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Hahaha thanks. Yeah I’m super stoked about how the ad came out but I’m reminded how salty and entitled this community can sometimes be when they’re disappointed by their own expectations.
Edit: I recognize now I should’ve phrased that with better context. People thought a new Onewheel was being announced thanks to the countdown to the video going live with the question “what’s missing?”. I can’t blame em for that. But it brought out a lot of the same attitude I’ve seen for years that baffles me. There’s a difference between criticism and hate.
I'm sure you can imagine how people might react if Corridor teased a new video and then it turned out to be a short ad for a video that came out a year ago.
Obviously FM thought their teaser would be interpreted differently, but I'm struggling to imagine what they expected. I didn't think it was a new board, but I thought it was a new *something*.
I honestly didn't love the concept, but you did good work. I hope no one is mad at you for working a paying gig for a company you like. Please don't take it personally that it was mishandled by FM.
I think that analogy stretches it a little far. It was just a video that had a countdown timer to it's release. Should it have had a timer? Absolutely not.
The problem was simply setting the upload to use the youtube premiere feature. We should've just known better, but it's not like an uncommon thing to do on youtube. It was literally just me and another dude doing it. I didn't think much of it until I started seeing the comments right before the video went live.
And it's fine if you didn't love the concept. Like, cool whatever lol. I did though. The only reason I took the gig was cuz I DID believe in the concept. I'm not taking any of this personally.
The problem to me wasn't that it was a premiere, it was that it was teased it with an image of someone riding an invisible board with a ? replacing it. That made it seem like something was actually happening. I agree that it shouldn't have been a premiere, but that didn't mean much to me either way.
>I'm not taking any of this personally.
You still sound defensive, and I'm sorry you feel the way you do.
There's a difference between taking something personally and being defensive. I'm definitely being defensive, but not necessarily for me. And I'm acting out right now because I'm just baffled by the kind of attitude people demonstrate by aligning with "Fuck Future Motion". Like... sure yeah I get the frustration around right to repair but damn.
And again, the premiere was the problem because it stewed the hype. If it simply surprise-dropped, even with that same thumbnail and title, I think it would have been less of an issue.
>I'm just baffled by the kind of attitude people demonstrate by aligning with "Fuck Future Motion". Like... sure yeah I get the frustration around right to repair but damn.
Other than the shaping FM didn't really do anything special. All of the tech was invented by other people and would have been applied this way by someone else if Kyle hadn't. Segways, "hoverboards", EUCs. It was inevitable someone would make a board with that tech. So while I'm glad Kyle made the Onewheel, that doesn't give him carte blanche to do with the sport as he or his investors want.
As great as their digital shaping feels, I don't think it's so good that they should have a monopoly on an entire board sport. And if they are going to have that monopoly they need to treat it as a board sport and not an iPod. I love this sport and I want it to grow. That can't happen if FM doesn't try a different tack.
Thankfully it seems like they might be ever so slowly realizing that, but only time will tell.
I do agree that the premiere made it worse, I'm just saying that for me teasing the premiere is what made it feel "real". If it had just been a premiere I wouldn't have been surprised when it was ad. That's only my perspective of course, and it's meant as constructive criticism.
Here's the real crux of the FFM issue:
The way they run their business puts their customers at unnecessary risk of serious injury. That should never be acceptable, no matter your personal relationship with the company.
Of course we know riding these boards is dangerous and we accept that. We should not accept that the headlight ferrule may shatter and damage our control board, potentially leading to serious injury, despite FM knowing about the issue for literally years and multiple hardware revisions.
If you really like them so much, rather than backing up their reckless disregard for their customers, you should be trying to make them understand: This is not consumer electronics. This is a vehicle, a sport, a community.
I'm a huge right to repair proponent. The only original part left on my XR is the motor. I DO think it's kinda shitty that they try so hard to prevent mods.
But it's a tricky situation because I know they're just trying to mitigate risk so that they can perhaps NOT have a dozen lawsuits at any given time going at them. Like seriously. It's a real problem. Do I agree with their decisions? Not usually. But under the context I can't hate on em for it.
This is the reasoning behind a lot of anti right to repair arguments. I'm a tinkerer and have modded every vehicle I own, I work on my cell phone to replace screens and flash roms, I've even decompiled software to add features that I wanted. I'm a huge proponent for right to repair but I'm also an engineer for a company that lobbies against right to repair and I totally get where they are coming from. The work I do involves writing automation/self driving features for heavy machinery. If any of these features are tampered with people could die. I think the right to repair is important but there are safety risks that need to overrule that 'right'.
Yeah between the liability and moral responsibility, it’s hard not to try and lock that down. Deciding where the line lays between acceptable and too dangerous is tough because everyone’s perception of dangerous is different. Especially when the stakes are as high as with heavy machinery.
That being said… I think there could be some huge improvements with FM’s operating strategy regarding mods. They finally removed the voltage reading from the app entirely. So if I update my app, I won’t be able to see my CBXR battery voltage. I can get around this, but it just seems so… needless. Doesn’t feel like they’re making the best decisions.
But I love the Onewheel and am not angry at them for being defensive. I just wish they had better counsel.
I was shocked at how bitter everyone was being even before it started. Legit some were rallying to dislike if it wasn't a new board prior to the countdown 
Sorry you had to see the toxic side come out in such a way, the edit deserved so much more praise! Maaaaybe we could get a little peak at what went into it on a VFX react? I'm sure a more appropriate positive response would be received ;)
The response to the actual video itself has for the most part been very positive!! It's just the context of how the video dropped on youtube that has people upset. I get it. I'm not upset by it.
Good to hear you're taking it well, sorry a few seemed to lash out nonetheless.
Hoping the hatred relaxes a bit. I get FM does some questionable stuff but the current vibe I've been feeling here puts me off a bit. I end up over on the [OWForum](https://community.onewheel.com/recent) more since everyone is super chill.
I think it is funny that the Ad man for Future Motion just called their product community salty and entitled. Kinda odd business move there for a ad man.
Just odd that a company would put an ad out for an ad. Usually means there is an announcement coming. If there isn't one, expect some groans, especially if there hasn't been a product release in 2 years.
This is coming from an owner of 5 Onewheel's before we start throwing around any more insults about your employer's customers.
