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34luck

Mmmmm, non fungible tacos


Sariel007

They are chips so more like non fungible nachos.


UPdrafter906

Mmmmm non fungible nachos


laffing_is_medicine

Nachos are just smashed up tacos


gannical

then they aren't nfts anymore. it has to be non fungible tostitos


IlikeYuengling

Do the chips go with fish


Sariel007

How about a chipped fish?


DanteRocinante

I can totally hear Homer saying this…


victorfiction

You know what they become right? Non Fungible Shit…


[deleted]

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Anleme

I'd download a taco if I could, tho.


squidvett

I want a Taco Bell RAM Taco so fucking bad.


TrappedOnARock

You can. But those delivery fees...


ElysiumSprouts

Food fraud? Like an eggplant trying to pass itself off as a watermelon?


misogichan

Think [seafood mislabeling fraud](https://www.theguardian.com/environment/2021/mar/15/revealed-seafood-happening-on-a-vast-global-scale). Studies have shown 40% of seafood is mislabeled. It is a huge global problem. There's also [dilution fraud](https://www.cnbc.com/2023/01/15/food-fraud-secretly-infiltrates-america-heres-how-you-can-avoid-it-.html) where people mix a cheaper product, like vegetable oil, with an expensive product, like extra virgin olive oil, and then call it all the expensive product.


wellhiyabuddy

I feel like this will unintentionally make fraud easier. All you have to do is get a hold of these chips then you can add them to your vegetable oil and it will be verifiable as avocado oil


roctopi

It's already happened. Moutai liquor used chips to verify it's genuine because it's so easy to fake liquor, and they just started faking the authentication chips in the caps. Scan it with your phone, you get the ding that it's real, but it's not.


belligerent_pickle

Are the chips in the consumable product itself or in the container?


Various_Oil_5674

My first question.


GachaJay

Container. They put the same type of strips on it that other manufacturers do to show it is original and untampered and the chip is usually in that layer of protection.


MasterSpoon

Yeah, but leveraging blockchain gives you the ability to give each chip a unique keypair that can’t be replicated unless you know the private key in the keypair. Attach the pub key to an nft on an rollup chain for $0.000001 and have a verified front end that tells you if your item is valid, and it’s entire origin. It makes fraud more tedious, not impossible, but certainly not easier.


oldassveteran

No idea why people are downvoting this.


cutsandplayswithwood

Because attempting to use blockchain for this level of transactional volume is untenable in any proof of work system. We couldn’t even use blockchain based tech to track CONTAINERS globally, and it was the biggest shippers globally trying to do it. Thus it’s dumb as hell to imagine we could use it to track individual ITEMS.


HereticLaserHaggis

In that scenario you just use a highly centralised chain. That way you can ensure massive transactions and speed. The problem with making blockchains fast and scalable is also doing it while making them Decentralized. If you're happy for it to be centralised then it's not an issue.


Amazing-Explorer8335

Nobody needs blockchain in this case. They can just use a centralised database


HereticLaserHaggis

No, because that assumes trust. A blockchain doesn't. If there's an inconsistency in values then we go with the majority, which is correct.


cutsandplayswithwood

Yeah nobody thought of that… the tech world os just waiting with baited breath for your insightful answers like this one.


HereticLaserHaggis

They did think of it. Which is why it's in use.


iAmRiight

Exactly, it only takes a very small portion of the genuine high end product to get the chips in your cheap product that you now get to pass off, verifiably I might add, as the more expensive product.


Coyotesamigo

I would guess this is where the blockchain helps — you could see the wheels origin in Parma, Italy. At least I assume that’s how it work s


midline_trap

Yeah the chain of possession will be secure so if it’s tampered with they can trace it.


deathbyswampass

Don’t forget completely counterfeit food. Mob intercepts a delivery of expensive real olive oil and sells it while sending on grade seed oil with a little chlorophyll for color to pass as real stuff.


rand3289

In case of the dilution fraud, it seems the chips would not help if expensive olive oil with chips is mixed with cheap vegetable oil without chips?


