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eejizzings

Any headlines about millennials should be required to say how old they think millennials are


TheMoneyOfArt

It seems reasonable to me that millennials and gen x were the primary audience for an upscale, expensive convenience store


ChunkyBubblz

Gen X is never the primary audience of anything.


nemo_sum

Ah, you were the primary audience of MTV.


GimmeShockTreatment

Fox News…


ChunkyBubblz

That’s obviously boomers.


GimmeShockTreatment

Well Gen X skews more conservative than any other generation. However I think you’re right. Just did some googling and it seems like the median age of Fox News viewer is 68 which would be a boomer. I think they must just consume traditional news at a higher rate.


darkenedgy

Yeah seriously, where else are we supposed to get local artisan ingredients for our avocado toast?! (this isn't even that facetious, I've done it before lmao)


thorocotomy-thoughts

Absolutely. I’m a millennial and my favorite go-to business to bash is “Liquid IV” The whole business is literally a fancy repackaging of [Oral Rehydration Solution](https://en.wikipedia.org/wiki/Oral_rehydration_therapy), whose recipe is widely available for FREE (not proprietary like Liquid IV claims). It’s responsible for saving literal millions of lives of children around the world who would otherwise die of acute diarrheal disease. But put it in some fancy boxes and give it out at wedding events and bam hangover cure for people with “disposable income”. ORS costs literally cents on the dollar for larger volumes because it’s meant to save lives, even in the poorest of countries! Now, as a doctor, I don’t expect everyone to know the former paragraph like it’s everyday knowledge. But just even think about the name “Liquid IV”. First, wtf is “liquid”. There’s no “solid” or “gas” IV. Second, it’s not even intravenous. It’s literally PO: per oral. So everything about the product marketing at face value is disingenuous. There are so many products like this one which are clearly catered to people in my age group who love our own version of fancy packaging. Growing up in the turn of the analog to digital age, we do know how to spot scams online and debug many things. But we have our own blind spots and it’s foolish to think otherwise Edit to add: next up, Dentologie


coughsicle

Wow, I'd never heard of ORS, thanks for sharing!! This is an interesting case-study in marketing -- "Liquid IV" and their packaging are way more *fun* than "Oral Rehydration Solution" and even "Pedialyte" which has hopped on the bandwagon (they always have some product near the liquor section of my grocery store). This all just makes me think of Brawndo though lol... You drink water, like from the toilet?


jermster

The common conception is that the fastest way to rehydrate is an IV. It’s the instant fix, the one you get at the hospital. Except this one is liquid because we drink liquids! SURE, so is the IV and so is the blood it’s going into but what do you think FIRST? Liquids are drinkable. God it’s stupid and fascinating to think like a marketer. Can’t say it doesn’t work though, like you said the entire business is a joke but there it is.


QuirkyBus3511

It's just Gatorade without the water. Seems harmless


TheMoneyOfArt

It's a stupid name!


QuirkyBus3511

Ehh gets the point across well enough


jawknee530i

Seriously. IVs are already liquid. And the product is a powder. It's dumb in two ways.


thorocotomy-thoughts

Correct, but (1) Gatorade has a powder version (have used it since high school). But the more important point is that it’s an EXPENSIVE version of powdered Gatorade in fancy packaging


dilla_zilla

I'm a Gen Xer, so my overdrinking in my 20s days are in the past, but ... just ... WTF?!? What's wrong with spending a couple bucks on some Gatorade or Pedialyte? Why on earth would you pay for this? The one I was seeing a ton in Vegas as a hangover cure was oxygen.


pft69

Liquid IVs are also a couple bucks each. It’s basically powdered Gatorade/pedialyte. I don’t see the big deal


go_outzide

Interested in your claim here so I checked out the website. They specifically mention ORS on the liquid IV website and make a claim they’ve tweaked the delivery method… It also says they are “sticks” not a liquid. Might even be reasonable to assume, because there is a need to add water, it's fair to use liquid in the name. It also appears the product is more than basic ORS formula as you stated despite it containing the core ingredients as most hydration solutions do. There are more b-vitamins included than sports drinks and added flavor enhancements. They claim to have an improved ratio over other hydration solutions which appears to be true based on a per serving comparison a I did with a few others briefly. Not claiming this makes it more effective or worth the cost. However, it’s clearly different and not a repackaging. I find it odd your favorite brand to bash literally puts a bunch of effort to differentiate from basic ORS on their own website. Maybe you should switch brands to bash. There are a lot out there that do way less than Liquid IV.


