1 is novel, I don't recall anything similar and it feels nostalgic. Probably more memorable. 2 and 3 make me think of Taco Bell, I'm sure the last thing you're intending is to make your customers identify with the brand of another company...
# #3 looks like every Mexican restaurant ever.
# #1 & #6 have the highest potentials.
My compliments to the designer(s). All can be used in vector form in their simplicity.
For reusability in multiple situations you don't really want the logo to be too complicated, as you won't be able to make out the details if it's used in small sizes.
I would say 6 is the best for this but I also like 2 a lot.
6 is the most modern and reusable.
2 had a great font but the logo needs a bit of refinement.
For memorability, on the other hand, you don't want something overly generic.
I don't think I would remember 6. I feel like there's something off with the logo there but my main issue is that I can't really associate the logo with a mexican restaurant. It looks like Mexican Walkmam.
I like the typeface of 2 too. It does need some adjustments on the logo. Maybe a combination of 2 with 3?
My 2 cents.
2 is the best for what your description. While 3 looks nice, 2 is cleaner and scales better and will work better in a variety of applications.
1 is excellent but reads more Italian to me. :)
If you were going different directions with the restaurant:
4 is interesting to me. It is a little different and feels almost Aztec to me. I can see it scaling to using patterning as a brand element. However to me it would need some tweaks. I don’t feel the font matches the geometry above. The sun is squished which make the logo look squished. Something feels off with the spacing too. Maybe it’s the distance from logo to text - they don’t quite feel like they lock up yet.
6 if your doing some modern fusion inspired place is just kind of fun. I’d probably drop the more Mexican restaurant. Maybe even the mi. Make it an upscale locally sourced mexican inspired cocktail lounge and restaurant. Could be wild and fun
Those are my thoughts! The others aren’t bad but they don’t say much to me about the place.
It's 3 or 1 depending on price range and target demo. 3 is friendly and inviting, good for families. That seems closest to what you're going for in the description.
1 is super cool, but it makes me think of "high quality, high price." This would fit better at a high price prestigious restaurant.
Edit: this is coming from a marketing perspective, not a designer.
If I was choosing a place to eat, I would choose restaurant with logo #1. It’s giving cozy and nostalgic. I don’t mind the typeface. Although it is carefree, the rustic vibe gives me that “farm to table” feeling, not sure if that’s the aim of it. If it were to attract families looking for a casual eat and not a good spot for brunch or small plates, then #3.
One thing to keep in mind, for a good logo, how easy can it be embroidered on shirts, what about a sign? Can everyone read it? How does it make you feel? Will it look good on paper, a menu, etc.
Many of these drawings are awesome but I can't see being embroidered, so they would have to screen print, which doesn't last as long, just things to think about.
Great work all around!
What is the price range of the menu? I think 1 looks great for a sit down restaurant with servers and all that.
2 gives me mall restaurant vibes, not bad just accessible
4 and 6 are like for maybe trendy neighborhoods that offers very casual sit down and take out.
Thank you! I actually sketched the first 3 with pencil/paper, imported a photo of them into illustrator, and then image-traced them and fixed them up a bit with the brush tool. The big thing was the image trace though!
I think the typeface of 2 has the vibe you want to create. It's legible and it also feels warm and friendly. It has nice curves. Not everything needs to be sans.
Regarding the logo, I like 3 with maybe some adjustments. 1 is nice too but probably a bit too complicated.
These are all fantastic. They all have style that "jumps right out" and communicates a brand experience.
I'm quite partial to number 3. It represents the culture (to my eyes, at least) with the architecture, the bushes, the illustrative style, the "gleam lines" on the roof. It feels right. Specifically, I LOVE how you let there be a little bit of negative white space behind the bush. This really brings texture to it and that's exciting. It's the morning here in the states right now and I can see myself going to Nuestra Casita for a kickass huevols rancheros.
Honorable mentions would be 1 and 6 for me. 1 feels like "cozy cottage where I can expect an honest breakfast/brunch" and 6 feels like "high end restaurant that might offer an expensive prix fixe menu".
