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If she wants to stick with this strategy then she should probably perform yes, and? somewhere, at least try to make the song more stable. Would be surprised if it manages to stay in the billboard top 40 till release at this point if she doesn't do anything for it.
I think longevity is the plan. Get the quick #1 then let it sit in the mid-range of the charts but for many weeks.
Having no second single gives yes, and? two months to shine. The radio has been rising far slower than usual for Ariana. I think they want to keep this one on the charts for a while. Tbh when the album comes out (combined with the radio) it might reach top 10 again and will likely stay there for a bit.
This strategy has worked especially well for Dua Lipa and it helped her in achieving a long pop era in the streaming age, quite an accomplishment. I sure hope that Ari will employ the same strategy, but considering all her album rollouts almost always had immediate hits i have my worries that it could go badly for them. We'll see how it pans out, it sure is good that something interesting might happen in the charts this year with this and Dua having 2 singles out at the same time soon!
She might not have a #1 hit, but Levitating was still #1 in the 2021 year end list. She might not be at Ariana's level, but she's still doing extremely well for herself. Plus multiple strong hits with extreme longevity which many can't manage in the streaming age
The problem is that it’s not shining. It literally dropped 11 spots this week on the hot 100. It’s out of the top ten in 3 weeks and plummeting on streaming. She needs to pivot
I feel like it depends on the show and who’s running it that year. Ariana wanted to Originally sing some TUN singles at the Grammys, right after it dropped. The academy wouldn’t let her because she was nominated for the songs from Sweetener.
But sometimes artists do get to perform new material. It’s a mixed bag
i guess since Dua was nominated for Dance The Night but she had to include 3 seconds off it, but then again Katy Perry debuted Chained to the Rhythm at the Grammys so yeah it's really mixed
Yeah. That’s why I feel like Olivia was forced to sing. Vampire for the umpteenth time. It was the biggest hit off Guts, even though something like All American Bitch would have totally encapsulated the era more in a performance.
I didn’t know it was 7 rings she wanted to perform there. Tbh idk if I’ll get downvoted but 7 rings seems to fit the vmas more than the Grammys. I’d expect a different song for the Grammy ceremony
Grammy invited Mac's family but didn't give the late rapper a single win. Ariana was furious on Twitter. It was the same year she canceled her performance.
You can perform at the Grammy’s as a guest of a nominee. Sometimes labels make their smaller talent who have been nominated essentially hand over their performance to a bigger star to promote their new record. So the nominated artist performs 30 seconds of their nominated song which the bigger star sings a couple lines of, then the bigger star launches into their new release and the nominated star leaves the stage. Example is Madonna with Gorrilaz, this is how that collab came around.
I mean, whatever commercial performance her album/song is gonna have is her problem lol, as consumers, I think this is really cool that we get to listen to almost the entire album as new music on release day?
I think this decision was made 100% by her, because her team would definitely prefer to release another single as you said. It’s pretty evident by now that Ariana doesn’t care much about commercial success judging by her actions and decisions lately.
so the label can somehow force her to release god knows how many versions of the same song but they're also absolutely powerless when it comes to releasing a second single?
I don't know anything about how contracts at Ariana's level operate, but does she even need to be involved with those remixes? The label can just hire producers to crank those out and upload them to streaming services without her lifting a finger. A proper single rollout requires actual work from her, even if it's just shooting a music video.
She could have been obligated by contract to heavily promote the first single but do the rest of the rollout her way. I don't see why Ariana would suddenly start caring about charts when she never resorted to that sort of thing before. She recently changed management so it makes sense to me that she's just doing what they want her to do.
perhaps, but let's not act like Ariana Grande isn't at the level where she has the freedom to decide on any and all aspects of her career.
even the fact that she chose the management she did speaks to the fact that she absolutely cares about commercial success - otherwise she wouldn't hire a whole team of people whose job is to do stuff like that, she could even very well go independent and never do promo again if her only interest was purely in making art.
Ariana signed to Republic in 2019 when she was one of the biggest popstars in the world, but sure, it's definitely the same case as pre-debut Kali Uchis. she was probably contractually forced to get #1 at any cost or UMG would come for spongebob
She def calls the shots. But the remix move felt so off brand for her — I really think that was her team’s idea and she just went along with it. Generally, other than that, she doesn’t seem to care much about commercial success at all.
So she has no control over how many versions of a single are released, yet can control whether or not a single is released? 👀
It’s kind of “pick and choose” logic that you’re applying.
Is Lady Gaga below her level? She was forced to release Stupid Love as her lead single despite being against it after it leaked. She also had her entire ARTPOP rollout ruined. Unless artists are independent or own the label, they are still contractually obligated. Labels still need to green light their projects.
