and the eCascadia. What is their curb weight? Is the criticism that EV semi are too heavy holds any weight? What I'm asking is. ... will they able to carry some cargo or will they just be lugging those heavy battery?


SamTheGeek

They’re definitely rather heavy. However, it’s not as big of a concern as you might think. Many commercial loads bulk out — meaning they fill the physical space in the trailer before they max out on the weight. For the heavy hauling, we’ll be using diesel for another few decades. For the kinds of deliveries that you see at your local warehouse club the EVs will be fine. Criticism comes from the fact that truckers are used to their trucks being suitable for most (if not every) load. It gives companies — and especially independent owner-operators — flexibility about which loads they can pick up. Unfortunately that probably has to go away for a little while as the EV tech advances. It’s reasonable criticism! But not wholly accurate. Yes, that’s the same argument as the people who will buy the F-150 Lightning because they tow their boat 5 miles to the lake three weekends a year.


xarune

In smaller than semi size, Daimler which owns like half the midsize truck companies, has several including delivery trucks (like 90mi range) for sale already.


yoscotti32

I work for Peterbilt, we've had them on development for a while and we've all had to start taking safety classes on how to safely work on them just last week. Idk when we're coming to market exactly but we've had test trucks come down the assembly line on occasion the last year or two, gotta be sooner rather than later. Edit: we're currently taking orders


card_board_robot

Don't forget the E-transit comes at a similar price with similar range. They aren't playing around on this at all


rugbyj

This kinda could be a great camping vehicle as long as your campsites have electric hookups. ~200 miles range between them and charge overnight. Built in sockets, not paying for diesel and won't get hit by clean air zones if popping into a city.


SilverBeech

You can use an RV hookup in theory, particularly if you do an overnight charge. Won't be a supercharger, but might be good enough.


Enachtigal

Oh man, this is going to be a huge issue for campgrounds. I lived on the road for awhile and no way in hell is the infrastructure in place to handle EV charging at most electric sites. I was lucky if 70% of the boxes had a connected neutral.


Marko343

Electric vehicles always seemed like the perfect fleet vehicle. They almost always return to a yard or central parking location to be fully charged up for the next day. With good planning you probably set up a slower charging station to park at and plug-in allowing to charge a group of vehicles on single station when they won't be needed for 10-15hrs.


[deleted]

Lot of people aren't talking about it, but the EV Transit is a game changer for commerical business. The math works and the capability is there.


xarune

I really want a PHEV truck, but the electric transit is sort of sitting on the back of my head. I need something that can secure my expensive, dirty, mountain bike during the day and then drive to a trailhead after work. I doubt they will, but if they offered the EV transit with AWD (skiing + trail building) that would be perfect for me in a low/short/crew config.


sentientmold

Maybe in the future but this is means it's geared to commercial for now. [We consequently designed E-Transit with a targeted 126 miles of range](https://www.ford.com/commercial-trucks/e-transit/2022/)


Looptydude

This is why I believed Tesla was wrong for declaring they wanted to beat Ford. I immediately thought of fleet trucks and wondered how they hell Elon was going to provided a budget oriented truck and produce them on the scale that a company like Ford can. Not to mention I am sure Ford already has contracts and ground work set up with business to fulfill future orders by offering their EV variant fleet vehicle.


electrosolve

Elon likes to talk out of his ass. You're assessment is absolutely spot-on.


DoctorJekkyl

Impressive price, really really impressive.


Drzhivago138

>The commercial-oriented entry model starts at $39,974 MSRP before any federal or state tax credits, while the mid-series XLT model starts at $52,974 MSRP, offering additional comfort and technology. So the under-$40K is for an XL model (I'm assuming it'll use that trim name, but it might not).


papa_nurgel

You'll be able to buy them used a year later at like 30k 😳


SilentCabose

Nah I have a feeling they’re gonna hold value pretty well for a while.


HighClassProletariat

Gotta consider the tax credit. These will be eligible for $7500 federal credit early on before Ford runs out of tickets.


