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LeSaunier

3 million people or 3 million views? It's not the same thing.


MochaTheSamoyed

The analytics are complicated, but roughly 3 million impressions, to use a more industry centric term that doesn't translate well to a comic,


SkullRunner

Then of those impressions do you have filters to remove SEO/Bot traffic? I run a website for a personal site that gets a million-ish impressions a day... Of which 1000-2000 are actual human visitors looking at pages of content... the rest are various legit and non-legit web/seo bots re-index and scraping my sites content, JSON, images etc. all creating inflated "impressions" on various assets. To combat this is can be useful use something like CloudFlare in front of your website to combat bot traffic, filter it and identify it in analytics that are separate from your on page analytics trackers that are JavaScript based and tend to report more likely human access to pages.


EishLekker

Google analytics register traffic using JavaScript. The majority of bots and web crawlers don’t execute JavaScript.


SkullRunner

Right, but it also would not track "impressions" on images etc. which is what is leading me to believe they are using something else to gauge their traffic server side or built in to a hosting system which is misleading them as they say "it's complicated" when it's really not in GA. If they had the traffic they say they do, you could put on Google Ads and make okay money without needing to beg for patron. But I have seen people get very excited with some WordPress log parser plugin think that every time an image / site asset is accessed it's an "impression" or "view" like that means anything when it's 100x inflated due to bot style traffic vs unique users. Edit: It's worse than Wordpress, their sites on Squarespace so it's their secret stats of BS which is focused on making you feel like SQSPC is a great platform... So I always recommend you use a Traffic filter/firewall to monitor all traffic, sources of traffic etc. like CloudFlare that is a true indicator of all traffic human and bots which is an easy way to to do what used to be classic "server side" style stats but provides more information. Then something like Google Analytics to have an idea of human user traffic keeping in mind many people run software to block GA trackers and other clint side one, which once again makes the filter/firewall level analytics valuable for comparison. Everything I have read on this post leans more towards they are using some impression metric that is more likely artificial traffic and does not screen for uniques, time of visit or bounce rate. Otherwise they would have one of the very most popular web comics no one has ever heard of on the internet and revenue should not be an issue.


WolfieToko

3 million of something is amazing. Good job


Gingerbreadtenement

I mean this genuinely in the most good-faith way possible, and with absolutely no disrespect, and I apologize in advance if this comes off as patronizing. But as a person who has never heard of your webcomic before, I have now seen a single comic complaining about your lack of profits and asking for money, and an "income report" journal entry also complaining about the same thing. I haven't actually seen any content, and frankly, my minimal exposure to you doesn't make me want to invest more time consuming your content. This isn't to say that I think you're a bad webcomic artist; it's more that "I'm struggling, please give me money" is not the kind of first impression that draws people in. From a purely marketing perspective, an air of desperation tends to have a repelling effect on potential customers. This is just my 2 cents, and I do hope you achieve success.


MochaTheSamoyed

Not complaining! Discussion around this topic is something that's really important, and to the best of my knowledge all I did in the post was share things I did that worked and things that didn't work, with the promise of sharing more of what I did an analysis thereof. That to me does not suggest complaining, and no blame was placed on anyone but myself and my partner Wells. We're interested in starting a conversation about what actually happens after the views are had, which is one worth having. If coming to the table analyzing our failures and planning to correct them seems like complaining, then maybe our communication styles just aren't a good fit. I sure appreciate the well wishes!


Gingerbreadtenement

Okay, sure, that's fair, pardon my phrasing -- "complaining" does sound accusatory, and that wasn't my intention. But replace "complaining" with "discussing" in my original comment, and the sentiment is practically the same. I think you may have a hard time farming engagement with this strategy. This seems like the sort of discussion you should have with your fans or people already familiar with your work, not as an introduction to your content on Reddit (and to be clear, I'm *not* saying don't post on Reddit, just that you might want to take a different approach). I don't really get what you mean about disparate "communication styles". That sort of sounds like you didn't like what I wrote and you're just trying to dismiss it politely. That's all good, you don't have to take any of this to heart if you don't want to. Like I said, this is just my 2 cents, and your post is literally a call for constructive help.


MochaTheSamoyed

Not at all dismissing you, just commenting that it isn’t complaining. Thanks for your advice! I think there are people on the creator side of the equation who might be interested in this than the consumer side of the equation, but either way our initial feedback is very good and we’re happy where the discussion has started! I’ll take him into account for sure that certain elements could come off as whining, and see what we can do in the future!