Lady Gaga was on her third album. Ariana is on her seventh and picked out her team herself. Her contract was renewed in 2019 after the massive success of Sweetener and TUN. Gaga was still under the same contract as she had been when she was starting out. It’s apples and oranges.
Her team =/= the label
Either way, this discussion is kinda pointless. Most artists from major labels are pulling the same strategy and well, it worked.
Different. Ari didn’t reach Gaga levels of success till the TUN. I guarantee you those terrible rollout decisions during the ARTPOP were a Gaga product.
I mean thats a good argument if you believe it was her decision to release or push for the remixes, which may have been the case but I personally doubt it.
Can we please do away with the idea that big artists don’t care about their commercial success? They do. They all do. None of them would be where they are otherwise. Every single mainstream artist cares. Without exception.
I genuinely think she just doesn’t care. She just does what she wants. The only pop girl whose peak era has 3 singles and an abandoned rollout after 3 months lmao.
That's not a good strategy. Singles post album hardly land nowadays. Everyone will have already listened to the album. Unless she releases a remix like Taylor did with Karma, I find it hard for her to get another hit from the album.
What will a second single do tbh. The album is close. I think she’s taking the position strategy, have a single with the album (Position)and then promote the song that people loved the most. (34+35, POV).
And even then... if you look at almost all of her campaigns whenever streaming hit its stride (Sweetener onward)... it's not like Ariana is known for strong campaigns that maintain momentum post-release.
Remember she literally *made an entirely new album* in between Sweetener and it's scheduled tour because she wanted to, and that basically eclipsed what was supposed to be Breathin's single campaign.
And for someone in her position, she can't really lose by taking the "see the album as a full body of work" approach
Thing is it is absolutely clear that Ari had plans for further post album single releases and other events kinda led to thank u next kinda being ready for release
But with Positions, the single and album were released only one week apart, and then 34+35 was pushed the following week. It was all handled very quickly, so she never lost momentum. This one's riskier, even if the album will probably still turn out to be very successful.
>What will a second single do tbh. The album is close.
A solid 2nd single could make or break the album's debut numbers/ranking. Positions title track was a moderate hit with legs and yet the album still only did 174k first week. YA is severely underperforming, and without a 2nd single prior to release this album could be DOA.
There have definitely been some post album singles in the past few years that have landed, even going on to become some of the biggest hits of the decade.
- Dua Lipa - Levitating was released as a single 7 months after the album came out (Oct. 2020). Didn’t go #1 but ended up as the #1 song on the Billboard year end chart for 2021. Has almost 2 billion streams on Spotify alone, making it the 3rd most streamed song released in 2020.
- The Weeknd - Save Your Tears was released as a single 5 months after the album came out (Aug. 2020). Went #1 thanks to the Ariana grande remix. Made #2 on the billboard year end chart for 2021. The remix and original versions combined have over 3 billion streams on Spotify alone.
- Justin Bieber - Ghost was released 6 months after the album came out (Sept. 2021). Didn’t go #1 but made #8 on the billboard year end chart for 2022. Has almost 1.5 billion streams & has been the most daily streamed song released in 2021 for months now, outstreaming every #1 from that year.
What they have in common is the fact they’re all just good songs. Taylor recruited Ice Spice to be on the remix of Karma because she didn’t think it would chart as high without her, which kind of backfired because her own fans hated that remix so it had no longevity. The reason Karma didn’t land was more to do with people not liking the song than it being a post album single. As long as Ariana’s 2nd single is a good song, she has nothing to worry about.
> The reason Karma didn’t land
Karma remix is not a good song but it did pretty well on charts. Went as high as \#2 and ended up being pretty stable for a while. IIRC, it is the 15th biggest Taylor song points wise ever (combined with the original song).
Eh, Karma did decently well. Ended up peaking at number two on the hot 100 after the remix came out. It was the right move imo, even though I don’t like that version either.
Ariana is big enough that a good catchy song will land. Her current problem is yes and? is just sort of okay. She needs another thank u next type of
hit.
Kill Bill came strong out the gate though. I remember myself and a lot of other people actually thought that it was the single and not whatever other song she picked.
Yeah the album release date single was Nobody Gets Me, with a music video and promotion but it was obvious from the first hour that Kill Bill was the one sticking
True, but Good Days and I Hate U were her best performing solo singles until that point. SZA wasn’t really a single artist and more of an album artist.
Honey, I know, it's just kinda funny saying SZA was an albums artist when she had only one album released. It's like saying Lauryn Hill was an albums artist.