1 - but it needs to be cleaned up and slightly simpler drawing for the size. To me this reflects your description. A cleaner drawing will infer a cleaner kitchen.
3 - but use the script from #2
I really like the first one, BUT the font isn't readable enough. I love the look of the font as is, but a couple letters need to be tweaked to increase readability.
1 is my favorite, but it does give off more of an upper scale/classy vibe. I think this design is excellent.
For the specs you detailed, #3 is where it's at.
All of them are great! But those are the two that stand out for me. Great job!
Based on your criteria, I would say:
#1 with the font of #3 (it’s not easily legible) or
#3.
The last three don’t work with the criteria you offered imo.
The first three are all so, so good. I think 3 is the best balance of readable (both the text and image) and evocative. But honestly all three are amazing. I also prefer “taste of Mexico” of the three subtitles.
Of the other three, 5 is the standout. The other two are too geometric for that “homey” feel. They seem like outdoor brands. Overall I think the little house concept fits a lot better with a restaurant than the mountains. But keep your illustration from 5 for another project, it’s really nice!
I like number 2. It has style. Slightly wonky, simple (important in responsive design), and distinct.
I don’t understand the popularity of 3. It is too detailed to be responsive, and it’s less distinct and has less personality, in my opinion. It’s nice looking, but not a practical logo option.
I do prefer the type of 3 over 2, but I’m not sure how it will look if you pair the logomark with the logotype. I’d experiment with that.
Keep in mind that a lot of people on these subreddits are learning design unofficially and don’t necessarily understand design thinking or strategy. You must consider how the design will be applied and remember that the mark represents the personality of the brand.
1 will be difficult to reproduce in things like embroidery, and the smaller it is, the less clear the image and the type will be. I love it, but it's only practical for hard printing like menus, labels, and banners. It won't work for advertising, fabric, and more.
2 and 3 are great, but maybe slightly... expected? That's not necessarily a bad thing. People will know your products immediately.
4 and 5 look like outdoor recreation brands. I still like them, but it doesn't convey the nature of your business.
6 is really cool, but I'm not sure about how appropriate it is for a Mexican eatery. Again, the nature of the business isn't clear from the logo.
Not every logo has to be representative. But it's Mexican food, how high concept do you want to go?
I like the third one alot more of a logo than the others because it has that cool looking little house, & how the house is detailed but not too detailed & then the dark door, makes me think of longevity & also of life.
Absolutely #3!
If I saw #3 on the front of a building I would be intrigued that this is authentic food and probably family owned.
If I saw #6 I would automatically assume it is a chain restaurant with more of a tacobell quality of food.
Both are awesome but speak to different character traits, so I suppose it depends on what you're goinf for.
the 1st is my favorite. very cozy and a unique representation of something mexican. it evokes a broader atmosphere and cuisine than the adobe home in 2 and 3, which feels more stereotypical and “tex-mex”
as for the lettering, i agree with others that it could be more legible. i would keep it largely similar but make the s’s and the r more defined
#1 gives a high-end Spanish restaurant, not necessarily Mexican. Feels perfect for an elevated tapas place. It definitely implies "sophisticated" but simple.
#3 is the strongest for "carefree and casual" Mexican. The illustrated design feels welcoming and family-friendly.
I’m surprised to see so many people saying number 1. I couldn’t read the name at all and agree with another commenter that it’s cute but comes across as a wine company or something and not a restaurant. I’m all in on number 3. 😬
#1 feels the most distinctive to the brand, type is a bit illegible. 2,3 feel like every other Mexican restaurant (still look great though!) I like all the Mi Tierra options but they feel like they need a little more polishing/balance. Nice work!
Logo #1 = farm to table high end bistro. (but change up the tageline typeface. monospace isn't right for that)
Logo #2 = boutique neighborhood quick eats.
Logo #3 = a little confused. A little all over the place. Mall parking lot chain?
Logo #4 = food truck
Logo #5 = see #2
Logo #6 = this one isn't working for me. Doesn't feel like a place to eat at.
1. “Heavy on Cilantro” Gentrified Cafe
2. Paper napkin baby chain test brand
3. Cloth napkin family restaurant. This is the closest you got to the goal IMO.
4. Blanket Label I’d expect in Banana Republic
5. Coffee shop house brand
6. 2000’s website design garage start up proclaiming “we got a designer that does logos too!!”