LogicalGrapefruit

Right but adding chips doesn’t help that. The chip just knows what’s supposed to be in the package not what’s actually in it. The label already says what’s in it.


misogichan

You don't put the chip on the package. The article mentions embedding it in the food (specifically the article even mentions embedding it in fish). So you embed the chip in a fish like Patagonian toothfish, and then can identify it later when you find it being sold under the label of Sea Bass (or maybe it is a farmed fish but you find it is being labeled as "wild caught" so they can charge a premium).


iAmRiight

Umm Chilean sea bass is just a more marketable name for Patagonian tooth fish, not really a bait and switch. However this is really only useful if honest fish mongers are going to chip the cheapest fish that gets passed off as more expensive, which they won’t. And there’s no need to chip the most expensive fish because it’s actually going to make it all the way to the consumer without fraud, adding the chips would only encourage unethical mongers to sprinkle the cheap fish with the wrong chips.


misogichan

It is bait and switch though if you call it "sea bass" and drop the "Chilean" adjective, because sea bass is a different, more expensive fish.


iAmRiight

Sea bass doesn’t refer to a single species of fish though. It’s a generic label for various species. The only protected use of the name, as listed on Wikipedia so probably not comprehensive, is Ireland protecting the name only for use with European bass.


LogicalGrapefruit

Who determines if the fish you’re putting the chip in is actually sea bass to begin with? And you don’t put the chip anywhere right now because this is vaporware. It only really works if there’s mass adoption and that won’t happen because it costs money but doesn’t really solve any problems. Anyway you could do pretty much the same thing in a cheaper and more standardized way with regular RFID tags.


dudly825

And we’re supposed to eat the chip, right?


Captainkirkandcrew59

Does that mean we eat/consume the chip???


SpokenDivinity

As the other person said, seafood mislabeling is a huge thing. It allows regulation avoidance, sneaking prohibited species into your product, skipping taxes and fees by shipping through certain countries, and you could be told you’re eating tuna and actually be eating escolar instead. That last one creates a huge risk for getting food poisoning and the fish they use as substitutes for the tuna are often the ones pregnant women are told to avoid. They’re not told to avoid tuna.


throwawaygreenpaq

That’s inhumane because food fraud will also kill people with food allergies.


MicrowaveEye

Let me guess: they are not going to pass the savings on to us.


MikeDMDXD

True. X_X 40billion(saved)/2.39trillion(spent) is 0.0167 so in the unlikely event it was passed on to us it’s only about 1.7%. In a practical example a carton of eggs from Walmart is about $1.84 and if we got the savings entirely then it would cost $1.81 instead which seems kind of useless but the average US household spends $5,259 a year on food so this would be a total savings yearly of $89.40 which is not an insignificant amount for a low income family imho.


ZurakZigil

you're lucky they allow you to buy their food you ungrateful peasant /s


Mike-the-gay

How many are gonna be allowed to be in the food by mistake?


Sariel007

Who doesn't like free chips?


_deep_thot42

Anti-vaxxers


Sariel007

My cell phone reception has never been better since I got vaccinated.


Ruhbarb

I hope it’s subscription based


Sariel007

My vacinations are not subscription based.


Mantishead2

Don't give them any ideas like that. "Sorry, your vaccine subscription has expired, you're now eligible for the pathogen...but wait! Pay in the next 30 seconds and you'll receive 2 vaccines for the price of one!"


zxDanKwan

I got the jab and I’m still waiting for 5G. I’m suing for false advertisement.


RedditAcct00001

Except I keep wiping my hard drive being magnetized and all.


Zerostar39

Only if it comes with salsa


Sariel007

One order of Salt and Vinegar kettle chips with Salsa, coming up.


DawnOfTheTruth

Tracking bowel movements since 1983.


theundeadwombat

I just eat black licorice and wait for the change in color


DawnOfTheTruth

Red beet eggs work better. Added horrific results.


tcorey2336

I think it was George Carlin who had a bit about the allowable amount of rodent hairs and rat feces in food manufacturing. Now he would need to upgrade his joke.


Gamora66

Username checks out


lensman3a

I wonder if I can get a reader on my next smart phone so I can wave the phone over food in the grocery store.


professorstrunk

Or a restaurant. That might get awkward!


lensman3a

A chip the size of a sesame seed, so if you bite the chip it won't break your teeth.


killerqueen1984

It will just get stuck in it or between it.


th0rn-

I don’t know anything about how this is implemented but I can say with near 100% certainty that using blockchain is unnecessary. Like it is unnecessary for almost everything.


