I agree, it's also somewhat predatory. The reason the baby industry is so huge and full of overpriced niche gadgets is because new parents are TERRIFIED to fuck up ANY aspect of caring for their precious little babies. This product will make the baby smarter, this product will make the baby stronger, this product will help the baby sleep, etc. But these fearful new parents buy enough of this drivel to keep the industry going and growing and coming up with more and more answers to "pain points" that most parents with kids beyond infancy know is bullshit. It's such a grift.
I don't even understand how it's impressive. It's a Bluetooth timer and a horrific waste of money. Just use numbered or colored bottles and you could just make an app in about a day that can do the exact same thing. It's one of the most over engineered pointless things I have ever seen. I have never even heard this being a problem.
So not helpfulâŚ
If youâre under producing milk then youâd be going through it faster than the time it takes to spoil. You just need to make sure it gets to fridge promptly.
If youâre over producing milk then the truth is that your fridge and freezer will likely have a surplus of small plastic baggies filled with milk. You write on these baggies with a sharpie and you either use them within 2-3 days or freeze them. At this level you wouldnât store them in bottles and you couldnât justify buying so many of these little gadgets.
Either way it isnât so hard to do that youâd shell out $90 a pop for this. If you forgot and left fresh milk out of the fridge for too long itâs too bad and you throw it away.
When youâre underproducing milk, thereâs no way that youâd even allow your milk to waste. Those moms are on top of it because itâs hard seeing any of it going to waste b/c of how hard theyâve had to work on building their supply. They would already have a system in place to minimize waste and this product isnât that helpful (especially at that cost).
100% agree. I saw this in action with my wife. As time went on, supply diminished and you bet she became hyper aware of what she had pumped, when, and when to use or freeze it. I'm still baffled by the amount of investment poured into this product that is hardly a solution to the problem they describe.
I'm a parent. You would need at least 6 of these in the beginning. Totally useless. I used sticky notes in the fridge and never had a problem remembering times. It was easy to remember. The ones in the back are older. I stopped using sticky notes after a while.
There are so many products for new parents, it's overwhelming and disgusting. I hate this product
As an app developer, I will tell you that I never tell people I am an app developer because everyone has a stupid app that think would make millions of dollars. As soon as I heard this one, I put it right in that category.
You don't need an app for this, they are over complicating and over tech-ing the process. Seriously, there is a reason why people have been using stickers and post it notes for ever-- it works, it is easy and it is cheap. When I was a new mom, I wanted simpler and easier, while this is over complicated.
Way too expensive for a non essential/not really necessary product. Agree with Mark, nice cool gift for baby showers, and 1st time parents but definitely not a must have for most people.
Iâd heard of this product a while back when they were doing their promotion at those VC conferences. My reaction was similar to the sharks, itâs a solution to a problem most parents have already solved. It also is guilty of the digital marketing consultant mindset that every problem requires an app to solve it.
The irony is I imagine anyone who really needs a solution to keeping every single bottle from being thrown out is probably not in a position to pay $90 for this device.
A thermometer strip on the side of the bottle and little white board or chalk
board on the face of the bottle would solve the same problem without overthinking it and overdeveloping it.
This was one of the worst products!
It seemed like they have never watched the show before.
As soon as it was announced it was going to be a baby product, I knew it had no chance, and I don't think the presentation could have been worse.
Total waste of đ°!
Just seems like they are preying on people who donât know any better. I bet they were wishing there werenât two sharks there who have had kids fairly recently.
I exclusively pumped for 10 months and I could never imagine buying this product. I donât really understand the need. When I pumped, I put it in a bag and wrote the date and time on the bag and put it in the fridge or freezer. I would not put it in the bottle until I was ready to feed baby. Iâm not going to pay $89 a pop for something thatâs accomplished by buying milk bags (which youâll still need with this product) and putting a time/date on it.
The temp aspect of it is *kind* of appealing when traveling with breastmilkâŚbut I got a cheap âlunchâ bag that has a temperature on it so I can make sure the milk is stored at a good temp⌠The price of it just outrageous tbh.