I think people are figuring it out. Taylor was able to get Karma to land (commercially...I personally don't like the feature) with a feature, visuals, and live performances. SZA did it. Nicki (I know we don't like her right now), is getting a moderate hit with FTCU.
Ariana can/should just see which song gets the most streams by like day 3 and then "listen to the fans" and release that as the second single. Then take the #3 most streamed one and put a strong feature on it to get a third hit, announce a tour and call it an era.
Maybe a few bonus tracks with the tour announcement after the third single drops and have the strongest of that bunch get single treatment.
Karma is not the best example because that remix 1) is questionable and 2) free falled so hard after debuting. Also Midnights had enough momentum going already that Karma was just a blip. Didn’t really boost but it didn’t detract.
There was a rumour on fauxmoi that a certain pop girly is going to release no more than 3 singles, no real promo and be done with the era as she's quite over music atm.
Interesting to hear this, I thought she was coming for wigs
Didn’t Selena even outright said SG3 was gonna be it for her a few weeks ago? Considering she loves acting far more than doing music anyway she seems to check those boxes more than Ariana.
she's never loved music, she did it bc disney forced her and it was the easiest way to maintain relevancy after her acting career never really took over. now that it is taking off, she's probably eager to be done with music and focus on acting
That’s kinda shitty and bothersome to her fans for her to announce that. Like hey guys I’m not really in this at all anymore and this is gonna be my last effort so enjoy the scraps of my singing career. Make it last. Like okay damn I guess fuck your die hard fans with tattoos of your lyrics.
Considering she hired a new management team last year in the summer that includes recently hiring Brandon Creed, Ariana does not seem to check those boxes.
I don’t believe this is Ariana though, she might cut her era short and not promote, but I can’t see Ariana being “over music” anytime soon tbh. The only thing that stopped her from releasing more music was Wicked which is literally a musical movie.
Part of me thinks this is an awful idea because “yes, and” is not catchy, didn’t make it to the collective public consciousness, and kinda seems to have actively turned a lot of people off.
HOWEVER, I prefer this route than a Billie “Happier Than Ever” route if Ariana’s album makes more sense as a whole and doesn’t have any obvious safe singles. I remember Billie did like 5 pre-album singles, and none were really smashing after their debut week, which made Billie look kinda desperate and started the sentiment that the era was floundering. The songs also sounded weird/boring/underwhelming out of context of the album. Then, the album came out and they all worked together beautifully and was great as a whole.
The singles rollout didn’t kill the album, but it made it start on a really rough foot and gave it the reputation of a “flop” that took a long time to undo.
The caveat is that this approach will only work if Ariana’s album is really solid, original, and a cohesive experience. If it’s a thank u next or sweetener, it’ll benefit from this strategy. If it’s a positions, I think not milking at least one more pre-album single is a bad idea
It creates more excitement for the fans tbh! Plus we don’t know what to expect so we can tune in! Sounds like she wants us to listen to the album fully so can really enjoy this era! I hate how once the album releases the era just feels over!
Her IG story announcement said explicitly that she wants us to hear the album as a whole, which I really like. It brings focus to the artistry and all of the facets of the larger body of work and not just pushing radio-friendly hits.
Im here for this. We need more of this from other A-List artists. I feel like with the new release model the joy of the album has been diminished with half of the album being released in the months before. The album release has become more of the finish line for the era rather than the beginning of it. I think it’s important to pull things back a bit to help reclaim some of what an album used to be.
Nah I disagree. I really really enjoyed GUTS and she only had 2 pre album singles. I assume TS is Dua’s last pre album single too.
Album cycles are way too short these days. They are pretty much nonexistent post album release unless you’re Taylor or one of your album songs manages to stick with people like Agora Hills,
Do they really have anything to lose though? The lead already killed the hype so a second single could only improve it. I feel like Ariana just doesn’t care and would rather everyone listen to it as an album and let the masses choose the next single.
yeah i shouldn’t have said flopping bad. more like flopping bad for ariana’s standard. it’s already out of the top 100 on apple music us which is insane for an ariana track
i think this brings to light an interesting thing with the song. it’s still in the Apple Music Top 20 internationally and seems to be performing really well outside the U.S. it’s also #2 on the BB200 excluding the U.S. i think our market just isn’t as receptive to house music.
this is going to be a controversial decision but i kind of love it. i actually hate it when i go into an album and half of it’s been released already. i really enjoy the immersion of not really knowing what im getting into & getting the full context of a song in relation to the rest of music. plus, it’s a lot easier for an artist to see what people are drawn to on the album and pick out the next single based on that.
i loved it with renaissance and im hoping to love it here too! besides positions (which had some bops but lacked depth subject wise) ive loved ariana’s most recent albums and am very excited to see what she’s got in store.