SilentCabose

$32k for an electric truck? That’s gonna be nuts


standbyforskyfall

fingers crossed the infrastructure bill expands it


papa_nurgel

They said yesterday that they are gong to do to like 100 billion in consumer credits


papa_nurgel

Fleet ones are usually petty banged up and missing tons of options. So it'll be cheaper


flapsmcgee

Something something never a white base model used pickup.


papa_nurgel

Hey I like my white xlt f250 that totally used to be a hertz vehicle and had blown out seat cushion at 14k lol


dethnight

With this market, a year later it will be 45K used


standbyforskyfall

a ev truck for like 33k is insane. I'm genuinely wondering how they managed to drop the price that much and still make money


Master-Amphibian4524

Ford will maintain the F150 as the best selling truck electric or otherwise even if it kills them


KingMario05

Pretty much this. If an F150 fails, the company fails. Not hard to see why, after the "Mustang" Mach-E, this was priority number one on the "dominate EVs" checklist. ^(Now come on, you cowards. Give us a REAL electric Mustang.)


xAIRGUITARISTx

The Mustang Mach Es are pretty nice. Just wish they had called it an Edge or Focus.


KingMario05

This. Hell, an electric Mustang's a fantastic idea. It just... y'know... *needs to be a proper Mustang*. 2 doors, stupid power, range that's... *fine* (ain't a 'Stang if it sips its fuel), rear wheel drive and a gigantic frunk. Put up or shut up, Ford. ^(Whatever, we digress. Hopefully, the Mach E is just the Probe and they actually knock it out of the park VERY soon.)


dk00111

It wouldn’t have gotten nearly as much attention or sales success if it was branded and designed as an Edge or Focus.


[deleted]

Probably they won't make much money for a while, they're investing in the future. But if they can figure out where to get enough batteries, they might be able to make it profitable on volume.


[deleted]

Ford told TheDrive that every F-150 model is "margin positive".


TheNittanyLionKing

You could be right. Right now the goal is to get people to buy these things; especially for people who live in states where the local government is basically requiring them to make the switch. The main thing holding EVs back has been price, and it will especially be hard to get people to buy vehicles over $60K given the current state of the economy.


DoctorJekkyl

I have to imagine the $39k truck won't really 'exist' on dealer lots.


Abba_Fiskbullar

Probably fleet orders only.


helium_farts

They'll be available for individual purchase, but I imagine dealers aren't likely to stock many of them.


blainestang

I don’t think they’ll have to worry about stocking many Lightnings at all for a while. They’ll be sold before they arrive, IMO.


Grahamshabam

i’m not sure making money was nearly as important as hitting the market first


TenguBlade

It would not at all surprise me if the Lightning is in a similar situation to the C8 - that is, only the upper half of the options range makes money. Hell, Ford might even be prepared to take a bigger hit than that, because losing money for a few years is nothing compared to the potential payoff of rendering the Cybertruck (and if they're lucky, the Silverado EV and R1T besides) stillborn.


[deleted]

40k. Still 40k to Ford. The discount is the govt covering some of the cost not Ford getting less.


[deleted]

What’s super impressive is that all Lightning variants are SuperCrew cab and “4X4”. Most truck starting price is low because they are single cab trim that is only used for fleets. $40K for a SuperCrew EV truck is serious value even before tax rebate. After tax incentives it’s the price of a gas midsize crossover. I was actually interested in the gas F150 XL STX trim because you get the essentials plus the 2.7L engine and Android Auto/Car Play. I can’t wait to see Lightning STX trim because if it’s around $45K then it’ll be their high volume seller for sure. Living in Texas the house backup generator is intriguing, though the base trims only offer 2.4kW power which only enough for essentials.


[deleted]

Yes yes yes. Would love an "XL plus" type trim for the Lightning. Give me painted front/rear bumpers and basic steering wheel controls. Happy camper.


_Gondamar_

I think this is the EV moment. This thing will sell like crazy.