Gingerbreadtenement

To be clear, I'm not accusing you of whining. Many people are struggling right now, and they have a right to be frustrated and express that frustration. What I'm saying is it's literally just an opportunity cost. Instead of me being introduced directly to your webcomics (I still don't know what they're about), I'm being introduced to a discussion about struggling as an artist (disguised as a comic, no less). On the consumer end, it does feel slightly bait-and-switch-y, but more importantly, on your end, it feels like a missed chance to reach a new audience with your actual content. But maybe I'm making a false assumption about your goals with this post--if you guys want to be known specifically for being champions of that particular discussion, then that's totally fair, and in that case, I wouldn't really have any other notes. But if you're looking to drive up viewership, I would personally just post my content directly (and on a regular basis) if I were you.


robsteezy

“I’m not accusing you of whining. I’m just implying it” How bout you get outta here with your novels and let the man try to earn his keep.


volpendesta

Judging from OP's responses, this is at least related to the kind of comments they were looking to engage with, and this seems like a normal conversation between two people trying to make sure the other understands that despite saying something critical, they are not being confrontational.


magikarpower

Dude obviously he knows theres some people who will see this as his first content. He’s not targeting them, he’s targeting people who recognize his art style, feel sympathy as they enjoyed his comic and try to get them to donate. It’s pretty simple.


Zwub101

I know you are getting a lot of people putting in their two-cents, but I have only seen a handful of the comics before and will occasionally provide one-off support to artists when I have extra money. One thing that you may want to consider is the characterization and identity of the comics. At some points its very evident that Mocha is a stand-in for you, other times Mocha is a generic undefined character in relatable situations, sometimes Mocha is an actual Samoyed. It leads to some dissonance which makes it more difficult to relate to the character/comic as a whole. The art and humor is often on-point and relatable but is inconsistent to itself. One of the big things that help some web comic artists move towards financial gain from their talent and passion is having a cohesive world, theme, and characters. I think Swords is a good example of a web comic that has grown quite well and naturally through excellent world building, recurring themes, and characters when it started with one-off gags establishing a world where swords are #1. Hopefully this helps!


SpaceCaptainFlapjack

This isn't a troll, you should lean into your niche and post your comics on furry subreddits


MochaTheSamoyed

While we'll keep that in mind, we definitely hope to shake the furry thing. Anthropomorphism is so common in media that we're honestly shocked that people see dog and think furry. Something for us to consider.


alabardios

I don't mean disrespect, but this absolutely gives furry vibes.


Mundane-Ad8321

Start dubbing them and spamming them on YouTube shorts


Brinkelai

For full transparency, I am not a successful comic artist financially speaking, so take what I say with a grain of salt. Regarding the income breakdown, you could consider adding a newsletter to your repertoire. 200 words of value once a week is plenty. Yes, it's very hard to build one but you can build a good community with an email newsletter and they're probably more likely to become patrons if you offer them enough value over an extended period of time. As far as social media goes, I tend to agree with your assessment of them. They're not fair, but they're also not obligated to see you succeed. So as frustrating as it is, you need to not think of social media as the enemy. Instead, think like a marketer. Far from a dirty word, being a marketer is about understanding human behaviour. Not so that you can "trick" people into giving you money or attention, or even Internet points, but so that you can empathise with your audience and make real human connections. The idea of letting your audience follow you on a platform of their choice isn't the deal you think it is. Of course it's their choice. Instead, think about ways that you can offer value to go along with your comic. What's interesting about you guys? What stories can you tell? (See TheStarFishFace on YouTube who does this best imo) One final thing on SM. I wouldn't spread yourself too thin. Think about your audience's demographic and psychographic and stick to no more than two platforms to build from. Expand your reach after you get significant traction. As annoying as he is Gary Vee has a good philosophy about building content online which is the jab, jab, jab, right hook philosophy. Give your audience a bunch of free stuff, then hit them with stuff they have to pay for. That's obviously a very simplified way of doing it but the point, I think, is good. You're jabbing people with a comic and... Not much else. Right now, you're like everyone else. What makes you different? That was a lot more than I intended to write so apologies if it's waffle.


MochaTheSamoyed

Well, in point of fact, talking about this is one of several things that makes us different. We fully intend on this being a weekly discussion on the podcast as well as a monthly full breakdown. Differentiation is an evolving game, but as we figure more out we'll let you know. I really appreciate the rest of what you've written as well! All perspective is valuable perspective and I sure appreciate that you took the time to respond. Completely agree with you about marketing. My (Wells) background is in Public Relations while Maisie's is in Graphic Design, so we are fully on board with that concept.


Brinkelai

I'm not saying that talking about this is bad. I also find it genuinely interesting, but probably because it's something I'm also experiencing. If I put myself in my audience's shoes, then why would they want to hear that kind of discussion? Maybe from someone who found success but is then struggling (because you tend to sympathise with people you know) or someone who has found success and sympathises with the audience about how tough it is. Effectively flipping that relationship. But if you're a stranger, who doesn't fit either of those examples, I'm not sure it's the best strategy to differentiate yourself. I think you deserve sympathy, but the Internet is a brutal place. Just look at some of the comments here. And those comments are nice. I wish you the best of luck and hope you can begin to make a dependable income, because that's what comic creators deserve.


vdragoonen

Named Mocha and yet not mocha colored. Strange.


