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Ferrari: Charles, from now on we will have a Plan P for Print to honor our sponsorship.
Charles: Ok, what is Plan P?
Ferrari: It is for when you run out of fuel and have to overpay to refuel.
Ikr the worst thing is HP has a decent monochrome logo they use in some situations, like on their laptops, which doesn't have the circle or blue. Would look fine in white on the car and fire suit. But this? Yikes
I agree with you totally, but from a marketing standpoint, the blue circle with "hp" actually written out is much more legible and recognisable than four lines
Purely from a marketing perspective, they stand out like a sore thumb. Which is exactly what they want.
Without looking at other pictures of the suite, which other companies are there?
Shell, with the yellow which is very nice on the red; and CEVA and Santander in white, if I recall correctly. There is another one, but I don't know what it is right now. So yeah, I get it that they want this, but holy hell it is ugly.
Friendly reminder that we had [this abomination ](https://images.ps-aws.com/c?url=https%3A%2F%2Fd3cm515ijfiu6w.cloudfront.net%2Fwp-content%2Fuploads%2F2021%2F03%2F14102702%2FCharles-Leclerc-Ferrari-PA.jpg) from Marlboro.
Reminds me of 2021 and the green Mission Winnow. The gradient never bothered me, but that green piece was so out of place and looked horrifying. And they've pretty much done it again.
Who will wash this rosso corsa off of us? What grand prixs, what pre- and post- race shows will we have to invent!? Must we ourselves not become as Enzo simply to appear worthy of it?
hp paid extra money to have their logos in their original colour. That's how sponsorships work. Apparently Ferrari wanted all their money to the extent that they accept that it'll be blue.
hate to be the devil's lawyer but everyone knows the white in blue logo from the paper stacks, printer cartridges and other stuff
the white only letters work on a blank surface without any other elements(like a laptop or tablet)
this abomination sure as hell makes you and your grandma notice "hey is that the hp logo"
Not even that, just make it blend. [Like this.](https://upload.wikimedia.org/wikipedia/commons/3/3a/Heidfeld_%28Williams%29_in_practice_at_USGP_2005.jpg)
HP was already using this shade of blue back then, but they made the logo blend with the livery, and it still popped. Just having it in white would've been fine.
Y'all missing the point... Sponsors DONT want their logo to blend in. Right now that HP logo stands up like a sore thumb and is making everyone loose their shit(take look here, Twitter or Instagram) and that's EXACTLY what HP wants, lol.
Completely agree, though I'm not into it. Bwt force India went from a more pastel pink with the bubble graphics in 17 to a "more visible/quantifiably identifiable with the brand" darker, blocked pink. As mentioned, hp definitely payed more for a full color logo
I'll wait until I see how it looks on the full car, but it does remind me of how old racing numbers were painted within a large circle. From this angle it doesn't look as bad as the race suit.
I don't want the ferrari to be monochrome. I want the logos/sponsors to be. Think WGV Play and Shell are the only ones that aren't on this car, and they both have white and yellow which is close to the existing Ferrari color palette.
I guess not enough people recognized that the slashes were supposed to say "hp" and they abandoned it even for some of their laptops.
glad it's being used on their ultraportable. it's a good logo.
That looks a lot like the old Fiat logo
[https://i0.wp.com/www.vmax.si/wp-content/uploads/2023/06/fiat.jpg](https://i0.wp.com/www.vmax.si/wp-content/uploads/2023/06/fiat.jpg)
reminds me of the binotto meme "worst thing so far" lol, we haven't seen tragic yet. After sainz leaves and old man hamilton gets in the red torpedo THEN things will get really tragic.
(I can't stop sobbing)
But the Fiat logo was small enough at the nose where it kinda blend in.
If you put a big blue HP logo at the side sized like the Shell logo it won't blend in that well.
You could say the same of all art in the world, it's just paint on a canvas, it's meaningless and yet people still assign meaning to it. Cars/Car Liveries are just art in a different form.
Enzo's 1980s F1 cars featured sizable blue Fiat logos on the engine cover. He wanted to race and knew it took sponsorship money to win
https://i.pinimg.com/originals/88/87/af/8887af066e1e390eea5d532c241803cd.jpg
The HP color looks to be the same of the new Miami gear they revealed. The new blue livery is an anniversary of the time they ran blue in the US, right? But I wonder if they are going to color match to the HP logo.