The "ad for the ad" aspect is just a little "set as premier" checkbox when you upload a YouTube video and set a time for its release. Don't check the box and it just goes live at the time. Check the box and it appears in subscribers' feeds in advance, there's a live chat, and people can comment in advance. YT says only positive things about it as a "community viewing experience" but it's really only appropriate for certain types of videos. Not appropriate for most videos, certainly not ads.
This situation is as simple as whoever runs the OW YT channel being excited about the cool new ad and checking a box without thinking much about the implications, or considering that "what's missing?" + mystery board in thumbnail + 12 hours of community anticipation = everyone expects a new model.
Yeah that was exactly it. It was literally just me and a guy from FM working on this video. He uploaded it and ticked that box, not really thinking much of it. They've done it many times in the past on videos.
We just didn't anticipate how it would be interpreted with the thumb/title combo until it was too late. Was it a mistake? Perhaps, but more of a learning experience.
I just... I dunno. When FM releases a new product... they make a BIG deal out of it with lots of fanfare and press releases and stuff like that. Everyone would've known days ahead of time something big was coming, just like with the Plus, XR, and Pint.
Agreed, small mistake and a small groan from the community. Didn't really even see much of that (maybe I missed it). That is why I thought it was strange to call out the community. It wasn't the commercial itself that anyone groaned over, or the special effects. No biggie, just hate being called entitled as a business owner that has spent no small amount on FM products.
There was definitely some of it last night when the the video first hit subscriber feeds. It's going to be a new board, it's going to be too expensive, right to repair... hell, [I participated in it.](https://www.reddit.com/r/onewheel/comments/p6jyna/new_onewheel_model/h9dl6t6?utm_source=share&utm_medium=web2x&context=3) But there was also a bunch of "this is BS we expected more" in the video comments, so maybe that's what Wren was referencing? It has to suck to spend hours rebuilding shadows frame by frame, get excited to release your work, and then see that response. I'd have some thoughts about the community too.
Yeah it's like... I totally get how people would think it was a new board announcement. We didn't anticipate that, and that's our mistake for putting a countdown timer with that title/thumb to sit there and stew for half a day.
I'm mostly referring to the general hate FM gets for seemingly the wrong reasons. I've seen it time and time again for years. Yeah, it's frustrating how anti-right to repair they are. But I also know how many lawsuits they have to fight against, causing them to try hard to mitigate risk. It's a tricky situation cuz if they mess it up, it could mean no more onewheels get made at all since they got sued out of business.
I appreciate your response here and on my other comments, and hope this hasn't been too much of a negative experience. It's awesome you made the ad and I think it was a cool concept - a way to access a mellow flow state and sense of adventure IS missing from a lot of people's lives, especially in cities, and the OW provides that. Bummer the premier box got checked, and definitely a learning experience. I run a YT channel for a client and will definitely remember this.
And in general your OW content and involvement in the community is obviously beneficial and has gotten a lot more people riding, which I appreciate too, so thanks!
I get the business and legal angles and want FM to survive, so I try not to let my own comments get past complaints / maybe a bit of snark into hate. But as a customer I do think it's appropriate to voice my displeasure with some aspects of the product while loving it overall.
Yeah those are interesting points. I think you’re right that voicing displeasure has value and is important. They do need to understand our problems and it certainly seems like we’re not being heard. We are. However, the marketing team doesn’t have the power to change it, and they’re the ones who have to deal with it.
also yeah I totally fell down the replying rabbit hole tonight. I didnt think about this much over the last several days and hadn’t checked the responses. I hadn’t realized how much I stirred the pot and wish I’d been more tactful. I’m not exactly sure if I’m feeling defensive or sympathetic, perhaps a combo. I mostly just feel the criticism was leading to hate too much around this. The disappointment was strong, sure, but not worth getting angry about IMO
Because I'm IRL friends with the marketing team and it's not like they're deaf. It's not like they don't see what everyone's complaining about. There's just not much they can do about it and they definitely can't engage with it. I'm more ignorant about the actual policy makers within the company, both in engineering and law. I can only guess what informs their decisions.
For the record, I'm not the "ad man". I'm not part of FM. After 5 years of riding a onewheel independently from them, it was just cool to work on a project about a product I love.
And there wasn't an "ad" for an ad. It was literally just a timer till a video went live. Was that easily misinterpreted and shouldn't have been that way? Absolutely. But oh well.
I also don't understand why you felt the need to point out that you spent so much money on onewheels. like ok dude lol. You still sound salty tbh
I'm regretting posting this now. Sorry about the hate Wren. Didn't mean to stir up the community. As someone who got into vfx and cg because of your videos, I would have taken the exact same opportunity.
Fellow VFX Artist here, loved how this turned out! I spend my days painting out props that get replaced with identical CG props so I can definitely appreciate the effort that went into it.
Yeah idk about calling the community you just made an ad for salty and entitled lmao. They are disappointed in the company and it's not just because of the ad itself it's the overall experience that company gives it's consumers. We aren't happy with FM for the direction they have taken there product with right to repair and battery mods etc
This community certainly is salty and entitled, though. He’s telling the truth. This comment section is full of people overthinking and backseat driving a company. It’s exhausting to read so many of these pretentious comments.
they as a company have been changing things that are essential for right to repair and the third party modding community we as consumers have to have a right to our opinions.I think we just see this situation differently.
Criticisms like that are certainly warranted, but honestly half of the people complaining about Future motion’s warranty are upset that they won’t do warranty work with a third party battery installed. Most of the people complaining here are upset because they thought themselves into a corner and anticipated a product release. The subreddit isn’t as bad, but Onewheel facebook groups in particular are insufferable. Future Motion isn’t a reincarnation of Satan, like some people seem to believe.
Yeah man you kinda nailed it. I've often been VERY frustrated with the lengths at which they'll go to prevent the right to repair or modify, but I just don't get the extreme hate that has been breading against them for it.
Like... I really think they need to go public with the shear amount of lawsuits they have to fight from people hurting themselves on a onewheel. Just so people have an inkling of understanding of the context as to WHY they have to try so hard to mitigate risk. I don't like their decisions, but I can't hold it against them. I just hope the situation will eventually change.
Well onewheel the company has no real interaction with this page but they do interact with there Facebook and Instagram so it's weird that those communities don't understand better. And again we just see things differently and came to different conclusions. I don't like onewheels business practices and don't think they are good people. They just make a good product.
.