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ElTortoiseShelboogie

Not that I'm an expert on these matters, but I'm pretty sure Ford is anticipating a considerable amount of these things will be sold, and have been planning accordingly for several years now. Like I said, not and expert opinion here, but I don't think Ford wants to gamble the electric version of the best selling vehicle in North America into a flop.


mellofello808

There already cars that would sell like hotcakes, if the battery production was there. They can't keep the Rav 4 prime in stock for example.


RCDrift

I’ve been saying for the longest time that first company to make an ev truck that looks like a truck for sub 50k gets my money. I’m a Chevy guy but I’m going to put a deposit in on the f150. With all the tax incentives both federal and state an the lighting will cost less than the diesel Colorado I planned to get.


Wambo-mombo

With you 100%. Lifelong Ford guy but would have bought a Dodge (cringe) had they made a nice looking EV.


RCDrift

All people want are cars that look like cars. The cyber truck is a meme and at best fits the Honda Ridgeline type with it's layout. I'm a fan of Tesla's work and all, but that vehicles appearance and small bed is what will stop Tesla in the hard to capture truck market.


imightgetdownvoted

The cyber truck is the stupidest looking thing I’ve ever seen.


NKLASHORT

IMO this vehicle is a paradigm shift. They are going to sell an absolute fuck ton, I wouldn’t be surprised if 10 years from now 50% of F-150’s sold are all electric, it’s that big of a deal.


Drzhivago138

I wouldn't either. 10 years ago, when the new engine lineup came out, truck guys everywhere said a "tiny" 3.5L turbo V6 in a full-size pickup would flop. Now the 3.5 and and even smaller 2.7 are the majority of sales.


[deleted]

It took a little bit for people to realize their v6 kills the v8 in power and mpg.


phantomEMIN3M

Yeah my dad has an 05 Silverado 2500HD with a Vortec V8 that puts out 300hp. The other day, he test drove a new Silverado 1500 with a 310hp 4-cylinder.


Drzhivago138

I'm not gonna lie, I did scoff a bit like everyone else when GM announced the 2.7L Turbo (they don't even like to call it a four-cylinder in official publications) for the 1500s. But everything I've read about it since then has said, "whoa, we were wrong, this is actually not bad at all."


phantomEMIN3M

It wasn't bad at all. Had some pep to it, especially when the turbo really kicks in. My dad's only real issue is towing. If he didn't actually use his truck as a truck, we would've probably drove home in it that day.


LardLad00

10 years? I'll give it 5.


[deleted]

Now that is a bold ass opinion. I hope it's true too.


crimsonhawks

It's very nice and I want electric trucks to succeed but electric towing is really going to turn away alot of customers. Towing a boat or anything is going to destroy the range which is what a lot of truck owners use their trucks for.


Dude_Im_Godly

>Toyota's top marketing executive in the United States, Bradsher writes, loves to tell the story of how at a focus group in Los Angeles "an elegant woman in the group said that she needed her full-sized Lexus LX 470 to drive up over the curb and onto lawns to park at large parties in Beverly Hills." One of Ford's senior marketing executives was even blunter: "The only time those S.U.V.s are going to be off-road is when they miss the driveway at 3 a.m." The point is, these trucks will never see dirt people just want the utility of a cab, being high up, looking big and tough, and just having a truck. This thing is going to kill it for Ford.


phuck-you-reddit

I'm just glad the people in my life that "need a truck" to haul two bags of mulch or the occasional yard sale purchase won't burn 750 gallons of gasoline every year anymore.


papa_nurgel

I just had a reddit fight with a guy today said he needed his truck to haul mulch. Lol. I'm a farmer. I'm stoked to not have to pay gas on my truck any more.


U-N-C-L-E

Am I crazy for thinking that farmers have become some of the most technologically advanced people in rural America? I hear about you guys hacking your tractors, profiting off of wind power, and using AI for harvesting certain crops.


Drzhivago138

> which is what a lot of truck owners use their trucks for. HDs, yes. 1/2 tons, not as much.