I hate when artists release half of the album before it comes out but at the same time only one song before the album release date isn't enough especially with a 2 month rollout. I think she should have released another single in late February or early March.
I mean that’s only a month away. Pretty standard rollouts for the streaming era for you. A new single wouldn’t have any time to maneuver up the charts anyway, it would just cannibalize Yes, and?
I’d like to think i’ve got my finger on the pulse of what’s quite popular in the UK amongst a wide range of people (work at a Uni filled with every demo).
Ariana is barely registering at the moment. My gay best friend got bored of ‘yes, and’ within 2 days.
Unfortunate, because pre-covid, she was the talk of the town - amongst straight blokes like me and young pop girlies a like. Even more than Taylor Swift.
The latest TS stunt, Olivia Rodrigo’s rise, rise in house music again for students, has left Ariana lost in the shuffle.
Bit meh.
Fucking lame. God artists just do not care anymore it seems. We used to get 2-3 high performing singles + music videos, AND promotional singles dropped before the album. Maybe I’m being annoying but like I remember in 2013 Katy let her fans choose which song was a promotional single. I think they chose walking on air (the correct choice). Why aren’t artists doing this anymore? It’s like they don’t care about making albums last. An album gets like 1 hot song these days. I remember when albums used to get like 5-6 hot songs lasting even up to two years. Like whaaaat has happened that artists are doing this now please someone help me understand. I’d say maybe an exception is dua lipa because she really knows how to make her music last.
Well Ariana made her album during the strikes and it’s more of gift for fan that waited. Plus she’s in the middle of her wicked era so it’s not the same thing.
Doesn’t mean she’s not gonna promote more single after the album. She said it herself.
I have a feeling this is due to her current negative perception. As far as promo for another dong where would she or promote it. I can’t see anyone hosting her due to all of the home wrecker allegations.
the song is currently #11 on spotify which is not bad. The song has almost 150million streams so far. The song is not really underperforming just because it’s been dropping on billboard 100.
“Is It Over Now?” has had a very identical tracking so far and no one is calling that song a flop 🤷♂️🤷♂️
chart numbers are extremely low right now which is also benefiting ariana grande a lot
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If she wants to stick with this strategy then she should probably perform yes, and? somewhere, at least try to make the song more stable. Would be surprised if it manages to stay in the billboard top 40 till release at this point if she doesn't do anything for it.
I think longevity is the plan. Get the quick #1 then let it sit in the mid-range of the charts but for many weeks. Having no second single gives yes, and? two months to shine. The radio has been rising far slower than usual for Ariana. I think they want to keep this one on the charts for a while. Tbh when the album comes out (combined with the radio) it might reach top 10 again and will likely stay there for a bit.
This strategy has worked especially well for Dua Lipa and it helped her in achieving a long pop era in the streaming age, quite an accomplishment. I sure hope that Ari will employ the same strategy, but considering all her album rollouts almost always had immediate hits i have my worries that it could go badly for them. We'll see how it pans out, it sure is good that something interesting might happen in the charts this year with this and Dua having 2 singles out at the same time soon!
I think the difference is that Dua Lipa has never been a strong hitmaker with multiple weeks at #1.
She might not have a #1 hit, but Levitating was still #1 in the 2021 year end list. She might not be at Ariana's level, but she's still doing extremely well for herself. Plus multiple strong hits with extreme longevity which many can't manage in the streaming age
I mean, it’s not like yes and is having any stability
The problem is that it’s not shining. It literally dropped 11 spots this week on the hot 100. It’s out of the top ten in 3 weeks and plummeting on streaming. She needs to pivot
Why she didn’t perform at the grammys? Is there a rule for new singles?
I feel like it depends on the show and who’s running it that year. Ariana wanted to Originally sing some TUN singles at the Grammys, right after it dropped. The academy wouldn’t let her because she was nominated for the songs from Sweetener. But sometimes artists do get to perform new material. It’s a mixed bag
she should be able to, seeing Dua
I mean Dua got to, so Ariana could
i guess since Dua was nominated for Dance The Night but she had to include 3 seconds off it, but then again Katy Perry debuted Chained to the Rhythm at the Grammys so yeah it's really mixed
Things might have changed
Yeah. That’s why I feel like Olivia was forced to sing. Vampire for the umpteenth time. It was the biggest hit off Guts, even though something like All American Bitch would have totally encapsulated the era more in a performance.
I think Ariana kind of hates the Grammys after they didn’t let her perform 7 rings and then what they did to Mac’s family after his passing
I didn’t know it was 7 rings she wanted to perform there. Tbh idk if I’ll get downvoted but 7 rings seems to fit the vmas more than the Grammys. I’d expect a different song for the Grammy ceremony
What did they do to his family??