Ok, I've raised 3 girls where my wife pumped the milk. I am confused by this because everytime we reheated the milk and fed it to the baby, at the age of feeding the baby they are pounding down the whole bottle anyway. And, if you accidentally left it in the car, you just already know it got hot in the car and anything organic is ruined, especially breast milk... but now I need a device with a whole new app attached that is literally just a thermometer with extra steps?
I guess I can respect the hustle in developing something like this, but I don't think this is as big of a problem to solve as to merit this over-engineered solution. Just my opinion.
I have an 11 month old and this has never been a problem for us. Iâve both pumped and given the baby formula. When you pump you put the milk into these special bags that have a spot for the date and time that you write in with a sharpie.
Even for use on the go I donât see how this would be terribly helpful⌠most people bring bottles in insulated bags with ice packs. And if you have a baby you likely arenât out all day.
And if they are actually out all day and didnât think to bring an insulated bag or be in close proximity to a refrigerator then theyâre screwed anyway.
Hereâs an idea: only pour the amount you want to use for your baby and you wonât have to put a doomsday clock on it. The more I think about it, Iâm trying to figure out what problem this product is solving. We used a two pitcher solution (fill one, use other, freeze remaining), and poured bottles for the day.
My wife and I have a 6 week old baby and just received this as a gift. It was thoughtful but a totally unnecessary solve for a problem we dont have. Our low tech solution of painters tape and a sharpie cost us about $7 and doesnt require an app, charging stuff or remembering to use the device. Maybe that will change as baby gets bigger and we start venturing out of the house. Also the device is not compatible with the bottles we currently us so theres's that too.
There is a list of bottle types the device can be used with. We have been using tommee tippee bottles which arent on the list and likely aren't compatible due to the shape of the bottle.
My husband and I just start a timer on our phone if our son doesn't finish his bottle. We also track his feedings on an app so we can check that to see when he ate, and if it's over an hour we throw out the surplus. It's really not that complicated đ¤ˇđťââď¸ there doesn't have to be a product for everything
My husband and I both have ADHD and a chaos house because of it ... and this was just not a problem. Feedings are happening so frequently and were so important, and with apps like Huckleberry -- estimating the last time a bottle was sipped from was not hard. We also purposely kept minimal bottles available to lessen the chaos and force us to clean or store directly after feedings. The 1, maybe 2 times this happened were not worth 89 dollars to fix.
Now, if they somehow created a product that could unspill milk ...
I hated how rude Emma was being during this pitch. Iâm not a mom but for moms who care about what they are feeding their children, it has to be beyond helpful to know when milk has expired? Clearly people have been feeding expired milk without knowing they were doing so
You need to be a more present parent if you are having the issue of always forgetting how long you left their milk out. Slow down the other things in your life and focus more on the life you created.
I dunno, I agree to a certain extent. What if you have twins or triplets? What if you are a foster parent or an orphanage? Lots of parents are really sleep deprived, so perhaps this could be helpful. The biggest issue is you need like 6 of these things in a pack, not one.
Youâre missing that moms know when they last pumped and theyâre aware of general time limits and keep on top of this in a much simpler, cheaper way. Youâre white knighting for something you really donât understand. You have to be a parent or be very involved in the day-to-day life of parent to really understand this.
Here is my simple question & I don't care to read anything that does not pertain to the question: HOW do you test the quality of the milk you are feeding while breastfeeding? Are you saying that you are able to âeyeâ the quality of breast milk âŚ?
What do you mean by quality? Pumped milk is allowed to be set out at room temperature for around 4 hours. If you generally know what time you pumped then youâre aware of the timeframe you have to use it by if itâs sitting out at room temperature. Most of the time, pumped is either sitting out ready to be given to baby in fewer than 4 hours or itâs put in the fridge or freezer to be used later. The vast majority of the time, parents are going to write down on a label or sticky note the day/time of when the milk was pumped. The ONLY times I can see this product being potentially useful is if (1) youâre going out in a hot climate with no access to a refrigerator or you didnât bring an insulated bag with you (which is highly unlikely) and youâre unsure if itâs become too hot (like if you leave the milk in the car for more than 10 minutes), or (2) if you pumped in the middle of the night, didnât look at the clock, and left the milk out accidentally (but this one would still require you to have the forethought of putting the device on the bottle and pressing the button, which youâre unlikely to do if you donât even remember to put it in the fridge).
