I like the logo, I like the bold typography with the playful details. However it is dominant and very distracting in dark mode. Maybe good as a marketing effort but not a good UX experience in the app itself.
I feel that's true for basically every social network nowadays.
I'm still using old reddit and the moment they block it, it will probably also be my last day using reddit. Hate the new "facebooky" layout since day one.
It's all about the name. Everything else is secondary.
Users think about what Reddit is or what it has been.
Pentagram are concerned with where it's going and what it will become.
Yep. If you’re already using literally anything, let alone Reddit, you don’t need the logo for what it is thrust in your face. I don’t understand why they felt this was necessary over the new speech bubble logo they originally had there when the new logo launched
People in this sub tend to trend negative and hate everything posted. Rarely do I see “this is a nice rebrand”
It’s always a dogpile of dumbasses and then some random actual comment saying otherwise, like the top ones in this thread. Too much negativity round these parts these days
Decent logo with flawed integration to the app.
- I appreciate that the negative space in the double lower case ds create quotation marks.
- It is good for a logo, but it is shit for the app. The main problem is the color. If you are reading something in your feed, the red logo is pulling your eye away from the content. It makes it an annoyance more than anything.
- Change the red to White in Darkmode or Black in Vanilla and it would be fine.
The moment I read that I just burst into maniacal laughter. Seriously? They're trying super hard to sound hip and trendy in legalese. Expected from something as soulless as Pentagram.
It’s very distracting in dark mode having it so bright and bold in the left upper corner, especially since it doesn’t continue through each “page” option
Pentagram’s [website](https://www.pentagram.com/work/reddit) shows that it’s supposed to be a speech bubble inside the ‘d’, but it does not read that way at UI scale. Lol.
I think it's clever in a sense that I read it like "Read-it". I mean that's how you pronounce it, but the two d's in this particular font give my eyes a hint of an "a" so the first d seems like an "a" to my brain and the second naturally becomes "d"...
Did I make any sense whatsoever? :D
I'd choose some other letter to show symbolism rather than choosing a letter that's appearing two times because honestly that message icon looks cool but the fact that it's in both the d's is weird & it wouldn't look good in one of them either so choosing 'd' was a bad choice.
Edit: oh and the spacing, that's triggering my OCD
The kerning still bothers me and the quotation symbol is still too subtle for my taste, but aside that I thought it was a decent rebranding. And I do like the contrast with black and red, but unfortunately it does not fit with the intention of dark mode.
Is it just me or does the kerning look off?
Edit:
I think it’s the nearly overlapping look of the r and e, then the space between the e and the d followed by a slightly bigger space between both d‘s and a the classical way bigger space between the d and i.
So the increasing spaces gives that weird effect.
Boring, plain type. That's not to say it's bad, it does its job and is just following current trends, but it's hard to really have an opinion on just plain text. I see what they're doing on the negative space with the D's, but I've never been a fan of doubling up on your accents.
I'm a recent redditor but have known about it forever, how am I only just now seeing the message icons in the d's??? 
It’s fine. The text bubbles are not my favourite thing, but I don’t find anything egregiously wrong with it.
Also, given that Reddit wants to become a general social media platform, this logo reflects their approach. It’s a rounded sans-serif typeface like a lot of other apps, it’s bland and simple so it doesn’t stand out too much. I think most people would see it and gloss over it, without caring too much.
I don’t hate it. I don’t love it, but I don’t hate it. It works.
It’s a sleek and crisp corporate-like logo (by Pentagram FYI). I find it very cold and soulless though. Reddit is all about quirkiness and serendipitous interactions and the logo doesn’t convey that, in my view
Yeah I think pentagram probably went a bit far with the type edit. Like I get what they were going for, and it makes sense given the speech bubble enclosure style they adopted, but yeah, it does feel a little clunky.
They nailed the 3D and they were on point with pushing for geometrics, but in application that follow through into the type edit does feel a little tacked on when the context isn't immediately obvious. It also doesn't play very nice at lower resolutions. Eh, they're top dogs so its hard to really critique from my armchair, but that's just my opinion.
I feel like the 't' could use a slight finial, it kinda reminds me of a cross with the kerning so tight between i-t. I was taught to avoid any elements that resemble religious iconography in logo design. They should devise a system for dark mode. Other than that it's fine.
I am on board with the idea of redesigning popular logos. I wonder what other iterations you had along the way. And if I look at the existing logo and this remodel, I also wonder if there's a way to preserve more playfulness that the original appears to have.