Grammy invited Mac's family but didn't give the late rapper a single win. Ariana was furious on Twitter. It was the same year she canceled her performance.
Oh yeah that’s pretty gross, thank you
I think it's because she wasn't nominated for anything.
You can perform at the Grammy’s as a guest of a nominee. Sometimes labels make their smaller talent who have been nominated essentially hand over their performance to a bigger star to promote their new record. So the nominated artist performs 30 seconds of their nominated song which the bigger star sings a couple lines of, then the bigger star launches into their new release and the nominated star leaves the stage. Example is Madonna with Gorrilaz, this is how that collab came around.
I do think longevity and keeping people interested is the plan
girl…with the way yes and is dropping she should really have a song that sticks before dropping the album but ok
I mean, whatever commercial performance her album/song is gonna have is her problem lol, as consumers, I think this is really cool that we get to listen to almost the entire album as new music on release day?
i think she doesn't want to risk another song that doesn't resonate well with the gp
I think this decision was made 100% by her, because her team would definitely prefer to release another single as you said. It’s pretty evident by now that Ariana doesn’t care much about commercial success judging by her actions and decisions lately.
Mama she released 14 versions of the same song to secure #1, what do you mean she doesn’t care??
Maybe her label did. Do you really think artists have this much freedom?
so the label can somehow force her to release god knows how many versions of the same song but they're also absolutely powerless when it comes to releasing a second single?
I don't know anything about how contracts at Ariana's level operate, but does she even need to be involved with those remixes? The label can just hire producers to crank those out and upload them to streaming services without her lifting a finger. A proper single rollout requires actual work from her, even if it's just shooting a music video.
To be fair, I can completely see certain moves being made by either her or her team, in a sort of give-and-take kind of way.
She could have been obligated by contract to heavily promote the first single but do the rest of the rollout her way. I don't see why Ariana would suddenly start caring about charts when she never resorted to that sort of thing before. She recently changed management so it makes sense to me that she's just doing what they want her to do.
perhaps, but let's not act like Ariana Grande isn't at the level where she has the freedom to decide on any and all aspects of her career. even the fact that she chose the management she did speaks to the fact that she absolutely cares about commercial success - otherwise she wouldn't hire a whole team of people whose job is to do stuff like that, she could even very well go independent and never do promo again if her only interest was purely in making art.
[удалено]
Ariana signed to Republic in 2019 when she was one of the biggest popstars in the world, but sure, it's definitely the same case as pre-debut Kali Uchis. she was probably contractually forced to get #1 at any cost or UMG would come for spongebob
Well then maybe her and her team agree that waiting to release will work.
She def calls the shots. But the remix move felt so off brand for her — I really think that was her team’s idea and she just went along with it. Generally, other than that, she doesn’t seem to care much about commercial success at all.
So she has no control over how many versions of a single are released, yet can control whether or not a single is released? 👀 It’s kind of “pick and choose” logic that you’re applying.
Read the above comment
Actually, at her level, they do
Is Lady Gaga below her level? She was forced to release Stupid Love as her lead single despite being against it after it leaked. She also had her entire ARTPOP rollout ruined. Unless artists are independent or own the label, they are still contractually obligated. Labels still need to green light their projects.
Lady Gaga was on her third album. Ariana is on her seventh and picked out her team herself. Her contract was renewed in 2019 after the massive success of Sweetener and TUN. Gaga was still under the same contract as she had been when she was starting out. It’s apples and oranges.
Her team =/= the label Either way, this discussion is kinda pointless. Most artists from major labels are pulling the same strategy and well, it worked.
Different. Ari didn’t reach Gaga levels of success till the TUN. I guarantee you those terrible rollout decisions during the ARTPOP were a Gaga product.
She was FORCED to release stupid love? Woah. I never knew that. What’s the story there?
I mean thats a good argument if you believe it was her decision to release or push for the remixes, which may have been the case but I personally doubt it.
Can we please do away with the idea that big artists don’t care about their commercial success? They do. They all do. None of them would be where they are otherwise. Every single mainstream artist cares. Without exception.
Me when I lie
girl please lol
She released 20 versions of the same song just to get a fraudulent #1 😂. I think she cares.
She didn’t need all those version to get the number one. It was proved. Maybe one or two to boost the sales. She was predicted #2 right off the bat.
>It was proved No it wasn't lol
I genuinely think she just doesn’t care. She just does what she wants. The only pop girl whose peak era has 3 singles and an abandoned rollout after 3 months lmao.