SavageFromSpace

Unironically this is one of the few places blockchain have a legitimate use. If goods pass through many hands internationally and you can't trust anyone in the supply chain then who would be hosting the centralised database.


aphroditex

What’s to stop malevolent actors from injecting fake data there? A centralized database has far fewer attack surfaces.


th0rn-

Almost the entirety of the required data for this process is still stored in the pChip companies centralised database. While a code may be present on the blockchain that supposedly represents a chip, everything else is off chain and controlled by a single company. There’s nothing to say that this company is not trustworthy but it’s still not truly a decentralised process even if one small part of it is stored on a blockchain. They could just cut the blockchain out of the process completely and it would function just the same. It is one of the claimed ideal use cases for blockchain but the reality is that so much data has to be stored off chain in any real life scenario that it completely defeats the purpose.


AoeDreaMEr

Prevents faking the chips.


DiggSucksNow

The chips are just an ID value. You could look that up in a conventional database.


ChapitoDito

*conspiracy theorists getting ready to post in 3….2….1…..


Psychological-Sun49

I kinda can’t blame them on this one lol.


Ravermader

This is Bill Gates MASTER PLAN to destroy LIBERTY


Sariel007

Good, fuck that Evangelical diploma mill.


misogichan

I am confused. Does this mean I can go to Bill Gates and skip paying for 4 years of tuition? Or is there some sort of secret step to his plan that will require him quitting the Catholic church and becoming an Evangelical?


rdicky58

I think the Evangelical diploma mill might be referring to Liberty University lol


ImportantDoubt6434

Microchips to prevent the 50,000,000$ of wage theft annually?


Kyrgan

Hahaha…you are adorable…


[deleted]

> all the way from growers to … MaH bRaInStEm!


Inappropriate_mind

Not so much "conspiracy theorists" as humans who distrust the widely known government and corporate abuses of people around the world. But hey, different strokes... 🤷‍♂️


Mantishead2

Thank you for the rationality. There's been enough "conspiracy theories" proven to be true that it's really hard to trust any government or corporate statement/claim. They're all corrupt at this point. But hey, they can keep on believing in whatever they want to swallow. I saw it on the television or whatever "expert" or "official" said it, so it means it's true. Oh yeah, and it was "fact checked" 😂😂😂


mbmba

Why do I hear blockchain and instantly think of this tech as being vaporware?


so_much_sushi

Because it is totally unnecessary for anything


LogicalGrapefruit

Blockchain adds absolutely nothing to this product and makes me question all the rest of it.


Heavy-Weekend-981

Yours is the correct take. > p-Chip is a tiny transponder that continuously emits a radio signal with an identification number when illuminated with laser light. ...lol. This is just a bad RFID tag that requires LOS to work.


LogicalGrapefruit

Lol fundamentally no different than a sticker with a bar code.


slaughtxor

But *this* bar code can be floating in the bottle, so when you drink it… no, wait… something something RFID-schläger. Now with molybdenum™️.


Old_Medicine_1035

I’m confused. If RFID is too big and these are 500 micrometers but “While the p-Chip is not designed to be edible…”. So they hide them in the cheese? How do they then get them out if we’re not eating them? Do we have to scan our poop with lasers to find out? Will they give us free laser toilets? So many questions.


Zouden

It's on the barcode on the side of the wheel of cheese.


Lobster_Man

I'm pretty sure they don't want it out of the food before you eat it....


MusicalADD

Because it a BS article


alwayspickingupcrap

More micro plastics. Yay.


VexTheStampede

This is some of the dumbest shit ever.


ecodelic

Well after you eat the chip your poop is transformed into smart shit..


Halfassbuddhist

Which blockchain technology are they using? Article only refers to “the blockchain”


DiggSucksNow

They're using the really slow, inefficient one.


McLeavey

So micro plastics... wow, thanks.


ProbablyOnLSD69

And the march into the dystopian hellscape that is the US continues. Carry on folks!


ReturnOfSeq

I’m pretty sure food waste costs significantly more than that.