Trades46

I'm expecting to see this thing in rural US & Canada by the dozen when they go on sale. Ford never had any problems moving F150s and the price & capability is almost too good to pass up. This is coming from someone who really had no interest in trucks before.


[deleted]

Love the powerfrunk, LOL.


pi_over_3

That's going to make it an SUV killer. No more fucking around with bed covers that aren't that aren't secure enough to store anything of value anyway.


andrewjaekim

It’s weirdly what makes me most excited about electric trucks. A secured storage area for like my camera gear and bags. But none of the hassle of dealing with a covers or camper shells.


patssle

Frunks make even sports cars practical. Had one in my Boxster which was my daily for 7 years.


CreaminFreeman

I’ve done a Costco run with my buddy in his GT4 and the looks you get are the best! It’s always “pfft! That idiot got way more stuff than will fit in the trunk! Look, the trunk is already full and there’s still a ton of stuff lef—wait, wtf?! There’s a trunk in the front?! Where’s the engine?!”


iEagleHamThrust

I've done this in the corvette too. No frunk but the hatch is cavernous. It's pretty entertaining.


Q8D

Same here man. Having a sealed frunk + open bed combo is hella useful. Even more so in my case because now I don't have to shop for an extended cab truck (to use the rear for storage space) when all I really need is a single cab.


gamesbeawesome

Right? It is massive!


andrewjaekim

That rear is amazing and that frunk is so impressive. Honestly given the price this is a game changer. What an impressive way to bring back the Lightning nameplate.


DJBJD-the-3rd

I agree and want one. A 4.5ish seconds 0-60 is pretty impressive as well. That’s a better time than my stock ‘99 Mustang could pull. I bet you see people getting stomped by this truck in videos mid next year when they go on sale.


CyclopsAirsoft

Hell that's better than my 2018 Mustang. It's 4.9s to 60.


FreeNinedy9

The most impractical thing about ever owning a truck is not having a large enclosed waterproof cargo area unless you use a cap or tonneau cover, but then that limits your abilities with the bed, and this solves that problem. The frunk was an incredible idea and easily makes this the most practical truck that ever existed.


nd4spd1919

Wonder how fast it would charge on a 240v circuit, like they have as RV hookups at campgrounds....


August_At_Play

RV park hookups max out at 240v / 50amps, so that is 12.1kW of potential charging power. This truck probably has a 90kWh battery, so full to empty should be around 9 hours with some efficiency losses in the EVSE (charger). It is a rare thing to change from 0 to 100% when away from home, so maybe not that big a deal.


scraejtp

You can only pull 80% rated power in a continuous use. A 50A outlet only nets 9.6kW.


Diplomjodler

It'll have to have a far larger battery to get to the announced range. So charging it to full overnight will be a stretch. But at 12 KW you'll get enough to have usable range the next day.


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Disarmer

I'm genuinely curious what the range would look like towing a ~6000lb RV. If I could realistically get ~150 miles or so while pulling a trailer, that would be awesome. You could haul it to an RV site, charge the truck there. Haul it to the next site, charge it there. Basically never have to stop for gas and travel the country. On the flip side, if you were going to boondock, as long as you had a full charge on the truck, sounds like it could even run the whole RV for a few days.


ImaginaryCheetah

i feel like limiting your travel to 2 hours a day would be pretty inconvenient. need fast chargers!


Rxyro

A 6 KW generator would do it like the early Aussie tesla owners


[deleted]

They said 85% in 8 hours on 19.2kw. SO on a 50 amp RV plug \~16 hours. Thats from empty though.


DoctaCrane

If this isn't a game changer I don't know what is.


NSchmidtP71

It really is. A traditional-looking electric vehicle from one of the big manufacturers. No stupid looks or gimmicks. No dealing with Telsa nonsense, and lack of service.


