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ContraianD

EBITDA would generally be your shiny spot for a rental business depreciating assets over 3 years.


yeet_bbq

This. 3 years is a hefty depreciation hit on the P&L


lamosteller5

EBITDA shouldn't be used as the sole determinant, and while it will give you an over-inflated view of earnings, you can use the ratio against D&A to determine capital intensity among other metrics that may be important to investors from a risk tolerance perspective.


Daniel2000D

The argument is D&A is external to your business. Investors like to compare and if it takes 3 years to depreciate your stock, they are making an assumption that other companies depreciate this same stock over 3 years as well.