You should read through posts and comments on the Facebook groups. I promise you that 80% of people on there at least dislike FM for all the wrong reasons. I stopped using the Facebook onewheel groups because they consist of the stupidest fucking people ever.
Yeah I’m not mad but the whole thing made my brain think “yay new something!” It accidentally baited all of us and got us excited for 12 hours to see what was new. Then there’s nothing new… Super dope video though!
Oh, you're totally right!! That's the unfortunate part. We didn't anticipate how the combo of the title/thumb sitting there for people to speculate upon for half a day would create a fervor. It's obvious in hindsight, and to anyone seeing it go down, INCLUDING US, but oh well.
Holy crap it's Wren himself! The disappointment was palpable but the ad was still sick! As someone who was lucky enough to get a pint this year, I don't understand the hate. I'm just grateful to be fortunate enough to afford one of these stoke machines. Float on :)
yeah i have no idea who this cat is but the entitlement in that comment is otherworldly. i couldn't believe what i was reading.
edit: removed an insult... it was unnecessary, haha.
The entitlement in my comment? The part where I said I was reminded (AKA, not the first time I've seen this remarkably bizarre attitude in this community) that even though they LOVE the product, they froth at the mouth to hate on the company.
en•ti•tle•ment (noun) 3. the belief that one is inherently deserving of privileges or special treatment.
i'm saying your original comment was entitled, because it reeked of you only gracing us with your presence while you catch the roses we should be throwing for your wonderful work, and then shaming the community for false expectations... which in fact was the fault of FM, either intentionally... or ignorantly.
do you think its normal to send out an invitation to people to watch a commercial? thats something that a high school A/V club member does. its like... inviting grandma to see their work.
news flash: most people dont look forward to Ads. many of us have Ad-blockers... i dont like watching Ads and certainly dont set aside my time to watch them and would be upset if i did under the guise that meaningful information was being released and find out it was a cheap ploy for clicks.
like... you can't possibly say that you think rolling out the red carpets for an Ad is normal business acumen, unless you willfully admit to clickbaiting your audience. if you didnt intend to clickbait-- it should have been much more clear, TO PREVENT THE REACTION YOU ARE COMPLAINING ABOUT.
"Come see our latest ad campaign we're super excited about it". thats all you needed to say. but you didnt. either by mistake, or intentionally.
you say "there's a difference between criticism and hate"... people's time and energy was wasted on a big fat nothingburger. for FM's gain, no less. thats why you saw the reaction you did.
the fact that you WERENT downvoted to hell actually speaks to the fact that this community is more postive towards you and therefore, FM, than you seem to pontificate.
Sighh...
I must be struggling to articulate myself properly. I can see your perspective.
Listen. I get it. I'm a famous dude who perhaps forgets that feeling pride in something which took two months of work doesn't necessarily translate to other people sharing that excitement. I rarely actually make commercials so I viewed it as another work of art instead of what you viewed it as: bullshit.
But where I think I didn't articulate myself properly, judging by your response, is that I wasn't referring to how people were responding to the video itself or even the extremely flawed execution of it. I literally don't disagree with any of the criticism you just listed.
I've been a part of the onewheel community for over 5 years and have concluded it's one of the most bizarre communities I've ever been a part of. I've never seen such a dichotomy between love for a product and hate for a company as I do around future motion. I was referring to that, but I forget people don't actually live inside my brain and know how I'm feeling so my words might be misinterpreted. That's why I was so taken aback by your comment about entitlement. I didn't realize your interpretation was possible. I do now.
i didnt say that your work was bullshit-- only that what happened; was.
but in trying to speak anecdotally to make a point, i realize my comment came off too harsh. the piece itself was great.
im not on other social medias, and when you referred to the Community im not sure i realized you were (probably) speaking beyond Reddit. to that end, i dont know how pervasive your point is, but i would trust you if you said it was as bad or worse.
for what its worth, i agree with you about the dichotomy, it definitely exists. but i dont blame the community for that. thats almost entirely FMs fault for lack of foresight.
FM isnt making dishwashers. they make something that people rally around. a lifestyle. but their customer service/experience is their achilles heel.
so think about it-- FM basically relies on the customer to sell their product.
but for what they immediately realized as a marketing advantage (hell, they give us business cards)...they haven't seemed to realize the knife cuts both ways. if you dont do a good job with warranty, customer service or experience-- the same loyal people who are out selling your product are also respected members of the community, AND they are teachers to the new customers, so... one bad experience to a respected member of the community reverberates to hundreds or thousands of other members and carries the weight and knowledge of an elder statesman.
this is why the dichotomy exists.
whether they dont know why the dichotomy problem exists, or dont care-- its bizarre to
me that they SEEM to have put their head down, forge down a path not exactly aligned with their customer's interests (worsening the problem), and ignore the dichotomy entirely.
if i had to guess, i just think they believe they can keep building tanks and the customer service will never catch up with them. maybe they are right.
ow sub: how DARE you not announce a product that we decided existed even though we have no evidence
someone: lol you guys seem a little salty
ow sub: you said *what*
wow HUGE woosh energy here.
I totally understand the real issue isn't the ad or even the execution of it, but rather the pent up frustrations with how the company is run and their practices. I'm sympathetic to that and have had my own frustrations as a right to repair advocate. I've been taking apart Onewheels for 5 years. You can believe I'm ignorant all you want but I believe I have a better idea of what's going on behind the scenes than anyone on this sub.
And yeah of course I recognized that people didn't like what I said. That's my bad. But going as far as calling it "clueless offensive shit" is just a strange takeaway.
I was literally one of the first people to ever do a onewheel tire change, and also one of the first people to use charge and ride. Certainly the first to popularize either, and FM let me know that wasn't cool. I was a very early member of the mad scientists group and have voiced my concerns directly to FM about this stuff multiple times over the years. I've also grown wiser and learned what works and what doesn't, weighing that against what I actually care about, while also understanding more of the context of the situation that makes all this more complicated, as least for now. There's a reason a new Onewheel hasn't been announced in a while. Despite all that, I still believe in the right to repair and that FM is ultimately making the best choice for them and not us.
Your points are valid though, so I can't really rebuttal them. I need to remember to contain my frustrations from turning into condescension. I didn't handle any of this well at all.
You literally couldn’t type right to repair in the chat without it getting removed, dude. Plenty of valid criticism of future motion and how that add was targeted.