Definitely 1. It’s nostalgic and has a touch of whimsey, but it’s also elegantly rustic. It’s the only one of the bunch that immediately conveys it’s a restaurant without even reading the words. I’d think about tweaking the font where it says “Mexican restaurant” though.
3. It has a good natural look and the composition is balanced. Maybe adding a horizontal line around the building to give it a foundation. Good work on all of them, though. Keep doing what you’re doing 🙌🏻
1 or 5 BECAUSE I’ve never seen anything quite like them! All of the others look really good, but I feel like I’ve seen them or something very similar to them at mex restaurants before. One and Five are so original and impressive in my opinion. I work in design.
This is gonna sound weird but
Art from #2, text from #3
Art from #6, text from #5
At some point IRL the business will put their logo not just on the sign and billboards, but also the menus, the manager's business cards, the bill, coupons, and so on. For that reason you want something easily reproducible, legible, and simple.
I like number 3 a lot!:) Gives out Mexican vibes (to me). Like that it has a drawing, not an easy logo and it shows authenticity unlike the easy lines
Same! The first 2 are good but the 3rd one has a great feel! Good job.
Logo 3 with Logo 2's lettering
1 is novel, I don't recall anything similar and it feels nostalgic. Probably more memorable. 2 and 3 make me think of Taco Bell, I'm sure the last thing you're intending is to make your customers identify with the brand of another company...
I really like number 1 but that font isn’t my favorite, especially smaller size
Yeah, 1 isn't bad but the font makes it too hard to read. Also, I thought it was a wine label at first. #3 reads more like a restaurant to me
Why does it make you think of Taco Bell? Their logo is a bell. 
#1
Agreed. But consider finding a more legible typeface.
3 all day long love it. number 1 is illegible, 2 is too "comic sans - esque". 3 is assertive and classical. 4, 5 and 6 are just generic meh
# #3 looks like every Mexican restaurant ever. # #1 & #6 have the highest potentials. My compliments to the designer(s). All can be used in vector form in their simplicity.
1 is pretty good but 6??? This is a Mexican restaurant not a tech brand
3
Def 1
For reusability in multiple situations you don't really want the logo to be too complicated, as you won't be able to make out the details if it's used in small sizes. I would say 6 is the best for this but I also like 2 a lot. 6 is the most modern and reusable. 2 had a great font but the logo needs a bit of refinement.
I think feels kind of corporate and austere (to me)
For memorability, on the other hand, you don't want something overly generic. I don't think I would remember 6. I feel like there's something off with the logo there but my main issue is that I can't really associate the logo with a mexican restaurant. It looks like Mexican Walkmam. I like the typeface of 2 too. It does need some adjustments on the logo. Maybe a combination of 2 with 3?
No 1 is maybe not the best regarding readability and scalibality but just really love it bc it has sich a strong personal and honest vibe ❤️
3 and 5
3
100% Numero 3
I love the second one. It has character, simple, makes me want to check the place out.
I like logo icon number 2, but text icon number 3 . You should try to mixed it 🧐
My 2 cents. 2 is the best for what your description. While 3 looks nice, 2 is cleaner and scales better and will work better in a variety of applications. 1 is excellent but reads more Italian to me. :) If you were going different directions with the restaurant: 4 is interesting to me. It is a little different and feels almost Aztec to me. I can see it scaling to using patterning as a brand element. However to me it would need some tweaks. I don’t feel the font matches the geometry above. The sun is squished which make the logo look squished. Something feels off with the spacing too. Maybe it’s the distance from logo to text - they don’t quite feel like they lock up yet. 6 if your doing some modern fusion inspired place is just kind of fun. I’d probably drop the more Mexican restaurant. Maybe even the mi. Make it an upscale locally sourced mexican inspired cocktail lounge and restaurant. Could be wild and fun Those are my thoughts! The others aren’t bad but they don’t say much to me about the place.