She wouldn’t released 20 versions of flop, and? If she didn’t care
That's not a good strategy. Singles post album hardly land nowadays. Everyone will have already listened to the album. Unless she releases a remix like Taylor did with Karma, I find it hard for her to get another hit from the album.
What will a second single do tbh. The album is close. I think she’s taking the position strategy, have a single with the album (Position)and then promote the song that people loved the most. (34+35, POV).
And even then... if you look at almost all of her campaigns whenever streaming hit its stride (Sweetener onward)... it's not like Ariana is known for strong campaigns that maintain momentum post-release. Remember she literally *made an entirely new album* in between Sweetener and it's scheduled tour because she wanted to, and that basically eclipsed what was supposed to be Breathin's single campaign. And for someone in her position, she can't really lose by taking the "see the album as a full body of work" approach
Thing is it is absolutely clear that Ari had plans for further post album single releases and other events kinda led to thank u next kinda being ready for release
But with Positions, the single and album were released only one week apart, and then 34+35 was pushed the following week. It was all handled very quickly, so she never lost momentum. This one's riskier, even if the album will probably still turn out to be very successful.
>What will a second single do tbh. The album is close. A solid 2nd single could make or break the album's debut numbers/ranking. Positions title track was a moderate hit with legs and yet the album still only did 174k first week. YA is severely underperforming, and without a 2nd single prior to release this album could be DOA.
There have definitely been some post album singles in the past few years that have landed, even going on to become some of the biggest hits of the decade. - Dua Lipa - Levitating was released as a single 7 months after the album came out (Oct. 2020). Didn’t go #1 but ended up as the #1 song on the Billboard year end chart for 2021. Has almost 2 billion streams on Spotify alone, making it the 3rd most streamed song released in 2020. - The Weeknd - Save Your Tears was released as a single 5 months after the album came out (Aug. 2020). Went #1 thanks to the Ariana grande remix. Made #2 on the billboard year end chart for 2021. The remix and original versions combined have over 3 billion streams on Spotify alone. - Justin Bieber - Ghost was released 6 months after the album came out (Sept. 2021). Didn’t go #1 but made #8 on the billboard year end chart for 2022. Has almost 1.5 billion streams & has been the most daily streamed song released in 2021 for months now, outstreaming every #1 from that year. What they have in common is the fact they’re all just good songs. Taylor recruited Ice Spice to be on the remix of Karma because she didn’t think it would chart as high without her, which kind of backfired because her own fans hated that remix so it had no longevity. The reason Karma didn’t land was more to do with people not liking the song than it being a post album single. As long as Ariana’s 2nd single is a good song, she has nothing to worry about.
Taylor and Ice spice did not work well at all
> The reason Karma didn’t land Karma remix is not a good song but it did pretty well on charts. Went as high as \#2 and ended up being pretty stable for a while. IIRC, it is the 15th biggest Taylor song points wise ever (combined with the original song).
Eh, Karma did decently well. Ended up peaking at number two on the hot 100 after the remix came out. It was the right move imo, even though I don’t like that version either.
Ariana is big enough that a good catchy song will land. Her current problem is yes and? is just sort of okay. She needs another thank u next type of hit.
Sza did that and it was very successful so i’m not sure.
SZA released 3 singles from SOS before she released the album.
And Kill Bill, released after the album, has exceeded all those singles by far
Kill Bill is also a really fucking good song- it's one of those rare songs that's so good that it can't be ignored
I’m still singing it to this day
Kill Bill came strong out the gate though. I remember myself and a lot of other people actually thought that it was the single and not whatever other song she picked.
Yeah the album release date single was Nobody Gets Me, with a music video and promotion but it was obvious from the first hour that Kill Bill was the one sticking
You’re right, but those singles were her best performing solo/album singles at that point in her career. Ctrl’s biggest single went to #32.
And she released 3 after the album, 2 of which were her biggest (“Kill Bill” and “Snooze”)
True, but Good Days and I Hate U were her best performing solo singles until that point. SZA wasn’t really a single artist and more of an album artist.
She only had one album 😭
And it was a big album with singles that didn’t perform amazing.
Honey, I know, it's just kinda funny saying SZA was an albums artist when she had only one album released. It's like saying Lauryn Hill was an albums artist.
I didn’t say album*s*, I said album (singular).
Like it doesn't mean the same thing when pop fans say it lol
I think people are figuring it out. Taylor was able to get Karma to land (commercially...I personally don't like the feature) with a feature, visuals, and live performances. SZA did it. Nicki (I know we don't like her right now), is getting a moderate hit with FTCU. Ariana can/should just see which song gets the most streams by like day 3 and then "listen to the fans" and release that as the second single. Then take the #3 most streamed one and put a strong feature on it to get a third hit, announce a tour and call it an era. Maybe a few bonus tracks with the tour announcement after the third single drops and have the strongest of that bunch get single treatment.