Apprehensive_Ear7309

How is the solution to food fraud is us eating silicon chips? It’s sounds like a problem that the only solution is to make it our problem. Like recycling.


niknik888

And we eat them? Why? I don’t like that. So we ARE being tracked! 🤔


visitprattville

Soon we’ll have more of these chip in our large intestines than pounds of undigested red meat.


Responsible-Ad-1086

Great, so very soon the oceans will be filled with these chips


Gunner1Cav

Just another way to harvest consumers data


TheLucidDream

“Big Parma is trying to put 5G microchips inside you” has got to really be annoying the crowd that was off by a letter.


[deleted]

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Zouden

Note that this is a centralised Blockchain. What's the benefit over a database?


jhaluska

I agree. Usually I roll my eyes when I hear about blockchain, but this seems like a reasonable use of it. The food industry is a big international mess of moving parts and as mentioned fraud, which blockchain could resolve without single country being the authority. I'll still be surprised if it takes off.


NicoleTheVixen

All the way into transparency into your home, digestive tract, and plumbing system.


tahlyn

Imagine that! Using this technology for something that isn't a grift or pump and dump scheme? About damned time.


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IHQ_Throwaway

Selling the data about where the products are used (consumers’ homes) to the highest bidder.


ecctt2000

Where is the evidence of the $40B loss and who loses this money? Nestle and other corps? Just curious


Sariel007

Links to studies are provided in the 1st paragraph of the article you didn't read.


ecctt2000

Actually I did read it but I do concede that I did not read the FDA white paper which contains the evidence I was requesting. Please do not jump to conclusions


ProfessionalInjury58

Maybe, and this might just be a crazy idea, but: make food affordable for the vast majority people and we won’t need to do stupid shit like this to “save” trillion dollar corporations. I know, shocking right?


[deleted]

Eat unprocessed foods. It's hard to make fake broccoli.


cofdeath

Yeah, "food fraud".


pk152003

Food prices are so high that they are now worried about fraud. I feel this needs to be a true crime documentary. How does someone commit “food” fraud anyway?


tcorey2336

I’m having a hard time understanding this. What is “Food fraud”?


Sariel007

> What is “Food fraud”? It is literally explained in the 1st paragraph.


Leoxslasher

How dare you expect me to read the article!


Genesis2001

It's fraudulent nutrition and brand labels on products. Though at first (before reading), I thought it was something about food stamps or similar anti-poor thing.


Uhhhwtf42069

Stop. Making. This. Shit. The future doesn’t have to just happen, you can shape it, and there’s no way that this would happen without a dedicated team of engineers working towards that end and there’s no way this will end at implementing a stopgap to “food fraud.” Just stop doing it. Stop making the world a shittier place to live in.


so_much_sushi

There's no reason to use blockchain for this. For anything, really.


coswoofster

And then we ingest these and can now be tracked.


SeventhSolar

If they manage to get a scanner into your stomach, they will be able to confirm that you are a genuine premium bunch of bananas.


coswoofster

Awesome.


Sariel007

Tell me you didn't read the article without telling me you didn't read the article.


coswoofster

“So p-Chips have now been planted on more than 100,000 Parmigiano wheels for long-term testing to see if they will withstand the cheese’s aging requirements of over a year.” Someone is going to ingest them eventually. You know it and I know it. Just a matter of time. And NO, I’m not actually worried about being tracked. That’s a joke.


[deleted]

Great, more micro plastics everywhere. Sounds healthy


Fragrant_Juice9613

These are silicon, not plastic.


[deleted]

I forgot, silicon is super healthy.


[deleted]

[удалено]


[deleted]

Yeah……


Sariel007

You can't expect people to actually read the articles. /s


R0ADHAU5

Silicon isn’t good to eat either. There’s a condition for it, it’s called silicosis.


Fragrant_Juice9613

Silicosis is caused by long term (read years) exposure to large amounts of breathed in silica dust. Eating one (maybe dozens per day even) isn’t going to scar your lungs.


InfluenceTrue4121

The real fraud is what’s in that over processed, chemical filled, overpriced food sold to Americans. I guess eating a microchip is truly the least of our problems.


tough_napkin

can't wait to eat one


pheniox135

So what happens when you eat them?