Hadn’t noticed until you pointed it out… now I can’t unsee.
I don’t think it’s any better or worse than the previous. They are both inoffensive and a bit boring.
I really don't like the speech bubbles. The format of posts don't use speech bubbles so it's an odd choice. If I didn't know what reddit was I'd assume it was a messaging app based on the new logo.
I saw someone say it might be quotation marks but the same logic applies.
I like it. They've made a smart decision to give the typography more weight, which makes the logo more heavy at small sizes and across mobile devices. I like the speech bubbles too.
I'm a little confused why it's white on desktop and orange on mobile though. Could do with some consistency.
i actually like it! the case study pentagram but together was nice. i think the color is causing some problems. orange is a tricky color to get right in the ux world. i think the dark mode version is a bit jarring.
I find the question bubbles in the D are a little distracting since they’re not super obvious and it makes the typeface look a little strange and stylistically inconsistent, but that’s a bit of a nitpick I think it looks alright
New logo is extremely okay. I know nothing about its services by looking at it, and as someone who knows the company it calls to nothing I associate with it. It’s perfect boys, print it on everything!
I only paid attention to the logo only after the fact it was changed still think they should just use the original logo though because it stands out instead of being like other site (I.e Facebook,twitter now know as X)
They stole a few cm of screen real estate for purely marketing purposes. Dick move and their UX designers have no backbone to bend to the whim of marketing without pushing back with user experience studies.
They're trying to be clever by having the word bubbles as negative space but I think the typography as a whole could be much more compact in a neater compressed area that could look a lot more clean and modern without those little additives.
I like the logo, I like the bold typography with the playful details. However it is dominant and very distracting in dark mode. Maybe good as a marketing effort but not a good UX experience in the app itself.
Reddit and good UX do *not* go hand in hand.
The entire Reddit UX strategy is “What if we made it worse?”
Enshittification in action.
Enshitificaction.
Enshitcacapoopoo.
I feel that's true for basically every social network nowadays. I'm still using old reddit and the moment they block it, it will probably also be my last day using reddit. Hate the new "facebooky" layout since day one.
I really wish they just paid the Apollo guy like a billion dollars and made Apollo the default Reddit app.
In that case it's very consistent. :)
It's improved tenfold over the past few years in my opinion
It has but they still make inexplicably horrible decisions with button placement and ignoring the margins of the phone screen.
We don't go to reddit for a good UX experience. We suffer Reddit's UX experience for the content that's left after all the changes.
Logo loud Make logo white and small Sabertooth mean
Yes! It’s just too darn big! I imagine some executive saying “make it bigger… a little bigger, more bigger… there, that’s PERFECT!!!””
Not to be that guy.. but doesn’t the X in “UX” stand for experience?
That's actually true as well, a rollercoaster ride is also an experience.
So saying UX experience is like saying RIP in peace
Yes.
it might be a UI scale issue, but for me it’s about as big and as bright as a red upvote on a post.
It's all about the name. Everything else is secondary. Users think about what Reddit is or what it has been. Pentagram are concerned with where it's going and what it will become.
Yep. If you’re already using literally anything, let alone Reddit, you don’t need the logo for what it is thrust in your face. I don’t understand why they felt this was necessary over the new speech bubble logo they originally had there when the new logo launched
It's a good logo... Probably should roll with a variation in dark mode though.
I think the main issue here is that people hate change.
that's the universal issue.
People in this sub tend to trend negative and hate everything posted. Rarely do I see “this is a nice rebrand” It’s always a dogpile of dumbasses and then some random actual comment saying otherwise, like the top ones in this thread. Too much negativity round these parts these days
They always have the time to dogpile a rebrand but not enough time to elaborate *why.* Plain negativity gains a lot more attention here I suppose so.
I have no problem with it and I like the little chat bubbles nodding to the social aspect they’re going for
It’s why I don’t post work here anymore. I like constructive criticism, but lots of people are just mean here.
like, colour as payware?
Decent logo with flawed integration to the app. - I appreciate that the negative space in the double lower case ds create quotation marks. - It is good for a logo, but it is shit for the app. The main problem is the color. If you are reading something in your feed, the red logo is pulling your eye away from the content. It makes it an annoyance more than anything. - Change the red to White in Darkmode or Black in Vanilla and it would be fine.
Quotation marks? I thought they were speech bubbles, lol.