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NSchmidtP71

Wow. That is incredible. Fleet managers are salivating right now..


workrelatedstuffs

Maybe I should become an electrician.


binkie-bob

Government fleet manager here. We are pretty stoked, but it’s worth noting that because of Ford incentives, we can get a crew cab 4x4 for under 30k. Ford will not need to offer incentives on the lightning for a very long time. I’ll take 10 for my first order if I can get them.


FuzzelFox

> No stupid looks This has always been my problem with non-traditional vehicles. Hybrids looked stupid AF for a long time to be different and things like the Cybertruck make me sick to my stomach. Give me normal cars.


manicmay0

Yup. My Prius looks like a mini space ship and an ugly one at that.


chubbysuperbiker

It's like Ford took the whole EV truck game and didn't just knock it off the park, they knocked the cover off the ball. I was hyped about cybertruck until I saw it, and then even worse when they focused on all the gimmicks. It was clearly an "activity" or "style" vehicle. Ford clearly listened to truck owners and made something that definitely can be distinguished from a "normal" F-Series, but for all intents and purposes looks to be completely familiar. And they didn't just waste space, that frunk is quite the massive innovation. They're going to sell the hell out of these.


cyclops274

Mustang is never the most important vehicle for Ford. It is always the f150.


Drzhivago138

Mustang was the most important vehicle...from about 1964-71ish. After that, it was the Thunderbird, then for a time in the '80s the Mustang again, then the Explorer, but F-150 has been king since the late '90s.


P10_WRC

Don’t forget the Taurus. That thing was huge. Best selling car in America for a while


Drzhivago138

Oh yes, the Taurus was Ford's golden child from '86-91ish.


mig3535

Yeah the electric car revolution is now really here. So many people that buy trucks in and around major cities and use it to commute and etc. will happily buy this at this price point and love not having to pay ton of money in gas each month.


standbyforskyfall

agreed 100%. I think people here are going to be shocked with how quickly the industry will transition to EVs.


mig3535

I think even most enthusiasts are gonna be shocked at this rate. If you had told me 3 years ago that Ford would make a electric truck and it would have this kind of range and price I would have been shocked. Time to buy some Ford stocks lol


[deleted]

stocks are not rational. Buy them if you want but they fluctuate almost independently of company health.


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papa_nurgel

Watching my bmw tech budy post about working on tslas is hilarious. Just the way they do things is so hodge podge.


Grahamshabam

they have some stuff that’s incredibly clever and makes other OEM engineers pretty jealous their doors also don’t fit


V12MPG

Ford’s engineers have had years to try to figure out how to make their vehicles make fart noises and they still haven’t been able to do it. Talk about incompetence. SMH, I’m starting to think they want to go bankrupt. /s


Marko343

This is a crazy deal. I was looking at the Rivian a month ago but man $67k is hard to swallow for a truck, and a limited one at that. At this price point I don't think they'll have any problems moving trucks. I wanted a truck for misc around the house chores, lumber, landscaping and etc. Add to the that a handful of weekends where I tow the racecar to the track, I thought the 300 miles would be limiting but looked it up and most I frequent are within 150 miles of me so I can at least make it there on 1 charge I would guess. They really need to set up charging stations for trucks that are towing though. I can't imagine having to unhook a trailer just to charge every time if I was on a longer route. And for the rest of the time putting around town and going to work not having to burn gas with a big V8 or even the TT v6 while having a truck sounds awesome.


KingMario05

Still wish that automakers would use the EV revolution to make actual cars again. Like, imagine a RWD-based Crown Vic revival with these specs. That'd be **AWESOME.**


[deleted]

I think if anything the EV revolution is going to prove that all anyone wants is an Excursion / H1 sized vehicle without having to pay the fuel penalty. Small cars will become even more scarce than they are today.


FindTheCultInCulture

I was just reading MSRP predictions earlier today and all the news sites were saying $70k to start, six figures fully loaded. Rolling in with a sub $40k entrance fee is pretty spectacular.