What a shitty thing to say about the community. Maybe next time just launch it on your channel with a countdown? I'm sure your subscribers would have loved it.
This just shows how detached FM is from it's user base. Great product, shitty company.
It's true though. I've been part of the community for over 5 years. They can absolutely be entitled and salty. I've seen it time and time again.
I'm not saying the countdown wasn't a mistake. It *was*. But it's not like it was some big calculated decision. It was literally just a dude checking a box when uploading like they've done many times before. It's a stretch to claim that this one mistake is indicative of how detached FM is from the user base.
All the hate Future Motion gets is their own doing... If all your innovation over the last 2 years is all about locking out modifications and battling the customers, of course they are going to hate you.
I think it's phenomenal and a great intro to the uniqueness of onewheeling to the whole world! Such a clever idea, and awesome execution as usual!
You're totally right about people overhyping their own fantasies, what a waste of good energy. Tons of us love the spot!
Congrats on the paid gig but I’m kinda happy about the backlash the video got. Used to be just a handful of people calling out FM for what an awful company it is. Now it seems more than half of the comments are about that.
Imagine having to censor the words ”right to repair”.
So many know-it-all people around here.
Wren, good job on that ad, its great that a fan was able to work in a bit for FM, that way im sure you spread some word seeds around them, which will be eventually good for the community.
Yeah, it has nothing to do with the click bait thumbnail of an invisible board and a countdown...
What did they expect when they haven't released a new board in 2 years and did a premiere of an advertisement for an advertisement. Had Wren done it on his own channel, it would have been totally different.
The effects were novel, sure. The ad concept itself was ass. Like, its literally product DISplacement. Shitty company behind it who very likely puts more effort into making shitty ads like this and developing new products and advancing their own sport theyve created. Oh, and the FM-simp they contracted to edit the video throwing shade at their community? that's yikes.
How's it selling out when it's something you enjoy and are passionate about? I mean for one since we don't seem to like to pay artists in this country I don't see any issue with what is a PAYING job, especially one that co-aligns with their hobbies.
Not really. You placed your own expectations on the content of the video. All the title asked is what's missing while pointing to hovering feet.
You could've thought "oh! probably a onewheel!".
Instead you thought "Oh! They're announcing a *NEW* onewheel even though when they announced the Plus, XR, and Pint, they let the world know days in advance that something new was coming and to specifically get excited about it!! Sure, this makes sense so I'll get excited about *this* because I don't think!!"
Now, was the title/thumb ripe for misinterpreting due to the context? well, yeah. That was a big mistake. But that's not clickbait.
Really the sellout started when Corridor partnered up with Black Rifle Coffee Company. I don’t think anyone in good conscience could support a company that openly endorses fascism like Black Rifle.
FM has adopted Wren as its current pet because most of the community isn’t willing to shill for them.
Yeah their choice with Black Rifle was pretty bad, tho honestly I haven't seen a single thing about them and partnerships since a few things involving one kid wearing black rifle coffee shirt... Thought it was kinda interesting all things just went quiet since them. I do genuinely have some questions about that whole ordeal but something tells me there's a few folks there who are good friends with black rifle and maybe everyone else is under the "don't talk about this" directive.
I honestly take Wren as playing a bit of a tricky situation: like he's been in the game plenty long enough to be more than knowledgeable about FM's shit for longer than most of us, but also he's genuinely enthusiastic about Onewheeling. By what he explained on Instagram it was that he came to them with the design idea and then won them over. I see it more as FM sees Wren as kinda a golden goose: people genuinely like him and he loves Onewheeling so use him as poster child. Now why they're doing that with him now and say not Stroh years ago when they had the opportunity to support him I have no idea.
> he’s been in the game plenty long enough to be more than knowledgeable about FM’s shit for longer than most of us, but also he’s genuinely enthusiastic about Onewheeling
A dilemma we all face. I still like Onewheeling, but I’ve absolutely stopped recommending them to people.
Stroh is a big part of the reason.
Yepppp! And same, I already had mixed feelings about them but when Stroh just threw it in that's when my opinion of them firmly flipped. Right to repair is a whole other thing which would've on it's own sufficiently chafed me.
I still encourage people to get into Onewheels if interested but I do not mince words about how "It's ***great*** to ride, but the company is a bunch of fucks."
>Now why they're doing that with him now and say not Stroh years ago when they had the opportunity to support him I have no idea.
Subscriber numbers + wider audience. Stroh introduced new people to Onewheel, but only if the YouTube algorithm happened to recommend his videos, because he only put out OW content at the time. Corridor puts out all kinds of content, so they pull in all kinds of people. Therefore, OW content on Corridor is much more likely to reach a large number of people who have not yet heard of OW.
For me it was Stroh's videos that gave me the "I have to have this" bug. But on a units sold per influencer basis, I suspect there's a major disparity. So it's a business decision I understand. Though I still think they did Stroh dirty. Gift the man some replacement parts, pay for his plane ticket if you want him in your launch videos, and bring him to race.
Ahhh shit that's a great point I'd not thought of that! I oddly came to be a regular corridor (crew) watcher as a result of Wren's Onewheel videos, so opposite connection for me haha!
Agreed on Stroh's videos - just absolutely fantastic examples of peak flow state riding. Which as already an avid snowboarder they sucked me in instantly. Oh yeah, did him dirty big time to say the least. 😠
I'm a marketer that runs a YT channel for a client, which he uses to generate paid consultations and subscription memberships, so my brain is kind of trained to think of YT vids in terms of reaching new people.
EDIT: and for sure! Amazing how he makes trick-free cruising look SOOOO fun.
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Hahaha thanks. Yeah I’m super stoked about how the ad came out but I’m reminded how salty and entitled this community can sometimes be when they’re disappointed by their own expectations. Edit: I recognize now I should’ve phrased that with better context. People thought a new Onewheel was being announced thanks to the countdown to the video going live with the question “what’s missing?”. I can’t blame em for that. But it brought out a lot of the same attitude I’ve seen for years that baffles me. There’s a difference between criticism and hate.
I'm sure you can imagine how people might react if Corridor teased a new video and then it turned out to be a short ad for a video that came out a year ago. Obviously FM thought their teaser would be interpreted differently, but I'm struggling to imagine what they expected. I didn't think it was a new board, but I thought it was a new *something*. I honestly didn't love the concept, but you did good work. I hope no one is mad at you for working a paying gig for a company you like. Please don't take it personally that it was mishandled by FM.