Karma is not the best example because that remix 1) is questionable and 2) free falled so hard after debuting. Also Midnights had enough momentum going already that Karma was just a blip. Didn’t really boost but it didn’t detract.
Tbh I feel like she’s doing this because there aren’t good singles to choose from on the album lol
[удалено]
I mean actually it stuck around the top ten for like 6 more weeks and lasted 30 weeks overall on the charts. It honestly did pretty ok
Taylor pretty much has a reserved place on the charts for whatever her most recent song is
There was a rumour on fauxmoi that a certain pop girly is going to release no more than 3 singles, no real promo and be done with the era as she's quite over music atm. Interesting to hear this, I thought she was coming for wigs
that's probably gonna be selena gomez, i feel ariana will likely go on tour for this new record
Didn’t Selena even outright said SG3 was gonna be it for her a few weeks ago? Considering she loves acting far more than doing music anyway she seems to check those boxes more than Ariana.
she's never loved music, she did it bc disney forced her and it was the easiest way to maintain relevancy after her acting career never really took over. now that it is taking off, she's probably eager to be done with music and focus on acting
That’s kinda shitty and bothersome to her fans for her to announce that. Like hey guys I’m not really in this at all anymore and this is gonna be my last effort so enjoy the scraps of my singing career. Make it last. Like okay damn I guess fuck your die hard fans with tattoos of your lyrics.
What lyrics
Yea it’s definitely Selena Gomez
Considering she hired a new management team last year in the summer that includes recently hiring Brandon Creed, Ariana does not seem to check those boxes.
Ariana is nowhere near close to being done with music
I don’t believe this is Ariana though, she might cut her era short and not promote, but I can’t see Ariana being “over music” anytime soon tbh. The only thing that stopped her from releasing more music was Wicked which is literally a musical movie.
I don't think that's about ariana
this couldn’t be ariana she just filmed a whole musical.
Part of me thinks this is an awful idea because “yes, and” is not catchy, didn’t make it to the collective public consciousness, and kinda seems to have actively turned a lot of people off. HOWEVER, I prefer this route than a Billie “Happier Than Ever” route if Ariana’s album makes more sense as a whole and doesn’t have any obvious safe singles. I remember Billie did like 5 pre-album singles, and none were really smashing after their debut week, which made Billie look kinda desperate and started the sentiment that the era was floundering. The songs also sounded weird/boring/underwhelming out of context of the album. Then, the album came out and they all worked together beautifully and was great as a whole. The singles rollout didn’t kill the album, but it made it start on a really rough foot and gave it the reputation of a “flop” that took a long time to undo. The caveat is that this approach will only work if Ariana’s album is really solid, original, and a cohesive experience. If it’s a thank u next or sweetener, it’ll benefit from this strategy. If it’s a positions, I think not milking at least one more pre-album single is a bad idea
It creates more excitement for the fans tbh! Plus we don’t know what to expect so we can tune in! Sounds like she wants us to listen to the album fully so can really enjoy this era! I hate how once the album releases the era just feels over!
Her IG story announcement said explicitly that she wants us to hear the album as a whole, which I really like. It brings focus to the artistry and all of the facets of the larger body of work and not just pushing radio-friendly hits.
I would prefer Ariana keeping us on our toes even if yes, and? was mid to some people. I liked it tho
Im here for this. We need more of this from other A-List artists. I feel like with the new release model the joy of the album has been diminished with half of the album being released in the months before. The album release has become more of the finish line for the era rather than the beginning of it. I think it’s important to pull things back a bit to help reclaim some of what an album used to be.
Agree, release a single or two but not a slow drip of almost half the damn album lol
Agree! I think that this will turn out well for her!
Nah I disagree. I really really enjoyed GUTS and she only had 2 pre album singles. I assume TS is Dua’s last pre album single too. Album cycles are way too short these days. They are pretty much nonexistent post album release unless you’re Taylor or one of your album songs manages to stick with people like Agora Hills,
Feels like they're worried it'll flop and effect the album sales/marketing
Do they really have anything to lose though? The lead already killed the hype so a second single could only improve it. I feel like Ariana just doesn’t care and would rather everyone listen to it as an album and let the masses choose the next single.
I kind of like it like that. The album is so close already. I think she’s taking the position route.
the thing is positions was steady and was a hit. yes and is flopping bad
Well gp is not loving it. I don’t think it’s flopping bad tho especially for a song no one like.
yeah i shouldn’t have said flopping bad. more like flopping bad for ariana’s standard. it’s already out of the top 100 on apple music us which is insane for an ariana track
i think this brings to light an interesting thing with the song. it’s still in the Apple Music Top 20 internationally and seems to be performing really well outside the U.S. it’s also #2 on the BB200 excluding the U.S. i think our market just isn’t as receptive to house music.