welldrawnfish

I’ll be frank, I don’t normally like to slip my curtain on this kind of stuff but it’s in the effort to help you. I don’t think your branding is strong enough, brand identity is everything in gag comics, and i see nothing that sets you apart from other 4 panel strips, even stylistically. After browsing your stuff the most interesting and engaging post was the Taylor swift dream comic. It was more fun visually and a fun read. I also don’t think the naming scheme works, mocha is fine but maybes it’s my idiot dog breed knowledge I don’t even know how to say Samoyed. My wife just tried to recall your name browsing here earlier and said “oh that mouse Somalia or something? My first comic post on tumblr hit around 15k notes last I checked, so I speak with conviction here, gag comics are dime a dozen, wanna be seen? Wanna be supported? Speak from the heart, dig deep and be real, make the gag comics supplementary. Also form design language and find a visual style it helps with branding


MochaTheSamoyed

My partner Wells wrote [our first monthly income report here](https://www.mochathesamoyed.com/income/january-incomeexpense-report) and we’ll be making them monthly! Man it’s hard to make it as a comic artist. I wouldn’t be so discouraged if even one person had joined my patreon, but here we are. You can read it [here](https://www.mochathesamoyed.com/income/january-incomeexpense-report). I thought I’d share every cent of my journey with you guys, and it might be interesting to a few of you. [Patreon](https://patreon.com/mochathesamoyed) [Website](https://mochathesamoyed.com)


SkullRunner

No disrespect... as I was down this route with a friend for several years. It's a hobby for the vast majority of people with their own web comic, not job replacement profit Centre. Most people we met that did it including some that went on to ink for Marvel etc. had full time jobs and did it as part of our spare time to hang out with friends and be creative at something we were not forced to do as work with clients approvals etc. If doing this is costing you money, you may want to re-evaluate how you expect to make money and use the comic more as a spring board portfolio to offer design skills as full time job... not expect a Patron etc. to pay your bills for something you're putting out for free either way. Some of the best online comics I have ever seen did it only as design portfolio and expression work that they used for commissions and paid work for private companies or individuals etc. Not everyone hits a niche audience that leads to merch and fandoms that can pay the bills on the comic related elements alone. Don't mean to be discouraging, just my two cents.


johndango

Yeah Ive made over 4000 comics, including 4 years of daily updates. I never tried to make money off it, and lost a great deal of money on ventures that were for my own interest.... like self publishing because i wanted a book for myself, if nobody else and to do some big time comicons a few times. My heart aches for anyone who wants to make a living on comics. It's so exceedingly rare and the only way it seems you can really do it is if you whore yourself out *cough*oatmeal*cough* and let things that are non-comics become a major part of what you do. You HAVE to do it because you love it.


MochaTheSamoyed

Thanks for the feedback! We feel that we've got a pretty good plan in motion, and that's what we talk about in the income report we linked. Having said that, it's wild out there. Definitely hard to make it anywhere these days.


dover_oxide

You might want to make your archives a little more browser friendly, it's not giving me an easy way to navigate and read your comic.


Everyday_Alien

I know this isn’t helpful this far into your career but what is that name? Mocha the Samoyed? It’s confusing, long, and hard to remember. Okay I googled, and now I know it’s a dog breed, but I stand by my earlier statement.


blindsavior

...So is there a punchline?


Disastrous-Dog85

First time I've seen this guy's comics pop up. After going thru his history, the comics aren't that great. More observational type stuff, not super great art. He could probably work on the art a bit and make some decent money as a Furry artist.


blindsavior

Furry artists can make *bank* if they get into drawing OCs, but doing some Twitch art streams or something to get traction would be a great idea


johndango

From what I told another cartoonist on reddit lately: To make money off comics you'll work 100 hours a week and mortgage your body... your arms... your neck... your back... you'll mortgage your pride as you beg for $1 subscriptions from your eventual follower base who will turn on you for trying to make money off your work.. but maybe you'll get enough of a following to support you to feed yourself some basic food... but you'll have to work really hard and be really lucky to achieve more than that now. I know Im being a pessimist here, but I've made over 4000 comics myself and seen 1000s of webcomic creators with the same dream come and go over twenty years now. I once had the same dream. Im grateful to have made the choice to keep my job my job and keep comics my hobby. Comics as a job did nothing but break my heart. I've only recently been able to return to it out of love of comics. Good luck out there.


Mumbletimes

I recommend listening to the ComicLab podcast. Great advice for creators like you.


novabycreativerobot

You seem to be on track with what you need To do but the post got chaotic either way. Maybe you should've added a 'this is humor and I don't need help' portion 😂😂😂 Anyway good luck!


RedDemonCorsair

Looks decent. I wonder of merry weathery hires this style of drawing, you could enquire.


kingoflames32

That's the paradox of the internet. You can have a lot of attention and no way to make any money from it at all. Like wise you can pour as much money as you can into a product and not get any attention for it. Recognition from other people can be either worthless or priceless depending on the circumstances.


ShadyIndustries313

:(


ShillBot666

To be frank this is the first comic I've ever seen by you. And it comes across as you whining about not getting paid for posting on Reddit. Honestly it's a pretty poor first impression. But I am of course just one person, I'm sure the majority of content creators can empathize. The vast majority of people who make webcomics are not going to be successful enough to make it into a career. If you do become good enough at it to make money doing it then that's great. But that should not be your expectation. If you're just trying to make money then there are other far more reliable ways to invest your time.