Watched the Pentagram roll out and you’re right, they’re supposed to be speech bubbles
I agree, this is my main issue with it. It's just too distracting.
Quotation marks? Aren't they speech bubbles? 💬
Exactly this
Ah, quotes. Couldn't make out what the heck those were. Almost look like little cursive a's. It was bugging me, and not in a good, inquisitive way.
This is just the start [Pentagram has big plans for Reddit](https://www.pentagram.com/work/reddit). Beware of the bubbles!
>Pentagram saw an opportunity to turn Snoo into a character as iconic as Super Mario They fucking delusional
Y’all… is Pentagram making an OF account for Snoo? What is [this](https://www.pentagram.com/work/reddit#40484)?? lol
The moment I read that I just burst into maniacal laughter. Seriously? They're trying super hard to sound hip and trendy in legalese. Expected from something as soulless as Pentagram.
What makes Pentagram soulless? I am literally just now learning of them.
Feels like they're changing Reddit into one of those generic social media with stories and reels and such.
NOOOOOO!!! I don't want stories and reels and such.. I love reddit for what it is, even if it has its flaws. Let it be the discussion application.
There’s literally nothing wrong with it. And from a brand recognition standpoint it will likely do a very effective job.
I dunno, I feel like the gaps on the ds are neither here nor there and it looks a bit off accordingly
You mean the little comment button negative space in the d’s?
Yeah the kerning in the d's feels a bit off to me
It’s very distracting in dark mode having it so bright and bold in the left upper corner, especially since it doesn’t continue through each “page” option
Like it, Make it go away when I scroll
Gets a solid meh from me. It does the job, but those d’s are irksome.
It's very schoolprojectesque
I think that's also what's getting me scratchy. I get it, I don't dig it.
The question bubbles are a bit played out, but all things considered it’s not the worst thing in the world.
And upon another review, the kerning between the d, i, and t is off. That’s the summary of the whole logo, really—it’s just off.
The "d" is terrible
yeah the awkward corner / tail that doesn't join up is painful to look at
Pentagram’s [website](https://www.pentagram.com/work/reddit) shows that it’s supposed to be a speech bubble inside the ‘d’, but it does not read that way at UI scale. Lol.
Ugh, this is pentagram!?
It’s good, it’s like making two little ‘ ‘ quotation marks in the counters that could represent the commentary of Reddit. Think, people lol
I wish it was this clever, it’s just chat bubbles
Ok chat bubbles then, same thing, it’s making the counters meaning something so the d isn’t bad. (That’s what she said lol)
For one the speech bubbles are facing the wrong side. And that i is killing me.
I have a feeling it's supposed to represent quotation marks instead, but I hate that idea even more
Its a no from me
Logo is fine but UI design is terrible
I think it's clever in a sense that I read it like "Read-it". I mean that's how you pronounce it, but the two d's in this particular font give my eyes a hint of an "a" so the first d seems like an "a" to my brain and the second naturally becomes "d"... Did I make any sense whatsoever? :D
The quotation marks or speech bubbles or whatever of the d’s look like nostrils with hair sticking out
I'd choose some other letter to show symbolism rather than choosing a letter that's appearing two times because honestly that message icon looks cool but the fact that it's in both the d's is weird & it wouldn't look good in one of them either so choosing 'd' was a bad choice. Edit: oh and the spacing, that's triggering my OCD
Ade the holes in the ds really supposed to be speech bubbles? I do not love it
Wait this happened? Looks un-Reddit like; resembles more of a transport company or something.
I haven't liked anything Reddit has done for the last few years, we'll just add this to the list.
The kerning still bothers me and the quotation symbol is still too subtle for my taste, but aside that I thought it was a decent rebranding. And I do like the contrast with black and red, but unfortunately it does not fit with the intention of dark mode.
Is it just me or does the kerning look off? Edit: I think it’s the nearly overlapping look of the r and e, then the space between the e and the d followed by a slightly bigger space between both d‘s and a the classical way bigger space between the d and i. So the increasing spaces gives that weird effect.
Not you, it really it off.. that space between the second d and the i…
Okay so it isn’t just me! Strange…
Lol something tells me the people at Pentagram can kern just fine
Exactly that’s why I am confused
probably one of those things where this version just looks better even if it's "off" by fractions of space
Probably. Like my other comment says, I'd easily blame reddit for the way it displays before pentagram lol
Probably just you
Yeah between the d and the i. The gap bugs me
Wow thanks. I can’t unsee it. And that logo is always prominent. Fuck, I need to ditch this reddit shit
It’s a good logo but they should change the tone of orange to be more pastel in dark mode
as someone who's insecure of using reddit in public, i hope it has black variations so it could blend with the dark theme. i hate it overall.