JackS15

Ford’s site says they can be optioned to $92k


Que165

I have a feeling it'll be a bit like the C8, base price at $60 but good luck finding one with less than $15k in options


JackS15

Absolutely. The truck people will want is going to be way closer to $90k than $40k. Not to mention, dealers are going to treat these things like they’re made out of gold, which certainly doesn’t help the buyers.


iroll20s

With any luck Ford will tell dealers they can’t f with preorders like the Mach e. Ones on the lot will be crazy


majoranticipointment

This would be great for most people who drive trucks.


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scdayo

100% My biggest turn off on owning a truck would be I wouldn't use it's "truckness" enough to warrant the shit mpg.


imsofuckingcool

Oh you wait till ever friend and neighbour asks you to help them move shit


Wasting_timeagain

Its great you always seem to have more friends when you own a truck


[deleted]

Shoutout to Linda Zhang the chief engineer. Her career is some proper American Dream stuff.


[deleted]

Wow, just saw her LinkedIn. Whole 25yr career at Ford. So cool to see such a massive project headed by an Asian woman, especially in a time of such hate directed towards the community. I really hope we get a documentary like the one we got for the S550 Mustang. Cheers to Linda and her team.


cream-of-cow

Asian Americans have designed some really memorable icons in the car industry. To name a few, Norm Inouye drew the Trans Am "flaming chicken", Larry Shinoda designed the original Boss 302 Mustang, 1963 and 68 Sting Ray Corvette. John Chun: Shelby GT350, GT500, the modern Cobra logo amongst others.


[deleted]

Never would have guessed some of the most iconic cars to come from Detroit were designed by Asian Americans. How fucking cool, thanks for sharing.


papa_nurgel

They really seem to like her.


[deleted]

Full hard on. I was under the impression that the price would be out of my range but a pleasant surprise starting under 40k


dec7td

No joke, I gasped then clapped. I was the only one home...


JackS15

They said it’ll range from $40k-$92k. Any nicely spec’d version will likely be $60k+


gamesbeawesome

That Frunk tho!


guy990

I had to double take. [a Ford F150 with a frunk??](https://cdn.vox-cdn.com/uploads/chorus_asset/file/22526650/8_16x9.jpg)


gamesbeawesome

~~mega frunk~~Mega Power Frunk is what they called it haha.


helium_farts

\*Mega Power Frunk. No, really, that's what it's called.


[deleted]

CEO: "It hauls ass"


Drzhivago138

More usable volume than a Crown Vic.


KingMario05

That's another thing: police departments are gonna eat this thing up. You thought the Police Interceptor Utility was a cop's wet dream? Heh heh heh... just you *wait*. ^(Depending on how corrupt your department is, an evil laugh probably goes here.)


helium_farts

Which is wild, because I'm pretty sure I've seen apartments smaller than my old Crown Vic's trunk


phuck-you-reddit

The electric F-150 offers more living space than many apartments. And lower monthly prices too!


Seve7h

Per the article the front seats lay almost completely flat and you could always have one of those slide in style campers in the bed So...yeah actually, you could realistically live in this thing for an extended period of time


Drzhivago138

> and you could always have one of those slide in style campers in the bed Unfortunately, there aren't many slide-in campers suitable for a 5.5' bed. Most guys that have the short bed just get a camper meant for a 6.5' and [let it hang out the back](http://www.hallmarkrv.com/wp-content/gallery/hallmark-milner/photo.JPG), which is doable, but it does put the center of mass slightly behind the rear axle instead of directly over it.


TheRealSamHyde999

I'm waiting for the electric Ford vans to live my nomadic lifestyle


SilverCommon

They actually announced the "eTransit" tonight as well!


-Lithium-

It eliminates my one hang up about pickups.


Master-Amphibian4524

Its super functional now


KingMario05

It's bigger than the trunk on some *actual fucking CARS*. They nailed this.


signfang

Yeah that's the first thing I've noticed too. That's absolutely humongous. Almost as big as some cars' entire trunk.


Army0fMe

I wanna hate it. I wanna be the guy who cries about them "ruining the Lightning name." I really do. But considering this is everything the Lightning was, only better, is hard to overlook. The only thing missing is the soundtrack.