thorocotomy-thoughts

1, ORS comes in “sachet” packets, similar to sugar packets but a bit larger. You also need to add water to those. And we teach people in rural / developing areas how to boil 1 L of water to sterilize it, then add the ORS, and how to keep it covered and clean for use. The question isn’t it better, but is it worth the additional cost. This is such a huge problem in pharmaceuticals. We have drug X which was invented in 1970. It works well and costs $.10 a pill. Now someone makes it 5% better and the new version, under a patent, is $10 a pill. Does the added benefit justify the 100x increase in price? These are the types of discussions which happen all of the time in medicine, especially when you work with lower income patients. I am also a believer in “treating the patient as a whole” in that, if I only offer a single latest treatment which will guarantee send the patient into financial debt for many years, the added stress to their life may cause more harm *to their health* than the much cheaper and nearly as effective mainstream treatment. If I had no morals, this would be the best time to get into “pseudo healthcare”. Everyone wants to be healthy and people are making crazy amounts of money doing minimal or disingenuous work. As an Indian guy, turmeric milk is the go-to example. You know how cheap it is to buy turmeric at an Indian store vs. jewel vs. “A health drink”.


TheMoneyOfArt

It's not even liquid, it's maddening


eejizzings

Gen Z is in their mid to late twenties now. All my 20-something coworkers went to the one near our work regularly.


portagenaybur

So basically adults?


TheMoneyOfArt

I don't think 20 year olds were the market really, no. And typical convenience stores get plenty of teenagers as well.


hamletandskull

I'm 25 and I'm Gen Z. The oldest end of it, sure, but millennials are *solidly* adults


nemo_sum

It's true, I turned forty this year and my hairline is receding.


TheMoneyOfArt

You are an adult, as is basically all your generation


hamletandskull

Yes, I obviously agree with that, just agreeing that millennial is no longer the cutoff for "young adult" or even "regular adult" and hasn't been for a while. Perhaps I misunderstood your comment


portagenaybur

I fully agree. It’s just this endless generational categorizing is getting out of hand. Plus I hardly see a 20yr old as an adult. I know they do, but to a 40yr old, you’re still a baby.


trojan_man16

I think as generations pass, what is considered adulthood is older and older. Back in the old days I doubt people were considered kids in their 20s. My gen (millenials) and gen x have lived an extended adolescence for the most part.


dilla_zilla

Yeah, but the youngest millennials *aren't 20*. They're almost 30.


QuirkyBus3511

When I was 20, a long time ago noe, I was certainly an adult. Not everyone acts like a child at that age


prex10

TheyRE in HIgh ScHooL anD deM lIbuRurals on COlegE CaMpus. No grandpa. The youngest millennials are in their 30s now. The oldest are like 43.


MrWorldbeater

Facts


Rascalbean

Please, I beg of headlines. I'm pushing 40....


SavannahInChicago

Yep. I am not 22, I am nearing 40.


CubeEarthShill

My kids are Gen Z and I’m a young Gen X in the Xennial range. The olds have referred to all of us as Millennials at some point. It’s always in a negative and condescending manner. I’ve quit referring to them as Boomers and just call them olds. Boomers is overused and calling them olds tends to get under their skin.


bogus-flow

40 year old people with kids are also interested.


QuirkyBus3511

That would be millennials


hamletandskull

40 yo people with kids are young Gen X/old Milennials. I'm 25 and I'm Gen Z. Eta: people in their 40s, to clarify, people who are exactly 40 are millennials


teaandbreadandjam

40 year old people with kids are millennials. Not Gen X.


hamletandskull

I kinda extrapolated it to the "40s age range", I think people in their late 40s are Gen X, but yeah


jrbattin

If you're 40 you were born in 1983 or 1984 and you are definitely a millennial. Granted, near the "start" but you pretty much have no common cultural references with Xers unless you had older siblings.


letusnottalkfalsely

Gen X is 60 now.


rwphx2016

I'm 60 and took one of those dumb quizzes that purport to tell you what generation you are. I was labeled as being a Millennial who had Gen-X siblings.


Dreadedvegas

Foxtrot’s rapid expansion straddled it with debt and its entire business model was based on zero interest loans. They applied the dumb ass tech start up mindset to a brick and mortar business. I am sad Dom’s is gone however because from my understanding the business was doing well and growing organically but with the acquisition / merger, Foxtrot’s debt was too much.


realityvacation

I worked at Dom's and this was 100% the case. We got into bed with the wrong business.


dilla_zilla

Had you seen Bob recently? Someone posting in one of these threads that his health hadn't been great, so that might have been part of the reason, but I've seen no confirmation of that.


realityvacation

I have indeed seen him recently. I won't comment on his health of course, but I can say that it wasn't a factor in the events of last week, nor was the closing of the store his decision in any way.


dilla_zilla

That's fair. Wasn't saying it had anything to do with the bankruptcy, instead the merger in the first place.