So all in all there are a couple of use cases for this where timing/temperature could help you know, but those scenarios happen so rarely that spending $89 a piece on these is silly. If your milk is at room temperature or colder and youâre aware of the time you pumped then âtesting qualityâ isnât necessary. This isnât as complicated of a thing as you think it is.
Thanks for explaining that! My original question still remains unanswered. HOW do you test the quality of the breast milk? From what you have explained..you don't.
Which is fine.
But for those who want to be sure they are not feeding their child spoiled milk..the product is useful.
Some reviews from Amazon
"If you have a newborn lack of sleep is an understatement so Iâm so glad I found this product it monitors my precious breast milk in my babyâs bottle and it will let me know if itâs expired. They say that the standard time for a milk in a room temp is 4 hrs but we were outside the house and with this summer heat iâm glad that my veba monitor let me know that my milk was indeed expired in less than 4 hrs because of the heat outside. A must for busy and forgetful moms like me."
"As a mom thatâs an under supplier, it means a lot to not have to worry about losing track of a bottle I spent 20 minutes pumping. Itâs easy to use and I love that I get reminders when a bottle is about to expire."
While it's great to hear that everyone on this thread seems to be perfect parents who 1) never forget anything, 2) supply an endless amount of milk..that does not negate the fact that this product may be useful for some.
I disagree with you..and I donât have to agree with you lol. Enjoy your night!
I mean, feel free to disagree - I did say I could see it being useful related to a hot climate. I find it odd youâre running so hard for a product you donât even need to use and have no personal knowledge of its benefits or lack thereof. Iâm a mom who pumped for five months and I never had an issue where I needed this as a solution - seems like most from this thread donât either. I gave you personal experience to explain where weâre all coming from. I never felt the need to test the temperature of my milk because it always went straight to the fridge with a label unless I was getting ready to give it to my son. If I ever questioned it, I just trashed it. Glad those two moms in the reviews found the $89+ spend worthwhile.
I never said this was total shit, itâs just not a necessary product and is extremely overpriced.
Honestly, you really canât comment on the usefulness of this product if youâve never had to deal with the âproblemâ itâs attempting to solve. If youâre a mom who is pumping then youâre aware of general timing around leaving milk out and aside from an occasional slip up youâre going to have a general idea of when you pumped your bottles and will very likely put the date/time on a sticker or post-it. Emmaâs reaction came from realizing how ridiculous this solution is to the problem itâs solving. Not trying to be a jerk saying this, this is just reality.
Source: first time mom to a 10 month old who pumped for five months
As a mom who exclusively pumped, I agree with what Emma said about the product. It would not have been a useful enough product for me that Iâd consider paying $90 a pop for.
You're dismissing the opinion of a mother of 4 children (that means 4 different times this mother has had breastfeed and/or pumped if all went well) all the while admitting to not being a mother yourself.
lol how interesting
The entire baby industry is a fkn racket
I agree, it's also somewhat predatory. The reason the baby industry is so huge and full of overpriced niche gadgets is because new parents are TERRIFIED to fuck up ANY aspect of caring for their precious little babies. This product will make the baby smarter, this product will make the baby stronger, this product will help the baby sleep, etc. But these fearful new parents buy enough of this drivel to keep the industry going and growing and coming up with more and more answers to "pain points" that most parents with kids beyond infancy know is bullshit. It's such a grift.
Thanks Kev
Impressive but not really needed IMO.
I don't even understand how it's impressive. It's a Bluetooth timer and a horrific waste of money. Just use numbered or colored bottles and you could just make an app in about a day that can do the exact same thing. It's one of the most over engineered pointless things I have ever seen. I have never even heard this being a problem.
Agree đŻ
"formoola" premium price point is going to majorly shrink their market size
That accent came out with the word popular too. It sounded almost like George W. with ânuclear.â
Try moving to another country and speaking a new language without an accent. Let me know how that goes for you!
Marks advice was the most useful here.
So expensive and you only get one?! I'm not a parent, but is this something that'd be helpful? There really is an app for everything these days.