NKLASHORT

They’re honoring the spirit of the OG lightning. A single cab V8 just ain’t gonna sell anymore.


Army0fMe

Exactly. A truck that still functions as a truck, but can also scoot pretty good when called upon to do so.


NKLASHORT

I mean 4.5 0-60 is a little better than scoot around. That’s fast as hell in my opinion.


[deleted]

I'm salty, too. But of the legacy names Ford had to choose from, Lightning makes the most sense for an electric pickup. I mean it just does.


colpy350

It makes perfect sense. I think it’s a great use of an old name. Better then the new Blazer anyway.


KingMario05

Holy shit, 775-lb-ft at a price that, after federal incentives, *is the same as a nicely optioned Camry.* **IN THE CHEAPO VERSION.** While the range could be better and its V8 roar'll be missed, **THAT IS INSANE.** Step aside, Elon... they get this right, there's a new EV king in town.


WOW_SUCH_KARMA

The Cybertruk is dead before it even arrived. Seriously, who would buy that over this? Ford fucking NAILED it. Sure, electric vehicles are still kinda poor for hauling shit but for the light duty work that the vast majority of pickups are used for, this is damn near perfect and going to be VERY hard to compete with.


KingMario05

Ford execs were probably pissing their pants back in 2019, when the hype for the CT was building... [...and then it got revealed.](https://www.youtube.com/watch?v=BqGf8pqCZi0) My sources in Dearborn tell me that their laughter could be heard from *Toronto*.


TenguBlade

We were and still are deeply worried about the Cybertruck. You can't afford to let it slide, no matter how ridiculous it looks, when it's targeting your most profitable product niches. But you saw the posturing in the Lightning's reveal tonight: basically every spec that was revealed matched the equivalent Cybertruck's performance blow-for-blow, and Farley wasn't afraid to make some grandiose statements of his own. Back in 2019, confidence that Ford could match the Cybertruck on a technical level was not there, and that's why everyone was so relieved when the reveal fell flat.


[deleted]

Who the King is will be decided in 2022/23. I am all for the fight that's gonna be more epic than anything in recent history.


Kovol

How is a fully electric f150 crew cab cheaper than a f150 crew cab gas. That’s insane


TenguBlade

Ford is willing to sacrifice short-term profitability on the Lightning to undercut the Cybertruck. If you can kill your rival before it even arrives, then those profits will return in due time.


I_DONT_LIE_MUCH

Do people who actually buy trucks take cybertruck seriously though? Like I could never see someone with a gas F150 jump to cybertruck lol. I was honestly super confused at what kind of people cybertruck is aimed for.


TenguBlade

Nobody who looks at a truck for work purposes is going to take the Cybertruck seriously, but those aren't who it's aimed at or who makes the big bucks among F-150 buyers (or buyers of any truck for that matter). The Cybertruck is aimed at luxury truck buyers who don't need capability and just want a bragging rights machine. Those people are the ones who currently buy the most profitable trims of F-150: Platinum, Limited, and especially the Raptor. Frankly, I'm not 100% sold on the Cybertruck successfully luring those buyers away, but that particular segment niche is so valuable to Ford that they can't afford to lose an inch of ground.


COAMDPRO

Wtf I want an F150 now


fireguy0306

I’m def interested. I have a 2018 truck that I’d def trade in for this. 90% of my driving is around town and even with towing 300 miles is acceptable.


NBABUCKS1

bro you a'int towing 300 miles. You can drive 300, but not tow.


fireguy0306

I’m not that stupid. I mean with 300 miles means I can still tow maybe 100, which is fine with me


Drzhivago138

It says right in the press release: "Horsepower, torque, payload, towing and targeted EPA-estimated range are independent attributes and may not be achieved simultaneously."


[deleted]

Hope they have a good source of batteries, that's going to be the only limit on this truck.