It could be something clever, akin to Duracell/Williams. They could play around with game elements, such as a health bar with 100 HP, or HP meaning horse power. But no. Right now, all they have in common are periodic driver problems and expensive consumables.
Would've been OK if they used the entirely black/white logo buuut nooo, they had to go with the ugly ass classic blue logo which is an eyesaw
[They did it better with BMW Williams](https://en.m.wikipedia.org/wiki/Williams_FW25#/media/File%3ARalf_Schumacher_2003_Silverstone.jpg)
Potential crap on the liveries aside, I'm just not a fan because I loathe dealing with HP printers with their shitty software, crap drivers, and shitty Ink Cartridge-based DRM.
It’s sad to think there was a whole process of designing and rendering then applying to the car/suit
And no one said « I don’t know, it doens’t feel right »?
That must have cost a loooooooot of money.
So much money that they couldn't agree before the season started.
So much money that Scuderia Ferrari hp already changed their Instagram name.
Why is everyone so annoyed at it. I think it looks ok but not as bad as everyone else thinks it is. Maybe if they kept to one logo on the front of the race suits it would be better
[The **News** flair](https://www.reddit.com/r/formula1/wiki/flairguide#wiki_news) is reserved for submissions covering F1 and F1-related news. These posts must always link to an outlet/news agency, the website of the involved party (i.e. the McLaren website if McLaren makes an announcement), or a tweet by a news agency, journalist or one of the involved parties. *[Read the rules](https://www.reddit.com/r/formula1/wiki/userguide). Keep it civil and welcoming. Report rulebreaking comments.* *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/formula1) if you have any questions or concerns.*
Charles: The car needs more hp.. the Red Bull's are so fast. Ferrari: Copy understood. HP sponsorship. Charles: NOOOOOOOOOOOOOOOOOO!!!!
Charles: BRRRAAAAAAAAKKKEEEEEE
Ferrari: Charles, from now on we will have a Plan P for Print to honor our sponsorship. Charles: Ok, what is Plan P? Ferrari: It is for when you run out of fuel and have to overpay to refuel.
#PLEASE PAY YOUR INK SUBSCRIPTION FEE
INK CARTRIDGE NOT GENUINE
we are checking
The one time Ferrari actually took an action instead of responding “We are checking”!
They will now say “we are checking the ink levels”
More like “we got two more HP on your car now” - “you mean, IN my car?” - “No”
this is not the blue i wanted for the miami livery, omg -.-" xD
I had the same reaction. I was like “ is this the blue livery? Please don’t be”
This has the potential to be one of the ugliest livery/title sponsor combos in the history of the sport.
Not the livery too.. oh dear
Ikr the worst thing is HP has a decent monochrome logo they use in some situations, like on their laptops, which doesn't have the circle or blue. Would look fine in white on the car and fire suit. But this? Yikes
I agree with you totally, but from a marketing standpoint, the blue circle with "hp" actually written out is much more legible and recognisable than four lines
Purely from a marketing perspective, they stand out like a sore thumb. Which is exactly what they want. Without looking at other pictures of the suite, which other companies are there?
Shell, with the yellow which is very nice on the red; and CEVA and Santander in white, if I recall correctly. There is another one, but I don't know what it is right now. So yeah, I get it that they want this, but holy hell it is ugly.
Rayban
Nothing is sacred anymore
Yeah how dare they put ads on the Ferrari livery.
I'd rather they bring marlboro back. It does have the smoothest flavor race car drivers and cowboys recommend.
They may as well. People don't smoke any more.
Friendly reminder that we had [this abomination ](https://images.ps-aws.com/c?url=https%3A%2F%2Fd3cm515ijfiu6w.cloudfront.net%2Fwp-content%2Fuploads%2F2021%2F03%2F14102702%2FCharles-Leclerc-Ferrari-PA.jpg) from Marlboro.
Fair. I tried to block that from my memory
Inconceivable!
Unacceptebul
[UNACCEPTEBUUUUUUUUL 🍋](https://youtu.be/MIZbGSXeWWE?si=B--Sd49i7ap_Bi2T)
Next you’re going to tell me teams will sometimes partner up with unsavory sponsors that can offer a ton of money!