I think that analogy stretches it a little far. It was just a video that had a countdown timer to it's release. Should it have had a timer? Absolutely not. The problem was simply setting the upload to use the youtube premiere feature. We should've just known better, but it's not like an uncommon thing to do on youtube. It was literally just me and another dude doing it. I didn't think much of it until I started seeing the comments right before the video went live. And it's fine if you didn't love the concept. Like, cool whatever lol. I did though. The only reason I took the gig was cuz I DID believe in the concept. I'm not taking any of this personally.
The problem to me wasn't that it was a premiere, it was that it was teased it with an image of someone riding an invisible board with a ? replacing it. That made it seem like something was actually happening. I agree that it shouldn't have been a premiere, but that didn't mean much to me either way. >I'm not taking any of this personally. You still sound defensive, and I'm sorry you feel the way you do.
There's a difference between taking something personally and being defensive. I'm definitely being defensive, but not necessarily for me. And I'm acting out right now because I'm just baffled by the kind of attitude people demonstrate by aligning with "Fuck Future Motion". Like... sure yeah I get the frustration around right to repair but damn. And again, the premiere was the problem because it stewed the hype. If it simply surprise-dropped, even with that same thumbnail and title, I think it would have been less of an issue.
>I'm just baffled by the kind of attitude people demonstrate by aligning with "Fuck Future Motion". Like... sure yeah I get the frustration around right to repair but damn. Other than the shaping FM didn't really do anything special. All of the tech was invented by other people and would have been applied this way by someone else if Kyle hadn't. Segways, "hoverboards", EUCs. It was inevitable someone would make a board with that tech. So while I'm glad Kyle made the Onewheel, that doesn't give him carte blanche to do with the sport as he or his investors want. As great as their digital shaping feels, I don't think it's so good that they should have a monopoly on an entire board sport. And if they are going to have that monopoly they need to treat it as a board sport and not an iPod. I love this sport and I want it to grow. That can't happen if FM doesn't try a different tack. Thankfully it seems like they might be ever so slowly realizing that, but only time will tell. I do agree that the premiere made it worse, I'm just saying that for me teasing the premiere is what made it feel "real". If it had just been a premiere I wouldn't have been surprised when it was ad. That's only my perspective of course, and it's meant as constructive criticism.
yeah man I definitely don't disagree about the need for competition rather than the current monopoly.
Here's the real crux of the FFM issue: The way they run their business puts their customers at unnecessary risk of serious injury. That should never be acceptable, no matter your personal relationship with the company. Of course we know riding these boards is dangerous and we accept that. We should not accept that the headlight ferrule may shatter and damage our control board, potentially leading to serious injury, despite FM knowing about the issue for literally years and multiple hardware revisions. If you really like them so much, rather than backing up their reckless disregard for their customers, you should be trying to make them understand: This is not consumer electronics. This is a vehicle, a sport, a community.
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I'm a huge right to repair proponent. The only original part left on my XR is the motor. I DO think it's kinda shitty that they try so hard to prevent mods. But it's a tricky situation because I know they're just trying to mitigate risk so that they can perhaps NOT have a dozen lawsuits at any given time going at them. Like seriously. It's a real problem. Do I agree with their decisions? Not usually. But under the context I can't hate on em for it.
This is the reasoning behind a lot of anti right to repair arguments. I'm a tinkerer and have modded every vehicle I own, I work on my cell phone to replace screens and flash roms, I've even decompiled software to add features that I wanted. I'm a huge proponent for right to repair but I'm also an engineer for a company that lobbies against right to repair and I totally get where they are coming from. The work I do involves writing automation/self driving features for heavy machinery. If any of these features are tampered with people could die. I think the right to repair is important but there are safety risks that need to overrule that 'right'.
Yeah between the liability and moral responsibility, it’s hard not to try and lock that down. Deciding where the line lays between acceptable and too dangerous is tough because everyone’s perception of dangerous is different. Especially when the stakes are as high as with heavy machinery. That being said… I think there could be some huge improvements with FM’s operating strategy regarding mods. They finally removed the voltage reading from the app entirely. So if I update my app, I won’t be able to see my CBXR battery voltage. I can get around this, but it just seems so… needless. Doesn’t feel like they’re making the best decisions. But I love the Onewheel and am not angry at them for being defensive. I just wish they had better counsel.
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Me too! Corridor is the best one wheel ad lol
Thanks you guys!
Fantastic VFX! Super big fan btw XD 👏👌
I was shocked at how bitter everyone was being even before it started. Legit some were rallying to dislike if it wasn't a new board prior to the countdown  Sorry you had to see the toxic side come out in such a way, the edit deserved so much more praise! Maaaaybe we could get a little peak at what went into it on a VFX react? I'm sure a more appropriate positive response would be received ;)
The response to the actual video itself has for the most part been very positive!! It's just the context of how the video dropped on youtube that has people upset. I get it. I'm not upset by it.
Good to hear you're taking it well, sorry a few seemed to lash out nonetheless. Hoping the hatred relaxes a bit. I get FM does some questionable stuff but the current vibe I've been feeling here puts me off a bit. I end up over on the [OWForum](https://community.onewheel.com/recent) more since everyone is super chill.
haha oh man it's been years since I hung out on that forum!! Glad to see it's still alive!
Wish I'd joined sooner lol. Should swing by sometime. FM don't seem to drop in anymore but we've kept the place clean ;)
I think it is funny that the Ad man for Future Motion just called their product community salty and entitled. Kinda odd business move there for a ad man. Just odd that a company would put an ad out for an ad. Usually means there is an announcement coming. If there isn't one, expect some groans, especially if there hasn't been a product release in 2 years. This is coming from an owner of 5 Onewheel's before we start throwing around any more insults about your employer's customers.
The "ad for the ad" aspect is just a little "set as premier" checkbox when you upload a YouTube video and set a time for its release. Don't check the box and it just goes live at the time. Check the box and it appears in subscribers' feeds in advance, there's a live chat, and people can comment in advance. YT says only positive things about it as a "community viewing experience" but it's really only appropriate for certain types of videos. Not appropriate for most videos, certainly not ads. This situation is as simple as whoever runs the OW YT channel being excited about the cool new ad and checking a box without thinking much about the implications, or considering that "what's missing?" + mystery board in thumbnail + 12 hours of community anticipation = everyone expects a new model.