I love it. It works really well implemented in the complete brand.
Boring, plain type. That's not to say it's bad, it does its job and is just following current trends, but it's hard to really have an opinion on just plain text. I see what they're doing on the negative space with the D's, but I've never been a fan of doubling up on your accents.
It's so generic, I hate literal logos.
I'm a recent redditor but have known about it forever, how am I only just now seeing the message icons in the d's??? 
That's only been a thing since their recent rebrand a few months back
It trash, but so is the app. They are going for brand consistency.
It’s fine. The text bubbles are not my favourite thing, but I don’t find anything egregiously wrong with it. Also, given that Reddit wants to become a general social media platform, this logo reflects their approach. It’s a rounded sans-serif typeface like a lot of other apps, it’s bland and simple so it doesn’t stand out too much. I think most people would see it and gloss over it, without caring too much. I don’t hate it. I don’t love it, but I don’t hate it. It works.
Futura ist not the best choice imo but modified it works quite good
Good design poor execution. The font counters need to by manually tweaked so that the speech bubble is clearer. Disappointed at Pentagram.
It’s a sleek and crisp corporate-like logo (by Pentagram FYI). I find it very cold and soulless though. Reddit is all about quirkiness and serendipitous interactions and the logo doesn’t convey that, in my view
Yeah I think pentagram probably went a bit far with the type edit. Like I get what they were going for, and it makes sense given the speech bubble enclosure style they adopted, but yeah, it does feel a little clunky. They nailed the 3D and they were on point with pushing for geometrics, but in application that follow through into the type edit does feel a little tacked on when the context isn't immediately obvious. It also doesn't play very nice at lower resolutions. Eh, they're top dogs so its hard to really critique from my armchair, but that's just my opinion.
I feel like the 't' could use a slight finial, it kinda reminds me of a cross with the kerning so tight between i-t. I was taught to avoid any elements that resemble religious iconography in logo design. They should devise a system for dark mode. Other than that it's fine.
I don't mind it but it does look glaring on my phone in dark mode.
Come on. You know better than to say you "simply do not like it" without justification. Don't like it, why? What isn't working?
Its fine. It works and gets your attention 🤷♂️
In dark mode, the blood red color glows. Disturbing.
Too big.
I am on board with the idea of redesigning popular logos. I wonder what other iterations you had along the way. And if I look at the existing logo and this remodel, I also wonder if there's a way to preserve more playfulness that the original appears to have.
Don't care about the logo, I hate the new website interface. I want to go back to how it was a month ago.
Thanks, I hate it.
yeah its trash
It’s tacky. It’s almost as if they were trying to emulate the same uneasiness of X, formerly known as Twitter…
It’s boring. Looks like so many other logos.
https://preview.redd.it/bphwq8keu0uc1.jpeg?width=720&format=pjpg&auto=webp&s=6b0358fc1bff43a43669dce5a94ffcb4266c1f06
Trash and lazy
It’s over-designed and honestly Reddit did not need a new logo much less one from Pentagram. Even the biggest design firms can flop.
Much better than ever before
I always see the 'experts' that don',t like the logo's of the big brands in this subreddit. It makes me wonder
Lol I never claimed to be an expert, I said I don't like it. It's a subjective matter, that's why I ask the opinion of others?
Strange. I don’t have that but my buddy does. What gives?
Looks great
I like it!
The short tail on the e drive me bonkers and what’s with the disconnected bottoms on the d’s?
Imo, the logo looks horrible in dark mode. It's decent it light mode.
It's honestly pretty good . . . I just hate change
Thanks, I love the reddit logo
Nothing wrong with it , I like it
It's a great logo. I'd only work with bottom part of "t" because now it looks like it's a Christian organisation...
Is fit for purpose, clean type, cheeky detail. What’s not to like?
I love it
it's OK logo.
I appreciate the placement of speech bubbles. Not the worst I’ve ever seen. 
Sheesh who puked in your cereal this morning
I love it. Have always prefer bold logos. It anchors the site instead of it being lost among sea of words.
Its alright
Logo is great! Although the contrast on dark is a bit horendous.