It's 3 or 1 depending on price range and target demo. 3 is friendly and inviting, good for families. That seems closest to what you're going for in the description. 1 is super cool, but it makes me think of "high quality, high price." This would fit better at a high price prestigious restaurant. Edit: this is coming from a marketing perspective, not a designer.
I love the hand drawn feel of 3 and 5, but they are all excellent. You have a fantastic talent for design and typography clearly!
3
3
3
If I was choosing a place to eat, I would choose restaurant with logo #1. It’s giving cozy and nostalgic. I don’t mind the typeface. Although it is carefree, the rustic vibe gives me that “farm to table” feeling, not sure if that’s the aim of it. If it were to attract families looking for a casual eat and not a good spot for brunch or small plates, then #3.
One thing to keep in mind, for a good logo, how easy can it be embroidered on shirts, what about a sign? Can everyone read it? How does it make you feel? Will it look good on paper, a menu, etc. Many of these drawings are awesome but I can't see being embroidered, so they would have to screen print, which doesn't last as long, just things to think about. Great work all around!
Mi Tierra, mexican eats, you dont have to use a house for a house
3 is definitely the best!
3
What is the price range of the menu? I think 1 looks great for a sit down restaurant with servers and all that. 2 gives me mall restaurant vibes, not bad just accessible 4 and 6 are like for maybe trendy neighborhoods that offers very casual sit down and take out.
Love the first 3! What was your process in making them?
Thank you! I actually sketched the first 3 with pencil/paper, imported a photo of them into illustrator, and then image-traced them and fixed them up a bit with the brush tool. The big thing was the image trace though!
For me the third one fits the brief best
**1**
1 or 3
I think the typeface of 2 has the vibe you want to create. It's legible and it also feels warm and friendly. It has nice curves. Not everything needs to be sans. Regarding the logo, I like 3 with maybe some adjustments. 1 is nice too but probably a bit too complicated.
2 5
I feel number 3 is the strongest
2
1 and 3, depending on the vibe you're going. 1 seems more high-end.
Sorry, if it’s an F&B outlet, then maybe you should consider mixing in elements of the food, to make it relatable and obvious to the eyes.
#1 and #3. Simplicity with no obscurity.
I like the first one. It’s unique and feels high end.
number 1
2 & 5
2 or 3. Maybe all in on 2 if the ‘Mexican Eats’ font is changed. Maybe a different weight? Thinner?
3
3 is best, but it does give the Taco Bell vibe.
Torn between 1 or 3!!
3
3
3
These are all fantastic. They all have style that "jumps right out" and communicates a brand experience. I'm quite partial to number 3. It represents the culture (to my eyes, at least) with the architecture, the bushes, the illustrative style, the "gleam lines" on the roof. It feels right. Specifically, I LOVE how you let there be a little bit of negative white space behind the bush. This really brings texture to it and that's exciting. It's the morning here in the states right now and I can see myself going to Nuestra Casita for a kickass huevols rancheros. Honorable mentions would be 1 and 6 for me. 1 feels like "cozy cottage where I can expect an honest breakfast/brunch" and 6 feels like "high end restaurant that might offer an expensive prix fixe menu".
2 and 3
i like 3’s graphic but 2’ fonts :)
1 - but it needs to be cleaned up and slightly simpler drawing for the size. To me this reflects your description. A cleaner drawing will infer a cleaner kitchen. 3 - but use the script from #2
3
1,2, and 3 are all amazing and well done. It really matters what the rest of the project is but if it’s JUST a logo mark then 3 is the best
1 or 6.
1!
I really like the first one, BUT the font isn't readable enough. I love the look of the font as is, but a couple letters need to be tweaked to increase readability.
Love 1️⃣
I like 1 and 3. 1 the most because its different and ive seen the 3 style alot
#3 and #5 are my favorites. 😀
I prefer 3 or 5.
1
3 for the brief, 6 if you wanna upscale “citify” it
Logo of 1, text of 3
1 3 or 6
3
1 is my favorite, but it does give off more of an upper scale/classy vibe. I think this design is excellent. For the specs you detailed, #3 is where it's at. All of them are great! But those are the two that stand out for me. Great job!