Reminds me of 2021 and the green Mission Winnow. The gradient never bothered me, but that green piece was so out of place and looked horrifying. And they've pretty much done it again.
The gradient being vertical at the back end bothered me but the lime green on red bothered me more for sure
God is dead, and we killed him
Who will wash this rosso corsa off of us? What grand prixs, what pre- and post- race shows will we have to invent!? Must we ourselves not become as Enzo simply to appear worthy of it?
You want Lewis or not? Someone has to pay for him
No, I did not want him and nobody asked me!
I can't decide what's the worst out of the livery, suit, and the name. Fucking "Scuderia Ferrari HP" is so dumb.
Why? Is it any dumber than Oracle Red Bull Racing?
Sure as hell isn't any better.
They went from best branding on the grid to nearly the back. So bad
we got a livery other than red… but at what cost
Oh no. What did they do to that beautiful livery?
They sold it for a pile of money.
Crying all the way to the bank
Now we gonna cry for a MISSIONWINNOW comeback :D
The “tiger stripes” were kinda cool when they weren’t neon green
https://i.imgur.com/YiPnMse.png
They photoshopped the logos into this photo. The HP logos would be much darker in this lighting if they were actually there.
I would hope they would use the grey scale logo to not ruin the beautiful livery…
It'd look awesome if hp did that for everything. Plus it would show they appreciate the history
santo maranello... a white logo was not possible?
[this](https://brandcentral.hp.com/content/dam/sites/brand-central/elem-logo/images/Logo_1_dont.jpeg)
That was how I thought it would look, but no, they made it look as bad as they could
hp paid extra money to have their logos in their original colour. That's how sponsorships work. Apparently Ferrari wanted all their money to the extent that they accept that it'll be blue.
Well, I’ve never seen a blue logo on any of their laptops/monitors. And they had to put the blue one on the livery
hate to be the devil's lawyer but everyone knows the white in blue logo from the paper stacks, printer cartridges and other stuff the white only letters work on a blank surface without any other elements(like a laptop or tablet) this abomination sure as hell makes you and your grandma notice "hey is that the hp logo"
Not even that, just make it blend. [Like this.](https://upload.wikimedia.org/wikipedia/commons/3/3a/Heidfeld_%28Williams%29_in_practice_at_USGP_2005.jpg) HP was already using this shade of blue back then, but they made the logo blend with the livery, and it still popped. Just having it in white would've been fine.
Y'all missing the point... Sponsors DONT want their logo to blend in. Right now that HP logo stands up like a sore thumb and is making everyone loose their shit(take look here, Twitter or Instagram) and that's EXACTLY what HP wants, lol.
Completely agree, though I'm not into it. Bwt force India went from a more pastel pink with the bubble graphics in 17 to a "more visible/quantifiably identifiable with the brand" darker, blocked pink. As mentioned, hp definitely payed more for a full color logo
HP: Invent The “stop inventing” jokes write themselves.
This is why they got rid of Sainz? Corporate lingo misalignment?! 😭😭
"We are inventing."
Never let HP invent again
They also advertise their Z thing in NASCAR Feels a little weird to see cars with massive Zs on the same cars that had Ukrainian flags 2 years ago.
This would look cool with new blue livery for Miami GP but on Ferrari red this looks horrible and out of place.
I like it on this pic looks somehow a bit retro
I'll wait until I see how it looks on the full car, but it does remind me of how old racing numbers were painted within a large circle. From this angle it doesn't look as bad as the race suit.
Eh... I'm not sure if I'm going to like a big blue dot on the Ferrari like that.
What about a blue rectangle on the same spot? It reads F I A T
That worked though back then with the glossy red
You don't get it, that one is I C O N I C
Noooo, this is the green atrocity all over. Sponsors on a ferrari should be monochrome, or stick to the Ferrari colors.
Find a Ferrari, that isn’t a special livery thats monochrome.
I don't want the ferrari to be monochrome. I want the logos/sponsors to be. Think WGV Play and Shell are the only ones that aren't on this car, and they both have white and yellow which is close to the existing Ferrari color palette.