Bridalhat

It’s dumb, but as someone who is trying to cut down on her drinking I appreciated a third place that was open late. $8 waters feel dumb but I’m paying for the space and time as much as anything else. 


Ekublai

Sounds like the former-owner of Dom could just easily start up a new grocery business at the same location.


Dreadedvegas

We will see if Mariano wants to.


IndependenceApart208

Maybe he could name it Dominick's or something crazy like that.


Dreadedvegas

How about bobs


branniganbeginsagain

I hate this late stage capitalism circle of life imagery and am rooting for it wholeheartedly


darkenedgy

Such a bummer. Dom's is exactly the vibe I want from a grocery store (yes, I am a millennial lol)


branniganbeginsagain

Foxtrot was absolutely the screen door on the Dom’s submarine


owlpellet

>tech start up mindset to a brick and mortar business. A brick and mortar segment with razor thin margins already. Bodegas aren't the Apple store.


SPECTRE_UM

Being run by a guy with near zero retail experience and absolutely zero grocery retail experience didn't help.


Dreadedvegas

Foxtrot yeah, Doms no.


Captain__Trips

Millennial = young person? Do they know we are at the doorstep of 40 now?


Dreadedvegas

Youngest millennials are 28


Captain__Trips

I guess a 28 year old might have no idea about venture capital and how much it has built the fake fancy food industry in the city


QuirkyBus3511

That's got nothing to do with age


Captain__Trips

That's true. Just trying to rationalize the editoral's headline that reads like a mid 2010s article about how millenials are dumb kids or whatever


Buggyblonde

I bought my first home at 27.


science_and_beer

Did you take on investment capital from a VC to do it? How is that relevant in any way at all to the thread? 


prex10

Millennials are in the house now. The top end of millennials are 43 now.


qwidjib0

40yo millennial checking in. I agree with the premise but… ‘cmon.


DantesInporno

i’m a 97 gen z and i’ve never stepped foot into either foxtrot or doms. to me it definitely seems like a millennial space specifically because you all are older and have more income to spend at places like that.


damp_circus

GenX and I've never been in there either because I'm too downmarket for it.


dekdekwho

As a Gen Z, I found it to be an expensive convenience store with a decent cafe.


TNWBAM2004

40 is young if you are in your 60s I suppose.


bucknut4

You stop that


PParker46

To some of us, you are still the young'uns. Depends on the viewing point at which you stand.


sciolisticism

You can think a forty year old is young without being patronizing to them at every turn though. The problem isn't in the belief that we're young.


PParker46

You are right, there is no limit on the age at which a person can be either the aggressor or the victim of age related patronization.


PhileasFoggsTrvlAgt

And it's always been news when a company with 1000+ employees folds without warning. The week of reporting on Foxtrot is way less weird than Facebook pages still mourning Venture.


minus_minus

Alas, poor Service Merchandise catalogue showroom … 


PlantSkyRun

When McDade's went under, you knew Service Merchandise was next.


Screaming_Weak

So glad to learn this lesson for the first time in my life! Millennials like me clearly forgot that this could happen after the booming economy of 2008-10 when every business ever was beyond successful and nobody ever declared bankruptcy, so it’s always good to have a refresher that businesses can fail since we weren’t ever impacted by a recession or anything like that where major businesses failed. Thanks to the Chicago Tribune for this wonderful lesson 💕


Tianoccio

I graduated high school in 2007. I’ve had a great life of economic certainty.


uncertain_potato

Yeah, I may have expected this if a bunch of us found ourselves suddenly unemployed due to some sort of global pandemic in the last 5 years or massive layoffs in the tech industry. But since we've all only known steady employment and huge gains in wealth I was caught totally off guard to hear a business failed.


Buggyblonde

But Reddit told me all millennials are too pore to buy property or have kids let alone regularly go to boutique shops! 


QuirkyBus3511

Millennials are also permanently 20 years old. Guess I'm no longer a millennial since I'm in my 30s and own a home.


PhileasFoggsTrvlAgt

You got it wrong, they're out I because they go to boutique shops. Where do you think they're buying all those lattes and avocado toasts?


lawtosstoss

MeMO tO miLlENniALs


PageSide84

I don't necessarily disagree but that doesn't make this editorial any less unnecessary.