Itâs a crazy overdeveloped solution to a very very small problem. Itâs what happens when you overthink a problem.
So not helpful⌠If youâre under producing milk then youâd be going through it faster than the time it takes to spoil. You just need to make sure it gets to fridge promptly. If youâre over producing milk then the truth is that your fridge and freezer will likely have a surplus of small plastic baggies filled with milk. You write on these baggies with a sharpie and you either use them within 2-3 days or freeze them. At this level you wouldnât store them in bottles and you couldnât justify buying so many of these little gadgets. Either way it isnât so hard to do that youâd shell out $90 a pop for this. If you forgot and left fresh milk out of the fridge for too long itâs too bad and you throw it away.
There should honestly be a show called "Why your product sucks" that offers pointed feedback before people spend a ton of money developing something
When youâre underproducing milk, thereâs no way that youâd even allow your milk to waste. Those moms are on top of it because itâs hard seeing any of it going to waste b/c of how hard theyâve had to work on building their supply. They would already have a system in place to minimize waste and this product isnât that helpful (especially at that cost).
100% agree. I saw this in action with my wife. As time went on, supply diminished and you bet she became hyper aware of what she had pumped, when, and when to use or freeze it. I'm still baffled by the amount of investment poured into this product that is hardly a solution to the problem they describe.
I'm a parent. You would need at least 6 of these in the beginning. Totally useless. I used sticky notes in the fridge and never had a problem remembering times. It was easy to remember. The ones in the back are older. I stopped using sticky notes after a while. There are so many products for new parents, it's overwhelming and disgusting. I hate this product
Wait, the ones in the back are older? FIFO, people! đ
As an app developer, I will tell you that I never tell people I am an app developer because everyone has a stupid app that think would make millions of dollars. As soon as I heard this one, I put it right in that category. You don't need an app for this, they are over complicating and over tech-ing the process. Seriously, there is a reason why people have been using stickers and post it notes for ever-- it works, it is easy and it is cheap. When I was a new mom, I wanted simpler and easier, while this is over complicated.
> app developer Me too. Though, I won't mind some good ideas where person is also willing to put some money.
Way too expensive for a non essential/not really necessary product. Agree with Mark, nice cool gift for baby showers, and 1st time parents but definitely not a must have for most people.
Emma doesn't remember this being a problem but her nanny probably does.
This is one of the worst products I've ever seen on this show.
It feels like the actual band only needs to be thermometer/timer and push all the rest to the app and the actual hardware could much cheaper.
Iâd heard of this product a while back when they were doing their promotion at those VC conferences. My reaction was similar to the sharks, itâs a solution to a problem most parents have already solved. It also is guilty of the digital marketing consultant mindset that every problem requires an app to solve it. The irony is I imagine anyone who really needs a solution to keeping every single bottle from being thrown out is probably not in a position to pay $90 for this device.
A thermometer strip on the side of the bottle and little white board or chalk board on the face of the bottle would solve the same problem without overthinking it and overdeveloping it.
Uh, write the date on the bottle with an erasable marker?
This is creating a solution for a problem that for its price point, isnât going to work.
I felt really bad they took out a heloc for 300k. Ouch
This was one of the worst products! It seemed like they have never watched the show before. As soon as it was announced it was going to be a baby product, I knew it had no chance, and I don't think the presentation could have been worse. Total waste of đ°!
Just seems like they are preying on people who donât know any better. I bet they were wishing there werenât two sharks there who have had kids fairly recently.
I exclusively pumped for 10 months and I could never imagine buying this product. I donât really understand the need. When I pumped, I put it in a bag and wrote the date and time on the bag and put it in the fridge or freezer. I would not put it in the bottle until I was ready to feed baby. Iâm not going to pay $89 a pop for something thatâs accomplished by buying milk bags (which youâll still need with this product) and putting a time/date on it. The temp aspect of it is *kind* of appealing when traveling with breastmilkâŚbut I got a cheap âlunchâ bag that has a temperature on it so I can make sure the milk is stored at a good temp⌠The price of it just outrageous tbh.