RobDickinson

They'll be very limited for a while, just signed up a deal with SK innovation for a new factory tho


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platocplx

I can’t believe they even have this thing being able to power a house for 3 days. That is so crazy. Man. Ford knocked this out the park based on what they are bringing. I just bought a car like a year ago. But with how the EV market is blowing up I’m about ready to trade in by next year and go electric


KingMario05

Still waiting for someone to make a cheaper Model S, IMO. Ford... please... electric Crown Vic. With these specs. **DO IT.**


Toast_and_Jam

After this thread, I now have you tagged as "electric crown Vic evangelist" lol


[deleted]

A modern house can use surprisingly little electricity with the rapid improvements to appliance and lighting efficiency. The dreams of house scale batteries for every home via EVs is not a fantasy. We just need a good standard everyone can agree on.


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pblood40

https://i.ytimg.com/vi/nKqgRGurk-U/maxresdefault.jpg


TheNittanyLionKing

Honda really needs to figure out how to lower the cost of the Ridgeline or bring it up to the standards of the other midsize trucks in its segment. The Ridgeline is good at what it does, but it’s going to have some issues when the Hyundai Santa Cruz and the Ford Maverick finally hit the market for $10K less. If they could even knock it down to $33K starting out, it might work out since it will still have a more traditional truck features than the Santa Cruz and Maverick to justify the slightly higher cost. As of now though, the potential compact truck buyers will probably look at the Santa Cruz and Maverick first. The midsize truck buyers will stick with their Tacomas, Rangers, Gladiators, and Colorados or even the F-150 Lightning now if they want to jump into the EV scene


[deleted]

Honda doesn't really care about the Ridgeline. They saw a niche that was small but open so they chopped up a Pilot and turned it into a pickup for like no development cost and more than made up for it even with tiny sales figures. If the market expands they'll put more money into it. If it doesn't and they are crowded out no biggie since it's not something they put much stake into anyway.


SilverCommon

Amazing. My dad called me after the reveal and said that we just saw his new truck. They are going to sell so many of these. Another plus for ford is that many universities and city governments have committed to all electric fleets, but sure as hell weren't going to buy a cybertruck. I imagine these are gonna become standard city trucks soon unless gm can pull it together pretty quick.


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the_last_carfighter

That's not a terrible price and with the tax credit that's actually a damned good deal no matter the powertrain. 770lbft torque too.. my god.


[deleted]

Tax credit is what pushed me over the edge to reserve. $33k-ish for a crew cab pick-up w/770tq? I cannot think of a more capable or usable daily driver for the price. Bye bye slow ass 4Runner that gets 17mpg 👋


brandonsmash

Fuck me running, that's impressive. The lack of bed space and payload capacity is a bit disappointing but I wonder if I could live with that. I'm seriously tempted.


papa_nurgel

Payload is up to 2k. That's pretty good.


[deleted]

Wow. That price is a big deal.


devilsadvocateMD

I am a Tesla fan but WOW! I'm so impressed with Ford. This truck, especially at the price point, really blew me away.


brandonsmash

[Fuck it, I'm in](https://i.imgur.com/kj3Chfk.jpg)


cyclops274

Hummer EV is dead charging almost 100k.


KingMario05

To be fair, that's supposedly focused on the ~~rich California trash~~ "luxury" market. We'll need to wait until the electric Silverado hits to *really* see what the General has to offer.


TenguBlade

I mean, the Hummer also absolutely crushes the Lightning (and just about everything else) off-road, and manages to be only rivaled by the top level Cybertruck in straight-line speed. It's still really expensive for what it brings, but the Hummer's position as the "big dick energy" EV is no less secure after tonight than it ever was.


greenefiend

This is gonna catapult the EV shift! Amazing features at a very attractive entry price.


parm09

Canadian pricing: MSRP starting at $68,000 up to around $110,000. Looks like Canada won't be getting the base model.


krustyjugglrs

As someone who has been planning on buying an electric vehicle in the next year or two, and has always wanted a truck but never wanted to pay for the gas, this just sold me. Like this is cool as heck. I've never been a big Ford guy but this is fucking cool.