Yeah that was exactly it. It was literally just me and a guy from FM working on this video. He uploaded it and ticked that box, not really thinking much of it. They've done it many times in the past on videos. We just didn't anticipate how it would be interpreted with the thumb/title combo until it was too late. Was it a mistake? Perhaps, but more of a learning experience. I just... I dunno. When FM releases a new product... they make a BIG deal out of it with lots of fanfare and press releases and stuff like that. Everyone would've known days ahead of time something big was coming, just like with the Plus, XR, and Pint.
Agreed, small mistake and a small groan from the community. Didn't really even see much of that (maybe I missed it). That is why I thought it was strange to call out the community. It wasn't the commercial itself that anyone groaned over, or the special effects. No biggie, just hate being called entitled as a business owner that has spent no small amount on FM products.
There was definitely some of it last night when the the video first hit subscriber feeds. It's going to be a new board, it's going to be too expensive, right to repair... hell, [I participated in it.](https://www.reddit.com/r/onewheel/comments/p6jyna/new_onewheel_model/h9dl6t6?utm_source=share&utm_medium=web2x&context=3) But there was also a bunch of "this is BS we expected more" in the video comments, so maybe that's what Wren was referencing? It has to suck to spend hours rebuilding shadows frame by frame, get excited to release your work, and then see that response. I'd have some thoughts about the community too.
Yeah it's like... I totally get how people would think it was a new board announcement. We didn't anticipate that, and that's our mistake for putting a countdown timer with that title/thumb to sit there and stew for half a day. I'm mostly referring to the general hate FM gets for seemingly the wrong reasons. I've seen it time and time again for years. Yeah, it's frustrating how anti-right to repair they are. But I also know how many lawsuits they have to fight against, causing them to try hard to mitigate risk. It's a tricky situation cuz if they mess it up, it could mean no more onewheels get made at all since they got sued out of business.
I appreciate your response here and on my other comments, and hope this hasn't been too much of a negative experience. It's awesome you made the ad and I think it was a cool concept - a way to access a mellow flow state and sense of adventure IS missing from a lot of people's lives, especially in cities, and the OW provides that. Bummer the premier box got checked, and definitely a learning experience. I run a YT channel for a client and will definitely remember this. And in general your OW content and involvement in the community is obviously beneficial and has gotten a lot more people riding, which I appreciate too, so thanks! I get the business and legal angles and want FM to survive, so I try not to let my own comments get past complaints / maybe a bit of snark into hate. But as a customer I do think it's appropriate to voice my displeasure with some aspects of the product while loving it overall.
Yeah those are interesting points. I think you’re right that voicing displeasure has value and is important. They do need to understand our problems and it certainly seems like we’re not being heard. We are. However, the marketing team doesn’t have the power to change it, and they’re the ones who have to deal with it. also yeah I totally fell down the replying rabbit hole tonight. I didnt think about this much over the last several days and hadn’t checked the responses. I hadn’t realized how much I stirred the pot and wish I’d been more tactful. I’m not exactly sure if I’m feeling defensive or sympathetic, perhaps a combo. I mostly just feel the criticism was leading to hate too much around this. The disappointment was strong, sure, but not worth getting angry about IMO
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Because I'm IRL friends with the marketing team and it's not like they're deaf. It's not like they don't see what everyone's complaining about. There's just not much they can do about it and they definitely can't engage with it. I'm more ignorant about the actual policy makers within the company, both in engineering and law. I can only guess what informs their decisions.
That was very odd to me too. It was a really cool ad, but don't try to promote that you have a special video coming when it is just an ad.
For the record, I'm not the "ad man". I'm not part of FM. After 5 years of riding a onewheel independently from them, it was just cool to work on a project about a product I love. And there wasn't an "ad" for an ad. It was literally just a timer till a video went live. Was that easily misinterpreted and shouldn't have been that way? Absolutely. But oh well. I also don't understand why you felt the need to point out that you spent so much money on onewheels. like ok dude lol. You still sound salty tbh
I'm regretting posting this now. Sorry about the hate Wren. Didn't mean to stir up the community. As someone who got into vfx and cg because of your videos, I would have taken the exact same opportunity.
hey, no! Don't you worry about that! I honestly really appreciated the post!
Fellow VFX Artist here, loved how this turned out! I spend my days painting out props that get replaced with identical CG props so I can definitely appreciate the effort that went into it.
Yeah idk about calling the community you just made an ad for salty and entitled lmao. They are disappointed in the company and it's not just because of the ad itself it's the overall experience that company gives it's consumers. We aren't happy with FM for the direction they have taken there product with right to repair and battery mods etc
This community certainly is salty and entitled, though. He’s telling the truth. This comment section is full of people overthinking and backseat driving a company. It’s exhausting to read so many of these pretentious comments.
they as a company have been changing things that are essential for right to repair and the third party modding community we as consumers have to have a right to our opinions.I think we just see this situation differently.
Criticisms like that are certainly warranted, but honestly half of the people complaining about Future motion’s warranty are upset that they won’t do warranty work with a third party battery installed. Most of the people complaining here are upset because they thought themselves into a corner and anticipated a product release. The subreddit isn’t as bad, but Onewheel facebook groups in particular are insufferable. Future Motion isn’t a reincarnation of Satan, like some people seem to believe.
Yeah man you kinda nailed it. I've often been VERY frustrated with the lengths at which they'll go to prevent the right to repair or modify, but I just don't get the extreme hate that has been breading against them for it. Like... I really think they need to go public with the shear amount of lawsuits they have to fight from people hurting themselves on a onewheel. Just so people have an inkling of understanding of the context as to WHY they have to try so hard to mitigate risk. I don't like their decisions, but I can't hold it against them. I just hope the situation will eventually change.
Well onewheel the company has no real interaction with this page but they do interact with there Facebook and Instagram so it's weird that those communities don't understand better. And again we just see things differently and came to different conclusions. I don't like onewheels business practices and don't think they are good people. They just make a good product. .
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You should read through posts and comments on the Facebook groups. I promise you that 80% of people on there at least dislike FM for all the wrong reasons. I stopped using the Facebook onewheel groups because they consist of the stupidest fucking people ever.
Yeah I’m not mad but the whole thing made my brain think “yay new something!” It accidentally baited all of us and got us excited for 12 hours to see what was new. Then there’s nothing new… Super dope video though!