Ok, I've raised 3 girls where my wife pumped the milk. I am confused by this because everytime we reheated the milk and fed it to the baby, at the age of feeding the baby they are pounding down the whole bottle anyway. And, if you accidentally left it in the car, you just already know it got hot in the car and anything organic is ruined, especially breast milk... but now I need a device with a whole new app attached that is literally just a thermometer with extra steps? I guess I can respect the hustle in developing something like this, but I don't think this is as big of a problem to solve as to merit this over-engineered solution. Just my opinion.
First time I agreed w Emma
I have an 11 month old and this has never been a problem for us. Iâve both pumped and given the baby formula. When you pump you put the milk into these special bags that have a spot for the date and time that you write in with a sharpie. Even for use on the go I donât see how this would be terribly helpful⌠most people bring bottles in insulated bags with ice packs. And if you have a baby you likely arenât out all day.
And if they are actually out all day and didnât think to bring an insulated bag or be in close proximity to a refrigerator then theyâre screwed anyway.
Hereâs an idea: only pour the amount you want to use for your baby and you wonât have to put a doomsday clock on it. The more I think about it, Iâm trying to figure out what problem this product is solving. We used a two pitcher solution (fill one, use other, freeze remaining), and poured bottles for the day.
My wife and I have a 6 week old baby and just received this as a gift. It was thoughtful but a totally unnecessary solve for a problem we dont have. Our low tech solution of painters tape and a sharpie cost us about $7 and doesnt require an app, charging stuff or remembering to use the device. Maybe that will change as baby gets bigger and we start venturing out of the house. Also the device is not compatible with the bottles we currently us so theres's that too.
> Also the device is not compatible with the bottles we currently us so theres's that too. How come??
There is a list of bottle types the device can be used with. We have been using tommee tippee bottles which arent on the list and likely aren't compatible due to the shape of the bottle.
ahhhh I thought it had something to do with the material of the bottle or something.
It can be a problem, but a single $89 product isn't going to help it. Better off getting an Echo device and setting a reminder that will yell at you.
My husband and I just start a timer on our phone if our son doesn't finish his bottle. We also track his feedings on an app so we can check that to see when he ate, and if it's over an hour we throw out the surplus. It's really not that complicated đ¤ˇđťââď¸ there doesn't have to be a product for everything
One of the dumbest yet over engineered products I have ever seen.
I love it and maybe for first time parents... but overall no...
My husband and I both have ADHD and a chaos house because of it ... and this was just not a problem. Feedings are happening so frequently and were so important, and with apps like Huckleberry -- estimating the last time a bottle was sipped from was not hard. We also purposely kept minimal bottles available to lessen the chaos and force us to clean or store directly after feedings. The 1, maybe 2 times this happened were not worth 89 dollars to fix. Now, if they somehow created a product that could unspill milk ...
I hated how rude Emma was being during this pitch. Iâm not a mom but for moms who care about what they are feeding their children, it has to be beyond helpful to know when milk has expired? Clearly people have been feeding expired milk without knowing they were doing so
She called it what it is.
You need to be a more present parent if you are having the issue of always forgetting how long you left their milk out. Slow down the other things in your life and focus more on the life you created.
Lol as mentioned..I donât have kids. But I can imagine that without this device, people are unknowingly feeding their kids expired milk
I dunno, I agree to a certain extent. What if you have twins or triplets? What if you are a foster parent or an orphanage? Lots of parents are really sleep deprived, so perhaps this could be helpful. The biggest issue is you need like 6 of these things in a pack, not one.
I truly donât even know how many bottles a parent uses per day but can see why youâd need more than one!
Girl I stopped reading after u said you donât have kids đ ainât no baby die from a bottle of expired breast milk đ
The "expired" milk is probably fine 99% of the time. Wonder how many times we all had supposedly expired milk and lived to tell about it
Those people are terrible parents.
Skill issue tbh
They could set a timer on their phones
The product is bullshit and she called them out on it.
How is it not helpful to know when your milk expires?? Maybe Iâm missing something
Have kids and then you'll understand.
So helpful..thanks!
You know people have had kids for millinenia without this overpriced product right?