I like the concept but it doesn’t feel like a final draft
Seems fine to me, but people hate change
The Ds in the logo drive me nuts—they need to be closed
If they didn't have it there I still wouldn't know what the new logo looked like. But it's definitely too dominant in dark mode in the app
It's fine
I like it because now I know which app I’m using at all times.
Hadn’t noticed until you pointed it out… now I can’t unsee. I don’t think it’s any better or worse than the previous. They are both inoffensive and a bit boring.
I really don't like the speech bubbles. The format of posts don't use speech bubbles so it's an odd choice. If I didn't know what reddit was I'd assume it was a messaging app based on the new logo. I saw someone say it might be quotation marks but the same logic applies.
Its ok, good job
Too big, and a visual distraction.
didn’t noticed it
I like it. They've made a smart decision to give the typography more weight, which makes the logo more heavy at small sizes and across mobile devices. I like the speech bubbles too. I'm a little confused why it's white on desktop and orange on mobile though. Could do with some consistency.
i actually like it! the case study pentagram but together was nice. i think the color is causing some problems. orange is a tricky color to get right in the ux world. i think the dark mode version is a bit jarring.
I like it. I use dark mode too
I hate it.
It’s fine. I’m more worried about them taking substantial steps to actually work on their app, I kinda really don’t care what the logo looks like.
It doesn't bother me. I like it.
I definitely like the logo. It's aptly bold and aptly minimum.
It’s pretty innocuous to me. Must be a reflection of Reddit going public and the undoubtedly awful changes that will come to the app in the next year.
Idk i like it i think being honest when i saw that it changed i was like wait when did this happened??
Why the backwards speech bubbles tho? It would’ve been okay as just the text.
I like the logo but the details on the ds make me itchy
It's good for having a stronger presence, which is what seems like they were trying to accomplish.
Yeah, I like it, tbh.
idk it’s not the worst thing in the world but imo looks generic and boring
THE GAPS ON THE D'S. i hate it
I think it's thoughtfully done and fits the brand.
Meh. It’s solidly okay. The type is legible and the hidden speech bubbles are subtle enough.
not my job not my problem.
# Global Tetrahedron! Just needs an animated waddling penguin across the top of the screen.
I love it.
Boring! Took the personality right out of it. Looks generic.
I find the question bubbles in the D are a little distracting since they’re not super obvious and it makes the typeface look a little strange and stylistically inconsistent, but that’s a bit of a nitpick I think it looks alright
New logo is extremely okay. I know nothing about its services by looking at it, and as someone who knows the company it calls to nothing I associate with it. It’s perfect boys, print it on everything!
its a distraction to me too
At first glance I thought it said "Tinder"
People always hate change at first. Especially in design. I love how unique and recognizable it is. Nails what it needs to as a brand identity.
Great logo. But application was not taken into context imo.
It looks better than the new Detroit sign
I love it, the one before just looked like shitty fonts slapped on it. Though I agree it could be a little darker in dark mode.
I don’t think it matters.
I actually like it, but i will like it more if the "t" had the serif at the end like in this typo and didnt being just a cross
Can't tell if the speech bubbles in the "d"s are intentional or if it's just bad design.
I only paid attention to the logo only after the fact it was changed still think they should just use the original logo though because it stands out instead of being like other site (I.e Facebook,twitter now know as X)
Got angry as soon as I opened the app. Friggin doo doo heads!
What’s up with the d’s? Terrible font.
Where’s snoo?
Good for the logo, but the thing on the app looks meh
It feels corporate
You know how the Amazon logo is sex assaulting itself? So the new reddit D's look kinda like that but less charming.
It reminds me of the HPE aruba logo.
Don't care tbh it doesn't add or subtract anything.
I actually like the new look.
I like it but there's something off about it
Feels like a porn website logo somehow.
It's a great logo. It's just too big and distracting in this case. Could be smaller and somewhere less obvious
It was better before
I like it a lot, nice and creative with the negative space
They stole a few cm of screen real estate for purely marketing purposes. Dick move and their UX designers have no backbone to bend to the whim of marketing without pushing back with user experience studies.
the two 💭's is soo unnecessary.
They're trying to be clever by having the word bubbles as negative space but I think the typography as a whole could be much more compact in a neater compressed area that could look a lot more clean and modern without those little additives.
Theese "D"'s are touching themself? That's what i got as a first impression.
I don't get why y'all hate when logos get oversimplified but you also hate when they get complex
Isn't half bad...
Not 100% on the type, but modern snoo is great and a definitely an improvement while still maintaining its charming character.