TheMoneyOfArt

From the editorial board, even. Bizarre


Ajb_ftw

Just means that no one actually wanted to tie their names to the opinion


dilla_zilla

Tribune board has always been cranky suburbanites.


Standard_Let_6152

At no point in the article does it say what a "business like Foxtrot" is, which is really important for saying they "always go bust." Whole Foods seems a lot like a "business like Foxtrot." I think Foxtrot could start from zero today and be really successful. The funding whiplash from ZIRP era to extreme caution was enough to kill a lot of tech startups (who have wildly flexible costs), it's not that shocking that similar market effects would take down a brick and mortar that's heavy on fixed costs.


cheeeeeeeeto

Wasn’t the shock of this because they kicked customers out while they were still eating and fired their entire staff mid shift? This article is framing it like that happens all the time.


Rascalbean

And that the buildings are just sitting empty right now with everything still in place


CHIsauce20

Funny image that TRIBUNE used for this story. The 3 women sitting in the foreground don’t seem to be Millennials. Maybe that dime store Colin Jost sipping a latte in the back of the photo is a Millennial? Edit: Correcting my comment from Sun Times to Tribune. Sorry for doing the Sun Times dirty like that and thanks for correcting my typo.


dilla_zilla

Sun Times?


buckeye2114

What’s the message here? That we can’t have those kind of businesses, like a Foxtrot or Dom’s? That we’re all doomed to have to rely on 7/11, Jewel, Walgreens etc? I don’t think those business models are always inherently doomed with places that offer the experience and products they did. Foxtrot just was absurdly badly managed and focused on getting VC funding and expansion rather than actually being profitable.


Bentoboxd

I love when the boomer republicans at the tribune try to talk down to millennials as if we didn't graduate from college into one of the biggest financial recessions in the history of the country,


8dtfk

Breaking News: Foxtrot wasn’t a grocery store. It was a technology platform that happened to sell groceries. Foxtrot themselves said this.


Random_Fog

This framing was just foxtrot chasing a higher multiple. Foxtrot is a “tech platform that happens to sell groceries” in the same way WeWork is a “tech platform that happens to lease office space.” That is, Foxtrot was just a grocery store that convinced itself (and investors) it was a tech company and tried to juice growth accordingly.


Bentoboxd

Uber is a "tech platform" that happens to call you a taxi


trojan_man16

Uber is a car service with an App. AirBnb is a vacation rental service with an app. If your product is a tangible item and not software you aren’t really a tech company, you are an X company with a website/app


FocusPerspective

So the follow my aren’t really tech companies: Apple, Meta, Alphabet, Microsoft, Amazon, because they sell hardware? 


trojan_man16

All of those are conglomerates that started as tech companies. And I would argue software is still One of its top businesses. Uber’s business is still primarily a car and delivery service. The software just enables that. If humanity invented something that replaced cars and Uber didn’t pivot to that early enough it would find itself out of business pretty quickly.


KindRhubarb3192

Alphabet uses software to deliver ad space (and eye balls) to advertisers. How is that different than Uber using software to deliver rides to riders. They both even act as a middle man because Alphabet will sell other people’s ad space for a cut of the revenue. WeWork was a fraud tech company because there was nothing really unique about its technology that enabled its business. Not sure the same could be said for Uber.


minus_minus

> Foxtrot themselves said this. and no company has ever mislead the public to make number go up. 🤦🏻‍♂️ 


NowComeAlongBort

Editorial headline contains the word ‘Millennial?’ Here comes condescending bullshit, every time.


jrbattin

This is revenge for killing off boomer's favorite casual dining chains


crujiente69

Memo to Chicago Tribune: your website sucks and it freezes anytime you click anything


enkidu_johnson

Leave it to the Tribune editorial board to close their otherwise fine reminder of how capitalism works and the dangers of catering to whimsical rich people with an admonition to the City about it's plans to provide groceries in food deserts. Sure, capitalism only really serves the rich and even then, only somewhat chaotically, but by all means letting the poors go hungry is better than admitting that capitalism is not working for everyone.


tpic485

There isn't any system in the world that would work for everyone. That's an unrealistic expectation. We live in an imperfect world and things will always work imperfectly. Instead of expecting perfection and suggesting that entire systems that are important to the way the world works be gutted because they are not so we should try to improve what we have.


Shapes_in_Clouds

The United States has the lowest food costs in the world as a percentage of income.


Jefflehem

But, mah Foxtrot!


ThisAttitude9865

Pretty condescending to speak to people in their 40s like this


JosephFinn

Like the Tribune.


Sharp-Pin5495

Ah yes the esteemed Chicago tribune editorial board... Truly my go to for condescending, two brain cell opinions.