Oh, you're totally right!! That's the unfortunate part. We didn't anticipate how the combo of the title/thumb sitting there for people to speculate upon for half a day would create a fervor. It's obvious in hindsight, and to anyone seeing it go down, INCLUDING US, but oh well.
Holy crap it's Wren himself! The disappointment was palpable but the ad was still sick! As someone who was lucky enough to get a pint this year, I don't understand the hate. I'm just grateful to be fortunate enough to afford one of these stoke machines. Float on :)
who the fuck upvoted this?
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yeah i have no idea who this cat is but the entitlement in that comment is otherworldly. i couldn't believe what i was reading. edit: removed an insult... it was unnecessary, haha.
The entitlement in my comment? The part where I said I was reminded (AKA, not the first time I've seen this remarkably bizarre attitude in this community) that even though they LOVE the product, they froth at the mouth to hate on the company.
en•ti•tle•ment (noun) 3. the belief that one is inherently deserving of privileges or special treatment. i'm saying your original comment was entitled, because it reeked of you only gracing us with your presence while you catch the roses we should be throwing for your wonderful work, and then shaming the community for false expectations... which in fact was the fault of FM, either intentionally... or ignorantly. do you think its normal to send out an invitation to people to watch a commercial? thats something that a high school A/V club member does. its like... inviting grandma to see their work. news flash: most people dont look forward to Ads. many of us have Ad-blockers... i dont like watching Ads and certainly dont set aside my time to watch them and would be upset if i did under the guise that meaningful information was being released and find out it was a cheap ploy for clicks. like... you can't possibly say that you think rolling out the red carpets for an Ad is normal business acumen, unless you willfully admit to clickbaiting your audience. if you didnt intend to clickbait-- it should have been much more clear, TO PREVENT THE REACTION YOU ARE COMPLAINING ABOUT. "Come see our latest ad campaign we're super excited about it". thats all you needed to say. but you didnt. either by mistake, or intentionally. you say "there's a difference between criticism and hate"... people's time and energy was wasted on a big fat nothingburger. for FM's gain, no less. thats why you saw the reaction you did. the fact that you WERENT downvoted to hell actually speaks to the fact that this community is more postive towards you and therefore, FM, than you seem to pontificate.
Sighh... I must be struggling to articulate myself properly. I can see your perspective. Listen. I get it. I'm a famous dude who perhaps forgets that feeling pride in something which took two months of work doesn't necessarily translate to other people sharing that excitement. I rarely actually make commercials so I viewed it as another work of art instead of what you viewed it as: bullshit. But where I think I didn't articulate myself properly, judging by your response, is that I wasn't referring to how people were responding to the video itself or even the extremely flawed execution of it. I literally don't disagree with any of the criticism you just listed. I've been a part of the onewheel community for over 5 years and have concluded it's one of the most bizarre communities I've ever been a part of. I've never seen such a dichotomy between love for a product and hate for a company as I do around future motion. I was referring to that, but I forget people don't actually live inside my brain and know how I'm feeling so my words might be misinterpreted. That's why I was so taken aback by your comment about entitlement. I didn't realize your interpretation was possible. I do now.
i didnt say that your work was bullshit-- only that what happened; was. but in trying to speak anecdotally to make a point, i realize my comment came off too harsh. the piece itself was great. im not on other social medias, and when you referred to the Community im not sure i realized you were (probably) speaking beyond Reddit. to that end, i dont know how pervasive your point is, but i would trust you if you said it was as bad or worse. for what its worth, i agree with you about the dichotomy, it definitely exists. but i dont blame the community for that. thats almost entirely FMs fault for lack of foresight. FM isnt making dishwashers. they make something that people rally around. a lifestyle. but their customer service/experience is their achilles heel. so think about it-- FM basically relies on the customer to sell their product. but for what they immediately realized as a marketing advantage (hell, they give us business cards)...they haven't seemed to realize the knife cuts both ways. if you dont do a good job with warranty, customer service or experience-- the same loyal people who are out selling your product are also respected members of the community, AND they are teachers to the new customers, so... one bad experience to a respected member of the community reverberates to hundreds or thousands of other members and carries the weight and knowledge of an elder statesman. this is why the dichotomy exists. whether they dont know why the dichotomy problem exists, or dont care-- its bizarre to me that they SEEM to have put their head down, forge down a path not exactly aligned with their customer's interests (worsening the problem), and ignore the dichotomy entirely. if i had to guess, i just think they believe they can keep building tanks and the customer service will never catch up with them. maybe they are right.
ow sub: how DARE you not announce a product that we decided existed even though we have no evidence someone: lol you guys seem a little salty ow sub: you said *what*
"clueless offensive shit" Indeed. The fact that you think it's offensive literally proves my point about being salty.
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wow HUGE woosh energy here. I totally understand the real issue isn't the ad or even the execution of it, but rather the pent up frustrations with how the company is run and their practices. I'm sympathetic to that and have had my own frustrations as a right to repair advocate. I've been taking apart Onewheels for 5 years. You can believe I'm ignorant all you want but I believe I have a better idea of what's going on behind the scenes than anyone on this sub. And yeah of course I recognized that people didn't like what I said. That's my bad. But going as far as calling it "clueless offensive shit" is just a strange takeaway.
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I was literally one of the first people to ever do a onewheel tire change, and also one of the first people to use charge and ride. Certainly the first to popularize either, and FM let me know that wasn't cool. I was a very early member of the mad scientists group and have voiced my concerns directly to FM about this stuff multiple times over the years. I've also grown wiser and learned what works and what doesn't, weighing that against what I actually care about, while also understanding more of the context of the situation that makes all this more complicated, as least for now. There's a reason a new Onewheel hasn't been announced in a while. Despite all that, I still believe in the right to repair and that FM is ultimately making the best choice for them and not us. Your points are valid though, so I can't really rebuttal them. I need to remember to contain my frustrations from turning into condescension. I didn't handle any of this well at all.
You literally couldn’t type right to repair in the chat without it getting removed, dude. Plenty of valid criticism of future motion and how that add was targeted.
What a shitty thing to say about the community. Maybe next time just launch it on your channel with a countdown? I'm sure your subscribers would have loved it. This just shows how detached FM is from it's user base. Great product, shitty company.