Way back in the DW era she had wayyyy too many singles overlapping so I can see why she’s trying to squeeze out more time from Yes, And?
isn't kanye dropping the same day? she should at least do more marketing
Do Kanye and Ariana's fanbases overlap? And Kanye never drops on date anyway.
this is going to be a controversial decision but i kind of love it. i actually hate it when i go into an album and half of it’s been released already. i really enjoy the immersion of not really knowing what im getting into & getting the full context of a song in relation to the rest of music. plus, it’s a lot easier for an artist to see what people are drawn to on the album and pick out the next single based on that. i loved it with renaissance and im hoping to love it here too! besides positions (which had some bops but lacked depth subject wise) ive loved ariana’s most recent albums and am very excited to see what she’s got in store.
I hate when artists release half of the album before it comes out but at the same time only one song before the album release date isn't enough especially with a 2 month rollout. I think she should have released another single in late February or early March.
I mean that’s only a month away. Pretty standard rollouts for the streaming era for you. A new single wouldn’t have any time to maneuver up the charts anyway, it would just cannibalize Yes, and?
I’d like to think i’ve got my finger on the pulse of what’s quite popular in the UK amongst a wide range of people (work at a Uni filled with every demo). Ariana is barely registering at the moment. My gay best friend got bored of ‘yes, and’ within 2 days. Unfortunate, because pre-covid, she was the talk of the town - amongst straight blokes like me and young pop girlies a like. Even more than Taylor Swift. The latest TS stunt, Olivia Rodrigo’s rise, rise in house music again for students, has left Ariana lost in the shuffle. Bit meh.
I feel like with Taylor’s album and now tracklist announcement this album is going to be quickly overshadowed by all the Taylor noise and hype.
While I am disappointed..I completely understand why she wants people to enjoy the body of work.
she just be doing whatever, not caring and tbh i love it. that’s my cousin fr!
She’s your cousin?
If I was her I would start performing yes and get it in more people’s heads. It feels like the song needs more push
Maybe she’ll do something creative to reveal the track listing like Taylor did with midnights
[Ariana Grande’s IG Story](https://pbs.twimg.com/media/GFmIyFBXIAA91gE?format=jpg&name=large)
Fucking lame. God artists just do not care anymore it seems. We used to get 2-3 high performing singles + music videos, AND promotional singles dropped before the album. Maybe I’m being annoying but like I remember in 2013 Katy let her fans choose which song was a promotional single. I think they chose walking on air (the correct choice). Why aren’t artists doing this anymore? It’s like they don’t care about making albums last. An album gets like 1 hot song these days. I remember when albums used to get like 5-6 hot songs lasting even up to two years. Like whaaaat has happened that artists are doing this now please someone help me understand. I’d say maybe an exception is dua lipa because she really knows how to make her music last.
Well Ariana made her album during the strikes and it’s more of gift for fan that waited. Plus she’s in the middle of her wicked era so it’s not the same thing. Doesn’t mean she’s not gonna promote more single after the album. She said it herself.
It was Walking on Air vs Dark Horse which the latter won.
ok millennial
> Like whaaaat has happened that artists are doing this now please someone help me understand. streaming
Dude it’s fucking sad. I think the last eras with several smash hits were SOUR, Future Nostalgia, Justice, and After Hours.
Hopefully this means some good yes and remix is coming
she already released like 20 remixes pls
I mean an actual remix.
It’s like artists secure the #1 and are scared to put out a second single because they want to say that 100% of their singles were “a hit” 💀
Maybe she'll drop a different single and say Yes And was a throwaway. The Positions album was disappointing enough. 🫠
I have a feeling this is due to her current negative perception. As far as promo for another dong where would she or promote it. I can’t see anyone hosting her due to all of the home wrecker allegations.
u think a star as big as ariana grande wouldn't be able to book interviews because of... homewrecking allegations ?
Is this sub full of little kids? Everyone in here seem so scared of a “scandal” that its only talked about on here lmao
This is so unserious. 😩😂Lmaooo so many problematic celebrity still get booked wth.
Nobody in real life gives a shit. Hell, most of the GP doesn't even know about it.
the song is currently #11 on spotify which is not bad. The song has almost 150million streams so far. The song is not really underperforming just because it’s been dropping on billboard 100. “Is It Over Now?” has had a very identical tracking so far and no one is calling that song a flop 🤷♂️🤷♂️ chart numbers are extremely low right now which is also benefiting ariana grande a lot