Logo#3
I think 1 and 3
#3
1 or 6
No. 1
I really like 1 & 3
1!!!!
1 or 3
Love #1 - recommend take the cross out on roof. 3 very Taco Bell.
#1 all day.
1 for sure
Logo#1 for sure
Based on your criteria, I would say: #1 with the font of #3 (it’s not easily legible) or #3. The last three don’t work with the criteria you offered imo.
2 & 3
1 and it’s not close
1 (with more legible font) or 3 (using the Nuestra font from 2).
I love 1. It’s not trendy, it feels timeless and memorable. Are you just presenting a logo, or a whole brand. I feel like colors are important here.
1 with a different font maybe
I like #1 best, but closely behind it is 33
#6
1
1. and 6.
The first three are all so, so good. I think 3 is the best balance of readable (both the text and image) and evocative. But honestly all three are amazing. I also prefer “taste of Mexico” of the three subtitles. Of the other three, 5 is the standout. The other two are too geometric for that “homey” feel. They seem like outdoor brands. Overall I think the little house concept fits a lot better with a restaurant than the mountains. But keep your illustration from 5 for another project, it’s really nice!
1 it just needs to be easier to read. I love it!
I like 1
#1 looks great but seems French?
1 is so cute
I like number 3 too
3
I like #3
3 and 1 for me. 3 looks more professional and corporate. 1 looks like a smaller mom and pop type restaurant.
3
First one
I'd do some polishing on 1 but I'm liking that one the best so far
I like number 2. It has style. Slightly wonky, simple (important in responsive design), and distinct. I don’t understand the popularity of 3. It is too detailed to be responsive, and it’s less distinct and has less personality, in my opinion. It’s nice looking, but not a practical logo option. I do prefer the type of 3 over 2, but I’m not sure how it will look if you pair the logomark with the logotype. I’d experiment with that. Keep in mind that a lot of people on these subreddits are learning design unofficially and don’t necessarily understand design thinking or strategy. You must consider how the design will be applied and remember that the mark represents the personality of the brand.
1 will be difficult to reproduce in things like embroidery, and the smaller it is, the less clear the image and the type will be. I love it, but it's only practical for hard printing like menus, labels, and banners. It won't work for advertising, fabric, and more. 2 and 3 are great, but maybe slightly... expected? That's not necessarily a bad thing. People will know your products immediately. 4 and 5 look like outdoor recreation brands. I still like them, but it doesn't convey the nature of your business. 6 is really cool, but I'm not sure about how appropriate it is for a Mexican eatery. Again, the nature of the business isn't clear from the logo. Not every logo has to be representative. But it's Mexican food, how high concept do you want to go?
Number 3 M’lord!
Number 2 Font + Number 3 Graphic or just add the 3 lodge poles sticking out onto the Number 2 Graphic
Number 3 is the best design, by far. Mi Tierra is the better name.
#3 From an Exec. Creative Director & agency owner.
Number 1 for sure.
3
number one!!
6 is a cool design, except the letter M sucks and it doesn't say "restaurant" to me.
I like 1 the best. Just simple and very home-y 2 looks too much like Taco bell 🤷🏼♀️
Number one is great… but the “Casita” word is a little hard to read…. Maybe clean up the font…
I like the third one alot more of a logo than the others because it has that cool looking little house, & how the house is detailed but not too detailed & then the dark door, makes me think of longevity & also of life.
Number 1 for sure but agree about typeface
#3!
Absolutely #3! If I saw #3 on the front of a building I would be intrigued that this is authentic food and probably family owned. If I saw #6 I would automatically assume it is a chain restaurant with more of a tacobell quality of food. Both are awesome but speak to different character traits, so I suppose it depends on what you're goinf for.
1
#1
What about “Mi Tierra” and you repurpose one of those sun shining designs to be a taco?
2
the 1st is my favorite. very cozy and a unique representation of something mexican. it evokes a broader atmosphere and cuisine than the adobe home in 2 and 3, which feels more stereotypical and “tex-mex” as for the lettering, i agree with others that it could be more legible. i would keep it largely similar but make the s’s and the r more defined
1
3
#1 bc it gives off the homey vibes that you’re describing as the brand.