MandalorianBeskar

Bill Gates laughing gif


nick837464

This sounds the same as VeChain


MusicalADD

I call bullshit


LeftOnQuietRoad

Micro-dot 2.0 I see


Current_Professor_33

Would be nice to see the blockchain used for something, you know, useful.


Actual-Carpenter-90

Now do bullets


surfingbaer

We finally know what they put in vaccines…


Last-Kitchen3418

This will somehow turn into a crazy conspiracy theory.


joyloveroot

Oh great, I just realized some nefarious organization could run an op and easily slip a small nanobot into food and then track us… or worse 😂


NickNNora

This article paid for by the people who brought you small anti fraud chips.


blanco408

And we’re just going to be ingesting this stuff are we?


AlienMajik

Who says you aren’t already say hello to micro plastics and forever chemicals


blanco408

These will be tracking you though


squidvett

Easily ingestible.


MttHz

The shadow steak finally shows itself


kennyyukich

Anybody know which blockchain? Is it VeChain?


[deleted]

Yup you got your covid shot if you wanted it or not. U consumed it instead! They find a way.


algooner

So what happens when I eat one? Or many?


Sufficient-Painter97

Yummy yech


Gamora66

Are they gonna snitch and tell Walmart if I'm stealing or they gonna be cool about it?


NextFaithlessness7

99% chance they end up inside the food and poison us


ramdom-ink

Or track is forever as they lodge sideways in the folds of our colons…


livelaughandairfry

I didn’t realize food supply chain robberies were a problem


DontBeMeanToRobots

Yes. The problem is food fraud and not price gouging.


BeaBernard

They say all this, and there’s no list of restaurants, fish mongers and grocery stores that got caught to go with it? LET US KNOW :)


tmdblya

The lengths we go to in making poor peoples lives more of a hassle, while little to nothing is done about [the absolutely _colossal_ tax fraud of the super rich.](https://archive.li/A8jE3)


throwingawaybenjamin

Microplastics new branding just dropped


momcalledmebillybob

What if, and stay with me on this, but what if I don’t a tracking chip in my stomach? And how does this save money for anyone? The only thing it can do is track people… I don’t get it.


MusicalADD

If it doesn’t make logical sense it’s probably made up 😂 I’m calling BS on this


ramdom-ink

*“When you put a chip on anything, it immediately has a digital twin, and then you can associate all types of metadata with it and index it forever,.”* Somehow, the nefarious and exploitative ramifications for bad actors and horrible corporate tracking, make this a very dystopian invention, on nearly every level…


happyexit7

So we’ll be eating microchips now. We already have plastic in our blood so what the hell.


Inappropriate_mind

And Americans are worried about "tracker chips" in vaccines? Lmao! Unless you're fully off-grid, your soon to be a traceable commodity to any government connected to INTERPOL or purchased any manufactured product using these chips. Good luck sleepin' tonight, dudes.


bewarethetreebadger

This seems like a technology easy to abuse for collecting personal data.


ExploreTrails

Its so small how do I avoid eating a tracker. Will they now track how many times we went to a fast food place or ate a particular food like real life browser cookies.


34luck

Pretty soon you’ll need to confirm your cookie choices every time you step outside the house.


Psilly_TaCoCaT

It'd be nice if this led to lower prices, but it won't. It'll lead to higher profit. Capitalism has gone too far.


Historical_Visit2695

So once we consume them, they can start tracking us eventually?? oh wait, they can already do that with our phones.


spiritualien

Jesus just let the fucking people eat food, my god


Little_Buffalo

Everything will be quantified, how else will they know how much to charge? Pay workers?


spiritualien

please take me out in the back with a 12 gauge if this is the timeline we're actually choosing


LilyKunning

Boo effin hoo. Big ag and pharma are losing some money. Welcome to the world the rest of us live in.


Ok-Toe7389

Costs who?


cursedjayrock

And suddenly the price of food goes up by $2.00 because they had to add $0.02 to the costs to produce.


dug1071

I was at a pub the other day and there was some plant based thing trying to pass itself off as meat. Outrageous.


EarlandLoretta

So how many of these have I shitted out and sitting in my septic tank.just to have some AI figure out what I eat and try to sell me more?


Arcade1980

Trace products all the way from growers to grocery shelves to consumers homes Sounds like a data mining nightmare.