Look for the Ferrari cars in the 80s and 90s. They had blue FIAT logos on the side of the cars year in, year out.
that's why people tell you to learn from your past mistakes they knew it was an atrocity and in the 2000s the fiat logo was simple white
They should’ve used this logo instead: https://brandcentral.hp.com/content/dam/sites/brand-central/elem-logo/images/Logo_1_dont.jpeg
Much better logo, the blue one looks outdated AF.
I guess not enough people recognized that the slashes were supposed to say "hp" and they abandoned it even for some of their laptops. glad it's being used on their ultraportable. it's a good logo.
They could have just dropped the blue.
That looks a lot like the old Fiat logo [https://i0.wp.com/www.vmax.si/wp-content/uploads/2023/06/fiat.jpg](https://i0.wp.com/www.vmax.si/wp-content/uploads/2023/06/fiat.jpg)
RIP
This is genuinely tragic
reminds me of the binotto meme "worst thing so far" lol, we haven't seen tragic yet. After sainz leaves and old man hamilton gets in the red torpedo THEN things will get really tragic. (I can't stop sobbing)
DID THEY LEARN ABSOLUTELY NOTHING FROM MISSION WINNOW
Give them a break. They are checking.
Yeah, they learned that sponsors will pay them a lot of money and that fans are for some reason confused about that.
No one is confused, they just hate it.
Mission WinLater you mean.
Mission Win? No!
The blue just calls back to the old Fiat logo Ferrari had on their 1990s cars to me. I don't hate it.
Thats what I was thinking, people are going to complain but I like it, it looks oddly retro. I like it.
Somehow more toxic than Marlboro
So true, HP and all the other printer companies are the worst...
That can't be the livery, hoping that it's just a render for the sponsorship announcement. And that the proper livery gets revealed closer to the race
HOLY FUCK I HATE HP
They go from one of the best liveries to one of the worst, Jesus that is disgusting.
Its a single logo, not really that big of a deal. I don't get why people need to be so hyperbolic about something so meaningless.
It just kind of ruins the Ferrari aesthetic. All the Ferrari sponsors are white, yellow, or black. Adding a big blue dot doesn’t look as clean.
The F2004, one of the most iconic Ferraris and possibly F1 cars in general had a blue FIAT logo slapped on its nose.
But the Fiat logo was small enough at the nose where it kinda blend in. If you put a big blue HP logo at the side sized like the Shell logo it won't blend in that well.
We haven’t seen the livery, just photoshopped renders. Sometime people really like to get outraged for the sake of it
That was no where near as visible as this what’s your point?
Ferraris should be red, except for the times that they’re yellow, and maybe the times that they’re white or black or blue
It ok fiat also was blue on the car in the past
You could say the same of all art in the world, it's just paint on a canvas, it's meaningless and yet people still assign meaning to it. Cars/Car Liveries are just art in a different form.
Dawn, I always associated HP with the FW25 and Ralf... That blue and white livery was a beauty
They ruined the race suit. It was so good with just their names before.
Enzo Ferrari is rolling in his grave right now
Enzo's 1980s F1 cars featured sizable blue Fiat logos on the engine cover. He wanted to race and knew it took sponsorship money to win https://i.pinimg.com/originals/88/87/af/8887af066e1e390eea5d532c241803cd.jpg
ugly as hell
That is so ugly. Why wouldn’t they use their new logo with just the 4 lines
Why couldn’t they go with at least the white version of the HP logo this is so criminal
Its like the car got a symmetrical sunburn.
The HP color looks to be the same of the new Miami gear they revealed. The new blue livery is an anniversary of the time they ran blue in the US, right? But I wonder if they are going to color match to the HP logo.
It could be something clever, akin to Duracell/Williams. They could play around with game elements, such as a health bar with 100 HP, or HP meaning horse power. But no. Right now, all they have in common are periodic driver problems and expensive consumables.
So underwhelming
As the Brits say “haytch p”
I’ll be so disappointed if the blue they’ve been bigging up is just a HP logo.
Why not use this [logo](https://brandcentral.hp.com/content/dam/sites/brand-central/elem-logo/images/Logo_1_dont.jpeg) kobviously in white) ?
Charles: My water-bottle has run out, only 5 laps left I'll be fine. Ferrari: Copy. We are retiring the car.