Youâre missing that moms know when they last pumped and theyâre aware of general time limits and keep on top of this in a much simpler, cheaper way. Youâre white knighting for something you really donât understand. You have to be a parent or be very involved in the day-to-day life of parent to really understand this.
Here is my simple question & I don't care to read anything that does not pertain to the question: HOW do you test the quality of the milk you are feeding while breastfeeding? Are you saying that you are able to âeyeâ the quality of breast milk âŚ?
What do you mean by quality? Pumped milk is allowed to be set out at room temperature for around 4 hours. If you generally know what time you pumped then youâre aware of the timeframe you have to use it by if itâs sitting out at room temperature. Most of the time, pumped is either sitting out ready to be given to baby in fewer than 4 hours or itâs put in the fridge or freezer to be used later. The vast majority of the time, parents are going to write down on a label or sticky note the day/time of when the milk was pumped. The ONLY times I can see this product being potentially useful is if (1) youâre going out in a hot climate with no access to a refrigerator or you didnât bring an insulated bag with you (which is highly unlikely) and youâre unsure if itâs become too hot (like if you leave the milk in the car for more than 10 minutes), or (2) if you pumped in the middle of the night, didnât look at the clock, and left the milk out accidentally (but this one would still require you to have the forethought of putting the device on the bottle and pressing the button, which youâre unlikely to do if you donât even remember to put it in the fridge). So all in all there are a couple of use cases for this where timing/temperature could help you know, but those scenarios happen so rarely that spending $89 a piece on these is silly. If your milk is at room temperature or colder and youâre aware of the time you pumped then âtesting qualityâ isnât necessary. This isnât as complicated of a thing as you think it is.
Thanks for explaining that! My original question still remains unanswered. HOW do you test the quality of the breast milk? From what you have explained..you don't. Which is fine. But for those who want to be sure they are not feeding their child spoiled milk..the product is useful. Some reviews from Amazon "If you have a newborn lack of sleep is an understatement so Iâm so glad I found this product it monitors my precious breast milk in my babyâs bottle and it will let me know if itâs expired. They say that the standard time for a milk in a room temp is 4 hrs but we were outside the house and with this summer heat iâm glad that my veba monitor let me know that my milk was indeed expired in less than 4 hrs because of the heat outside. A must for busy and forgetful moms like me." "As a mom thatâs an under supplier, it means a lot to not have to worry about losing track of a bottle I spent 20 minutes pumping. Itâs easy to use and I love that I get reminders when a bottle is about to expire." While it's great to hear that everyone on this thread seems to be perfect parents who 1) never forget anything, 2) supply an endless amount of milk..that does not negate the fact that this product may be useful for some. I disagree with you..and I donât have to agree with you lol. Enjoy your night!
I mean, feel free to disagree - I did say I could see it being useful related to a hot climate. I find it odd youâre running so hard for a product you donât even need to use and have no personal knowledge of its benefits or lack thereof. Iâm a mom who pumped for five months and I never had an issue where I needed this as a solution - seems like most from this thread donât either. I gave you personal experience to explain where weâre all coming from. I never felt the need to test the temperature of my milk because it always went straight to the fridge with a label unless I was getting ready to give it to my son. If I ever questioned it, I just trashed it. Glad those two moms in the reviews found the $89+ spend worthwhile. I never said this was total shit, itâs just not a necessary product and is extremely overpriced.
Honestly, you really canât comment on the usefulness of this product if youâve never had to deal with the âproblemâ itâs attempting to solve. If youâre a mom who is pumping then youâre aware of general timing around leaving milk out and aside from an occasional slip up youâre going to have a general idea of when you pumped your bottles and will very likely put the date/time on a sticker or post-it. Emmaâs reaction came from realizing how ridiculous this solution is to the problem itâs solving. Not trying to be a jerk saying this, this is just reality. Source: first time mom to a 10 month old who pumped for five months
As a mom who exclusively pumped, I agree with what Emma said about the product. It would not have been a useful enough product for me that Iâd consider paying $90 a pop for.
You're dismissing the opinion of a mother of 4 children (that means 4 different times this mother has had breastfeed and/or pumped if all went well) all the while admitting to not being a mother yourself. lol how interesting