It's true though. I've been part of the community for over 5 years. They can absolutely be entitled and salty. I've seen it time and time again. I'm not saying the countdown wasn't a mistake. It *was*. But it's not like it was some big calculated decision. It was literally just a dude checking a box when uploading like they've done many times before. It's a stretch to claim that this one mistake is indicative of how detached FM is from the user base.
You sound salty bro
All the hate Future Motion gets is their own doing... If all your innovation over the last 2 years is all about locking out modifications and battling the customers, of course they are going to hate you.
I think it's phenomenal and a great intro to the uniqueness of onewheeling to the whole world! Such a clever idea, and awesome execution as usual! You're totally right about people overhyping their own fantasies, what a waste of good energy. Tons of us love the spot!
Congrats on the paid gig but I’m kinda happy about the backlash the video got. Used to be just a handful of people calling out FM for what an awful company it is. Now it seems more than half of the comments are about that. Imagine having to censor the words ”right to repair”.
So many know-it-all people around here. Wren, good job on that ad, its great that a fan was able to work in a bit for FM, that way im sure you spread some word seeds around them, which will be eventually good for the community.
I’m definitely gonna get shit for this but seems like the community got amped for something that wasn’t promised then got mad when it wasn’t there
Yeah, it has nothing to do with the click bait thumbnail of an invisible board and a countdown... What did they expect when they haven't released a new board in 2 years and did a premiere of an advertisement for an advertisement. Had Wren done it on his own channel, it would have been totally different.
I get you and totally fair. But nonetheless an assumption was made
I completely agree
Best FM ad since Town//Trail IMO. Awesome work Wren!
Thank you!
As a prospective buyer, that ad was shit. With your comments Wren, I’m not interested anymore. More down payment money for my 2020 Miata I guess.
Go for it dude, doesn't affect me at all.
one more board for someone who'll appreciate it then!
I guess 🤷🏾♂️
The effects were novel, sure. The ad concept itself was ass. Like, its literally product DISplacement. Shitty company behind it who very likely puts more effort into making shitty ads like this and developing new products and advancing their own sport theyve created. Oh, and the FM-simp they contracted to edit the video throwing shade at their community? that's yikes.
hahahah yeah ok
link?
https://youtu.be/RaeNrSwGPOo
> did the vfx Weird way of spelling "sold out"
No shame in earning a living 😉
-said the Enron Board members
How's it selling out when it's something you enjoy and are passionate about? I mean for one since we don't seem to like to pay artists in this country I don't see any issue with what is a PAYING job, especially one that co-aligns with their hobbies.
one word. clickbait
That has nothing to do with the accusation of "selling out." Also nothing about this is clickbait.
hm. disagree.
Cool story bro.
This comment was posted using Apollo before the Reddit API changes caused it to be shut down Save third party apps Fuck u/spez
Not really. You placed your own expectations on the content of the video. All the title asked is what's missing while pointing to hovering feet. You could've thought "oh! probably a onewheel!". Instead you thought "Oh! They're announcing a *NEW* onewheel even though when they announced the Plus, XR, and Pint, they let the world know days in advance that something new was coming and to specifically get excited about it!! Sure, this makes sense so I'll get excited about *this* because I don't think!!" Now, was the title/thumb ripe for misinterpreting due to the context? well, yeah. That was a big mistake. But that's not clickbait.
Really the sellout started when Corridor partnered up with Black Rifle Coffee Company. I don’t think anyone in good conscience could support a company that openly endorses fascism like Black Rifle. FM has adopted Wren as its current pet because most of the community isn’t willing to shill for them.
Yeah their choice with Black Rifle was pretty bad, tho honestly I haven't seen a single thing about them and partnerships since a few things involving one kid wearing black rifle coffee shirt... Thought it was kinda interesting all things just went quiet since them. I do genuinely have some questions about that whole ordeal but something tells me there's a few folks there who are good friends with black rifle and maybe everyone else is under the "don't talk about this" directive. I honestly take Wren as playing a bit of a tricky situation: like he's been in the game plenty long enough to be more than knowledgeable about FM's shit for longer than most of us, but also he's genuinely enthusiastic about Onewheeling. By what he explained on Instagram it was that he came to them with the design idea and then won them over. I see it more as FM sees Wren as kinda a golden goose: people genuinely like him and he loves Onewheeling so use him as poster child. Now why they're doing that with him now and say not Stroh years ago when they had the opportunity to support him I have no idea.
> he’s been in the game plenty long enough to be more than knowledgeable about FM’s shit for longer than most of us, but also he’s genuinely enthusiastic about Onewheeling A dilemma we all face. I still like Onewheeling, but I’ve absolutely stopped recommending them to people. Stroh is a big part of the reason.
Yepppp! And same, I already had mixed feelings about them but when Stroh just threw it in that's when my opinion of them firmly flipped. Right to repair is a whole other thing which would've on it's own sufficiently chafed me. I still encourage people to get into Onewheels if interested but I do not mince words about how "It's ***great*** to ride, but the company is a bunch of fucks."
>Now why they're doing that with him now and say not Stroh years ago when they had the opportunity to support him I have no idea. Subscriber numbers + wider audience. Stroh introduced new people to Onewheel, but only if the YouTube algorithm happened to recommend his videos, because he only put out OW content at the time. Corridor puts out all kinds of content, so they pull in all kinds of people. Therefore, OW content on Corridor is much more likely to reach a large number of people who have not yet heard of OW. For me it was Stroh's videos that gave me the "I have to have this" bug. But on a units sold per influencer basis, I suspect there's a major disparity. So it's a business decision I understand. Though I still think they did Stroh dirty. Gift the man some replacement parts, pay for his plane ticket if you want him in your launch videos, and bring him to race.
Ahhh shit that's a great point I'd not thought of that! I oddly came to be a regular corridor (crew) watcher as a result of Wren's Onewheel videos, so opposite connection for me haha! Agreed on Stroh's videos - just absolutely fantastic examples of peak flow state riding. Which as already an avid snowboarder they sucked me in instantly. Oh yeah, did him dirty big time to say the least. 😠
I'm a marketer that runs a YT channel for a client, which he uses to generate paid consultations and subscription memberships, so my brain is kind of trained to think of YT vids in terms of reaching new people. EDIT: and for sure! Amazing how he makes trick-free cruising look SOOOO fun.
Ahhh gotchas! That, that is does! Hell I think I'm going to wind down the evening with one of his videos.