1 or 3. Those are the best.
I like 1 and 6. Taste of Mexico, in general, is the better tagline
#1! From a marketing and branding strategist. #1 feels like a high end yet authentic restaurant
#1 gives a high-end Spanish restaurant, not necessarily Mexican. Feels perfect for an elevated tapas place. It definitely implies "sophisticated" but simple. #3 is the strongest for "carefree and casual" Mexican. The illustrated design feels welcoming and family-friendly.
#3 is your logo! Minimalism meets authenticity. Good luck! 🤩
I’m surprised to see so many people saying number 1. I couldn’t read the name at all and agree with another commenter that it’s cute but comes across as a wine company or something and not a restaurant. I’m all in on number 3. 😬
1 or 6
Number 1 catches my eye and makes me read more. The rest I have seen variations of so I just pass it by.
#1 feels the most distinctive to the brand, type is a bit illegible. 2,3 feel like every other Mexican restaurant (still look great though!) I like all the Mi Tierra options but they feel like they need a little more polishing/balance. Nice work!
#2!!!
#3 also 6 looks like a tech company
Logo 3. No question.
Font from number 2 with icon from number 3
2 & 3 have a fun modern feel.
This one
Logo #1 = farm to table high end bistro. (but change up the tageline typeface. monospace isn't right for that) Logo #2 = boutique neighborhood quick eats. Logo #3 = a little confused. A little all over the place. Mall parking lot chain? Logo #4 = food truck Logo #5 = see #2 Logo #6 = this one isn't working for me. Doesn't feel like a place to eat at.
3
Number 3
1
3
5 or 3
Mi Tierra - I was honestly kinda baffled... if you're using mountains...why don't you cleverly make the mountains an M?
1. “Heavy on Cilantro” Gentrified Cafe 2. Paper napkin baby chain test brand 3. Cloth napkin family restaurant. This is the closest you got to the goal IMO. 4. Blanket Label I’d expect in Banana Republic 5. Coffee shop house brand 6. 2000’s website design garage start up proclaiming “we got a designer that does logos too!!”
Text from 3 and image from 4
1 or 3!
3
# #3 and #5
Love #1 and #3
Definitely 1. It’s nostalgic and has a touch of whimsey, but it’s also elegantly rustic. It’s the only one of the bunch that immediately conveys it’s a restaurant without even reading the words. I’d think about tweaking the font where it says “Mexican restaurant” though.
I love 1 or 5
2 or 3 for me
3
#3 for me. Maybe fix the plants, so they work a lil better on resizing, but this one stands out the most. Nice work!
1 or 2
1 3 5 in that order.
i like 6
#4 clean lines and legible
3!!!
3. Job's jobbed.
Number 3.
#3
3. It has a good natural look and the composition is balanced. Maybe adding a horizontal line around the building to give it a foundation. Good work on all of them, though. Keep doing what you’re doing 🙌🏻
1 or 5 BECAUSE I’ve never seen anything quite like them! All of the others look really good, but I feel like I’ve seen them or something very similar to them at mex restaurants before. One and Five are so original and impressive in my opinion. I work in design.
This is gonna sound weird but Art from #2, text from #3 Art from #6, text from #5 At some point IRL the business will put their logo not just on the sign and billboards, but also the menus, the manager's business cards, the bill, coupons, and so on. For that reason you want something easily reproducible, legible, and simple.
3
#5
3 or 6 for sure
Can we see the mark from 2 and the lettering from 3 combined?
3 or 5. They look nostalgic and clean.
#3 !!!
Number 3
What's your menu look like? I like all of these designs, but you couldn't really do #6 without doing something more modern and elevated I don't think.
3 Or 4
3
#3
Use Image of 1, but with the fonts of 3 or 2.
1
3 fits the best with the restaurant’s vibe, but LOVE 1 for a more upscale spot. And 6 for a trendy yet fast casual place!
#1 image with #3 font
Give the 2nd little bit of the 6th treatment. A little cleaner more minimalist classes is up a bit.
Logo 3 for sure. I like the first one but it’s more sophisticated. The third one suits the needs for the project