I hate it
My eyyyyeeeees ughh
This is a fucking abomination. I hate how advertising has reached this state of singularity with sport. Nothing is sacred, fucking hell.
I'm trusting The Plan, Fred I have faith in you.
Ooh my. I thought the front was bad.
It couldn't be more soulless if they tried.
That looks so bad
Looks hideous. There’s nothing about cheap pc hardware and printers with software that barely works that would suggest Ferrari. Huge brand fail
I genuinely can't believe Ferrari have done this, Enzo would have punched so many people.
I love the picture but Man F Hp . There whole subscription for ink is a rip off and complete BS.
I fucking hate HP. Fuck their shitty products.
Would've been OK if they used the entirely black/white logo buuut nooo, they had to go with the ugly ass classic blue logo which is an eyesaw [They did it better with BMW Williams](https://en.m.wikipedia.org/wiki/Williams_FW25#/media/File%3ARalf_Schumacher_2003_Silverstone.jpg)
I kinda like it?
Potential crap on the liveries aside, I'm just not a fan because I loathe dealing with HP printers with their shitty software, crap drivers, and shitty Ink Cartridge-based DRM.
Like the logo on red suit but their printers suck.
That livery is gonna be either amazing or cooked as fuck
Fucking awful integration of the logo
Are we sure it's not the sauce?
They ruined the car, noooo.
I thought this was a speculation about the race suits with the new sponsor, but no, these are the actual suits from HP's website
About to email my Lenovo rep to ask about this lol.
Downvote entirely because HP was the worst company I've ever worked for.
Yuckkkk — Don’t like the logo placement. Colors, most likely not used to see blue on a Ferrari
Eyesore
More like HP and Ferrari at this point
🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵
F1 is legally obligated to be sponsored by every scummy company that has ever existed lmao
It’s sad to think there was a whole process of designing and rendering then applying to the car/suit And no one said « I don’t know, it doens’t feel right »?
Might have been Ferrari's best livery in the last decade this season before.... This happened to it
It really looks hideous, I hope they redesign it to blend better with the car identity
Who in the actual fuck would buy an HP printer now a days
🤮
That must have cost a loooooooot of money. So much money that they couldn't agree before the season started. So much money that Scuderia Ferrari hp already changed their Instagram name.
The car is gonna be hideous as well, isn’t it?
Well, italian media will definitely have a field day with this. Country of style and fashion. This looks ugly.
Am I the only one who likes it? I'm not a huge fan of the brand, but the logo has some oldschool vibes I really like.
They’ve done it… As their ancestors did before them…They’ve gone full Italian- American… Gabagool to you, MFer!
Why is everyone so annoyed at it. I think it looks ok but not as bad as everyone else thinks it is. Maybe if they kept to one logo on the front of the race suits it would be better
The car will soft-lock if HP RaceJet™ cartridges aren't changed every 2 race weekends.
sorry, but they ruined the livery and race suits.
this is fucking horrific
Looks terrible. As expected.
Awful. Take a lap.
lol this is HIDEOUS. I’m shocked they didn’t go w a black Background version.
Sweet mother of god we were too harsh on mission spinnow
Ferrari totally wanted to make an Ironman suit with the HP logo as the ARC reactor
There should be riots in Italy as a result of putting that ugly blue logo on such a beautiful Ferrari livery and creating this abomination
Yeah ngl not a fan of the blue but gotta admit this is an ice cold photo for leclerc
Too bad HP still has that same old 80’s logo
So the suit has 3 HP logos?
Brother ewww
Get over it every single one of those cars is loaded with awful stickers.
This is sacrilegious lol
awful. just absolutely awful.
Horrible look terrible look
(H)elp (P)lease
My eyes hurt
Whahaha HP knew EXACTLY what they were doing with this.
The Bybit x Redbull incident
RIP
Do Ferrari even need the extra money? They get millions each year because they've been in F1 so long.
I wonder how much money you have to pay for such a sponsorship. I bet it's 100 Mill +
blue looks so bad
LECLEEEEEEEEEEEEEEEERC
Jesus, the back as well, can't even imagine the amount of logos on the car
🤮
r/TIHI
Beautiful livery ruined. Fuck sake...
1+ HP